Performance Results – Impact - Brand South Africa · explanation 1. Improved ... Competitiveness...

Brand South Africa Annual Report 2012 2013 125

Performance Results – Impact As at 31st March 2013

Impact measure / Indicator

Tool for measuring

(2009/10) Baseline2010/11(actual)

Target2011/12

Actual2011/12

Target2012/13

Actual2012/13

Varianceexplanation

1. Improved international reputation

Gfk AnholtNation BrandIndex

35 30 (37) * 36 36 36 South Africa’s global reputation remains stable.

Brazil 35 31 29 34 28 34 Weaker performance on Exports and Governance.

China 37 38 34 37 32 37 Same performance as in 2011 – weakness in Immigration and Investment.

Egypt 39 34 34 40 34 37 Strong performance in Culture, People, and Tourism.

Germany 31 36 35 29 35 34 Weaker performance in Exports and Governance.

India 20 20 20 19 20 19 Same performance as 2011, strong on Culture, Tourism.

Japan 48 49 48 47 47 47 Weak performance in Exports, Governance, and Immigration and Investment.

Russia 42 46 44 43 42 40 Stronger performance in Culture, Exports.

South Africa 4 3 3 4 3 7 Weak performance on Governance.

South Korea 44 46 44 43 43 45 Weak performance in Exports, Immigration and Investment.

UK 29 26 26 30 26 30 Same performance as in 2011.

USA 30 38 36 40 34 35 Strong performance on Culture, People, and weaker in Governance.

2. Increased Brand Equity

Brand Finance Brand Valuation

$99bn ($135bn) $139bn $149.7b $144 $218bn

3. Increased Competitiveness

WEF-GCI Index 45 44 (54) 44 50 (48 – 58) 52 Decreased Higher Education, Labour and the Health System.

4. Improved Media Reputation

56 50 55 48 55 34.49 Signifi cant decrease due to the Marikana incident, on-going labour strikes as well as speculation around Mangaung.

126 Brand South Africa Annual Report 2012 2013

The World Economic Forum's Global Competitiveness Index developed

Fig. 10: Comparative trend line Jan 2008 - March 2013


Performance Results – Outcomes As at 31st March 2013

Outcome 1: Brand alignment by stakeholders

Outcome measure Tool for measuring Baseline 2010/11 Target 2011/12 Target 2012/13 Actual2012/13

Brand compliance by stakeholders (Look and Feel)

Brand compliance audit Develop audit tool Develop audit tool (90% -95%) compliance

Project implementation in Q1 of 2013 – results expected in September.

Alignment in terms of positioning

Content tracking around value proposition and messaging pillars

Develop tool and targets

Develop audit tool* Set benchmark and target

Project implementation in Q1 of 2013 – results expected in September.

Outcome 2: Increased pride and patriotism

Outcome measure Tool for measuring Baseline 2010/11 Target 2011/12 Target 2012/13 Actual2012/13

Pride levels Domestic tracker 90% 87% 88% 88%

Commitment levels Domestic tracker 71% 75% 75% 85%

Social cohesion National perceptions audit 72% 75% 77% 80.4%

Active citizenship National perceptions audit 69% 72% 74% 79%

Outcome 3: Articulation and contextualisation of South Africa policy that impact factors of competitiveness

Outcome measure Tool for measuring Baseline 2010/11

Actual 2011/12

Target 2012/13

Actual2012/13

Awareness of South Africa policy positions by target audiences

Ease of doing business Measurement tool. Put out tender to deliver on Project Thrive.

16% (16-21) 6%

Relevant laws and legislation

12% (12-16) 40%

Range of opportunities for investors

23% (23-27) 26%

First choice to invest 13% (13-17) 9%

Awareness by stakeholders of how policy position impacts on South Africa competitiveness

Impact of messaging on opinion of reputation of South Africa

Not done 51% (51-56) Survey was not conducted.

Source: Thrive (Business Elite study). Source: Stakeholder satisfaction survey



Outcome 4a: Positively changed perceptions about South Africa within international target audiences

As per approved business plan Baseline

Outcome measure Tool for measuring Actual 2010/11 Target 2011/12

Target 2012/13

Actual2012/13

Reputation ranking Media Reputation Index 2010 YTD 50.28 * 55 55 34.49

Positive feelings towards South Africa

Global Citizens Survey Project plan to set up survey and establish baselines developed

Baseline:

44%

46% 74%

Willingness to speak positively about South Africa

67% 67% 69%

Familiarity Project Thrive Surveys Actual

Brazil 6.2 4.0 6.4 8.3

China 4.7 4.1 6.0 7.9

France No data 6.8 7.0 No data

Germany 6.3 9.5 9.5 7.3

India 7.3 12.1 12.5 9.2

UK 4.2 4.1 4.5 3.5

US 3.9 9.1 9.2 2.6

Russia 0.4 0.4 2 0.3

Spain No data 6.8 7.0 No data

Japan No data 2.8 3.0 No data

UAE 10.2 8.2 8.4 3.0

Angola No data 9.1 9.1 No data

Egypt No data 8.6 8.6 No data

Kenya 14.2 10.3 10.5 19.7

Nigeria 11.3 8.4 8.5 11.3

Zimbabwe No data 15.7 15.8 No data



Outcome 4b: Positively changed perceptions about South Africa within domestic target audiences

Outcome measure Tool for measuring Baseline 2010/11

Target 2011/12

Target 2012/13 Actual2012/13

Awareness of the Brand South Africa pillars

Tracker (domestic)

Diversity 79% 80% 80% 80%

Ubuntu 75% 77% 79% 71%

Possibility 76% 78% 80% 74%

Sustainability 74% 76% 76% 69%

Innovation 65% 67% 69% 56%

Media Reputation Rankings(Domestic)

Media Reputation Index Tender for domestic and social media monitoring services

73% (Oct-Jan)

(65-75) 34.49



Outcome 5: Economies of scale and scope

As per approved Business Plan Baseline Target 2012/13 Actual 2012/13

Variance explanation

Outcome measure Tool for measuring

Actual 2010/11

Actual 2011/12

Joint funding Funds raised as a % of total Brand South Africa budget

R4m R2.2m 15% (R8million) Target not met. R1 million raised from ESKOM - R500k; Old Mutual - R450k and KPMG - R50k.

Companies have not committed due to the prevailing economic environment. CSI budgets decreased.

Leveraging resources: Sponsorship and partnership value add

Value add as a % of total Brand South Africa budget

R9,3m R5.4m R10m Target met. R9, 850,000 received in partnership and sponsorship value. An additional R5 million in partnership income pledged.

No variance.



Outcome 6: Sustainable organisation

Outcome measure

Tool for measuring

Actual 2010/11 Baselineactual

2011/12

Target 2012/13

Actual2012/13


Organisational sustainability

Annual report with complete sustainability report

Governance, risk and compliance frameworks in place.

Top six strategic risks approved by the Board. Reviewed approved strategic risks.

Governance,Risk and compliance frameworks in place.

Target met. Approved Risk Management Framework implemented.

No variance.

Unqualifi ed audit report

Not applicable Unqualifi ed audit report (2011/12)

Target not met. The audit report was Unqualifi ed on the fi nancial statements only.

The 2011/12 audit raised material non-compliance matters.

100% compliance: employment equity

Not met. In the process of developing a draft.

100% compliance: Employment equity

Target met. Disabled target met.

No variance.

Social and environmental contribution

CSI programme Sponsored the Ebenezer Hannah Home and Vega School design competition.

CSI programme implemented

Target met.Policies developed and in place.Supported Ebenezer Hannah Home and Take a Girl Child to Work initiative.

No variance.

BEE spend Compliance with BEE spend targets

In progress to set up a system that will monitor and track BEE spend.

60% of discretionary spend

Target met. Achieved 60% of BEE spend.

No variance.


Performance Results – OutputsAs at 31st March 2013

Outcome 1: Brand alignment by Stakeholders

Strategy: Brand development and management

No Key result area

Outcomes measures

Outputskey activities

Baseline2011/12

Target2012/13

Actuals2012/13


1.1 Seed the new positioning

Brand compliance and alignment

Support and embed the new brand positioning

To be established 80% brand compliance

Target not met. Annual target not met. Service provider appointed and work will commence in Q1 of 2013/14, as tender was only awarded during Q4.

Development of Brand South Africa Academy

Established training academy and courses

Target met. Annual target met. Reviewed all training materials and established Brand Academy (www.brandacademy.co.za).

No variance.

Training of all public sector marketers and communicators

Nine provinces and 23 govt. depts.

Training in nine provinces

Target partially met. Eight Provinces trained. Eastern Cape province trained in Q4. Dates secured but training cancelled due to training materials being reviewed.

Partial (89%) achievement of annual target. Gauteng Province outstanding due to unavailability of stakeholders.

Engagement with major business schools in South Africa

One GIBS engagement

Engagement with four major business schools:

(WBS; GIBs; USB and GSB )

Target met. Engagement with WITS, GIBS, USB and GSB on messaging alignment.

No variance.

Engagements with export councils

Not applicable Engage key six Export Councils

Target met. On-going engagement with Export Councils on Brand alignment.

No variance.

