Seo para Wordpress 2012
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Retos
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@ARTUROMARIMON
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@ARTUROMARIMON
Un gran equipo
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DEAD
WORDPRESSIS
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Panda Penguin
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Panda Updatey los daños colaterales
12 de Agosto 2011 en España
• Contenido poca calidad
• Contenido duplicado
• Sobrecarga publicitaria
¿Que penaliza?
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¿Que entendemos por
contenido poca calidad?• Alto rebote / bajo CTR
• Tiempo de permanencia
• HTML pobre
• Inexistente o spammer Grafo social
• Anónimo
Panda Update
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Panda Update
2012
• Estructura de un
spam blog
SEOMOZ: Optimización del 2009
2009
• Landing optimizada
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Crear un contenido
de calidad y de
HTML enriquecido
<h1>...<h4>
<cite>
<strong><em><mark>
<ul><ol><dl>
Crear contenido para
el usuario y para Google
Fácil de escanear
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@ARTUROMARIMON
HTML 5
Utiliza
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WORDPRESS
pordefecto
DUPLICA
TU CONTENIDO
@ARTUROMARIMON
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Categorías vs TagsTopicazo al canto
Contenido duplicadoPanda Update
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Panda UpdateContenido duplicado
Categorías
Tags
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Panda UpdateContenido duplicado
URLS SEO “TRABAJADAS”
• blog-es.mitula.com/noticias-de/procesos-de-seleccion
•blog-es.mitula.com/articulos-de/inmobiliaria
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@ARTUROMARIMON
No lo desindexes
el no lo haría
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Contenido duplicado
• Categorías vs tags
• Categoría vs home
• Categoría vs author
• Categoría vs paginación
• Home vs Monthly Archives
• Post vs paginación comentarios
Panda Update
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Post vs paginación comentarios
site:seocom.es inurl:comment-page-1
RewriteRule ^.*/comment-page-.* $1/ [R=301,L]
No utilices un canónical
Contenido duplicadoPanda Update
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Oportunidades
@ARTUROMARIMON
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La privacidad ya no se llevaPanda Update
http://www.seocom.es/blog/authorrank-re-evolucion-seo
“Arthur” Rank :)
No serán los enlaces sociales
lo queposicione, seránlas personas.
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Penguin Updatey los daños colaterales
24 de Abril 2012 en el mundo
• Keyword stuffing
• Link schemes
• Ratios Anchor Text
• Sitios de baja calidad
¿Que penaliza?
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Penguin Update
Keyword stuffing en Wordpress
• ¿Cual es la densidad correcta?
• Enlaces internos (plugins)
• Repeticiones (kw y enlaces)
Si algo huele mal es que está mal
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@ARTUROMARIMON
Un granpoder
conllevaunagran
responsabilidad
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@ARTUROMARIMON
LinkBuilding
de
pública
es
Tuestrategia
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@ARTUROMARIMON
Blogrolls, Powered by, Post, Footers
Link Schemes
Dime quien
teenlazayte
diréquieneres
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•10,400+ Facebook likes
•15,600+ Twitter followers
•2,500 +1
• NO keyword stuffing
• NO esquemas links
• NO problemas de calidad
80% tráfico
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Solución•Eliminar enlaces de lasredes.
•Pedirpor 2 vecesreconsideraciones.
•MejorarSEO Onpage
(enlaces rotos, sitemaps, canónicals).
•Azotarsepúblicamente.
Anchor text: “Wordpress MU”
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La Naturalidad
no se imita
@ARTUROMARIMON
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Penguin Update
¿Enlaces ocultos?• YD Recent Posts Widget
• Easy Mashable Social Bar
• Custom Contact Forms
• vSlider
• Easy Popular Posts
• Highslide 4 WordPress
• Share Buttons by Lockerz /
AddToAny
• All in One Webmaster
• Tweet-Retweet-Post 2.0
• Visitor Like/Dislike Post Rating
• Last Year Widget
• KnxDT Bookmarks
• AnupRaj Tell Friends
• Post videos and photo galleries
• Collapsing Categories
• RAX
• IGIT Follow Me After Post
Button
• RO Social Bookmarks
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Penguin UpdatePlugin 404 error
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Penguin UpdatePlugin 404 error
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Penguin Update
Solucioneshttp://wordpress.org/extend/plugins/exploit-
scanner/
EXPLOIT SCANNER
http://wordpress.org/extend/plugins/tac/
http://wordpress.org/extend/plugins/theme-check/
TAC
THEME CHECK
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Penguin UpdateExploit Scanner
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@ARTUROMARIMON
OCULTA TU
IDENTIDAD
User Agent Switcher
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¿Enlaces Rotos?
@ARTUROMARIMON
OPORTUNIDADES PERDIDAS
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Enlaces rotosEnlaces rotos
Broken Link Checker
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Enlaces rotos
http://wordpress.org/extend/plugins/redirection/
Redirection
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Cuidado con tu RSS
@ARTUROMARIMON
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@ARTUROMARIMON
No se vayan
todavía
aún hay más
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Si no es la solución es el problemaLa plantilla
• HTML 5 real
• HTML 5 semántico estructurado
• Responsive Web Design
• Diseño elegante y sobrio
¿Que le pido yo a un theme?
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<body>
<section>
<section>
<header><nav></nav></header>
<section>
<section>
<h1></h1><h2></h2>
<h1></h1><h2></h2>
<h1></h1><h2></h2>
</section>
<section>
<article>
<figure></figure>
<header><h5></h5></header>
<footer>
<abbr>Fecha</abbr>
<a>Categorías</a>
</footer>
<p>Contenido</p>
Esto no es
HTML5
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@ARTUROMARIMON
EL GRAN
FINAL
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Mi contenido es mio
¿Porque Facebook Comments?
Comentarios en Facebook
• Lucha contra el spam/trols
• Rápido y fácil de comentar
• Dinamización social en Facebook
• Fácil de moderar
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SEO Facebook Comments
http://wordpress.org/extend/plugins/
seo-facebook-comments/
Mi contenido es mioComentarios en Facebook
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Estructura SEO
Post: /moda-y-ropa.html
Breadcrumbs con microdatos
Blog>Ropa>Tendencias> Levis
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http://wordpress.org/extend/plugins/p3-profiler/
Un plugin para someterlos a todosWPO
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P3-Profiler
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http://wordpress.org/extend/plugins/wp-cleanfix/
Mantén tu BBDD limpia WPO
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@ARTUROMARIMON
SEO is easy to say
and hard to do