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Napoleon Luxury Real EstateMISSION: To provide our clients with the highest level of market knowledge, professional service, and results.

RESULTS: Year after year our average sales price to list price has risen. We have a proven, documented system that works to sell property. When you choose an agent, why not chose an expert. When you choose Napoleon Luxury Real Estate, you have made a decision to work with a specialist who sells homes for top dollar, including homes that failed to sell with a previous agent.

MARKET KNOWLEDGE: We study the market intensely every day, giving you the most accurate insight on pricing helping you stay ahead of the market.

EXCEEDING EXPECTATIONS: We deliver the same high degree of service and attention to detail to each and every client and transaction.

PARTNERSHIP: We approach our relationship with our clients as a partnership. We work together to accomplish your goals.

REPUTATION: We are respected in the market by clients and other agents. We keep our word. We are the type of business partners that clients seek. Other agents know when they show our listings that they will be great properties and priced right!

CUTTING-EDGE TECHNOLOGY: Since studies show that 85-90% of all home searches begin online, we have invested in an Internet presence that gives your listing global exposure:

a. Zillow.com Premier Agentb. Realtor.com (enhanced listings)c. Luxury Estates of the Worldd. Homes.come. Over 750 other top rated realty sitesf. Over 50,000 emails go out to our proprietary list of buyers and sellersg. JohnRWood.com

Vincent NapoleonLicensed Broker

787 Fifth Avenue South, Naples FL 34102Direct 239-398-6336Office 844-352-7325

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NapoleonNapoleonLuxuryRealEstate.com

PRO-ACTIVE: Actively prospect our personal database of over 500 past clients and qualified buyers, top-producing Realtors, and the neighborhoods around your home to find buyers for your properties.

EDUCATION: We must invest in our own education. We improve our skills and knowledge continually with the nation’s leading real estate training company. Because of this commitment, we’ve consistently grown our business year after year, despite down markets.

EXPERIENCE: With over 50 years of combined real estate experience, no matter what comes up, our policy is “We can handle it.” We have weathered several market cycles, and know the best strategies in each.

ESTABLISHED NETWORK: We have a network of contractors, title agents, mortgage officers, and more, whom we hold to the highest standards, ready to go to work for you.

CONNECTIONS: We are part of a network of top-producing agents; we can help connect you with other great agents nationwide

NAPOLEON LUXURY REAL ESTATE: A powerful force in the Real Estate Industry, serving you with the most up-to-date technology and a highly successful business model. Napoleon Luxury has achieved phenomenal growth during every market cycle. John R. Wood has been a market leader since 1958 with offices in Sanibel, Bonita Springs, Naples and Marco Island.

CERTIFIED LUXURY HOME MARKETING SPECIALIST: Vincent Napoleon is a Certified Luxury Home Marketing Specialist and a member of the Prestigeous Million Dollar Guild.

Vincent Napoleon has been a full-time resident of Naples, Florida for over 25 years. As a successful entrepreneur and well-known local business person, Vincent has taken his commitment of being one-hundred percent, 100% of the time to his passion for Real Estate.

Due to his vast knowledge of marketing, leadership skills, and professional negotiations, Vincent has a worldwide network of buyers and sellers connected to his primary goal of listing, marketing and selling real estate in a highly professional and effective manner for you and your family.

“Whether you are a seller of a luxury estate or a buyer seeking to find the home that is right for you, I promise to utilize all the skills I’ve learned over the last 50 years to make certain that your expectations are fulfilled.”

In his early 20’s, Vincent Napoleon was instrumental in creating Recorded Publications Laboratories, a full-service advertising, marketing and recording studio with offices in Philadelphia, Princeton and New York City, which he later sold.

Mr. Napoleon studied finance and became an investment advisor for a major Wall Street firm. After quickly rising to become the number one producing investment advisor, he became the first million dollar producer in this nationally known company. As a certified Portfolio Manager, Senior VP and Retirement Planning Counselor, Vincent wrote the first book on Florida residency issue; “Declaring Florida Your Domicile”.

After retiring from the financial services business in 2004 and speaking to thousands of residents and other professionals, he turned his full attention to his number one passion, real estate.