Brand South Africa Annual Report 2012 2013


Outcome 1: Brand alignment by Stakeholders

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


Alignment in positioning

High level engagements with key stakeholders

Engage with business, government and civil society key opinion leaders

Target partially met. Presentations made to the NCOP; Western Cape Cabinet, Proudly South Africa, SALGA, FOSAD, MANCO, Western Cape and Limpopo DG Forum, Chiefs of Staff , Mpumalanga technical committee and the Premier’s forum.

ICTS and G&A Cluster rescheduled due to cluster members preparations for BRICS. DTI CEO’s forum cancelled - new date being secured.

Six business association engagements

Target met.AMCHAM EXCO; BLSA; BUSA; WEF Business Breakfast; WEF Davos Press briefi ng; Tata meeting.

No variance.

Civil society: political parties: DA, Cosatu, Afriforum

Target partially met.Met with AfriForum, ANC, DA FBO’s, and various institutions of higher learning.

Meeting with COSATU is still outstanding.

Monitor and evaluate brand compliance

Release brand alignment tracking report

Target not met. Tender awarded to service provider in Q 4. Work will commence in Q1 of 2013/14.

Host a Brand South Africa forum

Established forum and conference implemented

Target not met. Brand South Africa forum merged with the competitiveness forum and conference to be held in 2013/14.


Outcome 2: Increased Pride and Patriotism among South Africans

Strategy: Reputation management

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


2.1 Living the brand and active citizenship

Pride levelsCommitment levels

Implementation of active citizenship campaign

Play your Part campaign initiated.

Play your Part campaign sustained.

Target met. New pay off line launched and Play Your Part campaign seeded and maintained e.g. 13 part TV series and national days of signifi cance.

No variance.

Increased subscribers (members) on Brand South Africa digital and mobile platforms

Mobile Users (all platforms)

38 372 unique users

42 209(10% increase)

Annual target exceeded.63 878 users - Content drove usage thus increasing users.

No variance.

Unique users southafrica.info

4 692 768Unique users*

5 162 045(10% increase)

Target not met.1 458 620 unique users.

Decentralisation of site means users could use other Brand South Africa platforms.

Facebook fans (all pages)

11 029 1 4000 20 460. Target exceeded by 46% (cumulative).

No variance.

Twitter followers (all accounts)

18 723 24 000 47 145. Target exceeded by 96% because of aggressive youth campaign and general growth sustained in the digital space.

No variance.




No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


Living the brand and active citizenship


Develop and grow centralised GSA networking platform

Decentralised USA and UK platforms

Centralised GSA platform. 10% increase in subscribers.

Target met. Baseline = 1 568.Linkedin: 1 258Google+: 157Team South Africa Newsletter: 90Facebook likes: 824Global South Africa’s Newsletter: 670100 participants at the UAE launch.

No variance.


Develop a formula for South Africanness/DNA

Service provider appointed

Articulate and Communicate Formula /DNA

Target met. Finalised and translated the Formula into artworks. Launch in 2013/14.

No variance.


Mobilise FBO to support the play your part programme

Not applicable

Hold a forum with FBO to endorse the PYP campaign

Target met. Hosted a Forum/dialogue with FBO’s in Q2 and Q3 - fi ve articles published.

No variance.


Mobilise youth to active citizenship through social entrepreneurship

Forming relationship with JCI

Develop a programme to mobilise youth to active citizenship through social entrepreneurship

Target met. Q1 – hosted a successful Youth dialogue, “Shape the Future”Q2 – hosted a successful Youth dialogue, “Shape the Future” with JCI.

No variance.





No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


2.2 Alignment in positioning

Secure and collaborate with vision partners in support of PYP

Eight partnerships established

Twelve vision partners secured and activated. Four business partners; Four government partners and four civil society partners

Target met. Tata, Amcham, Big Break legacy, MTN Business, Chevrolet, Foschini.

No variance.

Target met. OYW, JCI, Spring Age, Young Global Leaders, Heart Lines and GIBS.

No variance.

Target met.DoT PYP/Arrive Alive campaign continued; DBE, DAC: Social cohesion and Formula for South Africanness.SRSA: Magnifi cent Fridays, Olympics, Productivity South Africa.

No variance. Target exceeded and provided opportunities to expand the programme.





No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


Domestic media reputation

Establish content and media partnerships and generate content.

Five articlesThree media partnerships

Four media partners secured and activated.

Target met. CNBC, SABC, Summit TV, eNCA, Sowetan, City press, Sunday Times, Independent.

No variance.

Leverage key domestic events for corporate and brand reputation building.

Freedom DayMandela Day

Freedom DayYouth DayHeritage DayWomen’s DaySONA

Target met.‘Sona in Numbers’ published and distributed. Leveraged and executed PYP campaign in support of national days of signifi cance.

No variance.

Leverage key domestic events for social cohesion building purposes.

Service Month16 days of activism

Target met in Q2.94+ Campaign, Mandela day, Partnership with Nelson Mandela foundation and DBE.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience

Strategy: Reputation management I Brand knowledge management and performance management

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


3.1 Creating and leveraging strategic relationships to strengthen brand strategy delivery in defi ned markets and with defi ned stakeholders

Domestic media reputation index

Establish reference groups as platforms of infl uence on South Africa’s global competitiveness.

To be establish

Communication of reference group outcomes. One position paper delivered

Target met.Position papers produced and uploaded onto KM hub: http://www.brandsouthafrica.com/research-analysis.

No variance.

Promoting positive awareness of South Africa’s competitiveness

Not applicable

Two positive press releases per Brand South Africa engagement

Two opinion pieces per quarter

Target met and exceeded. Two positive press releases and three opinion pieces produced. Press releases drafted and executed locally.

No variance.

Leverage the GSA and Diaspora network to eff ect perception change and favourable awareness

Diaspora Conference. GSA network in UK, USA

Expand the GSA programme to include UK, USA, UAE, and Canada and Asia Pacifi c.

Target not met. Expanded in UAE, Australia, UK and USA. Canada not activated due to lack of active partnership.

Leverage on existing business stakeholder initiatives to gain traction for Brand South Africa initiatives.

Not applicable

Six strategic engagements with key business stakeholders

Target met.Q1: NAAMSA and BUSAQ3: BBC/BLSA for WEF Africa.Q4: Skills Nexus: Dr. Thokozani Simelane, Africa Institute of South Africa; Mr. Barlow Manilal, CEO - Automotive Industry Development Centre; Mr. Sudhir Babshet - Executive Director, TATA Motors.

No variance.

Leverage media to communicate South Africa competitiveness and business opportunities

Three media tours

Quarterly media tours and engagements / round-tables

Target met.Hosted four incoming media tours. Achieved annual target.

No variance.



Media Coverage Report

The table below summarises the media coverage fl owing from the reputation management plans per activated market

D

omesti

c

Ger

man

y

Braz

il

Chin

a

UA

E

Russ

ia

Indi

a

Egyp

t

Nig

eria

Keny

a

April 31 - - - - - - - - -

May 4 - - - - - - - - -

June 20 - - - - - - - - -

July 75 20 5 35 16 23 35 13 2 0

Aug 55 9 13 34 4 6 25 0 0 3

September 16 6 0 66 4 0 8 7 0 0

October 1 0 0 86 0 0 0 0 0 0

November 2 2 6 88 0 0 3 0 0 0

December 1 4 6 22 2 9 2 0 0 0

January 2 23 19 64 3 7 2 - 2 3

February 4 5 6 59 4 6 2 - 0 0

March 5 49 4 48 8 16 21 - 1 4

TOTAL 216 118 59 502 41 67 98 20 5 10

The total number of media coverage for the year is 1136 articles. This excludes electronic media (radio, TV and digital).



Outcome 4: Articulated and contextualised South African policy relating to competitiveness


No Key result area Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


4.1 Structured strategic engagement programmes with and through stakeholders to deliver on brand competitiveness and reputation

Improved rating on competitiveness factors: (Thrive Survey)

Profi le and position South Africa as a business destination.

Identify platforms to market South Africa as a business destination and articulate global competitiveness.

Two Three engagements with stakeholders leading up to Competitiveness Forum (including government, business and civil society).

Target met. Two Roundtables held leading up to the Competitiveness Forum: WEF-GCI, Skills competitiveness Nexus and Nigerian round table.

No variance. Future of the cities postponed to 2013.

Not applicable

Host a National Competitiveness Forum.

Target not met. Deferred to October 2013.

American Chamber of Commerce

Four International Chambers of Commerce engagements

Target met.American Chamber of Commerce (AMCHAM) German Chamber of Commerce; French Chamber; Italian Chamber and South Africa Chapter of the British Chamber now closed.

No variance.





No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13

Varianceexplanation

4.1 Structured strategic engagement programmes with and through stakeholders to deliver on brand competitiveness and reputation

Improved rating on competitiveness factors: (Thrive Survey)

Support international initiatives , government programmes and state visits in key markets

Five ITI's and three State visits

Four ITI's,three State visits and two offi cial visits

Target met.Nine ITI’s concluded: India, DRC, Qatar, Russia, Gabon, Cameroon, Zimbabwe, Equatorial Guinea and Turkey.State visits concluded: Botswana, India. Offi cial visits: Germany, Netherlands.

No variance.

Not applicable

Global Diaspora conference and BRICS summit.

Target met. Hosted BRICS networking platform in partnership with BUSA, PwC and Standard Bank. Media programme implemented. Secured key thought leader for interviews.

No variance.

Not applicable

Africa Diaspora Target met in Q1. Successfully supported DIRCO with the Africa Diaspora Summit.

