The Basics of WordPress SEO
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Transcript of The Basics of WordPress SEO
WordPress SEO Presenter: Date: Location:
John Hutchison April 11th, 2012 Formic Media
Formic Team Open Source Awesomeness
• Launched in 2008 to service small business & partners
• Specializes in search, social and website development
• 100% of Account Team Google AdWords & Google Analytics Certified
• 7 employees & 45+ clients • Strategic partnerships (SEMA, AlphaGraphics,
etc.) • Focus on education via monthly Seminar Series
Agenda Open Source Awesomeness
Why Use WordPress • WordPress Overview
Setting It Up out of the Box for SEO • Permalinks(Pretty URLs)
Plug-ins/Widgets • All in One SEO/Yoast • WP Super Cache • XML Sitemaps • Breadcrumbs • Redirection • NoIndex/NoFollow • WP Touch • ShareThis
WordPress SEO Open Source Awesomeness
• WordPress is an Open Source Content Management System (CMS).
• It is a framework that is built in php and utilizes a mysql database.
• It is used by over 12% of the 1,000,000 most trafficked websites.
• WordPress has grown to be the largest self-hosted blogging tool in the world.
• There is a difference between WordPress.com and WordPress.org
WordPress SEO Open Source Awesomeness
• 2 ways to do it: • Through your Hosting provider, if they
provide it • Manually with a mysql database and ftp
access • For access to most of the following plugins,
you will need to install your own version of WordPress. Many of these do not work on WordPress.com hosted accounts.
Click Here for Install Step by Step
WordPress.org Open Source Awesomeness
Setting it Up Open Source Awesomeness
Set your Permalinks • Navigate to Settings > Permalinks and Choose by Post Name
Plugins Open Source Awesomeness
• What is a plugin? • Tools to help make your life easier by helping to
automate and reduce the amount of time spent on programming/development
• There are over 12,000 plugins specific to WordPress
• Utilize the WordPress Plugin Directory
Plugins Open Source Awesomeness
• All in One SEO or Yoast SEO • Automatically optimize your WordPress Site or Blog
Plugins Open Source Awesomeness
• WordPress Cache Plugins • Speed up your website by taking Full control of your caching • Quick Cache, W3 Total Cache, Wp Super Cache
Plugins Open Source Awesomeness
• XML Sitemaps • Google XML Sitemaps, Better XML Sitemap Generator
Plugins Open Source Awesomeness
• Breadcrumbs • Really Simple Breadcrumbs
You may need to slightly edit templates for these to work • Below is one line you add to page.php
Plugins Open Source Awesomeness
• Redirection • Allows you to make 301 redirects very easily
Plugins Open Source Awesomeness
• Easy NoIndex/NoFollow • Hide individual pages and posts from Search Engines
Plugins Open Source Awesomeness
• WP Touch • Make a Mobile Site Instantly
Plugins Open Source Awesomeness
• ShareThis • Enable Social Sharing Buttons on your Pages/Posts
What We Do
Services
Local SEM Company for Small Business
Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".
PAY PER CLICK Formic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.
SEARCH ENGINE OPTIMIZATION
Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.
WEB DESIGN Formic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.
SOCIAL MEDIA MARKETING
We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.
PARTNERSHIPS Attend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.
FREE SEMINARS
WordPress 101 Open Source Awesomeness
Thank you!
Contact John McPhee for more information [email protected]
503.517.9059 x122