Precog Digital _ Portfolio of Presentations & Keynotes
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Transcript of Precog Digital _ Portfolio of Presentations & Keynotes
Precog Digital’s Por/olio 50+ Thoughtleader Presenta8ons
& Keynote Topics
We Accelerate Your Digital Maturity
Our Lead Thoughtleaders/Speakers:
Sean MoffiE Global Guide to Your Future
@seanmoffiE
Eric Weaver Veteran Brand Innovator
@weave
Our Promise: We provide one of the leading global sources of inspira1on, educa1on and prac1cal applica1on to your organiza3on’s biggest current problems,
shi;ing threats and most interes3ng future opportuni3es & areas of value crea3on ... live
and in-‐person.
WHAT WE FOCUS ON IN OUR DAY JOBS:
Transform your Digital Now. Accelerate your Digital Future.
Check us our at www..precog.digital
Seven common client needs:
#1 EARLY WARNING RADAR: “Big cultural/behavioral shiFs in the marketplace” #2 DISRUPTION ALERT: “The potenPal future marketplace/new economy” #3 PRAGMATIC HELP “Reality check on how digital operaPons work” #4 OUTSIDE PERSPECTIVE “External evaluaPon/validaPon on your company”
Seven common client needs (CONT.):
#5 RELEVANT VALUE “CompePPve advantage due to threat/opportunity” #6 CUSTOMER EXPERIENCE “The voice of the customer needs to be embraced” #7 MOBILIZING OPINION “Need to sway a skepPcal audience to change”
Five Precog Digital presenta8on traits we always deliver on: • Customized Format/Content to your Audience
• Credible, Hands-‐on Experience
• Energe@c & Empathe@c Performance
• Prac@cal Advice & Valuable Takeaways
• Fresh & Up-‐to-‐date Insights
Our Precog Digital Presenta8on Topic Por/olio:
4 Topics Areas, 12 Sub-‐Topic Areas, 50+ Presenta8on Titles
A. “Futureproofing and Disrup@on” Presenta@ons & Workshops
-‐ Looking at Your Next New Market Entries, Pivots & Futures: q Emerging Trends q New Business Models & Strategies q Startups, Entrepreneurship & Incubators
#1 The World is Faster & Blurrier – Driving Change for a Very Fast Future
#2 Futureproofing Your Brand – What’s Foreseeable Forces are Heading Your Way &
30 Effective Ways to Combat Them
#3
#4 Mining The Future of “Your“ Industry : Picturing Your Business 3 Years From Now
#5 Reinvention: New Business Models and Strategies to Reframe
Your Business
#6 15 Platforms – Learnings from the Most Successful
Internet & Technology Business Models
The 2016 Edi3on
#7 Creative Disruption – How Game-Changing Innovation Will Happen BY You
or TO You
#8
#9 Innovating the Innovators: How to Build a Sustainable Innovation Ecosystem
as Incubators, Accelerators and Ventures
#10 Bootstrap Branding – Success for Entrepreneurs in the Connected Age
#11 The Crowd Unicorns – How the Best Startups Got Crowdfunded
B. “Connec@ng with Customers, Ci@zens and Stakeholders” Presenta@ons and Workshops -‐ Crea@ve World Class Engagement & Experiences: q Marke@ng & Brand Engagement q Customer Experience & Insights q Branded Content & Social Business
#12 THE ENGAGED BRAND: Branding in the Era of the Empowered Consumer
#13 The Brand Periodic Table – The Future of Brands, Marketing and Digital
“Here Comes the Crowd Economy”
#14 Wikibrands:
The 12 Key Wikibrand Factors to Reinventing
Your Company in a Customer-Driven
Marketplace
#15 The New CMO– The 7 Evolving Roles of Your
Key Customer-Facing Executive
#16 Measuring and Monitoring Conversations – The 10 Somewhat Immutable Laws of Measuring
Your Audience Involvement
#17
#18 Mapping Your Customer Experience: Auditing and Improving Your Customer’s Pleasure and
Pain Points
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33 34 32
51 52 50
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55 56 54 53
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41 42 40 39
59 60 58 57
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ExperienceEntertainmentCurationConnectionInnovationSpeedEfficiency
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FreedomCustomizationCollaborationAuthenticityValueGlobalization
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78 79 82 83 84 81 80
96 97 100 101 102
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69 70 68 73 74 72 71 77 76 75
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Original graph crafted by Blinds.com
114 115 116 105 106 104 110 108 107 113 111 109 112
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PERIODIC TABLE OF MARKETING ELEMENTS
114 115 116 105 106 104 110 108 107 113 111 109 112
#19 What Customers Want - The Ever-Changing Basket of Customer Expectations
#20 Engaging Your Influencers – Some of these people are not like the others…
#21 Generational Values and Breakdowns– How Your Generational Tribe Determines Your Beliefs,
Habits and Differences
#22 Extraordinary ecommerce – Connecting and Converting Online Purchasers
#23 Once Upon a Company Time … The Science and Art of Storytelling in a Digital Age
#24 Consumer Digital Behavior – Why We Do What We Do Online?