No variance.

WEF Africa WEF Africa Target met. WEF Africa in Ethiopia and WEF Davos: Secured successful media partnerships with CNBC, TIME. Additional stakeholder partnerships: Old Mutual and Nedbank. Media programme - secured key thought leader for interviews.

No variance.




Strategy: Reputation Management I Brand knowledge management and performance management)

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


4.2 Feedback loop: Targeted at, and escalating appropriately to relevant stakeholders to strengthen brand strategy delivery

Familiarity(Thrive Survey, WEF )

Not applicable

Four platforms Target met. Presentation to South Africa Tourism and GCIS Communicators Forum concluded in Q3; Presentation to ANC Communications department; French South Africa Chamber of Commerce; Western Cape Cabinet Ministers. Session with BUSA concluded in Q2; Newsletter communication to BBC.

No variance.




Strategy: Reputation Management I Brand knowledge management and performance management)

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


4.3 Structured engagements based on: Monitoring and evaluation of brand image through the development and analysis of key reputation studies and indices

Monitoring and Evaluation Reports

Enhance capacity for development and analysis reputation studies:

Thrive Survey

(Thrive Survey)Business elite

Established information and knowledge hub.Deployment and analysis of Business elite (Thrive Survey)

Target met. Information and knowledge hub established.NPA received; Business elite survey (Thrive) analysis delivered; Domestic tracker; WTTC Index analysis delivered; Not conducted: Boom Survey for 2012.(Global citizens were covered by the Diaspora Study).

No variance.

Anholt GfK Roper – Nation Brand Index

Anholt GfK -Nation Brand Index

Anholt GfK Roper – Nation Brand Index

Target met. Analysis and content delivered in Q3.

No variance.

Domestic tracker Domestic tracker

Domestic tracker Target met. Received GCIS domestic tracker, analysis and content delivered.

No variance.

International media reputation.



Target met. Received monthly international media reports and ongoing analysis delivered.

No variance.

Domestic media reputation index

Domestic media reputation.

Quarterly analysis and content generation for communications and stakeholder initiatives.

Target met.Received monthly international media reports and ongoing analysis delivered.

No variance.




Strategy: Reputation management I Brand knowledge management and performance management)



Baseline2011/12

Target2012/13

Actuals 2012/13


4.4 Feedback based on: Monitoring and evaluation of competitiveness through the development, analysis and presentation of key competitiveness studies and indices.

Monitoring and Evaluation reports

WEF GCI Report WEF GCI WEF GCI feedback Target met.Analysis and feedback in Q2 and Q3; opinion pieces delivered - target exceeded.

No variance.

World Bank Doing Business report

World Bank DBI

World Bank DBIfeedback

Target met. DBI analysis and content delivered.

No variance.

IMD Yearly Competitiveness

IMD YCI IMD YCIfeedback

Target met.IMD Analysis delivered in Q2 and Q3.

No variance.

Human Development Index

HDI HDI feedback Target met.HDI analysis and content generated in Q4.

No variance.

Mo Ibrahim Governance Index

Mo Ibrahim Index

Mo Ibrahim Index feedback

Target met.Ibrahim Index analysis and content delivered.

No variance.



Outcome 5 : Increased economies of scale and scope

Strategies: Brand strategy management I Stakeholder and partner alignment and integration I Reputation management I Brand knowledge

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


5.1 Joint funding and value added

Increased awareness of South Africa’s FDI and business opportunities

(Thrive Survey)

Establish a forum of key opinion leaders (KOL) and decision makers to support FDI attraction and positioning of South Africa as a business destination.

Not applicable

KOL forum to support initiatives for marketing South Africa as a business destination

Annual target not met. Database and lists were developed in Q1 and Q2 and submitted to the Board. Awaiting directive from the Board and Executive Authority.


Increased familiarity and awareness

(Global Citizens Survey) results

Develop and grow the Global South Africans (GSA) network in key markets

USAUKNew Zealand

10% increase expansion to UAE and Canada

Target partially met.Launched the UAE GSA platform. USA GSA activation took place.UK activation in Q2.

Canada not activated due to lack of active partnership.

Increased familiarity and awareness

(Thrive Survey)

Develop and grow a Brand South Africa ambassadors programme worldwide

Not applicable

Identify and select brand ambassadors in target markets.

Annual target not met. Database and lists were developed in Q1 and Q2 and submitted. Awaiting directive from the Board and Executive Authority.



Outcome 5 : Increased economies of scale and scope

Strategies: Brand strategy management I Stakeholder and partner alignment and integration I Reputation management I Brand knowledge

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13



Brand alignment

Secure Vision and Programmes Partners to drive Brand South Africa programme delivery at home and abroad

Four Businesses,four Civil Society andfour Public Sectorpartners.

Target exceeded. Partnership with GCIS on Pre –SONA networking platform; Public Sector magazine profi ling of the CEO. JSE, DMR and KPMG – Mining Indaba (R50k received). PWC, Standard Bank, BUSA and JSE – BRICS networking platform. Old Mutual and Nedbank – WEF Davos (R450k). dti, Proudly South Africa, South Africa Premier Business Awards.dti, DBE, Business Report, SABC 2, Productivity South Africa, Chevrolet, GIBS, Foschini, MTN Business, Google – Big Break Legacy.

No variance.


Increased economies and scale in programmes initiatives

Collaborate with stakeholders and other funding partners to raise sponsorships, funds and in kind value

Inclusive total: R1.7m

Sponsorships, cash contributions and sponsorshipsR8 million (15%)

Target met. Old Mutual (450k)Eskom (500k)KPMG (R50K) – Mining IndabaValue AddSAT (R300K) – BRICS networkingSouth Africa Premier Business Awards; dti led partnership with Brand South Africa and Proudly South Africa (R6m)BRICS/dti media campaigns in partnership with Brand South Africa (R3,5m).

No variance.

Collaborate with media partners for incremental value in Brand South Africa programmes

R9.3m R5.4m Annual target exceeded. Supersport, SABC, Community TV and MDDA.

No variance.




Strategy: Organisational development

No Key result area

Outcomes measures


Base line2011/12

Target2012/13

Actuals2012/13


6.1 Create a high performance organisation

Approved human capital plan

Review and implement the human capital plan

TBC Completed HR plan. Target met. HR plan completed. Two focus groups were held by Ndawo.

No variance.

Compliance to performance management system

Performance management

100% compliance Target not met. Number of performance appraisals outstanding each quarter.

% decline in attrition

Benefi t management and employee relations

28.2%(11 staff members)

5% Decline in attrition

Target met. Annual resignations = 7 or 36% lower compared to 11 resignations in 2011/12.

No variance.

100% fully functional HRIMS

Implementation of SmartHR

Not applicable

Implement SmartHR Target met. SmartHR fully functional. BI reports available.

No variance.

100% staff trained in line with PDPs

Training delivery Not applicable

100% compliance with HRD plan

Target met.Trained all administrators according to the plan, as well as additional short courses.

No variance.

Implemented rewards and recognition programme

Deliver the rewards and recognition programme

X staff received an award

Annual rewards and recognition awards

Target met.Annual staff rewards held with team talk session. Strategy re-submitted to HR/REMCO.

No variance.





No Key result area

Outcomes measures


Base line2011/12

Target2012/13

Actuals2012/13


6.2 Develop and implement an IT governance framework

Developed IT governance framework.

Workshops and one on one interviews with all managers to devevlop IT Governance Framework.

Not applicable

Approved IT Governance framework and IT strategy

Target met.Submitted to ARCO, EXCO and Board.

No variance.

Improved and effi cient business processes

Business process re-engineering

Not applicable

Scoping report with recommendations

Target not met. This project was deferred due to budgetary constraints.

Ensure IT and data security and business continuity in Brand South Africa

Develop a disaster recovery plan.

Not applicable

Approved disaster recovery plan

Target not met. Major dependency: Conclusion of the SCM process. Adjudico set for 15/04/2013.





No Key result area

Outcomes measures

Outputs key Baseline2011/12

Target2012/13

Actuals2012/13


6.3 Develop and implement an IT Master Systems Plan. (MSP)

Developed IT MSP.

Improved IT security, governance and stable and effi cient work environment.

Scoping of the optimised IT enterprise and business requirements

MSP developed

Not applicable

IT architectureIT policies Approved MSP

Target met. Strategy drafted as well as all It policies. User access controls as well as a number of security elements implemented.

No variance.

6.4 Develop and implement corporate governance framework

Completed framework.

Completed annual corporate calendar.

Updated committee charters.

Develop Corporate Governance Framework and implement accordingly

Not applicable

Approved Corporate Governance Framework

Target met.New board inducted 29 November 2012 and plans for Q1 of 2013/14. Corporate plan completed and approved by Board. Governance framework distributed to all.

No variance.

Develop an annual Corporate Calendar

Completed Annual corporate plan implemented

Target met.Submitted timeously to the Executive Authority and tabled in Parliament.

No variance.

Annual update of charters for each Board committee

Updated Updated and approved board charters

Target met.See Q3 report and Sizwe Ntsaluba report.

No variance.

6.5 Ensure Brand South Africa is a good corporate citizen

Completed CSI concept paper and policy.

One project supported per quarter.

Develop a CSI strategy

To be compoleted

Approved CSI strategy. Target met. Approved by HR/REMCO in Q3.

