PALF-News-Sept-2013-LoRes-NoCrops_FINAL

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Complete Your Look... Special Love Necklace $48 French White Earrings $42 This gorgeous piece retails for $60 and is available through October 31 at all Brighton Collectibles stores, while supplies last. For each bracelet sold at the North County Shopping Mall location through October 31, Brighton Collectibles will contribute $10 to the Jean McLaughlin Women’s Center for Health and Healing – a service of Palomar Health. 960 Canterbury Place, Suite 200, Escondido, CA 92025 | TEL: 760.739.2787 | FAX: 760.745.7040 | WEB: www.PalomarHealthFoundation.org Y ou could search the world and be hard-pressed to find a more enthusiastic cheerleader for Pomerado Hospital than Linda M. Piazza. Born in Chicago, Linda grew up in Phoenix before moving to San Diego County in the late 1980s. A former administrator for Honeywell and other high- tech firms, she is now retired. Throughout her years living in the San Diego area, various health concerns led her and her family to witness first-hand the extraordinary excellence and breadth of health care offered at every level at Pomerado Hospital. “From the admissions people, the ER, the intensive care, the resident doctors and staff surgeons and of course the RNs and the medical techs – even the people who come in to empty the trash in your room … the bottom line is that every single department mentioned has exceptional teamwork,” she said. It’s widely known that a “failure to communicate” is epidemic among hospitals and health systems in this country and beyond but not, said Linda, at Pomerado. “I remember going to the emergency room. The ER doctor immediately talked to the radiologist, the MRI and CAT scan techs, the nurses and medical techs – all talked to each other. No one ever got incomplete reports.” In 2001, Linda’s significant other became ill and was rushed to Pomerado Hospital. Again, she watched as a team of impeccably- trained, compassionate health professionals rallied around him, pulling out all the stops, united in an effort that saved his life. “If it hadn’t been for the quick work of the staff surgeon, I could have lost him. My heart hurts just thinking about what happened, but within 48 hours, he was back ‘online’ again,” she said. She’s been repeatedly impressed with the way Pomerado and Arch Health Partners doctors work when an unusual diagnosis suggests bringing in an outside specialist. “All Arch Health Partners physicians and their urgent care facility physicians excel in personal care. If they can’t help you in urgent care, they’ll refer you to Pomerado Emergency Room or a specialist that will take care of your needs,” Linda said. In 2004, Linda’s mother passed away, her end-of-life care handled by Pomerado Hospital caregivers. “She was 91,” recalled Linda. “They took such phenomenal care of her. My dad’s care scenario was the same as my mother’s.” Today, Linda is in the midst of managing an ongoing health issue herself, tackling it with energy and positivity. “It’s been quite a journey receiving the best of care from Dr. Elizabeth Revesz, her entire staff and other Arch Health Partners doctors,” she said. “People come from all over the country to see my surgeon.” Dr. Revesz and her entire staff’s knowledge and support at the Jean McLaughlin Women’s Center is extraordinaire, Linda said. Linda Piazza: A Grateful Patient’s View Through the Decades FALL 2013 BUILDING YOUR HEALTH CARE SYSTEM OF THE FUTURE Foundation Focus COLLECTIBLES September 27 th thru October 31 st , 2013 Westfield North County • 200 E. Via Rancho Parkway #117 • 760.839.6722 • www.brightoncollectibles.com Power of Pink Bracelet $60 POWER OF PINK For each bracelet purchased we will donate $10 to support the Jean McLaughlin Women’s Center for Health and Healing. Elizabeth Revesz, M.D. Dr. Elizabeth Revesz specializes in breast surgery with a focus on breast cancer. She has authored and researched several breast cancer topics and presented her findings locally and nationally. Dr. Revesz earned a B.S. in Biology at Loyola University, Chicago and studied medicine at Rush University Medical College, Chicago. Dr. Revesz finished her general surgery residency at Saint Joseph Hospital in Chicago and completed her Breast Surgery Fellowship at Northwestern Memorial Hospital, Lynn Sage Comprehensive Cancer Center in Chicago. She sees patients at the Jean McLaughlin Women’s Center for Health and Healing and operates at both Pomerado Hospital in Poway and Palomar Health Downtown Campus in Escondido.

Transcript of PALF-News-Sept-2013-LoRes-NoCrops_FINAL

Page 1: PALF-News-Sept-2013-LoRes-NoCrops_FINAL

Complete Your Look...

Special Love Necklace $48

French White Earrings $42

This gorgeous piece retails for $60

and is available through October 31 at

all Brighton Collectibles stores, while

supplies last.

For each bracelet sold at the North

County Shopping Mall location through

October 31, Brighton Collectibles will

contribute $10 to the Jean McLaughlin

Women’s Center for Health and Healing –

a service of Palomar Health.

960 Canterbury Place, Suite 200, Escondido, CA 92025 | TEL: 760.739.2787 | FAX: 760.745.7040 | WEB: www.PalomarHealthFoundation.org

You could search the world

and be hard-pressed to

find a more enthusiastic

cheerleader for Pomerado

Hospital than Linda M. Piazza.

