WELCOME

“As the industry trends

and economic times

change, we need to

keep re-inventing and

stay ahead of the

game”

”GONE ARE THE DAYS OF STATIC

EXHIBITIONS”

”ITS NOW ALL ABOUT

RELATIONSHIP BROKERING”

ITS WITH THIS IN MINDThat we did

extensive

market research

&

listened to you

our clients & stakeholders

AND NOW WE WOULD LIKE TO INTRODUCE

2 NEW EXPO’S

2 TARGETED MEDIA

CAMPAIGNS

2 DISTINCT FOCUSES

The Small Business Expo is devoted to the

development & growth of small and medium

sized enterprises by providing a opportunity

to market themselves and interact with

corporates and investors.

We will once again be partnering with the

Eskom Development Foundation.

Exhibitor Profile:• Existing small businesses looking for investment

• Companies selling business services

• Funding and Financial institutions

• BEE Suppliers

• Enterprise Development Service providers

• Small Business Associations

• Small Business Incubation Hubs

• Government departments promoting small business development

Visitor – Target Audience:

• Investors

• Entrepreneurs

• Business owners looking for Business Services

• Corporate Companies aiming to reach their BEE

procurement and Enterprise Development targets.

• Small Business Development Agencies

Trade Visitor Marketing - messaging:

• Invest in a small business

• Procure BEE Suppliers

• Source a business service

• Access to Finance

• Get advice on growing your business

• Enterprise Development

CO-LOCATED

WITH

…connects entrepreneurs and

investors who are looking to grow,

diversify or enter into business

ownership with one of the many

business and franchise opportunities

available at the show.

8-10 September 2016Ticketpro Dome l Johannesburg

Exhibitor Profile Franchisors and their available opportunities

Business service providers

Business opportunities including agencies and work from

home opportunities.

Office equipment, systems and technology solutions

Funding and financial institutions

Franchise consultancy services

Entrepreneurial training institutions

Greening products and services

E-commerce & Digital Service Providers

Mobile telecommunication companies

Visitor - Target Audience Investors and venture capitalists looking to increase their

business portfolio

Entrepreneurs

Anyone wanting to buy a Franchise or Business Opportunity

Anyone looking for a Business Service incl. Legal, Insurance,

Sales & Marketing Services and Technology Solutions

Business owners wishing to expand or diversify their existing

businesses

Anyone wanting to learn how to franchise or license their

business

Anyone looking for finance or funding to start or grow a

business

Trade Visitor Marketing - messaging:

#BuyaFranchise

#FindaBusinessOpportunity

#SourceBusinessServices

#AccesstoFinance

#GetAdvice

8-10 September 2016Ticketpro Dome l Johannesburg

Example Support Messaging:

#BusinessOpportunities available between

R xxxx and R xxxx

#BuyaFranchise between R xxxxand R xxxx

#GetAdvice by joining our free seminars and workshops

FLOORPLAN

The Simama Ranta Schools expo and workshops will be positioned

separately in the Conference Centre. The Schools will use entrances

located on the outside of the Ticketpro Dome to gain access

SIMAMA RANTA SCHOOLS & WORKSHOPS

BENEFITS OF CO-LOCATION• Interaction between exhibitors from both expos

could lead to a cross pollination of business deals.

• Visitors & Exhibitors from both the Small Business Expo and #BuyaBusiness Expo will be looking for business services.

• Exhibiting Financial Institutions can assist both expo’s trade visitors and exhibitors.

• Exhibitors can take advantage of the various workshops & seminars taking place as part of each expo.