No variance.

Develop a CSI policy

Approved CSI policy Target met.In Q3 policy approved by Board.

No variance.

Implement one CSI project for each quarter.

Four CSI projects funded.

Target met. Ebenezer Hannah Home for the destitute, Take a Girl Child to Work and 702 Walk the Talk.

No variance.



Outcome 6: Sustainable organisation.

Strategy: Corporate Reputation management



Baseline2011/12

Target2012/13

Actuals2012/13


6.6 Positioning the organisation as a thought leader on issues of nation branding and South Africa’s reputation to build and enhance the company’s distinctness competitiveness and credibility

Managing public concerns and creating position and policy on industry and/or contentious issues or public concerns

Shift in media perception in media monitoring and analyses reports

Creating thought leadership platforms and driving advocacy

Not applicable

Media roundtables Target met. CNN (WEF), Summit TV, Maggs on media.

No variance.

Not applicable

Thought/opinion pieces

Target met.BRICS, WEF.

No variance.

Not applicable

Quarterly engagements with foreign press correspondents

Target met. UAE, Nigeria and India - inbound media tour.

No variance.

Perceptions in project pride survey should shift

Create a dynamic issues management document that prescribes the organisation’s core messages, organisational policy and positioning on recurring issues and industry debate

Not applicable

Develop and implement an issues management document/policy

Target met.Quarterly media plan developed and submitted to CEO.

No variance.

Developing a crisis management strategy and putting systems in place in event of crisis

Not applicable

Crisis management strategy delivered.

Target met in Q3. Crisis management plan developed and submitted to the Presidency.

No variance.




Strategy: Corporate reputation management

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


6.7 Leading by example by showing respect for society’s interest through good corporate citizenry

Ratings in staff Happiness Index

Employee satisfaction surveys.Team building initiatives

Deloitte and Touché BSA employee satisfaction survey.

No baseline established

Host four team building events for each year.Complete two employee satisfaction/engagement surveys to improve morale and happiness

Target partially met. Staff engagement survey conducted in-house; two focus groups with staff (Ndawo) report. Two teambuilding sessions held (702 Walk the Talk and staff painting of the Ebenezer Hannah Home for the destitute).

Due to heavy workload unable to conduct four teambuilding sessions for each year.

6.8 Building and nurturing key relationships with stakeholders to enhance and manage the business reputation (Public Aff airs)

Successful hosting of annual Golf Day.

BSA newsletter/magazine developed and distributed to all stakeholders

Create corporate platforms for relationship building

Not applicable

Annual corporate golf day

Target not met. Project deferred to the new fi nancial year.

Not applicable

Boxes for key sports games

Target met.Hospitality suites purchased to host media at the Kaizer Chiefs and Orlando Pirates game.

No variance.

Brand Africa Forum

Nation Branding Conference: ‘Getting the nation talking'.

Target not met. Two competitiveness workshops were hosted. Merged to host one Competitiveness forum in 2013/14.

Not applicable

Approved Brand South Africa newsletter.

Target met. Distributed bi-monthly.

No variance.




Strategy: Prudent fi nancial management and control

No Key result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


6. 9 Financial and performance reporting

Completed audits.

Implementation of a fully integrated fi nancial and supply chain management system

Unqualifi ed audit report

Clean audit report 2011/12

Target met. Received a clean audit report. Unqualifi ed audit on 2011/12 fi nancial statement.

Emphasis of matter on:

Performance information achievements.

Non-compliance to laws resulting in UIF.

Procure integrated fi nance and SCM system

Target met. Pastel, advanced procurement module deployed in Q4.

No variance.

Quarterly management report to MANCO

Target met. No variance.

Quarterly fi nancial report to the Board


Draft Annual Financial Statement 2011/2012

Target met.Submitted to ARCO on 24 May and to the Auditor-General on 31st May 2012.

No variance.




Strategy: Prudent fi nancial management and control

No Key result area

Outcomes measures


Base line2011/12

Target2012/13

Actuals2012/13


6.10 Compliance to legislation

Implemented fraud prevention plan.

Develop a holistic compliance to legislation risk register

To be established

Approved and managed Risk Management Plan

Target met. Approved Risk Management Framework.

No variance. Appointed KPMG for CRMP-PFMA to be developed in Q1 of 2013/13 (awaiting fi nalisation of the new NT regulations).

6.11 Risk management

Monthly and quarterly risk reporting.

Monitor legislation risk register

To be established

Approved and managed risk register

Target met. Updated risk register with both strategic and operational risks.

No variance.

6.12 Joint funding Monthly fi nancial reports.

Raise additional funding to augment marketing budget.

12% Financial accounting and disclosure for funds

Target met. Disclosed partnerships income of R4.085 million.

No variance.

6.13 Sponsorship and partnership value add

% of media discounts or added value as total of marketing budget.

Collaborate with stakeholders and other partners to raise sponsorships or value addition.

To be completed

Financial accounting and disclosure for sponsorships and value adds secured

Target met.Achieved the set target. Disclosed an amount of R50k received from KPMG.

No variance.



International markets

Outcome 3: Positively changed perceptions about South Africa amongst target audience – UK


NoKey result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


3.1 Promoting positive awareness of South Africa’scompetitiveness

Media reputation index

Create thought pieces / thought leadership platforms on market relevant issues such as progress against social indices

One thought piece, One press release per month

One thought piece per quarter

Target met. South African economy article Site selection and FT notebook on South Africa and China.Thought piece on South Africa positioning as African capital, banking centre.Economist on “BEE in pipeline”.The thought piece on CEO Africa Summit will be published in May following the Africa Summit on 30th April which was moved by the Times from March to April.

No variance.

One press release per month

Eight press releases

Target met. Press releases issued on South Africa Youth Development, Innova Brics, South Africa Agulhas, and IQE investor round table.

No variance.

Stakeholders aligned and empowered in support of value proposition

ITI and state visit support as per dti and Presidency programme

Target met. Hosted event at SAHC on 13/11 for NGO merger. Medical Conference to support CT as a business destination in Q2.

No variance.

3.1 Promoting positive awareness of South Africa’scompetitiveness


Develop GSA outreach programme

Two GSA engagements per annum

Target met. GSA activations at London Olympics, Innova Gallery and SAYD; GSA events at British Museum, NGO event, SA Agulhas.12 digital e-newsletters produced.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – UK


NoKey result area

Outcomes measures


Baseline2011/12

Target2012/13

Actuals2012/13


Leverage stakeholder events for country positioning

London 2012 – South Africa showcase

Target met. Olympic partnership with SRSA; South Africa Youth day roundtable; successful Robben Island Bible reception event hosted; Designing South Africa.

No variance.

3.2 Promoting South Africa as a business destination

Familiarity index: Thrive Survey

Develop platforms to build relationships and dialogue with UK business elite

Two platforms

Four Business/Investor roundtables per annum

Target not met:Three investor roundtables held with IQE as partner; BRICS seminar September.

Only three investor roundtables held.

Business reputation media programme on key sectors highlighting innovation

One Media roundtable

Target met.The South Africa Youth Development activation and seminar was held instead of the Times CEO Africa Summit and is fully reported with the POE. Media interviews with visiting NUM leaders, BBC Hardtalk in Q3.

No variance.Planned CEO Summit was moved by the Times from Q4 of 2012 to Q1 of 2013.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – USA




Baseline2011/12

Target2012/13

Actuals2012/13


3.1 Promoting positive awareness of South Africa’s competitiveness


Create thought pieces/thought leadership platforms on market relevant issues such as progress against social indices

One thought piecesOne press release per month

Three thought pieces per quarter

Annual target met. Op-eds drafted and placed on Pepfar and AGOA. Social media platform launched targeted at thought leaders. Investment presentation written for and delivered by Dirco Deputy Minister Ebrahim.Twelve blog posts, letter to LA Times re-elections.Letters to editor, online comments and Business Day columns as events dictate.

No variance.Q2 target, thought piece on “the life, values and legacy of Mandela” not met. Replaced with numerous other thought pieces.

Develop GSA outreach programme

Two GSA engagements per annum

Target exceeded. GSA roundtable at Stanford University; alumni reception organised for Wits deputy vice chancellor; Education Africa Awards Dinner; engagements in Seattle, Silicon Valley, San Diego and Washington; Atlanta engagement; as well as ongoing engagement via online community.

No variance.

Implement media programmes to profi le and support Brand South Africa

Press releases and social media

Target met. Media roundtable organised for Ambassador Rasool; social media campaign and platform launched, “Brandsouthafrica.us blog”. Media support for South Africa delegation at 9th International AIDS Conference. 20 posts on brandsouthafrica.us as well as ongoing daily posts.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – USA




Baseline2011/12

Target2012/13

Actuals2012/13




Stakeholders aligned and empowered in support of value proposition.

Two platforms

Three Platforms per annum

Target met.Partnered and presented at NY Freedom Day event; updated market-specifi c collateral prepared and distributed to stakeholders; partnered in and acted as media liaison for Mandela awards (collateral and publicity for Mandela Day events).“Festival of Ideas”, National Press Club Mandela celebration. 9/11 Ubuntu Conference. Distribution of branded iOS app.

No variance.Unveiling of Mandela Statue postponed to September 2013.

3.2 Improved understanding of South Africa trade and investment opportunities

Consideration of South Africa:

(Thrive Survey)

Support trade and investment initiatives

Dependent on dti schedule of ITI’s for the year.

