Paris 2.0 christian cappe cristal festival
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Transcript of Paris 2.0 christian cappe cristal festival
PALMARES Brand Entertainment &
Content CRISTAL FESTIVAL
Christian CAPPE Jeudi 6 Mars
Déjà diffuseurs de contenus, les medias et les consommateurs en produisent pour les marques
#cristalfestival
Brand Entertainment & Content Summit
#cristalfestival
FANTASTIC SPEAKERS !Ben Silverman, CEO – Electus USA Katie STANTON, VP & Head of Int.Strategy – Twitter USA Howard Owens, CEO – National Geographic Channels USA Erin McPhearson, Chief Content Officer – Maker Studios! USA Doug Scott, CEO – OgilvyEntertainment USA Olivier Gers, CEO – Global President, LiquidThread at SMV Group UK Olivier Robert Murphy, Global Head of New Business – Universal Music UK Chantal Rickards, Head of Programming & Branded Content – MEC EMEA Martin Solveig, International DJ France Thomas Jamet, CEO – Moxie France And more….
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Brand Entertainment & Content Summit
#cristalfestival
JURY 2013
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#cristalfestival
!!* 15 catégories jugées * Un CRISTAL( =gold) par catégorie * Eligibilité: du 1er Novembre 2012 au 30 Novembre 2013 * Critères de jugement: Stratégie et idée créative // Efficacité et cohérence Media
- contenu // Qualité de l’exécution et de la production // Retombées (earned media inclus)
!!!!
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Brand Entertainment & Content Competition
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PALMARES 2013 / SELECTION
SMALL WORLD MACHINES
BRAND OR INTEGRATION OF EXPERIMENTAL EVENT
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TWEETPHONY
USE OR INTEGRATION OF MUSIC
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FACEBOOK1914
USE OR INTEGRATION OF DIGITAL MEDIA
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THE HORNBACH HAMMER
INTEGRATED CONTENT CAMPAIGN
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THE ORIGINAL STORY
BRAND BUILDING
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THE SCARECROW
GRAND CRISTAL
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DUREXPERIMENT FUNDAWEAR
BEST USE OF CREATIVE TECHNOLOGIES
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BLUETOOTH DIAPER ALERT
GRAND CRISTAL
#cristalfestival