#25 Welcome to the Impact Age – - Understanding a More Personalized, Immersive,
Smarter, Sophisticated & Private Media World
“The 5 Core Drivers, 14 Megatrends and 122 Subtrends that are Driving Communication & Media Forward”
#26 The Joys & Perils of Unpaid Media - The 15 Ways to Generate Earned, Shared and
Owned Media …and 7 Big Caveats
#27
#28 If The Customer is King, Content is Queen: How to Deliver Inbound and Repeat Business
#29 The Professionals’ Guide to Social Media
- How to Navigate Social Networks, Customer Forums and Connected Content, even if you aren’t a Ninja
#30 The Future of Content: What’s Driving our Attention & Conversion Funnel in
the Future
#31 Your Social Efforts are Worth… $10,206,357
Metrics, Analytics and Returns in Social
#32
C. “Leading Winning Business” Presenta@ons and Workshops -‐ Pulling the Most Effec@ve Levers in Our Fast-‐Changing Economy: q Technology & New Media q Product & Service Innova@on Process
Improvement q Culture, Talent & Leadership
#33
#34 Digital Maturity– The 10 Essential Ingredients to Transforming Your
Business Through Technology
#35 The Digital Playground It’s a Lot Bigger Than You Thought
#37 The Short History of Modern Digital– What We Cared About 1985-2020
#38 Media Drivers – Top Meta and Microtrends in the Media Marketplace
#39 Tech Werks - Capitalizing on the True Promise of Technology in
Organizations
#40 Augmented & Virtual Reality– New Dimensions of Applications and Experiences
#41 The Internet of Things – How to Integrate and Connect in a Network-Sensing World
#42 Innovation Ideastorming: Identifying and Incubating the Best Ventures Inside
Your Company
#43 Launching for Success: Hitting Product & Service Innovation Doubles, Triple
and Home Runs
#44 Place-Based Innovation – Smarter Cities, Smarter Countries, Smarter Citizens
#45 The Changemakers– Intrapreneurs Working to Transform Business
From the Inside Out
#46 The Future of Work … How the Workplace Disrupts Itself into a
Much Different Future
#47 Personal & Employer Branding in the Snapchat Age
#48 The Social Organization: Thriving and Surviving as a Business in Social
Media
#49 The Digital Workout – How to Get Digitally Buff at 6 Hours or Week or Less
#50 Employee Engagement Pow– Getting the Most out of Your Talent in
the Age of Experience
#51 THE CHIEF DIGITAL OFFICER (CDO) THE NEW BUSINESS TRANSFORMATION LEADER
#52 Leadership 2020: Effective Leadership and Reputation Mgmt. in
Change & Transformation
D. “Hot Passion Topics” Presenta@ons and Workshops: -‐ Things We Just Can't Stop Thinking About q The Crowd, On-‐Demand and Sharing
Economy q Digital Innova@on & Transforming Beaer
Worlds q The Future of Sports & Technology
#53
#54
#55 Here Comes the Crowd Economy:
New Business Model Threats and Disruptive Opportunities
#56 Wiki Causes – The Best Engagement & Technology Practices
of the Most Loved Causes
#57 Digiball: How Technology is Transforming the Sports we
Watch, Fan, Follow and Play
#58 Wiki Sports – The Best Engagement & Technology Practices
of the Most Loved Active & Sports Brands
Some of the brands we’ve performed with and transformed for
Get Connected to Precog Digital and Sean MoffiE & Eric Weaver
www.Precog.digital @PrecogDigital
For all presenta8on and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 [email protected]