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    Factors Affecting Commitment toOrganizational Change and itsOutcomes

    A Presentation by

    Hina Jawaid Kalyal

    NUST Institute of ManagementSciences, Rawalpindi

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    Organizational change is a processwhich involves alterations or

    modifications to an organizationsstructure, goals, technology or worktasks (Carnall, 1986).

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    Privatization refers to the productionof goods and services for profit

    generation rather than for publicbenefit (Forster & Mouly, 2006).

    Privatization leads to a sharp changein strategy, power structures andcontrol of the organization (Tushman,Newman & Romanelli, 1986)

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    PIDC established in 1952

    Nationalization in early 1970s

    Denationalization 1977

    SOEs privatization late 1980s

    Privatization Commission established

    in 1991

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    Mismanagement and overstaffing

    Inappropriate and costly investments

    Poor quality and coverage of services

    High debt and fiscal losses

    Production and profits well below their

    potential

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    Reduction in staff

    Reduced demand for labor due to

    reduced production by oligopolists

    Reduced demand for labor due tocapital intensive methods of

    productionContractual employment

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    An employees attachment to theentire organization, an organizational

    subunit, a supervisor or even achange program (Ford, Weissbein &Plamondon, 2003; Herscovitch &Meyer, 2002).

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    a mindset that binds an individual toa course of action deemed necessary

    for the successful implementation of achange initiative (Herscovitch &Meyer, 2002, p.475)

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    Organizational change a vast topic

    Previous studies focus mostly on

    resistance

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    One of the most important factorsinvolved in employee support for the

    change initiatives (Herscovitch &Meyer, 2002)

    It connects the employees withorganizational goals for change(Conner, 1992)

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    Conner (1992)

    Coatsee (1999)

    Herscovitch-Meyer (2002)

    Conner(1992) and Coatsee(1999)presented theoretical models which

    were not tested empirically.

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    Three stage process:

    Preparation- awareness of change

    Acceptance- understanding of change

    Commitment- internalization ofchange

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    Commitment to change a product of:Knowledge- employee abilities regardingchange

    Information- what is communicated aboutchangeEmpowerment- employee decision makingauthorityRewards and recognition- for participating inthe change effortShared visions- employee understanding ofthe future

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    A general model of workplace commitment(Meyer & Herscovitch, 2001)

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    Research pertaining to commitment tobe organized according to their

    relevance to underlying mechanismsi.e.,

    Identification- affective commitment

    Investment- continuance commitment

    Reciprocity- normative commitment

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    First to empirically test commitment tochange.

    Multidimensional model based onHerscovitch-Meyer model (2001)

    Three forms of commitment to change

    Affective commitment (AC); a

    desire to provide support for thechange based on its inherent benefits(Herscovitch & Meyer, 2002, p.475)

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    Normative commitment (NC); asense of obligation to provide support

    for the change (Herscovitch & Meyer,2002, p.475)

    Continuance commitment (CC); arecognition that there are costs

    associated with failure to providesupport for the change (Herscovitch& Meyer, 2002, p.475).

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    Model hypothesis based on relationbetween commitment components

    and change-related behavior i.e.,compliance; willingness to do what isrequired, cooperation; willingness tomake extra effort for change successand championing; willingness toaccept change and getting others toaccept it as well.

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    Positive correlation between the threecommitment to change components

    and compliance.AC and NC correlated positively withcooperation and championing whileCC correlated negatively with both.

    Commitment to change affectedchange related behavior more thanorganizational commitment

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    The relation between AC, CC andcompliance was greater when the

    other component of commitment wasweak as opposed to strong.

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    Proposed model

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    Commitment in the Workplace

    perception is more important thanreality

    employees react to situations as theyperceive them

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    perceived powerlessness to maintaindesired continuity in a threatened job

    situation (Greenhalgh &Rosenblatt,1984, p. 438)

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    Fear of job loss

    Fear of loss of job features i.e.,

    working conditions, salary, status,career advancement (Ashford, Lee &Bobko, 1989)

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    Major organizational changes viewed as athreat to working relationships and routines(Nadler, 1987)

    Resulting uncertainty leads to job insecurity.

    Resistance to organizational change

    increases (Noer, 1993) and job satisfactionand organizational commitment decreases(Ashford et al., 1989; Davy et al.,1997)

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    Research Question # 1. Afterprivatization, does the fear of job

    loss affect commitment toorganizational change and change-related behavior, more than the fearof loss of job features?

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    Three basic types of job or rolestressors:

    Role ambiguity; a situation where anindividual does not have cleardirection about the expectations of hisor her role in the job or organization

    (Rizzo, House & Lirtzman, 1970).

