Patricia aburdene
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Transcript of Patricia aburdene
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Megatrends 2010: The Rise of Conscious
Capitalism
Patricia Aburdene
www.patriciaaburdene.com
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What isConsciousCapitalism?
What is a Megatrend?
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Megatrends of Conscious Capitalism
1. The Dawn of Conscious Capitalism
2. Spirituality: Personal to Organizational
3. The Values-driven Consumer
4. The Wave of Conscious Solutions
5. The Boom in Socially Responsible Investing
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1. The Dawn of Conscious Capitalism
Purpose, Stakeholders, Sustainable Performance:
Conscious Capitalists beat Capitalists at theirown game – making money.
Towers Perrin 25 “Stakeholder Superstars” beat the S&P 500 by 126% (15 years).
The Fortune “100 Best Companies” up 176% vs 39% for the S&P 500 (7 years).
Firms of Endearment (2007) 28 firms -- eBay, Toyota, J&J, Google up 1111% vs. 100% S&P 500 (10 years).
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2. Spirituality: Personal to Organizational
A search for meaning and purpose:
10 million meditate (U.S.) up 100 percent in a decade 16 million do yoga up 42 percent since 2002 95% believe in God or Universal Spirit
A shift in individual consciousness triggers … a shift in organizational consciousness
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CEOs and executives become corporate change agents
High Trust corporations outperform low trust by 286%!
- Watson Wyatt 2002 study
Trust Speed Costs
Trust Speed Costs
- Stephen M. R. Covey
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3.The Values-driven Consumer
70% U.S. GDP consumers spending 60 million take their values shopping A $230+ billion market
LOHAS (Lifestyles Of Health And Sustainability)
How to win the Values-driven Consumer?
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Value proposition + Values!
VALUE PRODUCT BRAND
PROPOSITION
HEALTH Organic Food Whole Foods Gorgeous produce; NO pesticides
JUSTICE Fair Trade Coffee
Starbucks Green Mountain Coffee
Small luxury; NO guilt
SUSTAINABILITY Hybrid Cars Toyota Honda Ford
Consume less oil; Generate fewer emissions
Values-driven consumers vote with their pocketbooks
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4. The Wave of Conscious Solutions
Final: Productivity up 60 to 400 percent!
Corporate Meditation Google, AstraZeneca, McKinsey Stress costs $200 billion per year Alpha, Theta, and Beta waves
Forgiveness Training at America Express
Stress down 25 percent Positive Feelings up 20 percent Productivity up 60 percent
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5. The Boom in Socially Responsible Investing
SRI in the US $2.7 trillion market 11 percent of managed assets Accounting Scandals: SRI + 7% Overall Fund Universe - 4%
The Anti-SRI Fund? In 2003: S&P 500: + 28 % The Vice Fund: + 33 % Winslow Green Growth: + 91.7 %
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www.patriciaaburdene.com
As investors, consumers, managers We the people have the power to transform capitalism into Conscious Capitalism.
Capitalism Evolves to Reflect Human Consciousness