Vincent bought, built and sold a successful International franchise and is now singularly focused on providing concierge service to his clients through the Luxury arm of John R. Wood internationally recognized, Luxury Properties of the World.



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My Policies and Procedures• Upon entering into a contract to perform the duties of marketing and selling your home, you may cancel the contract if we fail to perform at a level that is acceptable to you.

• Although we do enter your home information on several MLS sites, we will also individually market your home world-wide to all of our proprietary buyers and sellers in over 50 countries.

• We provide 24 hour showing appointment services for those agents interested in showing your home, and you are informed of every potential showing as well as the follow-up between me and other professionals.

• Our professional marketing services are second to none. Using the very best in photography, video and the latest in drone technology, we assure you the cleanest and most beautiful online campaigns, custom brochures and web presence.

• If requested and based upon the estates, I will be available for showings to ensure that your home, its details and its beauty are showcased in a professional manner.

• I personally prequalify all showings to make sure that buyers are ready, willing and able to purchase your home.

In the end, there are several very good and qualified real estate agents from which to choose. I hope that I am able to meet with you personally to discuss just how passionate I am about your home, and how focused I am on exceeding all of your expectations.

Vincent NapoleonNapoleonLuxuryRealEstate.comConcierge Real Estate ConsultantJohn R. Wood Properties



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My Plan of ActionOnce you have signed your listing agreement with me, our action plan begins immediately.

• We schedule a full photo shoot of your home at a time that both you and our photographers are available so as to use the light and time of day to our advantage.

• Review all details and notate every part of the home that is to be highlighted in our advertisements. We will also discuss with you our recommendations to make the home as appealing as possible to all buyers.

• Complete our sellers addendums and address any issues with the home and how best to correct them.

• Once we have photos done and all the paperwork finalized, we email blast your home around the world to our private database of over 1 million qualified buyers, agents and investors.

• Enter your home on the local MLS and all other home search sites. Realtor.com, Trulia, Zillow, NaplesFloridaEstateHomes.com, JohnRWood.com and 700 other sites.

• Discuss all showing instructions and utilize all our best efforts to make sure all showings are pre-qualified so as not to waste your or our time.

• Prepare and place high end signage where allowed.

• Discuss the use of web advertising; create highly effective marketing campaigns to help sell your home using the latest in technologies.

• Price. The single most important aspect of selling a home is making sure it is priced correctly based on the market. As we know, the market is what dictates price. We will do a comparative market analysis to discuss the price that will sell the home. Together we will decide our strategic pricing methods.

• Finally, show and sell your home for the highest price in the shortest amount of time.



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The Listing Plan of Action

Our Objectives are the Following:

1. To assist in getting as many qualified buyers as possible into your home until it is sold.

2. To communicate to you weekly the results of our activities. We will call you to communicate what we are doing to get your house sold.

3. To assist you in negotiating the highest dollar value…between you and the buyer.

The Following are the Steps We Take to Get a Home Sold … the “Pro-Active Approach”:

1. Submit your home to our local Multiple Listing Service.

2. Price your home competitively…to open the market vs. narrowing the market.

3. Promote your home to our office of over 300 agents, as well as leverage the top real estate websites to promote your home:

a. Zillow.com Premier Agent

b. Realtor.com

c. Homes.com

d. NapoleonLuxuryRealEstate.com

e. MLS

f. 700 top rated home search websites

g. Over 50,000 direct email blasts to our proprietary data base



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4. Develop a list of features of your home for the Brokers to use with their potential buyers.

5. Hire a professional photographer, using high definition photography, using only the highest quality photographs, resulting in more buyers and more showing for your home.

6. Email a feature sheet to the top 50 agents in the marketplace for their potential buyers.

7. Suggest and advise as to any changes you may want to make in your property to make it more saleable.

8. Constantly update you as to any changes in the marketplace.

9. Prospect 3 hours per day, personally contacting other agents, past clients, and associates to locate qualified potential buyers.

10. Contact over the next seven days…our buyer leads, sphere of influence and past clients for their referrals and prospective buyers.

