BRANDINGSTRATEGYINADYNAMICENVIRONMENT

LEANBRANDING

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LEAN

ABOUT ME“Entrepreneursareeverywhere”MD:InsureExpertFounder:LeanStartupThailandInstructor:SoftwareParkMentor:SMEPromotionDevelopInternationalPartner:CodeArmyThailandOrganiser:LeanStartupMachine

Mobile:089-1099877LINE:@manchavayotFacebook:fb.com/leanstartupthailand FreeWorkshop:leanstartupthailand.com

• 270 COUNTRIES ESTABLISHED

• 12 MONTHS SAVED ON BUILDING PRODUCT NOBODY USE

• 4500 USD COLLECTED IN 3 DAYS

• 2.2M USD FUND RASE • AND….

FACTS

THROWN OUT100% OF IDEA

LEAN STARTUP MACHINE WORKSHOP

LEAN STARTUP MACHINE WORKSHOP

80+ Connected Startups 20+ Speaker & Mentor

20+ Workshop Launch 10+ Idea Validated

OUR PAST 6 MONTHS

LEANBRANDING

สร้างแบรนด์ยังไงไม่เสียเวลา

LEANSTARTUPSERIES

95%

BRANDCHALLENGESBUILDSOMETHINGNOBODYWANTS

Source:static1.squarespace.comstaticTop_10_Business_Mistakes

WHYTHISHAPPEN?

TRADITIONALWAY?TheCannon!

PERFECTIONADDICT

TRADITIONALWORKSIF…

We know exactly what to build - is this true? Customer behaviour will not change - is this also true? Technology will not change - and this?

LEAN STARTUP WAY : Homing Missile

LEAN STARTUP EMBRACE..

What we know is only hypothesis - Not truth We will discover what to build along the way - Not now Everything can change - Pivot, and find better ways

LEANSTARTUP

THAILAND.com

EXPERIENCED WORKSHOP

3KEYBuild-Measure-Learn

HOWYOURPRODUCTHELPSOMEONEBECOMEWHOTHEYWANTTOBE

STORY

(don’tconfusewithstorytelling)

BUILDSTORY

It’sTrue,notfantasyIt’sHuman,notproductIt’sOriginal,notcopyItservesthecustomersIt’sYou

SELECT1-2COLORSTHATISMEANINGFULTOYOURBRAND

PERSONALITY

SYMBOLS

(exceptyou’reproviding“Variety”)

THEEASIESTWAYTODELIVERMESSAGETOCUSTOMER

STRATEGY

BeauthenticTheobjectiveisto“test”whetherthemessage

tothecustomerisrightornot

BUILDBRANDMVP5min.

Createyourfirststory(4linemax)Notedownyour2preferredcolours

Thinkofawaytotellthestory

Isyourstory“Touch”customers?Isitrelatewiththeirproblems?

RESONANCE

MeasuredbyInterviewing

Docustomerunderstandwhoyouare?

IDENTITY

MeasuredbyChecking

TRACTIONDidyourcampaigngeneratetraction?

MeasuredbyTools

TRACTION=Theextenttowhichaproduct,idea,etc.,gainspopularityoracceptance.

MEASUREBRANDMVP6min.

Getinpair,tellsyourstoryandaspirationThenswitch,3min.each

Isthistherightchanneltocommunicatewithtargetcustomer?

Ifnot,Where?

RECHANNEL

Isthistherightmessageoristhistherighttargettargetcustomer?

Ifnot,Who?

REPOSITION

Whatshouldweredesigntotestwhetherit;

REDESIGN

1. Resonatewithcustomersproblem2. Clearlyidentifywhoyouare3. Gaintractionfromcustomer

LEARNING-GiveFeedback2min.each

1. Diditresonateyou?Why?2. Whatdoyou“feel”inyourfriends3. Isitgoodforyouenoughtobuy?

LEARNING?

LSM New York142,200 BahtLean Conference, FL, US 99,400 Baht

LSM BANGKOK3 DAYS WORKSHOP 12,500 Baht

3 seat only!

SLIDE:

Limit4seat