Product Design Development -CH1a Introductions

- MULTIMEDIA DEVELOPMENT CORPORATION COPYRIGHT -

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Universiti Malaysia PerlisUniversiti Malaysia Perlis

ENT 245 ENT 245 REKABENTUK dan PEMBANGUNAN PRODUK REKABENTUK dan PEMBANGUNAN PRODUK

(Product Design and Development) (Product Design and Development)

السالم عليكم ورحمة الله وبركاته

& Salam Sejahtera

Zol Bahri Razali, PhD


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Examples of Mini Examples of Mini ProjectsProjects


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Characteristic of Successful Product DevelopmentCharacteristic of Successful Product Development

Successful product development : Successful product development : 1.1. produced and sold profitablyproduced and sold profitably2.2. profitability difficult to accessprofitability difficult to access3.3. effort to assess the performanceeffort to assess the performance

a. Product quality – how good, satisfy customer needs, robust & a. Product quality – how good, satisfy customer needs, robust & reliable, price, customers willing to payreliable, price, customers willing to pay

b. Product cost – manufacturing cost, how much profit accruesb. Product cost – manufacturing cost, how much profit accrues

c. Development time – quickly effort to complete, how c. Development time – quickly effort to complete, how responsive to competitive forces, how quickly receive economic responsive to competitive forces, how quickly receive economic returnsreturns

d. Development cost – how much spend to develop productd. Development cost – how much spend to develop producte. Development capability – better able to develop future e. Development capability – better able to develop future product.product.


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Other performance criteria should ultimately lead to economic Other performance criteria should ultimately lead to economic success:success:

a) interests of other stakeholders in the enterprise a) interests of other stakeholders in the enterprise

b) members of development team – creating an inherently b) members of development team – creating an inherently exciting productexciting product

c) members of community – concern about the product creates c) members of community – concern about the product creates jobjob

d) workers and users – accountable to high safety standardsd) workers and users – accountable to high safety standards

e) individuals – product make ecologically sound use of e) individuals – product make ecologically sound use of resources and minimal dangerous waste productsresources and minimal dangerous waste products


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Who Design and Develop ProductWho Design and Develop Product

Interdisciplinary activity:Interdisciplinary activity:

1.1. Marketing –Marketing – mediates the interaction between firm and mediates the interaction between firm and customerscustomers

2.2. Design – Design – lead role in defining the physical form of product to lead role in defining the physical form of product to best meet customer needsbest meet customer needs

3.3. Manufacturing –Manufacturing – designing, operating, coordinating the designing, operating, coordinating the production system in order to produce the product.production system in order to produce the product.


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Duration and Cost of Product DevelopmentDuration and Cost of Product Development

How much time and money are required to develop new product:How much time and money are required to develop new product:

1.1. Time : Time : very few products can develop < 1 yr, many 3 – 5 yrs, very few products can develop < 1 yr, many 3 – 5 yrs, some >10 yrs.some >10 yrs.

2.2. Costs : Costs : roughly proportional to the number of people on the roughly proportional to the number of people on the project team and the duration of project.project team and the duration of project.


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Challenges of Product DevelopmentChallenges of Product Development

Characteristics that make the product development challenging: Characteristics that make the product development challenging:

1.1. Trade-offs – Trade-offs – recognizing, understanding, managing trade-offsrecognizing, understanding, managing trade-offs

2.2. Dynamics - Dynamics - technologies improve, customers preference technologies improve, customers preference evolve, evolve,

3.3. Details - Details - choice between A and B have an economic choice between A and B have an economic implications of millions RMimplications of millions RM

4.4. Time pressure – Time pressure – decisions must be made quickly without decisions must be made quickly without waiting complete informationswaiting complete informations

5.5. Economics – Economics – developing, producing and marketing new developing, producing and marketing new products requires a large investment products requires a large investment


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Challenges makes interestingChallenges makes interesting

For many people, interesting because it is challenging: For many people, interesting because it is challenging:

1.1. Creation – Creation – begins with an idea, ends with the production of the begins with an idea, ends with the production of the artifactsartifacts

2.2. Satisfaction of societal and individual needs - Satisfaction of societal and individual needs - all products all products aims at satisfying needsaims at satisfying needs

3.3. Team diversity - Team diversity - successful requires many different skills and successful requires many different skills and talents. Development teams involve peoples from different talents. Development teams involve peoples from different training, experiences perspectives and personalitiestraining, experiences perspectives and personalities

4.4. Team spirits– Team spirits– team are often highly motivated, cooperative team are often highly motivated, cooperative groupgroup


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Thank you and SELAMAT BERJAYAThank you and SELAMAT BERJAYA

Product Design Development -CH1a Introductions

Education

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