Résumé
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Robert Cowan A team player with a successful track record in marketing and global business Global B2B/B2C marketing management Product positioning, messaging, marketing strategy and re-branding Complete campaign management, including external agencies, partners and internal staff Lead generation, including direct marketing via post, e-mail and telemarketing Marketing collateral, exhibitions, conferences, advertising and bespoke seminars Strategic alliances, channel management and co-op marketing New market/verticals research, development, competitive analysis and strategy Internal liaison, PR and VIP presentations – including trade press, broadsheets and TV A career displaying the ingenuity and tenacity to thrive within the context of new challenges. Résumé Marketing Consultant (contract) On Demand Technology (direct marketing solutions provider) February 2008 – Present Software solution proof of concept market survey Product positioning and messaging; SWOT analysis Flash, print, direct marketing and email collateral project management Marketing Manager (contract) ReD Fuel Cards (Europe) (European fuel card provider) May 2007 – December 2007 Full £260,000 marketing budget responsibility for £170m turnover company Entire marketing mix with multiple agencies and one direct report Formulation of marketing strategy and implementation via all marketing channels Brand management, new product features, collateral project management and signage Prospect direct mail campaigns with the best response rates recorded in recent years Customer and internal communications; departmental liaison at senior management level Creation of new strategies for web marketing and print media
Transcript of Résumé
Robert Cowan
A team player with a successful track record in marketing and global business
Global B2B/B2C marketing management Product positioning, messaging, marketing strategy and re-branding Complete campaign management, including external agencies, partners and internal staff Lead generation, including direct marketing via post, e-mail and telemarketing Marketing collateral, exhibitions, conferences, advertising and bespoke seminars Strategic alliances, channel management and co-op marketing New market/verticals research, development, competitive analysis and strategy Internal liaison, PR and VIP presentations – including trade press, broadsheets and TV
A career displaying the ingenuity and tenacity to thrive within the context of new challenges.
Résumé
Marketing Consultant (contract)On Demand Technology (direct marketing solutions provider)February 2008 – Present
Software solution proof of concept market survey Product positioning and messaging; SWOT analysis Flash, print, direct marketing and email collateral project management
Marketing Manager (contract)ReD Fuel Cards (Europe) (European fuel card provider)May 2007 – December 2007
Full £260,000 marketing budget responsibility for £170m turnover company Entire marketing mix with multiple agencies and one direct report Formulation of marketing strategy and implementation via all marketing channels Brand management, new product features, collateral project management and signage Prospect direct mail campaigns with the best response rates recorded in recent years Customer and internal communications; departmental liaison at senior management level Creation of new strategies for web marketing and print media Advertising and PR, product and corporate events
Sales and Marketing Manager Publication Development Associates (software reseller and consultancy)May 2006 – February 2007
Marketing and sales of software and professional services Presented at conferences and to prospective clients new IT concepts and solutions Business development and client account management
Senior Business Development Manager Alpha CRC Ltd, Cambridge (IT/software translation vendor)Feb 2005 – May 2006
Built initial strategy for alliances and co-op marketing, to further drive revenue Spear-headed new market lead-generation in USA and Canada Developed new client prospects, including IBM, EMC and @Road
Director Jars of Clay (new concept retail business)Jan 2004 – Dec 2005
Opened new concept retail business in Woodbridge with full P&L responsibility Management of 24 employees, marketing, purchasing, finance and sales Carried out initial research, business plan, forecasts and supplier selection Successfully sold business as a going concern
Freelance ConsultantBusiness Assessments & PlanningDec 2002 – November 2003
Business research for 3 business ventures; formulated initial business plans
Alliances Manager Zeus Technology Ltd, Cambridge (Internet server software developer)1999-2002
Marketing and partner channel strategy/management Design agency liaison, collateral, website, branding, PR event management including VIPs Strategy and implementation of lead generation in Europe with strategic partners Global Partner Marketing
Indirect sales increased more than fourfold under my management Established and grew key alliances delivering the majority of company revenue Devised and managed a co-op marketing programme for channel partners Researched new markets, determined entry strategy and business case Presentations, encompassing overseas conferences in Japan and Korea, as well as VIP
visits to the company’s headquarters, e.g. Japanese government cabinet minister Key negotiator at board level for strategic contracts in new global markets Channel creation and management encompassed Europe, North America, Korea and
Japan - including Sumitomo Corporation and Hewlett-Packard
International Sales Manager Sibelius Software Ltd, Cambridge (music notation/publishing software)1997-99
Managed all global marketing and sales activity outside the UK and Americas International sales consistently rose at least 48% faster than budget Researched and established new international partner and co-op marketing network,
outstripping domestic sales growth, displacing 14-year market leader in 10 months in all markets targeted
Product branding and all marketing collateral; development of new promotion channels Managed internal and international staff relating to marketing and partner sales Determined and implemented internal IT policy
Marketing Manager Sibelius Software (Partnership), Cambridge (music notation/publishing software)1994-97
Sales more than doubled under my management of marketing Managed marketing, promotion and sales-lead generation; managed all campaigns, exhibitions,
direct mail, advertising, and product/corporate re-branding Advised on offensive product development, which led to Windows and Mac product launch in
1998 Developed and implemented global retail strategy and multiplied UK channel partners Instigated an international distribution and promotion network with co-op marketing activities –
exports rose from under 1% to 7% of total sales in the first year and 14% in the second year
Education
1994-95 Business School, Bournemouth UniversityPostgraduate Diploma in “Managing Export Performance” with DistinctionIncluded global marketing, market research and selection techniques, relationship management, partner development, analysis of financial indicators and cultural awareness
1990-93 University College LondonBA (Hons.) GeographyActivities included the London University Royal Naval Unit, Overseas Officer for Student Union, Christian Union, “Crosswords” Magazine Treasurer and Juggler’s Club
Personal Achievements & Interests
Canadian Private Pilot's Licence A wide variety of outdoor interests and sports including walking, dinghy sailing, cycling,
tennis and photography Extensive travel throughout Europe, Asia-Pacific, North America and Africa Active involvement in a local church Gold Duke of Edinburgh's Award
Personal Details
Date of birth: 4 June 1969Nationality: British and CanadianDriving Licence: fullStatus: marriedAvailability: one month’s notice
Contact Details
34 Bridgewood Road, Woodbridge, Suffolk IP12 4HA
Home: 01394 389 488
Mob: 07786 133 729
Email: [email protected]