Target met.Q2 Partner with WOSA to fi nance episode of Vine Talk TV show focused on South Africa wine.Business dinner for DMR (tactical).Facilitate South Africa exhibits as Mid-Atlantic Wine and Food Festival (Tactical).

Viral campaign on trade and investment using new pay off line not executed as it was no longer a viable platform for Brand South Africa to profi le. Central market activation in-bound not met in Q1.

3.3 Promoting South Africa as a business destination

Familiarity Index:

(Thrive Survey)

Establish endorsement programme from leading business fi gures

One Platform per annum

Target met. Partnered and presented at MIT Africa Innovate Conference. Video interviews with third party endorsers.Interviews published with two business leaders (Tactical).

Variance: Education Africa/Brand South Africa platform not activated.

Platforms to build relationships and dialogue with US business elite

Four Business round-tables per annum

Target met.Three roundtables held in Seattle, Chicago, Los Angeles and two in Washington.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – Brazil


Key result area Target 2012/13

Actual2012/13


3.1 Communicate shared BRICS values

BRICS + BRICS Summit media programme – One press release, Two thought leaders, Four interviews

Target met. Partly secured. Release: Africa the theme for the BRICS Summit.

No variance.

3.2 Demonstrate South Africa’s leadership in hosting global events

World Cup key leanings – Two thought leaders; Two interviews; One photoshoot (mascot).

Target partially met. Thought leaders: BRICS - Why South Africa’s Citizen Should Care; Rob Davies - BRICS lays foundation for development. Ambassador Mbete BRICS piece (Three bylined articles).

Only one interview with Rob Davies secured.

3.3 Boost understanding of business opportunities in South Africa

Quarterly business interview St Petersburg (SPIEF) media programme one thought leader and two interviews.

WEF Davos – two press releases, two interviews, one thought leader

Business roundtable one press release and one byline on IBSA

Target partially met. Four interviews with: Minister Marthinus van Schalkwyk; Minister Thulas Nxesi; Chichi Maponya and Stavros Nicolaou.

SPIEF was not activated.Interviews secured with Exame Revista for Danny Jordaan and Folha da Sao Paolo for Nicky Newton King, but interviewees were unavailable.

3.4 Boost perception of South Africa governance on key issues: labour, political stability, unemployment, healthcare and media policy

Freedom Day - Two interviews; ANC policy conference – one thought leader (Q1)

one thought leader on South Africa’s performance on social indices (Q3)

SONA and the Budget – one press release, one thought leader (Q4)

Target not met.Thought leader by Danny Jordaan - Brazil can learn much from South Africa as a global host sporting nation.

Freedom Day background shared however no interviews secured.

3.5 Demonstrate emerging market leadership on key global governance issues

Thought leader on SKA result and COP 17 leadership (pass the baton to Qatar) One bylined thought leader on new economic models for growth South African Week–one media roundtable.

Target partially met. Completed: Interview with Wilhelm Van Despurg, Economic Consul with DCI Sao Paolo.Completed: BRICS bank, ‘focus of upcoming summit’.

Three press releases and Q and A shared in Q1.South Africa week postponed to new fi nancial year.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – Brazil



Actual2012/13


3.6 Brand alignment Daily monitoring Quarterly embassy engagement Attendance on fortnightly calls Monthly report Brand alerts as necessary

Target met; monitoring done daily and brand alerts escalated as required.Releases:South Africa Mineral Resource Minister calls on mining industry;Boost for intra-African BRICS trade;Thought leader:The S in BRICS an African perspective.

No variance.

3.7 Articulation / contextualisation of South Africa policy

Twelve background media briefi ngs Distribute three additional press releases One press trip

Target not met. One Freedom Day press release done in Q1.New York Times. Two Guardian and three press releases: ‘South Africa hands over climate baton’, ‘South Africa’s veteran Agulhas vessel arrives in London ahead of Antarctic expedition’, ‘ANC Conference a sign of maturing democracy’.

No spokesperson available; secured two opportunities as alternatives for David Constable at Sasol, but David declined to participate.Press trip postponed to Q4.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – China


Key result area

Target 2012/13

Actual2012/13



St Petersburg media programme - one thought leader and two interviews

Cross listing BRICS - one interview, one article One thought leader on BRICS

BRICS and BRICS Summit media programme – one press release, four interviews

Target not met.Press release: ‘South Africa and China strengthen relations’.

SPIEF was not activated.Incomplete: Content on BRICS thought leader required from Brand South Africa.Interviews: Journalists from fi ve media outlets (CBN-TV, Caixin, Oriental Morning Post, Guangming Daily and World Vision) wanted interviews with South Africa representatives during BRICS. Brand South Africa unable to provide fl ight details with suffi cient time to secure visas.

3.2 Awareness of South Africa as a business destination

One thought leader on SKA result One by-lined thought leader following release of GCI on South Africa as the gateway to Africa

Quarterly business interview Business roundtable WEF – Four interviews, two press releases, one thought leader

Summer Davos Two Business roundtable

Target met.Three press releases and Q and A shared.Five business interviews: two group interviews for Yantai International Wine Expo; Two group interviews for South Africa Guangzhou Investment Seminar; One FOCAC.Q3: Business interview with Miller M Matola on China International Radio.Q3: Summer Davos successfully activatedWEF – four interviews, two press releases, one thought leader; Business round-table completed with South Africa ambassador to China, Dr Langa.

No variance.


(continued)




Key result area

Target 2012/13

Actual2012/13


3.3 Manage sectoral perceptions (Trade and FDI)

WOSA ( June) – One group interview (target three media) in SH, one group interview (target three media) in Yantai

One thought leader on COP 17 leadership (pass the baton to Qatar)

CIFIT – Two roundtable, ten interviews, one press release, onsite support

COIFAIR – One group interview (target three media), one speaking opportunity

Mining conference - One-on-one interview, two group interviews (target three media each time)

Target not met, only COIFAIR successfully activated. CEO interview as well as speaking opportunity met.

WOSA in June not met.CIFIT not met.

3.4 Highlight political stability, regulatory framework and contribution to global governance

Freedom Day – One thought leader, two interviews

One thought leader on ANC policy conference SONA and the budget – one press release, one thought leader

Target not met. Freedom Day background shared. Two interviews set-up but did take place. One thought leader shared with three media houses in Q2: 1) China Economic Herald, 2) Guangming Daily, 3) China Economic Weekly. Pending.No interest in SONA from markets.

3.5 Highlight social stability and eff orts to fi ght crime

Two Press Trips (Inbound Media Tour) Q2 and Q4 Target partially met in Q4.Press release: South Africa’s Mineral Resource Minister calls on mining industry to fulfi l potential.Thought leader: ‘S in BRICS’.

No press trip in Q2 due to agency termination.

3.6 Brand alignment

Daily monitoring Quarterly embassy engagement Attendance on fortnightly calls Monthly report Brand alerts as necessary

Target met. Concluded on time. Completed: Calls with Joy Tian from Embassy and emails with Jonathan Ni from Consulate.

No variance.





Key result area

Target 2012/13

Actual2012/13


3.7 Articulation / context of South Africa policy

Twenty four background media briefi ngs Distribute seven additional releases Place seven by-lines Press trip (Q4)

Target partially met.Six media briefi ngs, Two media releases distributed but none placed in Q1.Q2: 1) ‘Africa in Unique Position to Craft Journey to Dominance’, 2) ‘ANC policy conference reinvigorated movement’.Q3: Background media briefi ngs: Yan Ting, Senior Financial Journalist, China Business News 2) Ma Cuilian, Column Dept. Director, Shanghai Financial News, 3) Qian Lina, Editor/Reporter, Chin.a

A number of activations e.g. SPIEF was not activated.

Articulation / context of South Africa policy

Business Journal, 4) Sun Xiaochen, Reporter, Shanghai Business Daily, 5) Autumn Szeliga, Reporter, China International Radio, 6) Niki Qu, Senior Reporter, International Business Daily.

Q3: 1) BRICS Bank ‘focus of upcoming summit’ release, 2) ‘South Africa hands over climate baton release’.

Q3: by-lines placed: ‘Agulhas press release’ 2) ‘ANC Conference a sign of a maturing democracy’.

Successful press trip in Q4.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – Egypt



Actual2012/13


3.1 Highlight South Africa as the gateway to Africa

Four quarterly business interviews. Two South African Business luncheons in Q2 and Q4.

Two thought leaders on FTA (Q3 and Q4). One bylined thought leader on BRICS

Target not met. Market not activated due to the local socio-political conditions.

Thought leader on FTA incomplete: Local South Africa Embassy unable to provide the required information.

3.2 Position South Africa as a leader in innovation and technology

SKA - One interview, one press release, SKA One case study One thought leader on COP 17 leadership (pass the baton to Qatar)

Target partially met.One interview and Two media releases on SKA.

Market not activated due to the local socio-political conditions.

3.3 Continue to raise awareness of South Africa as an investment / business destination

Four business interviews on the ease of doing business in South Africa (as row one above)

Two South Africa Business Luncheons (as row one above)


3.4 Position South Africa as a leader; highlighting political stability, regulatory framework and contribution to global governance

Two media interviews on Freedom Day One thought leader on ANC leadership elections SONA and the budget – one press release, one thought leader



Target partially met Q1 and Q2 only. Market not activated due to the local socio-political conditions.