Born in Chicago, Linda grew

up in Phoenix before moving

to San Diego County in the late

1980s. A former administrator

for Honeywell and other high-

tech firms, she is now retired.

Throughout her years living

in the San Diego area, various

health concerns led her and her

family to witness first-hand the

extraordinary excellence and

breadth of health care offered at

every level at Pomerado Hospital.

“From the admissions people,

the ER, the intensive care, the

resident doctors and staff surgeons

and of course the RNs and the

medical techs – even the people

who come in to empty the trash

in your room … the bottom line

is that every single department

mentioned has exceptional

teamwork,” she said.

It’s widely known that a

“failure to communicate” is

epidemic among hospitals and

health systems in this country

and beyond but not, said Linda,

at Pomerado. “I remember going

to the emergency room. The ER

doctor immediately talked to the

radiologist, the MRI and CAT scan

techs, the nurses and medical

techs – all talked to each other. No

one ever got incomplete reports.”

In 2001, Linda’s significant

other became ill and was rushed

to Pomerado Hospital. Again, she

watched as a team of impeccably-

trained, compassionate health

professionals rallied around him,

pulling out all the stops, united in

an effort that saved his life.

“If it hadn’t been for the quick

work of the staff surgeon, I could

have lost him. My heart hurts just

thinking about what happened,

but within 48 hours, he was back

‘online’ again,” she said.

She’s been repeatedly

impressed with the way Pomerado

and Arch Health Partners doctors

work when an unusual diagnosis

suggests bringing in an outside

specialist.

“All Arch Health Partners

physicians and their urgent

care facility physicians excel in

personal care. If they can’t help

you in urgent care, they’ll refer

you to Pomerado Emergency Room

or a specialist that will take care of

your needs,” Linda said.

In 2004, Linda’s mother passed

away, her end-of-life care handled

by Pomerado Hospital caregivers.

“She was 91,” recalled Linda.

“They took such phenomenal care

of her. My dad’s care scenario was

the same as my mother’s.”

Today, Linda is in the midst of

managing an ongoing health issue

herself, tackling it with energy

and positivity. “It’s been quite a

journey receiving the best of care

from Dr. Elizabeth Revesz, her

entire staff and other Arch Health

Partners doctors,” she said. “People

come from all over the country to

see my surgeon.”

Dr. Revesz and her entire

staff ’s knowledge and support at

the Jean McLaughlin Women’s

Center is extraordinaire,

Linda said.

Linda Piazza: A Grateful Patient’s View Through the Decades

FALL 2013

B u i l d i n g Y o u r H e a lt H C a r e S Y S t e m o f t H e f u t u r e

FoundationFocus

ColleCtibles

September 27th thru October 31st, 2013Westfield North County • 200 E. Via Rancho Parkway #117 • 760.839.6722 • www.brightoncollectibles.com

Power of PinkBracelet $60

Power of Pink

For each bracelet purchased we will donate $10 to supportthe Jean McLaughlin Women’s Center for Health and Healing.

Elizabeth Revesz, M.D.

Dr. Elizabeth Revesz

specializes in breast

surgery with a focus on

breast cancer.

She has authored

and researched several

breast cancer topics and

presented her findings

locally and nationally.

Dr. Revesz earned a

B.S. in Biology at Loyola

University, Chicago and

studied medicine at Rush

University Medical College,

Chicago. Dr. Revesz

finished her general

surgery residency at Saint

Joseph Hospital in Chicago

and completed her Breast

Surgery Fellowship at

Northwestern Memorial

Hospital, Lynn Sage

Comprehensive Cancer

Center in Chicago.

She sees patients

at the Jean McLaughlin

Women’s Center for Health

and Healing and operates

at both Pomerado Hospital

in Poway and Palomar

Health Downtown Campus

in Escondido.

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PALOMAR HEALTH FOUNDATION

The 1st Year Anniversary

of the Palomar Medical

Center was recently

celebrated with a special

Donor Appreciation Event on the

north lawn of the medical center.

Sponsored by the Palomar

Health Foundation’s Corporate

Partners in Health, a program

comprised of companies and

donors who support Palomar

Health through various

sponsorships, the outdoor event

offered distinguished guests

the opportunity to view donor

recognition plaques that had been

installed throughout the hospital.

Guests enjoyed sweeping

views of the valley with a cool

evening breeze as special guest

speakers shared what moved

them to contribute to the i care. i

give. campaign.

“Doctors were always very

good to my parents,” said Sheila

Colton, donor and volunteer

of Palomar Health. “Palomar

also cared for my husband. His

cardiologist journeyed him

through the difficult stages

before his death. They’ve also

taken very good care of me.”

It was due to their care that

Sheila said she felt compelled

to make a planned gift with

the foundation. She said she

enjoys volunteering much of

her time with staff at the new

hospital and believes in seeing

Palomar Health grow.