“A

comprehensive

3 day platform

focused on

doing business”

WHAT’SNEW

2016 WILL SEE THE LAUNCH OF:

• Online Business Matchmaking Diary

• Access to Quality Trade Visitors/Prosumers

(Investors and Franchisees Club)

• Access to the Business Speed dating

sessions

• Access to the Ice Breaker networking function

• Online Profile

NEW EXHIBITOR BENEFITS

• Profile in printed exhibition guide

• Seminars attracting the right calibre of trade

visitors

• Access to features and other side events

• 365 Communication

• AAXO (Association of African Exhibition

Organisers) Benefits • Exhibitors get complimentary access to training workshops that AAXO host

• Exhibitor guidelines & tips

NEW EXHIBITOR BENEFITS

ONLINE BUSINESS MATCHMAKING DIARY

GUARANTEED

PRESCHEDULED

MATCHED

BUYER/EXHIBITOR

MEETINGS

“Matchmaking pro-actively connects participants at our

shows to help them to achieve their business goals”

ONLINE BUSINESS MATCHMAKING DIARY

ExhibitorsForced matching will take

place for those who have

not scheduled meetings or

who have slots available

Open to schedule

meetings with

each other

Loaded onto

Online DiaryInvestors Club

Members &

Qualified

Trade Visitors

How is Matchmaking different to what you do today? 1. It is ‘exhibitor led’ matchmaking

2. Matchmaking is available for all participants not just the top 5%. Providing a layer of value

for all participants

3. Matchmaking is data driven and automated

Ongoing1 Month

Before1 Week Before

INVESTORS & OPERATORS CLUB

Investors invited

by event partners

Recommendations

from exhibitors

and sponsors (key target clients that exhibitors

have been trying to get access to)

Additional targeted

invitees will be

identified through

research & data

mining

Investors attending

the established

investor targeted

seminars

Members identified

through online

pre-registration that

qualify according to

a set criteria

MEMBERS

The Investors Club will be managed by 2 Relationship Brokers

Investor & Franchisee Club Member Benefits:

• Access to the investors lounge with catering.

• Access to the welcome function/ Ice Breaker Networking Function.

• Access to business speed dating.

• Access to the online diary to schedule appointments at the expo.

• Investors and franchisees will be reimbursed for any of the seminars

they registered, paid and attended at the 2 Expos.

• Invites to all investor club networking cocktails throughout the year.

• Tickets to concerts at the Ticketpro Dome as well as tickets to sport

suites hosted by Thebe Reed Exhibitions throughout the year.

• Partially hosted buyers will receive discounts on travel and

accommodation

INVESTORS & OPERATORS CLUB

OTHERUPDATES

SMALL BUSINESS EXPO WORKSHOPS

Business Bootcamp (FREE TO ATTEND)This workshop will focus on “Starting a business 101” topics including how to:

• Basic business planning and realistic projections

• Personal and Organisational performance

• Pitching a business idea

• The importance of registration with CIPC and why your company needs to

be documented.

• The importance of accounting as a start-up SME’s. Understanding financial

model towards your value proposition

• Various funding models available to SME’s and start-ups that won’t require

long term payback strains

• Brand Development

• The importance of networking as a start-up

SMALL BUSINESS EXPO WORKSHOPS

The Development Den (FREE TO ATTEND)This workshop will host experts who will share advice and insight on:

• Latest Business Trends

• Business and Financial management

• Limiting your tax liability

• Avoiding costly financial mistakes

• Going digital in business

• Keys to business success

SMALL BUSINESS EXPO FEATURES & SIDE EVENTS

The Chat Room:Will include:

• An Internet Café promoting Online Tender Bulletins

• A networking lounge for one-on-on meetings to be conducted between trade

visitors and exhibitors.

Techpreneur Pavilion - SEA Africa PartnershipWe are working with the Sustainable Entrepreneur Accelerator (SEA) Africa (Pty) Ltd, who is

a research and development firm that supports businesses in various African markets to

create a Techpreneur pavilion at this years show.

The Hook up Dinner:• In negotiations

• Friday AfternoonA growing entrepreneurial networking initiative with a global

vision on building a culture of entrepreneurship founded by DrLifesgud and

produced in collaboration with 6 teams of startups who power the activations in

each region.

FEATURES & SIDE EVENTS FOR#BUYABUSINESS EXPO &

SMALL BUSINESS EXPOGet in the Ring

• Thursday 17h30 - 19h30

• Startups battle it out by pitching their business concepts in front of a live

audience and judges.