Three background media briefi ngs One Press trip in Q3 Four additional releases to be distributed

Target not met.Q3: ‘Agulhas Vessel’, 2) ‘South Africa hands over climate baton’. Distributed, ‘ANC Conference a sign of a maturing democracy’.

Market not activated due to the local socio-political conditions.

3.7 Highlight South Africa as the gateway to Africa

Two thought leaders on FTA Two business interviews Two South Africa Business Luncheons One byline thought leader on BRICS




Outcome 3: Positively changed perceptions about South Africa amongst target audience – Germany



Actual2012/13


3.1 Generate awareness of South Africa as a business destination and trade partner

Three interviews around German-South African Business Forum

St Petersburg media programme - One thought leader and two interviews Offi cial visit of Deputy President two bi-annual business interviews on ease of doing business in South Africa.

One case study from ANUGA Food Fair One case study from Fruits Logistica

Target partially met. Deputy president offi cial visit covered.Completed: 1) ‘Africa in unique position to craft journey to dominance’, 2) ‘Within the business roundtable with Afrika-Verein’Completed: Interview with Dr. Nonceba Mashalaba from the dti in February. Topic: South African fi lm industry and its contribution to economy + investment opportunities. Completed: Case study was changed from ‘Fruits Logistica’ to ‘Investment opportunities in the South African fi lm industry’.

SPIEF not activated.

3.2 Position South Africa as a leader in innovation and technology

SKA – One interview, one press release; German-South Africa Year of Science – One interview; SKA case study;

One thought leader on COP 17 leadership (pass the baton to Qatar)

Target not met.Two press releases on SKA.

Two interviews set-up (both were cancelled by stakeholders), Questions submitted for Minister Pandor but no response.COP 17: no sign off on copy received from Dept. of Environment Aff airs.


Endorsement programme:

Four stakeholder briefi ngs

Target met. Q2: Ralf Bender (Lebensmittelzeitung) and Gordon Gleimius (dti); Q3: planning meeting with South Africa embassy (Berlin) to coordinate activities in 2013. Discussed fi rst ideas for cooperation in 2013.Q4: briefi ng with Karin Liebenberg from South Africa Consulate in Munich and with Andre Rosenkranz, author and editor of “Kapstadt-Entdecken”.

No variance.

3.4 Manage perceptions of societal issues

Freedom Day – One thought leader, Two media interviews;

Stakeholder roundtable with Ambassador

Target partially met.Claudia Broell from FAZ for Rt Hon. Peter Hein (Thought Leader) and ‘NDP Grant Thornton International Business report’.

Q1: Embassy did not want interviews set up; thought leader not approved.S/H roundtable not activated.

3.5 Highlight social stability and eff orts to fi ght crime

Press trip inbound media tour Target not met. In bound media tour took place but no German journalists available to attend.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – Germany



Actual2012/13



Target met. All completed.

No variance.


Four background briefi ngs Place three additional bylines Distribute 11 additional press releases

Target met. Q1: One background briefi ng and fi ve additional press releases.Q2: Rt Hon. Peter Hein (Thought Leader).Q3: Briefi ng with freelance journalist Thomas Beckmann on work of COEGA IDZ; BRICS bank ‘focus of upcoming summit, ‘ANC Conference a sign of a maturing democracy’.Q4: SAFRI received a background briefi ng on Brand SA and South African policy. BRICS: ‘Why South Africa’s Citizens should care’ by Chichi Maponya. Budget sent out on 22 March; The “S” in BRICS/ Africa the theme for the 5th BRICS summit sent out on 21 March; Rob Davies, ‘BRICS lay foundation for development 26/03/13’.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – India


Outputs and key activities:

Key result area

Target 2012/13

Actual2012/13


3.1 Boost understanding of business opportunities in South Africa

St Petersburg media programme – One thought leader, Two interviews

Two business roundtables Four quarterly business interviews One press release and one media event on South African business entering India

South Africa-India Business Leaders Forum One press release, one roundtable, four one-on-one interviews

WEF Davos – Two press releases, two interviews, one thought leader

Four stakeholder advocacy meetings

Target met. Q1: Two stakeholder advocacy meetings hosted.Q2: “Africa in unique position to craft journey to dominance” by Kuseni Dlamini. DM met up with Indian companies in Chennai like Accenture, Tamil Nadu Corporation for Women’s Development, Chairman of SICCI and Madras Export Processing Unit. Mayor of Tshwane met with Industry stalwarts from Accenture, Tata, Jindal Steel, 3i InfoTech in India.Q3: Interview with Business India and the Premier of KZN during his visit to India. Q4: Executed during the ITI as roundtable for Deputy Minister with business industry associations BCCI, CII, ASSOCHAM and FICCI during Mumbai leg of ITI.


3.2 Communicate shared BRICS (and IBSA) values

ANC policy conference-one thought leader nne press release and one photo story on Heritage Day Press event in Chennai to announce the new CG One media roundtable in Mumbai with Consul General One byline thought leader on BRICS Summit One media roundtable in Delhi with High Commissioner Mr. Virendra Gupta.

Target met. Q2: Press Release On Mandela Day celebrations, South Africa Plan for a better future, Marikana Mines incident and South Africa beats BRIC for Business Expansion Ease.Media roundtable in Q4 during ITI with Deputy Minister interview in DD News.






Key result area

Target 2012/13

Actual2012/13



One thought leader and one interview on SKA result; Ease of Doing Business Report – one press release, one feature pitch with case studyone feature story/case study on Indian businessmen working in South Africa.

Target met. Q1: Two press releases and Q and A shared. Q2: The Financial Express, PTI and The Economic Times.Q3: Elaborating on South Africa as a good business destination for Indian companies on the backdrop of Cipla acquiring Medpro in South Africa. Coverage appeared in Businesstoday.in and fi nancialexpress.com. Q4: ITI for Women’s Day event: One release sent out and coverage received in InstantPublic.com and Apnl News, One roundtable completed, Four interviews completed with NaiDunia, UNI, Asian Age and PTI.

No variance.

3.4 Boost perception of South Africa governance on key issues labour, political stability, unemployment, healthcare and media policy

Two media interviews for Freedom Day International Human Rights Day – one interview, One case study

SONA and the budget – one press release, one thought leader.

Target met. Q1: Two interviews on Freedom completed.Q2: The Hindu and Asian Age for CG Mumbai, High Commissioner with the above mentioned media titles for Mandela day celebrations. Q3: Interview with Business Standard, on lessons for India from South Africa’s Old Age grant scheme and how this could be rolled out in India.

No SONA press releases and thought leaders but it was substituted to meet ITI deliverables: Press release on DM visit for ITI distributed – Delhi.Press release on DM visit for ITI distributed – Mumbai; Two interviews done with Delegation in The Hindu Business Line for Blue Africa and Africa Floral Rush during the South Africa ITI Mumbai.

3.5 Demonstrate emerging market leadership on key global governance issues

Two by-lined thought leaders on economic models for growth

Media roundtable on South Africa -FDI One thought leader on COP 17 leadership (leading to Qatar)

Target not met. Completed a media roundtable with Counsel General and Deputy Minister with BCCI.

Brand South Africa unable to receive signoff on COP 17 copy from Department of Environment.






Key result area

Target 2012/13

Actual2012/13



Target met. Substituted with three interviews in conjunction with ITI for Delegates namely Tubular Track with Project Info, Malcolm Hydraulics with project Info and Blue Africa trading in the Hindu Business Line.

No variance.


Twelve background briefi ngs Three additional press releases Three additional thought leaders One Press trip (media tour)

Target met.Q1: Two background briefi ngs, additionally support was rendered for Pres Patil’s inbound state visit.Q3: Engaged with Dipak Dash (Times of India), Business India (Arbind Gupta), DD News (Madiha). ‘ANC Conference a sign of a maturing democracy’; Substituted with feature story on BBBEE policy in Business India featuring interview with Zensar Technologies SA. BRICS development bank ‘focus of upcoming summit’.During ITI executed roundtable with Deputy Minister, with nine media viz: The Hindu Business Line, Forbes, DD news, Infrastructure Today, Power Today, Project Info, Chemical weekly, Bloomberg TV, Express Pharma.Media tour successfully executed in Q4.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – Russia




Actual2012/13



Cross listing BRICS - One interview, One article One thought leader on BRICS BRICS and BRICS Summit media programme – One press release, Four interviews

Target partially met. Q3: thought leader, “It’s time for Africa” in Moscow News newspaper.Q4: One press release distributed: ‘BRICS Bank’, Interviews with Vedomosti business daily, BRICS Magazine, Russia Beyond the Headlines and broadcast interview with Russian daily news.

Press releases sent to market but general low uptake.

3.2 Demonstrate South Africa’s leadership in hosting global events

World Cup key learning’s – Two thought leaders, one interview

Mascots Sports event - one event, one feature story, one photo shoot

Target not met. World Cup content not provided to agency.

