Ppt tea Online
Transcript of Ppt tea Online
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Publicitatea online Luncaè NataliaCucoranu Mirela
Advertising and Consumer Information Environment Online
Ronald Faber
Mira Lee
Xiaoli Nan
American Behavioral Scientist
Publicitatea online Luncaè NataliaCucoranu Mirela
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Cuvinte cheie:
Publicitate
Internet
Noile media
Infor marea consumatorului
Comportamentul consumatorului
Publicitatea online Luncaè NataliaCucoranu Mirela
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For mele de publicitate ale noilor media
Formele de publicitate ale noilor media
�Banner ads
�Pop-up ads
�Commercial Websites
�Internet sponsorships
� Advergames
�Mobile advertising
Publicitatea online Luncaè NataliaCucoranu Mirela
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Banner-ele
predomin formele de publicitate cu 55% din utilizare în mediulonline èi 32% din toat publicitatea.
Publicitatea online Luncaè NataliaCucoranu Mirela
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www.atrag.ro
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www.bbc.com
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www.happyhour.ro
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www.jurnalul.ro
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www.libertatea.ro
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www.realitatea.net
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www.realitatea.net (extins)
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www.romaniiautalent.protv.ro
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Pop-up ads
Sunt Äferestrele´ care apar deasupra
conì inutului
Publicitatea online Luncaè NataliaCucoranu Mirela
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www.ele.ro
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www.libertatea.ro
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www.antena1.ro
P op-up ad sau banner-ad ?
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www.libertatea.ro
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www.zumzi.ro
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www.stilfeminin.ro
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Web site-urile comerciale
Combin infor maì ia despre brand cu oportunitatea de acumpra produsul.
Publicitatea online Luncaè NataliaCucoranu Mirela
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www.ebay.com
www.emag.ro
www.bestbuy.com
www.amazon.com
www.sears.com
www.circuitcity.com
Publicitatea online Luncaè NataliaCucoranu Mirela
www.999.md
Movie time
www.marketonline.ro
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Internet sponsorship
Cea mai comun form de publicitate
Publicitatea online Luncaè NataliaCucoranu Mirela
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Advergames
<< portmanteau din advertising èi games >>
Utilizarea jocurilor video pentru a promova un produs,
organizaì ie sau viziune.
Publicitatea online Luncaè NataliaCucoranu MirelaPublicitatea online Luncaè NataliaCucoranu Mirela
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Publicitatea online Luncaè NataliaCucoranu MirelaPublicitatea online Luncaè NataliaCucoranu Mirela
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www.amn.md
www.amn.md
Publicitatea online Luncaè NataliaCucoranu Mirela
Alianì a ÄMoldova noastr´
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1
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2
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3Iar continuarea o gsiì i pe www.amn.md
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Mobile advertising
Este o for m de publicitate prin inter mediul
telefoanelor mobile (fr fir), telefoane sau alte dispozitive mobile.
Publicitatea online Luncaè NataliaCucoranu Mirela
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Publicitatea online Luncaè NataliaCucoranu Mirela
Ag ain movie time
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Publicitatea online Luncaè NataliaCucoranu MirelaPublicitatea online Luncaè NataliaCucoranu Mirela
Compararea Internetului èi a mass-mediei tradiì ionale
Mediul de informare a consumatorilor
reprezint întreaga gam de produse disponibile pentru consumator.
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Publicitatea online Luncaè NataliaCucoranu Mirela
Caracteristicile mediului
� Infor maì ii disponibile
� Cantitatea de infor maì ii disponibile
� Modul de prezentare
� Modul de infor mare a organizaì iei
Publicitatea online Luncaè NataliaCucoranu Mirela
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Publicitatea online Luncaè NataliaCucoranu Mirela
Internetul èi mass-media tradiì ional
furnizeaz informaì ii cu privire la:
� brand
� descoperiri privind utilizatorii de brand
� fiabilitatea brandului
� eficacitatea
� Imaginea brandului
Publicitatea online Luncaè NataliaCucoranu MirelaPublicitatea online Luncaè NataliaCucoranu Mirela
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Publicitatea online Luncaè NataliaCucoranu MirelaPublicitatea online Luncaè NataliaCucoranu Mirela
Teleprezenì a
Simularea percepì iei de experienì a direct arealitì ii
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Publicitatea online Luncaè NataliaCucoranu MirelaPublicitatea online Luncaè NataliaCucoranu Mirela
Internetul Mass-media tradiì ional
Flexibilitatea, interactivitatea èi accesibilitatea
g i iar v chinuim cu un filmuleì
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Publicitatea online Luncaè NataliaCucoranu Mirela
Mediul de informare online
èi comportamentul consumatorilor
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Publicitatea online Luncaè NataliaCucoranu Mirela
Cuvinte cheie:
Memoria brandului
Atitudine
Intenì ie
Alegere
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Publicitatea onlineLuncaè Natalia
Cucoranu Mirela
Consumatorul proceseaz informaì iile online
Cutare de infor maì ii
Infor maì ii interne Infor maì ii externeInfor maì ii interne
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Publicitatea onlineLuncaè Natalia
Cucoranu MirelaPublicitatea onlineLuncaè Natalia
Cucoranu MirelaPublicitatea onlineLuncaè Natalia
Cucoranu Mirela
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Publicitatea onlineLuncaè Natalia
Cucoranu Mirela