Business speed dating sessions:

2 x Business Speed Dating Sessions have been included on the event

programme.

1 x Exhibitor – Exhibitor

1 x Exhibitor – Investor/Trade Visitors

Networking Functions:

Networking functions have been incorporated into the programme of events to

give exhibitors extra opportunities to network with each other and invited

guests.

#BUYABUSINESS EXPO WORKSHOPSFull on Franchising Theatre (PAID FOR SEMINARS)Hosted by SA Franchise Warehouse

• In-depth workshops on franchising models

• How to evaluate and fund a franchise

• How to franchise your business and the legalities of franchising.

Wealth MasterClass (PAID FOR SEMINARS) – 400 PAX

Hosted by Real Estate Investor Magazine This workshop will host experts who will share advice and insight on:

• Commercial investing techniques

• Residential investing techniques,

• How to build a business

• How protect your assets.

Jump! (PAID FOR SEMINARS)

Presented by ShirlawsSouth AfricaThis conference looks at the 4 key elements and Shows businesses how they can

work on all 4 of these items and avoid falling into these revenue ‘ black holes’.

• Businesses Product

• Channels to market

• Sales

• Brand

#BUYABUSINESS EXPO FEATURES & SIDE EVENTS

Investors & Operators Connect:Will include:

• Lounge for Investors & Operators to do private meetings

• Media can also interview Investors and Operators

Africa Pavilion :• This Pavilion will feature Franchise and Business Opportunities in Africa

• We will work with African Franchise Associations to set-up this pavilion

One–on-one meetings will be

scheduled with the seminar

delegates and exhibitors

in-between the seminar

sessions.

A SNEAK PEAK

AT THE

MARKETING

Street Marketing – Small Business Expo

Promotional and Competition Campaign Samples

WIN A

BUSINESS

AT THE

SMALL BUSINESS

EXPO

VALUED AT

R100 000

8 – 10 SEPTEMBER 2016

TICKEPTRO DOME

WIN

A

SMALL

BUSINESSTICKETPRO DOME

8 - 10 SEPT 16

Street Marketing – Buy a Business Expo

Promotional and Competition Campaign Samples

ADVISORY PANEL

&

PARTNERS

THE ADVISORY BOARDThebe Reed Exhibitions has established an advisory panel, including industry

partners & experts, that will meet once every few months to discuss issues in the

industry and the content of the expos. Suggestions will be put forward after each

meeting to ensure the positive growth of both exhibitions.

The panel members confirmed to date include:

Kizito

Okechukwu

Executive

Head

Sustainable

Entrepreneur

Accelerator

(SEA) Africa

Kobus

Oosthuizen

Founder &

MD

SA Franchise

Warehouse

Brian Walsh

Founder

The REAL

Entrepreneur

™ Institute

Carol

Weaving

MD

Thebe Reed

Exhibitions

Tshepo

Phakathi

CEO &

Founder

Phakathi

Holdings

As part of Reed Exhibitions we have access to similar exhibition titles that are

part of the global network. We have formed a partnership with the Franchise

Expo Paris and the Franchise & License Expo Indonesia.

This creates a Tri-series offering to our exhibitors as well as cross marketing

benefits for each show

GLOBAL PARTNER

WHAT THE

FUTURE

HOLDS

• Grow the Exhibition to include Africa

& International Buyers

• Grow the Exhibition to include Africa

& International Exhibitors

• Launch the International Investors

Club

• Expand into Africa – launch shows in

West and East Africa

All these initiatives will add benefit to our exhibitors

Q&A

SESSION

&

MEET THE TEAM

THE

Carol Weaving

Managing Director

Jenna Harper

Snr. Project

Coordinator

Belinda Unterslak

Logistics Manager

Tom McCafferty

Sales ExecutiveEliphas Machaka

Sales Executive

Trevor Mochaki

Sales Executive

Rene’ Staack

General Manager

Sugen Pillay

Commercial Director

Phina Rikhotso

Marketing & Buyer

Manager