3.3 Promoting South Africa as a business destination, increasing awareness and reporting of South Africa’s business environment and priority sectors

Four quarterly business interviews One thought leader and one press release on SKA result

St Petersburg media programme – one thought leader, one press release, two interviews

one thought leader on COP 17 leadership (pass the baton to Qatar)

WEF Davos media programme two press releases, two interviews and one thought leader

one annual business roundtable

Target partially met. Q1: Three business interviews; Two media releases issued; One interview set up; Restricted to meeting with Dr. Charles Okeahalam - CEO / Managing Director, AGH Capital and introduction with the Embassy team.Q2: A Press statement on the AU Commission Chair and FDI into South Africa soars.Q3: Interviews with Bhavik Ranchod, Partner at The Creative Axis Architects, published in Stroitelnaya Orbita Magazine.Q4: Quarterly business interview with CEO of Old Mutual; Two press releases distributed: Mining Indaba, South Africa’s Mineral Resources; Byline interview with Derick Terblanche, Managing Director at Dex Security Solutions, a South African Security Company, and secured coverage in stadium.ru.

SPIEF not activated.Brand South Africa unable to receive signoff on COP 17 copy from Dept. of Environment.Interviews at WEF Davos Forum not secured due to lack of timing and relevance of spokespeople to Russian market.

3.4 Manage perceptions of societal issues

Freedom Day – one thought leader, two interviews

Target not met.Q2: Nelson Mandela Day Press release.

Background briefi ng to media, thought leader not approved.







Actual2012/13


3.5 Promoting positive awareness of South Africa and shaping perceptions

ANC leadership elections - one thought leader SONA and the budget – one press release, one thought leader

Target met. Q2: press statement on the AU Commission Chair and Nelson Mandela Day Press release.Q4: SONA press release distributed; one byline article on the plans of RENOVA company to develop more activities in South Africa.

Activity replaced with communications support to ANC Centenary celebrations by Institute of African Studies.


Target met. Daily monitoring and weekly blogs monitoring - delivered.

Quarterly embassy engagement – PBN H&K Moscow offi ce is in very good working relations with the local Embassy. Team organises monthly meetings with Visi Mwehli, Head of commercial mission

Attendance on fortnightly calls - delivered.

Monthly report - delivered. Brand alerts as necessary – delivered.

No variance.







Actual2012/13



Nine additional press releases to be distributed Three additional byline to be placed Six background media briefi ngs One press trip

Target met.

Q1: Nine press releases distributed. Q3: Five press releases; ‘South African Business is coming to Russia’, Post-ITI release, ‘ANC Conference a sign of a maturing democracy’, ‘South Africa extends its presence in Russia and ‘The Rainbow Nation cleared the fi rst hurdle’.Q3: Bylines: drafted and secured place for content on the position of South Africa in BRICS group, published in Russia Profi le in January 2013. Background media briefi ngs: DEX (handled security infrastructure for the 2010 World Cup) for Security.ru, Creative Axis (handled construction and renovation of buildings for the 2010 World Cup) for Stroitelnaya Orbita.Q4: Press releases: ‘World can learn from Africa’s resilience’, ‘South Africa Wine presence at ProdExpo trade show’ (exhibition of food and beverages). Interview with Dr Danny Jordaan during RIA Novosti; Media briefi ngs with RIA Novosti and Kommersant journalist and successful press trip.

No variance.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – UAE




Actual2012/13


3.1 Build and reinforce awareness of business and trade opportunities with South Africa

Four quarterly business interviews Learning’s from World Cup - one thought leader BRICS Summit – two thought leaders

Target partially met. Q1: interviews set-up with AutomechanikaQ3: Broadcast interviews conducted with Two tier one broadcast outlets; Radio 1 and Dubai One TV’s Emirates News segment. Q4: Ambassador media briefi ng with Trade and Export Middle East members, resulting in three page coverage titled: ‘Gateway to Southern Africa.’

No variance.

3.2 Profi le business elite of South Africa diaspora within UAE for business relationships

Four interviews profi ling South Africans doing business in UAE

Four quarterly business roundtables Relationship building - Host an Iftar meal during

Ramadan

Target not met. One thought leader issued and coverage received in Gulf News on ‘BRICS lays foundation for development.’One thought leader issued on, ‘Nourishing an Emergence’ (BRICS).

Diaspora has been identifi ed. Working on inaugural South Africa business in UAE awards.

3.3 Communicate shared values, collaborations and alignment via existing trade relationship

Four quarterly business interviews (as per above) Target met. Q1: interviews setup with AutomechanikaQ4: Sabco patron, Essa Al Ghurair, briefi ng, interview and coverage titled, ‘AED 1.4 billion appropriated for investments Al Ghurair Group in South Africa’, secured in leading Arabic daily, Al Khaleej.Roundtable unable to happen due to new ambassador only recently taking on role, so alternate activity delivered: one thought leader issued and coverage received in Gulf News on ‘The S in BRICS: an African perspective'. One release on Summit ‘to fi nalise BRICS bank structure’ and one release issued – ‘Boost for intra-African, BRICS trade’.

No variance.

3.4 Highlight South Africa innovation in priority sectors of interest to UAE (fi nance, healthcare, energy, agriculture, resources)

SKA – one interview, one press release SKA case study one thought leader on COP 17 leadership (pass

the baton to Qatar World Cup – one interview, one press release,

one case study

Target not met.Q1: Two press releases and Q and A.

Brand South Africa unable to receive signoff on COP 17 copy from Dept. of Environment.Interviews were secured in Q3: but Dr Jordaan unavailable.



Outcome 3: Positively changed perceptions about South Africa amongst target audience – UAE




Actual2012/13


3.5 South Africa progress on social indices

Freedom Day – Two media interviews ANC policy conference - one thought leader Two thought leaders on NGP progress reports

Target met.Q1: Two media interviews, one thought leader by Ambassador and thought leader issued in Q2.Q4: Two interviews with South Africa auto companies present in the region, resulting in interview coverage titled ‘Top Gear in South Africa’ in Trade and Export Middle East.

No variance.

3.6 Brand alignment Daily monitoring Quarterly embassy engagement Attendance on fortnightly calls Monthly report; Brand alerts as necessary

Target met. No thought leader was developed so alternative activity delivered, AFCON Media Tour resulting in coverage in Qatar Today.

No variance.


Twelve background briefi ngs Twenty two additional press releases Seven additional byline releases

Target partially met. Q3: Three additional press releases: SABCO Golf Day (UAE + South Africa ‘Relationship At All Time High As Departing Ambassador beckons In A New Era In Cooperation’; BRICS Bank ‘Focus Of Upcoming Summit’ and ‘South Africa hands over climate baton at COP 18’.Q4: All targets met.

.

A number of press releases were placed in market but with limited uptake

Performance Results – Outputs As at 31st March 2013


Outcome 3: Positively changed perceptions about South Africa amongst target audience – Kenya




Actual 2012/13


3.1 Promoting positive awareness of South Africa’s competitiveness and as a business destination and catalyst

One press release on SKA result one press release St Pietersburg media programme - 1 press release, 1 thought leader WEF Davos – two press releases, one thought leader

Target not met.

No media interest for WEF Davos material – media picked stories from global wires.Old Mutual Group did not want their byline used in Nigeria and Kenya (although used in all other markets).


Politics and society

One thought leader on ANC policy conference; Freedom Day – one thought leader; One thought leader on social indices; One thought leader on COP 17 leadership (pass the baton to Qatar on WEF Africa SONA and the budget – one press release, one thought leader

Target partially met. Q1: thought leader shared in Q2, Freedom Day backgrounder; One press release; Alternate activity, AFCON Media Tour (secured The Standard to attend, two articles generated).

Neither E&Y nor IDC delivered on the thought leader.

3.3 Promoting positive awareness regional integration and South Africa’s role within Africa

One press release on Africa Dialogue conference

One thought leader on BRICS One byline thought leader on BRICS Summit

Target partially met.Q1: One press release on Africa Dialogue.Q4: Byline by Rob Davies, Minister for trade and industry, ‘The East African’.

Thought leader on BRICS developed but no uptake by the market.


Target met. Daily monitoring; Embassy introduction achieved in Q1 and attended in Q4. Attendance on fortnightly calls. Monthly report; Brand alerts as necessary.

No variance.

3.5 Articulation / Context of South Africa policy

Seventeen additional press releases to be distributed Seven additional byline releases to be placedOne press trip

Target not met.Q1: Two press releases placed, i.e. Nelson Mandela Children’s Hospital and Competitive Cities.Q3: Four press releases: ‘ANC Conference a sign of maturing democracy’; BRICS development bank ‘focus of upcoming summit’; ‘South Africa hands over climate baton’ and ‘South Africa’s veteran Agulhas vessel arrives in London ahead of Antarctic expedition’.Q4: Africa represented at the BRICS – Business Daily; Summit to fi nalise BRICS bank structure, Business Journal Magazine.

Elections: therefore limited ability to generate coverage as they dominated the media agenda.

Performance Results – Outputs - Tactical marketsAs at 31st March 2013


Outcome 3: Positively changed perceptions about South Africa amongst target audience – Angola




Actual 2012/13



One press release on SKA resultSt Pietersburg media programme - 1 press release, 1 thought leader WEF Davos – two press releases, one thought leader

Target not met.Q1: Two press release and Q and A.

SPIEF not activated.Market not activated after Q1 as agency contract cancelled. H&K not able to service this market.



One thought leader on ANC policy conferenceFreedom Day – one thought leaderOne thought leader on WEF AfricaOne thought leader on social indicesOne thought leader on COP 17 leadership (pass the baton to QatarSONA and the budget – one press release, one thought leader

Target not met. Market not activated after Q1 as agency contract cancelled. H&K not able to service this market.