11. Add additional exposure through a professional sign (if applicable) and lock-box.

12. Whenever possible, pre-qualify the prospective buyers.

13. Keep you aware of the various methods of financing that a buyer might want to use.

14. When possible have the cooperating Brokers in the area tour your home.

15. Follow-up on the salespeople who have shown your home…for their feedback and response.

16. Assist you in arranging interim financing…if necessary.

17. Represent you on all offer presentations…to assure you in negotiating the best possible price and terms.

18. Handle all the follow-up upon a contract being accepted…all mortgage, title and other closing procedures.

19. Deliver your check at the closing.

List of Personal References and Current Clients

Dr. Caren F. Mikesh

Mr. Dan Hemmer, President Hemmer Construction

Mr. Arthur Shafran

Dr. Stephen Friedman

Mr. Edward Fiorentino, CEO

Mr. Craig Callahan, CEO

Mr. Michael Lemmons

Mr. Mark Stout, CPA

Mr. Michael Michetti, ESQ

Mr. Chris Votta, retired CEO

Ms. Cathy Bailey, Senior VP Chico’s

Mr. and Mrs. Falcone, retired

This is a partial list of current and past clientele. I am happy to provide phone numbers for you upon request.

Thank you, Vincent Napoleon



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Seller’s Guide to Interviewing a Real Estate Agent to Sell Your Property

1. Do you work as a full-time Realtor?

2. Do you have a full-time assistant?

3. What is your sale vs. list price ratio?

4. Do you have a written marketing plan specifically designed to sell my house?

5. How do you market properties to buyers?

6. How many properties have you sold in the last three months? In the past year?

7. What kind of marketing materials will you produce specifically for my home?

8. Do you have a written business plan and mission statement?

9. How often will I hear from you after my house is listed with you? May I cancel the listing if I don’t?

10. How will you let me know what you are doing to market my property?

11. How do you find potential buyers?

12. What other marketing techniques will you use to get my property sold?

13. In what ways do you encourage other Realtors to sell my property? How do you network?

14. What can I do to help sell my property?

15. How confident are you that you can sell my home? Why?

16. How many listings do you have? What percentage of your listings have sold withing the last 90 days?

17. What is the market trend now in my specific area?

18. Based upon what you know about my situation, should I sell?

19. If you get the listing, what are the first seven things you will do to sell my property in the first week?



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Pricing Strategies

1. An agent has no control over the market - only the marketing plan.

2. Never select an agent based upon price.

3. Pricing in rising and falling markets:

a. Overpricing in a rising market may be OK

b. Overpricing in a falling market is disastrous. Market trend is as important as pricing. Make sure your agent understanding market trends.

4. Four kinds of numbers are used to represent your property:

a. Cost - What was paid plus capital improvements

b. Price - What the seller wants

c. Value - What the buyer is willing to pay

d. Market Value - What a willing buyer and seller will agree upon

5. Regression and progression:

a. Regression - the phenomenon of an expensive house being decreased in value because of the less desirable home around it.

b. Progression - the phenomenon of a home selling for more than it’s worth because of having more expensive property or a more desirable area around it.

6. Substitution:

The value of an amenity is based upon what it will produce - not what it will cost.



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7. Reasons for overpricing:

a. Over-improvement – a seller cannot select, add to their lifestyle, enjoy it and expect the buyer to pay the original cost.

b. Need – the need for money does not increase the value.

c. Buying in a higher priced area.

e. Original purchase price was too high.

f. Leaving room for bargaining.

g. Seller’s move isn’t necessary.

h. Corporate buyout.

8. The largest impression and most impact a property makes on the market – upon buyers, and upon agents – is in the first few weeks of the listing. Therefore, it should show the best and be priced the best during those weeks.

9. Benefits of proper pricing:

a. Faster sale which will save carrying costs and surely has value.

b. Less inconvenience.

c. Exposure to more prospects.

d. Increased salesperson response.

e. Better response to advertising efforts.

f. Attracts higher offers.

g. Means more money to sellers.

These pricing strategies were prepared and presented to you because one or more of them may be a roadblock between you and your goals. My job is to identify these potential pitfalls and to eliminate them.

