Smau Milano 2016 - Mirko Saini
Transcript of Smau Milano 2016 - Mirko Saini
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LinkedIn & AziendeCome impostare unastrategia aziendale perfare Social Selling
Mirko SainiLinkedIn & Social Selling Trainer
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MIRKO SAINICHI SONO
44 anni, sposato con Anna, 4 figlirunner, triathleta in fieri
con il rugby nelle articolazioniLinkedIn Trainer
/mirkosaini@mirkosaini
/webcentrica
www.linkedincaffe.it | #Smau2016@mirkosaini
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Uno dei più grandi malintesiin cui cadono le Aziende
COMPANY PAGEVS PROFILO
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Le differenzecon gli altri
ambienti digitali
LINKEDINNON E'
FACEBOOK | #Smau2016@mirkosaini
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LinkedInnon è
A PENSARLOSI RISCHIA DI FINIRE
FUORI STRADA | #Smau2016@mirkosaini
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SocialMediaMrktgVSSocial
Selling
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H2HB2B
COSTRUIRERELAZIONI
TRA PERSONE | #Smau2016@mirkosaini
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Per comprendereLinkedIn
LINKEDINMAP
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PROFILO
GRUPPI
PULSE
RICERCAAVANZATA
COMPANYPAGE
ADS
InMAIL
POTENZIALECLIENTE
UPDATES
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Profilo VsCompany Page
I RISCHI | #Smau2016@mirkosaini
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"Il Profilo è mioe ci faccio
quel che voglio io
PERSONALEVS
PRIVATO | #Smau2016@mirkosaini
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La Politica
I RISCHI | #Smau2016@mirkosaini
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Le Frasi Emozionali
I RISCHI | #Smau2016@mirkosaini
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Le Belle Figliuole
I RISCHI | #Smau2016@mirkosaini
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Le Foto Profilo
I RISCHI | #Smau2016@mirkosaini
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H2HB2B
COSTRUIRERELAZIONI
TRA PERSONE | #Smau2016@mirkosaini
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DOVESI DECIDE
LA PARTITA ? | #Smau2016@mirkosaini
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Dove si decidela partita
ZMOT
2011 - Jim Lecinski
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IN QUALEMODO
SI VINCE ? | #Smau2016@mirkosaini
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CHI E' POTENZIALE
CLIENTE
1
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DEFINIREL'OBIETTIVO
2
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ANALIZZAREIL PROCESSODI ACQUISTO
3
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SCOPRIREGLI ATTORI
IN CAMPO
4
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MARCARLIA UOMO
5
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STRATEGIAVINCENTE
il Buyer Personas - 1l'Obiettivo - 2
il Processo di Acquisto - 3gli Attori in Campo - 4
come e Da Chi farli Marcare - 5
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H2HB2B
PAROLA D'ORDINE:COINVOLGERE
LO STAFF
Conditio sine qua non
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il Buyer Personas - 1l'Obiettivo - 2
il Processo di Acquisto - 3gli Attori in Campo - 4
come e DA CHI farli Marcare - 5
PAROLA D'ORDINE:COINVOLGERE LO STAFF | #Smau2016@mirkosaini
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PRIVATO PERSONALE
FORMARELO STAFF | #Smau2016@mirkosaini
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Come ottimizzarliper fare un verogioco di squadra
PROFILIPERSONALI
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INDIVIDUARELE "COPPIE"
1
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IL GIUSTOVALORE
OFFERTO
2
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IL CORRETTOLINGUAGGIO
3
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Non c'èuna seconda occasione
per fare una buonaprima impressione
FOTOPROFILO
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Less is More
NOME eCOGNOME
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Less is MoreNOME e COGNOME
Numero contatti (Es +4K)Numero di Telefono o Email
NO
Soprannomi o NicknameSI
(meglio se inserito fra parentesi)
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Soluzione, non problema
JOB TITLE
La differenza traessere visti
ed essere ignorati
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Le Sezioni Principalidella tua Identità OnLine
RIEPILOGO
L'unica partead essere letta
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Se non porti la soluzionesei solo parte del problema
RIEPILOGO | #Smau2016@mirkosaini
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Cosa scrivereRIEPILOGO
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RIEPILOGO
Cosa scrivere
QUAL E' LA SOLUZIONE CHEPORTI AI TUOI CLIENTI
01
(Soluzione - Valore Offerto)
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RIEPILOGO
Cosa scrivere
QUALI RISULTATI PORTI CON ITUOI SERVIZI O PRODOTTI
02
(Risultati Misurabili)
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RIEPILOGO
Cosa scrivere
IN CHE MODO PORTI AI TUOICLIENTI I RISULTATI PROMESSI
03
(Tranquillizzali)
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I Pilastri su cui poggiala Reputazione Personale/Aziendale
I CONTENUTI | #Smau2016@mirkosaini
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4 Suggerimenti per Produrli
I CONTENUTI | #Smau2016@mirkosaini
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BRAINSTORMING
1
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OKKIOALLE "COPPIE"
2
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FARE PROPRIOIL CONTENUTO
3
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CHE SIA UTILE4
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Cosa sono:caratteristiche principali
GRUPPILINKEDIN | #Smau2016@mirkosaini
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Cosa sonoGRUPPI LINKEDIN
Luoghi Virtualicostruiti attorno
ad argomenti comuni
Caratteristiche Precise
Regole Interne
Sono limitati
Espandere Network
Personal Branding
| #Smau2016@mirkosaini
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Come una ziendapuò utilizzarli
GRUPPILINKEDIN | #Smau2016@mirkosaini
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Come una ziendapuò utilizzare i Gruppi
MARKETINGINTERNO
1
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Come una ziendapuò utilizzare i Gruppi
GESTIONERETE VENDITA
2
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Come una ziendapuò utilizzare i Gruppi
CULTURA DELPRODOTTO
3
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Come una ziendapuò utilizzare i Gruppi
CUSTOMERCARE
4
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Definire Obiettivo
Individuare Moderatore/i
Piano Editoriale
I GRUPPI:LA GESTIONE
1
2
3
Legarli alla Pagina 4
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POLICYAZIENDALE
PIANO CRISISMANAGEMENT
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GRAZIEe BUON SMAU
A TUTTI
Milano - 27 Ottobre 2016
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MIRKO SAINIChi sono
44 anni, sposato con Anna, 4 figlirunner, triathleta in fieri
con il rugby nelle articolazioniLinkedIn Trainer
/mirkosaini@mirkosaini
/webcentrica
www.linkedincaffe.it