Pontomobi Geral Jan10 Email
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![Page 1: Pontomobi Geral Jan10 Email](https://reader034.fdocument.pub/reader034/viewer/2022052507/55879962d8b42ae8408b46d0/html5/thumbnails/1.jpg)
MOBILE MARKETINGPONTOMOBI // MOBILE POWERHOUSE
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• Somos uma mobile powerhouse com participação em 4 empresas especializadas:
• Em 2 anos de operação realizamos 230 projetos
• Sócios da RBS, 3º maior grupo de mídia no país
• Maior time de mobile marketing do Brasil
• Ações premiadas no LIA, El Ojo, Festival de Veneza, Echo Awards, MMA Global e Big Idea Chair, entre outros
QUEM SOMOS
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CONEXÃO ENTRE MARCAS E CONSUMIDORES
174milhões de linhas130milhões de pessoas têm celular
9 celulares para cada10 brasileiros
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NO ENTANTO,
1% DA BASE REPRESENTA
1.740.000DE CELULARES
O PODER DOS MILHÕESQUANTO MAIS SOFISTICADA A INTERATIVIDADE, MENOR A BASE HABILITADA
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O celular é nosso AMIGO NO 1 nos momentos de MICRO TÉDIO
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Pense em conquistar SHARE of HARDWARE
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COMO CONSEGUIR ISTO?
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MOBILE MARKETING É MUITO MAIS DO QUE 160 CARACTERES
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A REVOLUÇÃO DAS APP STORES
NOKIA, BLACKBERRY, YAHOO E MICROSOFT ANUNCIARAM SUAS APP STORES
REVOLUÇÃO SEM PRECEDENTES NA FORMA DE USAR CELULARES
ENTRETENIMENTO, SERVIÇOS E UTILIDADES
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APLICATIVOS//SERVIÇO E DIVERSÃO
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INDÚSTRIA GAMES EXPLODE...
• PRINCIPAL MERCADO DE ENTRETENIMENTO MUNDIAL
• É SEGMENTO QUE MAIS CRESCE EM VAS
• + 60 MI DE APARELHOS COMPATÍVEIS
• + 500 MIL DOWNLOADS/MÊS NO BR
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MOBILE ADVERGAMES
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VOZ E SMSEM BUSCA DE COBERTURA
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INTEGRAÇÃO COM MÍDIA OUT-OF-HOME
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CLARO//QUAL MAIOR TORCIDA?
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CASE HELLMANN’SMETRÔ//RECEITAS SMS
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INTEGRAÇÃO COM MUNDO FÍSICO
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SAMPLING MACHINE // CAREFREE
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INTEGRAÇÃO COM MÍDIA ONLINE
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MOBILE É ENERGIZADOR DE MEIOS DIGITAIS
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CASE BRADESCO // TORPEDO VOZ
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FORD TRANSIT // SMS COM CONTEÚDO PATROCINADO
Corinthians 2 X 0 Cruzeiro na ultima
rodada do primeiro turno do Brasileiro. Timao
sobe para 8º lugar.
Por Ford Transit
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WEB VIDEO CALL//ANHANGUERA
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INTEGRAÇÃO COM MÍDIA OFFLINE
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MOBILE É O
HYPERLINK DA MÍDIA OFFLINE
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MTV + SMS // HALLS
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MOBILE COMO HYPERLINK
DA MÍDIA OFFLINE
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A INTERNET É UMA SÓ E ELA SE MOVE
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GRANDES PORTAIS JÁ TÊM SUA VERSÃO MOBILE
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GRANDES MARCAS SE MOVIMENTAM
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MOBILE ADVERTISING
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GRUPOS DE MÍDIA E AGÊNCIAS ACORDARAM
“…uso intensivo da internet, o público se afastando das mídias convencionais, os jovens se comunicando por
celulares e serviços de mensagens rápidas…Em cinco anos o cenário de mídia estará
irremediavelmente alterado” Hamish McLennan: Presidente mundial da
Y&R
“…a future in which media becomes like fast food with consumers watching news, sports and film clips as they travel,
on mobile phones or handheld wireless devices.” Rupert Murdoch, News Corp.
“…the ads in the mobile phone are twice as profitable or more than the non-mobile phone
ads because they are more personal” Eric Schimidt, CEO do Google
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+US$ 1.000.000.000
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SUL AMERICA // CLICK-TO-CALL
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BANCO DO BRASIL // MÍDIA EM APLICATIVOS E GAMES
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NÍVEA SUN // MÍDIA EM APLICATIVOS E GAMES
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Compre Notebook
Inspiron 15 com roteador, por
12X RS 166,53 e leve Netbook
Mini 9 por apenas RS 999.
Ligue gratis 08007223433.
DELL//SMS Promocional
PROMOÇÃO SMS
Segmentação Geográfica e Perfil Compra
DDDs Sul e SudesteGasto acima de R$ 100
Click-to-Call
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TV MÓVEL COMUNICAÇÃO INDIVIDUAL DE MASSA
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MOBILE TV // ASSINATURA, MOBILE WEB TV E TV DIGITAL
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TIM TV// BLACK LABEL
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BLUETOOTH MARKETING
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BLUETOOTH MARKETING: ENTREGA DE CONTEÚDOS MULTIMÍDIA
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CASE SHOPPING ANALIA FRANCO: CATÁLOGO MOBILE
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ENTREGA BLUETOOTH, QR-CODE E MOBILE WEB
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CONSIDERAÇÕES FINAIS
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CONSUMIDOR QUER MOBILE MARKETING...
% Not Too Likely% Somewhat Likely% Very Likely % Not At All Likely
TOTAL Brazil Argentina
Mexico
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COLOCAR UMA CAMPANHA MOBILE NO AR NÃO LEVA TANTO TEMPO ASSIM...
EM ATÉ 5 DIASBluetooth Marketing
Torpedo de VozHotsite Mobile Mobile banner
QR-Code
EM ATÉ 10 DIASInteratividade SMSMobile Advertising
EM ATÉ 45 DIASAdvergame
Aplicativo JAVAiPhone App
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EM MOBILE COMPRA-SE INOVAÇÃO E PAGA-SE POR PERFORMANCE
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www.pontomobi.com.br
www.mobilizado.com
@mobilizadoBLOG