Top Ten Reasons to list with Napoleon Luxury Real Estate

1. Customer Service and Communication: Napoleon Luxury Real Estate is 100% committed to providing you with an elite level of communication, results and responsiveness. You will receive email report on showing: feedback and a personal call from Vincent every other week to update you on exactly what we are doing to get your home sold, as well as updates on any changes in the market that you need to know about. When you call our office, one of our team members will always be available to personally answer your call.

2. The Bottom Line: More money in your pocket. Our listings sell over 99% of list price vs. the market average of 96%. What is 3% of your home’s value? That is how many thousands more you could net with us.

3. There is No Substitute for Experience: For more than 25 years, Vincent has been successful helping clients through the good markets and the bad. There isn’t much that Vincent and his team hasn’t seen. Our team will anticipate challenges before they arise and advise you accordingly so that you have the best opportunity possible to sell your home.

4. Market Knowledge: “Knowledge Equals Power” Vincent is dedicated to having the most extensive and up to date knowledge of current market trends, inventory, pricing, statistics and strategies. He wants to put that power to work for you!

5. Track Record: There is no better measure of an agent’s ability to sell your home than a history of results: past performances predicts future results. Vincent has personally overseen the sale of over 500 homes from 2006 to present…is this your week?

6. Referrals from Past Clients: Clients come back time and time again and refer their friends and relatives to us, 50% of our business is repeat and referral. Many times the buyer for your home will be the seller of a home that we just closed…thus creating buyers, as opposed to waiting for one to come along.



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7. Buyer Lead Generation: Vincent is personally committed to spending three hours a day prospecting for buyers for your home so, while other agents are waiting for a buyer to call them, we are finding the buyer first. This proactive approach works to sell your home faster. Most agents rely on passive means of advertising, while we ACTIVELY market your home to buyers and other active agents.

8. The Power of Napoleon Luxury Real Estate: Due to our affiliation with the most powerful agency, John R. Wood Properties, with over 300 local agents and our direct communication with every agent in the United States and Canada, we guarantee your home is seen by more qualified buyers than anyone else. Napoleon also has, and is in communication with, agents from over 57 Countries.

9. Web Presence: Anybody can put you on the Internet, but Napoleon Luxury Real Estate invests heavily on enhancing your international web presence on sites that net the best results. An overwhelming 92% of buyers start their search on the Internet, thus, your first showing is often on the computer screen. We capture those buyers by promoting your home, using professional high definition photography on sites like Realtor.com, Zillow, Trulia, Homes.com, and 700 others. If a buyer is looking on the web, from anywhere in the world, rest assured that they can’t help but be exposed to your home.

10. Get The Team Advantage: In addition to Vincent, you get the advantage of a full time support staff to manage all the details, paperwork and marketing of your property, always with the highest attention to detail. So, instead of worrying about the details, you can focus on your next home or investment. When you call our office, a trained professional staff member will always be there to answer your questions. We are open 7 days a week from 7 a.m. to 7 p.m.

Features of This HomeBeing the buyer, what features would most excite me about this property?

When you bought this home, what features caused you to buy it?

1. ______________________________________________________________________

2. ______________________________________________________________________

3. ______________________________________________________________________

4. ______________________________________________________________________

5. ______________________________________________________________________

6. ______________________________________________________________________

7. ______________________________________________________________________

8. ______________________________________________________________________

9. ______________________________________________________________________

10. ______________________________________________________________________



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Seller’s Profile

Name(s): ___________________________________________________________________

Address: ____________________________________________________________________

Home Phone: _______________________________________________________________

Cell: ________________________________Cell: __________________________________

Email: ____________________________ Email: __________________________________

Pets on premises: YES NO

Alarm On: YES NO Alarm Code __________________

Gate code _____________ Manned gate _________________

Do you have a current survey YES NO 2 House keys for lockbox ________

Please list updates/improvements that have been made to your home:

Appliances Date

Roof Date

Hot Water Heater Date

Air Conditioner Date

Pool/Spa Date

Plumbing Date

Electric Date



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