RTB. Experience in product

launch

Проблема• Комплексная доменная область• Большое колличество участников • Много разных ролей(Publisher, AdNetwork, SSP, AdExchange, DSP,

TradingDesk, Agency, Advertiser)• Много стандартов(OpenRTB, RichMedia, VAST, VPAID, VMAP,… )• Огромное колличество форматов• Большое разнообразие технологий(JS, HTML, Mobile, Desktop,

HighLoad and so on)• Масса unsuccess stories

Не ясно с чего начать!?С курици или с яйца?

С sell-side? С demand-side?

Обо всем по порядку!

RTB EcosystemRoles and process overal review

Roles

• Generates content• Attract audience• Sell inventory to advertisers who want to reach those audience

• Generates content• Attract audience• Sell inventory to advertisers who want to reach those audience

• Helps Publishers to sell inventory• Aggregates Publishers’ audience

• Generates content• Attract audience• Sell inventory to advertisers who want to reach those audience

• Helps Publishers to sell inventory• Aggregates Publishers’ audience

• Helps Publishers to manage and price their inventory• Facilitate demand from buy-side platforms

Open marketplaces that allow publishers and advertisers to connect.

Help media buyers aggregate, bid on and optimize digital inventory across multiple sources.

Open marketplaces that allow publishers and advertisers to connect.

Help media buyers aggregate, bid on and optimize digital inventory across multiple sources.

Open marketplaces that allow publishers and advertisers to connect.

Helps to manage programmatic media acquired through a bidding system.

Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.

Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.

Investigate audiences, media destinations and advertisersto provide assurance that ads are not inappropriately placed.

Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.

Investigate audiences, media destinations and advertisersto provide assurance that ads are not inappropriately placed.

service based on advertising business dedicated to creating, planning, and handling advertising

Process

Supply-side Integration Issues.

Demand-side Integration Issues.

Other Integration Issues.

Вопросы?

Dmitry Kasimtsev, RTB Product Manager +380676980877 d.kasimtsev@verta.media https://ua.linkedin.com/in/dmitrykasimtsev