Platform Overload (INFOGRAPHIC)
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2 FOLLOW THESE 5 STEPS TO SOCIAL MEDIA ENLIGHTENMENT You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) Sources: 1. “Which Social Media Accounts Really Matter and Why.” Which Social Media Accounts Really Matter and Why . N.p., n.d. Web. 26 Oct. 2016. <https://blog.kissmetrics.com/which-social-accounts-matter/>. 2. Patterson, Michael. “Social Media Demographics for Marketers.” Sprout Social. N.p., 29 Oct. 2015. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/new-social-media-demographics/>. 3. Jackson, Dominique. “Best Social Media Channels for Your Business | Sprout Social.” Sprout Social. N.p., 25 Apr. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-channels/>. 4. Beese, Jennifer. “6 Social Media Trends Taking Over 2016 | Sprout Social.” Sprout Social. N.p., 31 Mar. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-trends/>. 5. “Social Media Management Software | Sprout Social.” Social Media Management Software | Sprout Social. N.p., n.d. Web. 26 Oct. 2016. <http://www.sproutsocial.com/>. 6. Levy, Scott. “How to Choose the Best Social Media Platform for Your Business.” Entrepreneur. N.p., 2 Dec. 2013. Web. 26 Oct. 2016. <https://www.entrepreneur.com/article/230020>. 7. DeMers, Jayson. “The Top 7 Social Media Marketing Trends Dominating 2016.” Forbes. Forbes Magazine , 1 Aug. 2016. Web. 26 Oct. 2016. <http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#2a69bda05da7>. Online surveys Email polls Verbal asks Stay on top of these platform capabilities and trends: 1 Center on the sites your target market uses most Balance social media capabilities with available resources ? Ask Age Gender Income Education Use demographics Your company name Your product lines Your competitors Explore company mentions on social media Pinterest ® Highly visual and great for brands with stunning photos or videos. Twitter ® Short, text-like posts are best for companies looking for real-time engagement. Think breaking news, updates or announcements. Facebook ® Businesses looking to build relationships may choose this platform to give customers a back-stage pass to the people behind the logo. LinkedIn ® Good fit for organizations looking to forge connections, engage in group discussions and showcase expertise. YouTube ® Best for companies looking to share how-to videos, product or service demos, or new and unusual product features. Take a closer look at these platforms and their uses. 3 Be mindful when choosing your platform Large Facebook Twitter LinkedIn Google+ ® Discover more about various-sized platforms. Small Tumblr ® StumbleUpon ® Reddit ® Medium Pinterest Instagram ® YouTube Foursquare ® Yelp ® Niche Shared interest Industry-related 4 Be aware of the presence of large, medium, small and niche platforms 5 Become a social media guru www.4imprint.com Check out more content about Platform Overload: Podcast Blue Paper ® Video ACHIEVE SOCIAL MEDIA FOR BUSINESS ENLIGHTENMENT WITH THESE EASY STEPS. Content rules Be relevant to ensure your content gets seen Live streaming Demand for live interaction is on the rise Changing social interaction One-sided conversations Customer service messaging Personalization Customized content Social media apps In-app search functions Embedded content Personal digital assistants Follow the link for more on becoming a social media master. Schedules Staffing Budget Follow the link for more on balancing capabilities with resources. Take a deep breath! HOW TO BE ONE WITH SOCIAL MEDIA BEING PRESENT ON SOCIAL MEDIA CAN PROVIDE: PLATFORM OVERLOAD Legitimacy Sustainability Overload! Opportunity for engagement Learn more about social media for business. Ommm!
Transcript of Platform Overload (INFOGRAPHIC)
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FOLLOW THESE 5 STEPS TO SOCIAL MEDIA ENLIGHTENMENT
You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/)
Sources:
1. “Which Social Media Accounts Really Matter and Why.” Which Social Media Accounts Really Matter and Why. N.p., n.d. Web. 26 Oct. 2016. <https://blog.kissmetrics.com/which-social-accounts-matter/>.
2. Patterson, Michael. “Social Media Demographics for Marketers.” Sprout Social. N.p., 29 Oct. 2015. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/new-social-media-demographics/>.
3. Jackson, Dominique. “Best Social Media Channels for Your Business | Sprout Social.” Sprout Social. N.p., 25 Apr. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-channels/>.
4. Beese, Jennifer. “6 Social Media Trends Taking Over 2016 | Sprout Social.” Sprout Social. N.p., 31 Mar. 2016. Web. 26 Oct. 2016. <http://sproutsocial.com/insights/social-media-trends/>.
5. “Social Media Management Software | Sprout Social.” Social Media Management Software | Sprout Social. N.p., n.d. Web. 26 Oct. 2016. <http://www.sproutsocial.com/>.
6. Levy, Scott. “How to Choose the Best Social Media Platform for Your Business.” Entrepreneur. N.p., 2 Dec. 2013. Web. 26 Oct. 2016. <https://www.entrepreneur.com/article/230020>.
7. DeMers, Jayson. “The Top 7 Social Media Marketing Trends Dominating 2016.” Forbes. Forbes Magazine, 1 Aug. 2016. Web. 26 Oct. 2016. <http://www.forbes.com/sites/jaysondemers/2016/08/01/the-top-7-social-media-marketing-trends-dominating-2016/#2a69bda05da7>.
�
�
Online surveys
Email polls
Verbal asks
Stay on top of these platform capabilities and trends:
1 Center on the sites your target market uses most
Balance social media capabilities with available resources
? � �
Ask
Age
Gender
Income
Education
Use demographics
Your company name
Your product lines
Your competitors
Explore company mentions
on social media
Pinterest®
Highly visual and great for brands with
stunning photos or videos.
Twitter®
Short, text-like posts are best for companies looking for real-time engagement.
Think breaking news, updates or announcements.
Facebook®
Businesses looking to build relationships may choose this platform to give customers
a back-stage pass to the people behind
the logo.
LinkedIn®
Good fit for organizations looking to forge
connections, engage in group discussions and showcase expertise.
YouTube®
Best for companies looking to share how-to videos,
product or service demos, or new and unusual
product features.
Take a closer look at these platforms and their uses.
3 Be mindful when choosing your platform
LargeFacebookTwitter
LinkedInGoogle+®
Discover more about various-sized platforms.
Small Tumblr®
StumbleUpon® Reddit®
MediumPinterest
Instagram®
YouTubeFoursquare®
Yelp®
Niche Shared interestIndustry-related
4 Be aware of the presence of large, medium, small and niche platforms
5 Become a social media guru
www.4imprint.com
Check out more content about Platform Overload: Podcast Blue Paper® Video
ACHIEVE SOCIAL MEDIA FOR BUSINESS ENLIGHTENMENT
WITH THESE EASY STEPS.
Content rules
Be relevant to ensure your content
gets seen
Live streaming
Demand for live interaction is on
the rise
Changing social interaction
One-sided conversations
Customer service messaging
PersonalizationCustomized
content
Social media apps
In-app search functions
Embedded content
Personal digital assistants
Follow the link for more on becoming a social media master.
� �
� Schedules
Staffing
� Budget
�
Follow the link for more on balancing capabilities with resources.
Take a deep breath!
HOW TO BE ONE WITH SOCIAL MEDIA
BEING PRESENT ON SOCIAL MEDIA CAN PROVIDE:
PLATFORM OVERLOAD
Legitimacy
Sustainability
Overload!
Opportunity for
engagement
Learn more about social media for business.
� �
Ommm!
