Presentation Kenwood

7/27/2019 Presentation Kenwood

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IQRA UNIVERSITY OF

BALOCHISTAN, QUETTA CAMPUS Presented to: Sir Fahad

Presented by: Shehryar Khan

Topic: Kenwood

Semester: Bad Semester (Introduction to Business)


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INTRODUCTION


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The Kenwood Corporation is one of theworld's largest producers of consumerelectronics, including radios, cell phone,

computers, and car audio systems. While thecompany is based in Japan, it has a long-established presence in many internationalmarkets, including the US, Europe, and

Australia. Since its inception, Kenwood hasbeen known as an innovator in theelectronics industry, especially in thedevelopment of radio and speakertechnologies. In 2008, the company had gross

sales of over $1.6 billion.


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Company Founding

At the end of World War II, Japan's economy was virtuallydestroyed. After years of devoting major resources to the wareffort, few businesses were left afloat, and those that were still inoperation lacked resources for production. Japanese citizens

were ready to rebuild the country, and the consumer marketsoffered great opportunity for entrepreneurs.


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To be continued In 1946, a group of businessmen started the Kasuga Radio

Company in Nagano with the goal of developing a line ofradio equipment. By February of 1947, the company scored

a major breakthrough with the development of the world'sfirst high-frequency radio coil. This coil allowed Kasuga toproduce high-performance radio systems, which quicklyhelped the company become Japan's top electronics

producer.


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To be continued


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The 1950s

In 1949, Kasuga introduced the world's first high-frequency transformer, which helped to transform radiotechnology. Throughout the 1950s, Kasuga made many

more innovative contributions to the electronics industry,including the first FM tuner in 1957, as well as a number ofoscilloscopes and radio power supplies..


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To be continued In 1955, the company established a factory in Tokyo

and began to mass-produce its radio equipment. Salesgrew rapidly throughout Japan, and by 1957, Kasugabegan exporting its FM radio tuners throughout Asia


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The 1950s(cont)


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INTERNATIONAL EXPANSION

The 1960s brought a great deal of expansion to thecompany. In 1960, Kasuga was renamed as TrioElectronics, Inc to reflect its growing product lines.The next year, the company was listed on the TokyoStock Exchange for the first time. In 1963, Trio becamea true international company, setting up offices in theUS, Canada, Germany, the UK, and Hong Kong. By1969, Trio had become one of Japan's largestcompanies, and began issuing shares of stock toinvestors in order to finance future growth.


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Inventions of Kenwood


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The 1970s and 80s Sales continued to climb throughout the 1970s, fueled by

innovation in a number of electronics fields. Trio Electronics iscredited with developing the first solid state amplifier, as well as

the first amplifier with dual-power source during this period. Bythe mid-1970s,


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To be continued Trio held a 70 percent market share in the US radio market.

Despite this dominance, the company continued toimprove radio technology, introducing high speed

amplifiers, non-magnetic tuners, and amps with multi-stage power sources. In 1986, Trio changed its name toKenwood Electronics in order to unit the various products

within the brand. Throughout the 80s, the company was an

industry leader in car audio systems, including the firstanti-theft car radio.


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Kenwood in the world of

communication


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The 1990s and Today

In the early 1990s, Kenwood entered the automobile racingindustry, designing car radio systems for F1 worldchampion racers. The company also pioneered CD-ROM

development, GPS technology, and GSM phone systemsduring this period. By the late 1990s, the consumerelectronics market had grown so competitive thatKenwood tried to distinguish itself from othermanufacturers by marketing to high-end consumers.


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To be continued This effort failed, sending the company into financial

difficulties at the start of the 21st century. After a focusedeffort at regrouping, Kenwood narrowed its product

lines, reduced debt levels, and began paying dividendsto investors again in 2005 after a 6 year hiatus.


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Competitors of Kenwood PIONEER

SONY

SANYO PANASONIC

ALPINE

CLARION

JVC

CARROZERIA


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Thanks

Presentation Kenwood

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