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    Role conflict; incompatibility incommunicated expectations that

    interfere with perceived roleperformance (Rizzo, House, &Lirtzman, 1970)

    Role overload; the extent to which the

    job performance required in a job isexcessive.

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    Major organizational changes causestress due to increased work targets,

    threats of job losses, changes in jobholders responsibilities and authorityand shifts in the balance of power(McHugh & Brennan, 1994)

    These role stressors may affectemployee commitment to change

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    Research Question # 2. Do rolestressors i.e. role conflict, role

    ambiguity and role overloadadversely affect employeecommitment to organizationalchange?

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    Expecting commitment for the changeinitiative from individuals experiencing

    job insecurity and job stress!!!

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    Change related communication

    Perceived employability

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    Key factor in influencing thephenomenon of perceived job

    insecurity (Johnson, Bernhagen, Miller& Allen, 1996)

    Ineffective internal communication is amajor contributor to the failure of

    change initiatives (Coulson-Thomas,1997)

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    Communication can be used to:

    reduce resistance

    minimize uncertainty and

    gain involvement and commitment asthe change progresses

    This in turn improves morale andretention rates (Klein, 1996)

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    Role conflict and role ambiguity canalso be reduced by providing timely

    feed back to employees regarding thechanges.

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    Perceived employability refers to apersons perception of his or her

    ability to secure a new job (Bernston,Sverke & Marklund, 2006, p.225).

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    Two forms of employability (van derVliet, C. & Hellgren, J., 2002)

    Internal employability- perceivedability of an employee to secureemployment within the sameorganization

    External employability- perceivedability of the employee to secureemployment outside the organization

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    Individuals with high levels of perceivedemployability are:

    more adaptable

    benefit more from changing work situationsby identifying personal benefits in thechange process

    able to make the best of all situations by

    altering their attitudes and responsesaccordingly

    proactive attitude

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    Research Question # 3. How far areemployee commitment to

    organizational change and change-related behavior determined by thelevel of change-relatedcommunication and employability?

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    Job Satisfaction

    Organizational Commitment

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    Organizational commitment refers tothe degree of loyalty shown by

    employees towards their organizationJob satisfaction refers to apleasurable or positive emotionalstate resulting from the appraisal of

    ones job or job experiences (Locke,1976, p. 1300)

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    Job satisfaction and organizationalcommitment have been found to be theoutcomes of general attitudes towards

    change, change acceptance and positiveviews about change (Judge, Thoresen,Pucik & Welbourne (1999; Wanberg &Banas, 2000)

    Negative attitudes toward change have

    been related with lower job satisfaction andcommitment (Schweiger & DeNisi,1991).

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    Research Question # 4. Willcommitment to organizational

    change lead to job satisfaction andorganizational commitment?

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    Job Insecurity

    Role Stressors

    Commitmentto change &Change-related

    behavior

    Change-relatedCommunication

    Employability

    PrivatizationJob

    Satisfaction

    Organizational

    Commitment

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    (i) Commitment to change scale(Herscovitch & Meyer, 2002)

    (ii) Behavioral support for changescale(Herscovitch & Meyer,2002)

    (iii) Job Insecurity Scale(Hellgren,Sverke & Isakson, 1999; Ashford,

    Lee & Bobko, 1989)

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    (iv) Change-related CommunicationScale(Topolnytsky, 2001).

    (v) Role Stressors Scale(Beehr,Walsh & Taber, 1976; Sverke,Hellgren & Ohrming, 1997 ; Rizzo,House and Lirtzman, 1970); Caplan,1971)

    (vi) EmployabilityScale (van derVliet & Hellgren, 2002)

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    (vii) Job satisfaction Scale(Hellgren, Sjoberg & Sverke,1997)

    (viii) Organizational CommitmentScale(Meyer, Allen and Smith, 1993)

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    To investigate the relationship between jobinsecurity and commitment to organizationalchange

    To investigate the effect of role stressors oncommitment to organizational change

    To explore the role of employability as amoderator between role stressors, job

    insecurity and commitment to change

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    To investigate the role of organizationalcommunication to mitigate the negativeeffects of job insecurity

    To investigate the role of organizationalcommunication and employability infostering compliance and championingbehavior for the change.

    To study the effects of commitment tochange on job satisfaction andorganizational commitment.

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    Use of self-report measures

    Cross-sectional research design

    which does not allow theestablishment of causal relationships

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    Significance of study

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    Extension of Meyer-Herscovitch (2002) three-component model of commitment to change outsideNorth-America.

    Contributing to international literature on commitment

    to change by testing the model with a different set ofvariables.

    Empirically studying the process of commitment toorganizational change in Pakistan for the first time.

    Providing empirical support for the development of HRpolicies during organizational change.