Private Sector Value PropositionAlign priorities/nexusCreate shared valueReduce community, operational and institutional risksReduce transactions costs

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USWP Roles: • Creating the enabling environment

for commercialization/innovation and solutions

• Co-creation with various stakeholders• Intermediary role for co-investment• “Coordinator/developer” role with

menu of solutions• Issue promotion, education, and

outreach• Thought leadership and knowledge

transfer

Social InvestmentMaking a better future for all

Social Responsibility is seen as an ethic or moral problem that must be faced with principles or creeds.

CSR becomes related with the philanthropy and the civic alliances of companies

Governments establish guidelines to regulate company and society relations

CSR is conceived as a “social investment”

STAGE I STAGE II STAGE III STAGE IV

•Private medical service (1890)•Housing support (1906)•Internal training (1912)•SCYF foundation (1918)•ITESM foundation (1943)

•44 medical centers in the country (1980s)•Expansion of social development to 8 Latin American countries (2000)•Update of Social Development Model (2004)

•IMSS (1945) and INFONAVIT (1975)•Recognized as a Socially Responsible Company &•First Sustainability Report in FEMSA (2005)

•2008

A STORY OF SHARED VALUESince its origin as a local brewery in

1890, FEMSA has committed to act responsibly engaging both community and environment.

WE HAVE GONE BEYOND OUR LEGAL OBLIGATIONS, LEADING THE INDUSTRY IN SUSTAINABILITY EFFORTS

ABOUT FUNDACIÓN FEMSAWe are a social investment instrument that supports the conservation and sustainable use of water resources and the improvement of quality of life in our communities through applied education, science, and technology.

OUR STRATEGIC AREASSUSTAINABLE DEVELOPMENT OF WATER RESOURCESThrough its three programs:1.- Capacity Building and Applied Research2.- Water and Sanitation3.- Watershed Conservation

QUALITY OF LIFEThrough its two programs:1.- Capacity Building and Applied Research2.- Education in Nutrition and Physical Activity

OUR FOCUS

THIS IS WHY WE ONLY WORK THROUGH STRATEGIC ALLIANCES

WE CAN NEVER DO IT ALONE

We go beyond the traditional diologue with key audiences to build strategic partnerships that give us a better platform to ensure successful interventions.

Our alliances are built upon commen objetctives, transparency, and open communication channels to add value and maximize efforts.

Through its three programs:

1.- Capacity Building and Applied Research

2.- Water and Sanitation

3.- Watershed Conservation

SUSTAINABLE DEVELOPMENT OF WATER RESOURCES

Capacity Building and Applied ResearchWith the goal of addressing regional challenges of the water community, the Center, a joint initiative from Tecnológico de Monterrey, FEMSA Foundation and the IDB, was born in 2008.

It offers comprehensive solutions through research, training, and technological development.

RESULTS +1500 TRAINED PROFESSIONALS

40 PUBLICATIONS

23 COURSES http://www.centrodelagua.org/

+110,000people benefited permanently 5countries

improvementsin water access, sanitation, and hygiene

GOALS IN 3 YEARSEvery community benefited by Water Links are rural, some of them in remote regions, and many of them have high poverty rates.

In three years Water Links will permanently benefit 110,000 peopole in Colombia, Guatemala, Mexico, Honduras, and Nicaragua.

16 Water Funds in different operation stages 7 countries with

Water Funds

RESULTS 2013

Its main goal is for people and nature to prosper through the commitment and joint efforts of stakeholders.

BENEFITS OF WATER FUNDS• They align activities in

watersheds.• They guarantee the

sustainability of interventions.

• Tey are based on science.

• They make business sense

• They can influence public polity by

improving coordination between public and private investments.

• Monitoring is mandatory.

• They evaluate their impact.

Water Funds are an innovative way of paying for the services we receive from nature and reinvesting these resources in conservation activities.

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MEXICO• Semilla de Agua, Chiapas 2012• Fondo de Agua Metropolitano de

Monterrey – 2013

COLOMBIA• Agua Somos, Bogotá – 2008• Agua por la Vida y la Sostenibilidad,

Valle del Cauca – 2010• Fondo de Agua Cuenca Verde,

Medellín, 2013

ECUADOR• Fondo para la Protección del Agua –

FONAG, Quito –2000• Fondo del Agua para la

conservación de la cuenca del río Paute – FONAPA, Azuay –2008

• Fondo de Páramos Tungurahua y Lucha Contra la Pobreza, Tungurahua – 2008

• Fondo Pro-Cuencas, Zamora - 2006

BRASIL• Fondo de Agua PCJ y

Alto Tete, Sao Paulo – Brasil, 2005

• Productores de Água da Floresta, Guandu – 2008

• Fondo de Agua de Pipiripau, Brasilia –2012

• Pago por Servicios Ambientales Espíritu Santo , Espiritu Santo –2008

• Pago por Servicios Ambientales Camboriu, Camboriu –2013PERÚ

• Aquafondo, Lima – 2012

VENEZUELA• Fondo de Agua de Mérida – 2013

Thank you!Vidal Garza, Director, FEMSA Foundation

vidal.garza@femsa.com.mx

Carlos Hurtado, Water Resources Manager carlos.hurtado@femsa.com.mx

www.femsafoundation.org