Product Branding Karizma
Transcript of Product Branding Karizma
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PRODUCT BRANDINGPRODUCT BRANDINGOFOF
Hero Honda KARIZMAHero Honda KARIZMA
By :-ANUJ KUMAR
MFTECH (AP) IINIFT, NEW DELHI
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CONTENTSCONTENTS
Introduction of product
features of the product
IPR used in the product
branding strategy of the product
how IPR is for brand protection
marketing strategy and IPR
advertising methods incorporated with product
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INTRODUCTION OF PRODUCTINTRODUCTION OF PRODUCT
Hero Honda Karizma is the best that has been launched in India. Now it gets even
better with the all new racer edition : The New Karizma R. The price of Karizma is
Rs.84000 and the engine packs an awesome 17 horse power in a 223cc Engine..
The latest model to have graced the Indian tarmac is Hero Honda's latest bike, 223
CC Karizma, which with its updated technological inputs have made the bike favorite
among bike lovers.
The sleek designing of Karizma is quiet similar to its Japanese version, the legendary
& giant Honda's cult VFR 800. Be it the alloy die-cast wheels, tailpiece, front
indicators, fairing, silencer unit, seat, panel shapes and instrument binnacle,
everywhere the new model has been given a face lift with a dash of panache.
Boasting of a top speed of 125kph, the bike commendably performs at an
approximately 100kph. While the beautifully designed mag wheels impart a very
uncluttered look to the rear wheel, making the bike perfect & an instant eye catche
while gracing the roads.
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FEATURES THE PRODUCTFEATURES THE PRODUCT
Dimension & Weight
Overall height 1160 mm
Overall length 2125 mm
Overall Width 755 mm
Wheelbase 1355 mm
Ground Clearance 150 mm
Kerb weight 150 kg
Fuel Tank Capacity 15 litres
Engine
Type OHC, Air Cooled
Stroke (2/4) 4-stroke
No. of cylinders Single Cylinder
Displacement 223cc
Electrical 12 V, 7.0 Ah
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Transmission
No. of Gears 5 speed
Clutch Multi-plate wet type
Performance
Maximum Power 16.8bhp @ 7000rpm
Max. Torque -
Start Kick / Electric
Suspensions
Front Telescopic Hydraulic Shock Absorbers
Rear Swing arm with 5 step adjustable type hydraulic shock absorber
Brakes
Front Disc Brakes, 276 mm diameter
Rear Internal Expanding Shoe, 130 mm
Tyres
Front 2.75 x 18 - 42 P
Rear 100 / 90 x 18 - 56 P
Source: http://www.herohonda.com/
http://www.herohonda.com/ -
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IPR USED IN ALL PROCESSIPR USED IN ALL PROCESS
TRADE MARK
A distinctive word, phrase, logo, graphic symbol, or other device
to identify the source of a product or service, brand to distinguish
a manufacturers or merchants products from anyone elses
The company get right as trademark for there logos
They gone for it as to protect there logo from misuse.
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INDUSTRIAL DESIGN
The company gone for industrial designright to save its model of the bike, as it is
having unique, sporty, and attractive look
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PATENT
Having 250cc single cylinder, 4 stroke,OHC engine
which they get patented
OHC in general means OverHead Cam
In the OHC engine the camshaft is installed in thecylinder head and valves are operated either by the
rocker arms or directly through the lifters (as in the
picture).
The advantage is that valves are operated almost
directly by the camshaft - easy to achieve the
perfect timing at high rpm. Also it's possible toinstall three or four valves per cylinder
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BRANDING STRATEGYBRANDING STRATEGY
They gone for various strategy :- taken HRITHIK ROSHAN as brand ambassador
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BRAND MARKETINGBRAND MARKETING
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HOW IPR IS FOR BRANDHOW IPR IS FOR BRAND
PROTECTIONPROTECTION
TRADE MARK
INDUSTRIAL DESIGN
PATENT
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MARKETING STRATEGYMARKETING STRATEGY
Identify opportunities and threatsIdentify opportunities and threats
Identify customer needsIdentify customer needs
React to a competitive environmentReact to a competitive environment
Careful planning to make a New or improved productCareful planning to make a New or improved product
Use the 4 Ps.Use the 4 Ps.
Product serviceProduct service
PricePrice
PromotionPromotion
Place (distribution)Place (distribution)
Retain flexibility to react to changesRetain flexibility to react to changes
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