RTB. Experience in product launch by Dmitrii Kasimtsev Tech Hangout #6
RTB. Experience in product launch.
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RTB. Experience in product launch
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Transcript of RTB. Experience in product launch.
RTB.Experienceinproductlaunch
Проблема
• Комплексная доменная область• Большое колличество участников• Много разных ролей(Publisher,AdNetwork,SSP,AdExchange,DSP,TradingDesk,Agency,Advertiser)• Много стандартов(OpenRTB,RichMedia,VAST,VPAID,VMAP,… )• Огромное колличество форматов• Большое разнообразие технологий(JS,HTML,Mobile,Desktop,HighLoad andsoon)• Масса unsuccess stories
Неясносчего начать!?Скурици или сяйца?
Сsell-side?Сdemand-side?
Обо всем попорядку!
RTBEcosystemRolesandprocessoveral review
Roles
• Generatescontent• Attractaudience• Sellinventorytoadvertiserswhowanttoreachthoseaudience
• Generatescontent• Attractaudience• Sellinventorytoadvertiserswhowanttoreachthoseaudience
• HelpsPublisherstosellinventory• AggregatesPublishers’audience
• Generatescontent• Attractaudience• Sellinventorytoadvertiserswhowanttoreachthoseaudience
• HelpsPublisherstosellinventory• AggregatesPublishers’audience
• HelpsPublisherstomanageandpricetheirinventory• Facilitatedemandfrombuy-sideplatforms
Openmarketplacesthatallowpublishersandadvertiserstoconnect.
Helpmediabuyersaggregate,bidonandoptimizedigitalinventoryacrossmultiplesources.
Openmarketplacesthatallowpublishersandadvertiserstoconnect.
Helpmediabuyersaggregate,bidonandoptimizedigitalinventoryacrossmultiplesources.
Openmarketplacesthatallowpublishersandadvertiserstoconnect.
Helpstomanageprogrammaticmediaacquiredthroughabiddingsystem.
Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.
Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.
Investigate audiences, media destinations and advertisersto provide assurance that ads are not inappropriately placed.
Allow all parties involved in media buying and selling to manage proprietary data, facilitate the usage of third-party data or port audience data to other platforms.
Investigate audiences, media destinations and advertisersto provide assurance that ads are not inappropriately placed.
servicebasedonadvertisingbusinessdedicatedtocreating,planning,andhandlingadvertising
Process
Supply-sideIntegrationIssues.
Demand-sideIntegrationIssues.
OtherIntegrationIssues.
Вопросы?
Dmitry Kasimtsev, RTB Product [email protected]://ua.linkedin.com/in/dmitrykasimtsev
vertamedia.com
Work Smarter.Automate Your Waterfalls
[email protected]+1.646.226.7335
Ian Newfeld, Head of North American Sales Verta Media