One press release on Africa Dialogue conferenceOne thought leader on BRICSOne by-lined thought leader on BRICS Summit

Target not met.Q1: One press release on Africa Dialogue.

Market not activated after Q1 as agency contract cancelled. H&K not able to service this market.

3.4 Brand alignment Daily monitoringQuarterly embassy engagementAttendance on fortnightly callsMonthly reportBrand alerts as necessary

Target not met. Market not activated after Q1 as agency contract cancelled. H&K not able to service this market.


Seventeen additional press releases to be distributed Seven additional byline releases to be placed One press trip

Target not met.Q1: Two additional press releases were placed, i.e. Nelson Mandela Children’s Hospital and Competitive Cities.




Outcome 3: Positively changed perceptions about South Africa amongst target audience – Nigeria




Actual 2012/13



One press release on SKA result St Pietersburg media programme - 1 press

release, 1 thought leader WEF Davos – two press releases, one thought

leader

Target partially met. Q1: Two press release and Q and A.Distributed, ‘World can learn from Africa’s resilience and dynamism’.Thought leader sent out: ‘BRICS lay foundation for development.’




One thought leader on ANC policy conference Freedom Day – one thought leader One thought leader on WEF Africa One thought leader on social indices One thought leader on COP 17 leadership (pass

the baton to Qatar SONA and the budget – one press release, one

thought leader

Target partially met. Q1: Freedom Day backgrounder one press release.Q 4: Press release distributed: ‘South Africa’s Mineral Resource Minister calls on mining industry to fulfi l potential’. Thought leader distributed: ‘National Treasury statement on fi xed ratings downgrade’.

Thought leader on COP 17 was not approved.


One press release on Africa Dialogue conference One thought leader on BRICS One byline thought leader on BRICS Summit

Target met. Q1: distributed one press release on Africa Dialogue.Q4: Distributed, ‘Africa the theme for fi fth BRICS Summit’.

No variance.





Outcome 3: Positively changed perceptions about South Africa amongst target audience – Nigeria




Actual 2012/13



Seventeen additional press releases to be distributed

Several additional bylines to be placed in media One press trip

Target not met.Q1: Two additional press releases were placed, i.e. Nelson Mandela Children’s Hospital and Competitive Cities.Q3: Three press releases completed; ‘South Africa’s veteran Agulhas vessel arrives in London ahead of Antarctic expedition’, ‘South Africa hands over climate baton’ and ‘ANC Conference a sign of a maturing democracy’.Q4: ‘The S in BRICS: an African perspective’ and ‘Summit to fi nalise BRICS bank structure’.

Journalists were invited to participate in the South Africa press trip and preparation undertaken (visas unsecured).



Outcome 3: Positively changed perceptions about South Africa amongst target audience – Zimbabwe




Actual2012/13


3.1 Promoting positive awareness of South Africa’s competitiveness, catalyst and as a business destination.

One press release on SKA result St Petersburg media programme – one press release, one thought leader

WEF Davos – Two press releases, one thought leader

Target not met.Q1: Two press release and Q and A.

SPIEF not activated in Q1. Market not activated after Q1 as agency contract cancelled. H&K not able to service this market.

3.2 Promoting positive awareness of South Africa and shaping perceptions.Politics and society.

One thought leader on ANC policy conference Freedom Day – one thought leader One thought leader on WEF Africa One thought leader on social indices One thought leader on COP 17 leadership (pass the baton to Qatar

SONA and the budget – one press release, one thought leader

Target not met.Q1: One WEF thought leader.

Q1: Freedom Day backgrounder was not achieved as it is not suitable to this market.


3.3 Promoting positive awareness regional integration and South Africa’s role within Africa.

One press release on Africa Dialogue conference One thought leader on BRICS One byline thought leader on BRICS Summit

Target not met.Q1: One press release on Africa Dialogue.


3.4 Brand alignment. Daily monitoring Quarterly embassy engagement Attendance on fortnightly calls Monthly report Brand alerts as necessary

Target not met.Completed only in Q1.


3.5 Articulation / context of South Africa policy.

Seventeen additional press releases to be distributed

One press trip Seven additional byline releases to be placed

Target not met.Q1: Two additional press releases were placed, i.e. Nelson Mandela Children’s Hospital and Competitive Cities.




Project/Opportunity

Referred by/Source

Project/Opportunity description

Financial implications

Getting involved or not

Course of action taken/decision

1 RIO +20 Department of Environmental Aff airs

Profi ling South Africa at World Sustainable Development Summit. Brand South Africa supported with design of South Africa Pavilion and communications plan.

Retainer Involved Provide communications plan support and Pavilion design.

2 ICT Indaba Department of Communication

Profi ling South Africa at ICT Indaba Brand South Africa supported with design of South Africa stand and digital media coverage.

Retainer Involved Stand design and digital coverage.

3 Social cohesionSummit

Department of Arts and Culture

Active participation by Brand South Africa at Social Cohesion Summit. Encouraging Social Cohesion and Active Citizenship.

Retainer Involved Speaking platform for Brand South Africa.

4 Progressive Women's Movement of South Africa

Chairperson Exhibition at the national conference 5 – 8 July

R250 000 Not involved Little role for Brand South Africa, other than exhibition.

5 19th International Aids Conference (Washington)

Presidency International AIDS Conference held in Washington July 22-7.

To be determined

Involved Media programme for the Deputy President and the Minister of Health in Washington. A digital support programme locally was also activated.

6 TATA Group engagement

Direct contact Joint marketing campaign and PYP partnership.

To be determined

Involved Brand South Africa to fully partner with TATA Group.

7 The 2012 African Growth Opportunity Act (AGOA) Forum

BUSA Participation on South Africa – U.S. Trade and Investment Framework Agreement dialogue.

None Involved Referred to our Washington offi ce to attend and participate.

8 Cape Town Press Club Meropa Increase public understanding of Brand South Africa’s mandate and the country positioning.

Retainer Involved Speaking platform for Brand South Africa

Tactical opportunitiesAs at 31st March 2013


Project/Opportunity

Referred by/Source





9 PPC Africa Day Celebration

Direct contact To raise awareness and share knowledge of Africa’s true potential, encourage the sharing of thought leadership, ideas and business experience in Africa.

None Involved Speaking platform for Brand South Africa.

10 Brand Finance Forum Partnership Joint marketing campaign. None Involved Speaking platform for Brand South AfricaBranding opportunities.

11 Take a girl child to work

Direct contact Increase public understanding of Brand South Africa’s mandate and the country positioning.

None Involved Speaking platform for Brand South Africa

Brand opportunities - giveaways.

12 The Oxford Business Group (OBG)

Direct contact Joint marketing campaign. None Involved Speaking platform for Brand South AfricaBranding opportunities.

13 Vacation Ownership Association of Southern Africa (VOASA)

Direct contact To raise awareness and share knowledge of Africa’s true potential, encourage the sharing of thought leadership, ideas and business experience in Africa.


14 Common Purpose Senior Leader

Direct contact To contribute to leadership discussion.


15 G20 Direct contact Policy articulation and contextualisation.

R147 983.18 Involved Drafted press release which was issued by PresidencyPlaced a full page advert on the G20 Summit publication plus an added value advert in the G8 publication.

16 Africa Day Direct contact Celebration of Africa Day. R114 000 Involved Designed and developed birthday message in diff erent African languages.Delivered framed birthday cards to African embassies.

17 Transport Month closing ceremony

Department of Transport

Active participation by Brand South Africa at closing ceremony.




Project/Opportunity

Referred by/Source





18 PSM Forum Limpopo GCIS Brand alignment and messaging.

Travel costs Involved Speaking platform for Brand South Africa.

19 Communicators Forum

GCIS Brand alignment and messaging


20 SALGA Workshop SALGA Brand alignment and messaging


21 PSM Magazine GCIS Profi ling of CEO and Brand South Africa

None Involved Profi ling platform for Brand South Africa

22 Nedbank/NEPAD quarterly business briefi ng

NEPAD Speaking opportunity None Involved Profi ling platform for Brand South Africa

23 Proudly South Africa Buy Local Summit

Proudly South Africa

Speaking opportunity None Involved Profi ling platform for Brand South Africa

24 Youth dialogue with Finnish Trade Minister

Nelson Mandela Foundation

Speaking opportunity and facilitation of discussion


25 JCI World President dialogue and community project

JCI Speaking opportunity and raise awareness of PYP

R 1 000 Involved Platform to raise awareness of PYP

26 Proudly South Africa Premier Business Awards


Speaking, brand and messaging opportunities

R6million Involved Profi ling platform for Brand South Africa

27 Proudly South Africa Buy Local Summit


Speaking opportunity None Involved Profi ling platform for Brand South Africa

28 Youth dialogue with Finnish Trade Minister

Nelson Mandela Foundation

Speaking opportunity and facilitation of discussion


29 JCI World President dialogue and community project

JCI Speaking opportunity and raise awareness of PYP

R 1 000 Involved Platform to raise awareness of PYP

30 Proudly South Africa Premier Business Awards


Speaking, brand and messaging opportunities

R6million Involved Profi ling platform for Brand South Africa



Notes

Performance Results – Impact - Brand South Africa · explanation 1. Improved ... Competitiveness...

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Transcript of Performance Results – Impact - Brand South Africa · explanation 1. Improved ... Competitiveness...