Tanya Howell, a 10-year

Palomar Health employee and

her husband, Joe, who actively

donates as well as volunteers

his time, both shared their

commitment to Palomar Health.

“During our varied careers,

there has always been one

constant – donating to charity”,

Tanya said. “In our earlier careers,

we both donated to various

charities through the United Way.

So you can imagine how thrilled

I was when I started working at

Palomar Health (can’t believe it’s

already been 10 years) and learned

that I could actually donate money

to help my own organization in its

mission to promote health right

here in our community.”

To join the i care. i give.

campaign for Palomar Health,

please contact the foundation at

760.739.2787.

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Palomar Medical Center First Year AnniversarySummer Celebration Event

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2 Foundation Focus | www.PalomarHealthFoundation.org

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FALL 2013

Giving Thanks to Employees One Sweet Scoop at a Time

Buckets of ice cream in favorite

flavors like cookies and cream, rocky

road and mint chip rolled through

the halls of the Palomar Health

campuses in August as a gesture

of gratitude for the generous gifts

made by Palomar Health employees

to the Employee Capital Campaign.

The ice cream socials, which have

been a standing tradition of the Employee

Capital Campaign Committee and the

Palomar Health Foundation since 2009,

continued with day and night shift visits

to various Palomar Health facilities. This

year’s ice cream socials were generously

sponsored by Dr. and Mrs. Jerry Kolins.

Employees were invited to indulge in their flavor of choice

and were served by volunteers who included, among them,

Palomar Health’s executives, Palomar Health Foundation Board

of Directors and Palomar Health District Board members.

“The employee ice cream social was a welcome treat to all

of our team members! Ice cream was distributed to all areas, and

as word spread that ice cream was being served, the excitement

grew,” said Kelly Hurley, administrative supervisor. “Everyone

looked forward to their arrival. It was a very welcome cool,

refreshing treat on both the day shift and night shift during this

heat spell! Thank you to those who came in to serve up this

special treat.”

This year’s ice cream social also included a special unveiling

of the Employee Donor Recognition Plaque which recognizes

the collective contributions made by all the employees who

support the i care. i give. Employee Capital Campaign. Since

2003, employees have twice exceeded the $1,000,000 goal

and instead have made more than $3,500,000 in generous

cash gifts, paid time off hours and payroll deductions.

“The employees were excited and thankful to receive this

treat during their shift and also appreciated those who gave

their time to come and serve in the middle of the night,” said

Lori Vermaire, administrative supervisor at Pomerado Hospital.

“It was a win-win situation for all!”

For more information on the i care. i give. Employee Capital

Campaign, please contact Sonia Lopez at 760.739.2785 or

email her at [email protected].

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1. More than 150 guests recently celebrated the 1-year anniversary of the Palomar Medical Center at the Donor Celebration Event.

2. Dr. and Mrs. Jerry Kolins await the beginning of the program where Dr. Kolins shared what motivates his family to give.

3. Corporate Partners in Health representatives Brian Gracz of DPR Construction and Eyal Perchik and Tom Chessum, both from CO Architects.

4. Dr. Ben Kanter with his wife, Melinda, shared what motivates them to give.

5. Dr. G. Douglas Moir, Margaret Moir and Michael H. Covert, president and CEO of Palomar Health.

6. Genie and Alvin Tanksley, were among the employee guests celebrating their generous giving.

7. Palomar Health District Board Chairman Ted Kleiter thanks guests, donors and corporate partners for their support of Palomar Health.

8. Pam and Al Degen, generous donors, briefly pose for a photo. 9. Kymberli Parker with daughters Mackenzie and Madison.10. John Forst, Palomar Health Foundation Chairman, thanks

Rincon Tribal Councilwoman Laurie Gonzalez and Councilman Frank Mazzetti.

11. Connie Etheridge, Janet Sutherland and her husband, Donald, celebrate the hospital’s anniversary.

12. UC Regent, the Honorable Charlene Zettel, poses with Palomar Health District Board Director Jerry Kaufman and Linda Vanderveen.

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PALOMAR HEALTH FOUNDATION

The origins of Palomar

Health can be traced

back to two benevolent

German women,

Charlotta Baker Hintz, a nurse,

and Elizabeth Martin, a dietician,

who left their jobs at the Anaheim

Sanitarium in 1933 to establish a

hospital to serve the small farming

community of Escondido. Using

their own money, the women

bought an egg and poultry plant at

125 South Broadway and converted

it into a 13-bed hospital.

Today, Palomar Health is

a vibrant web of hospitals and

clinics staffed by physician

specialists and medical

professionals who provide

patients and families with

compassionate, personalized

health care at every stage of life.

Palomar Health has more

than 800 affiliated physicians

who share the mission of this

system’s founders. For some

physicians, like the four featured

in this issue, their deep love of

this community has led them to

share their talents, time, wisdom

and energy in powerful ways.

Jerry Kolins, M.D.

Dr. Jerry Kolins joined the

staff at Palomar Health Laboratory

in 1977 and brought his graceful

philanthropic mind-set with him.

Since then, he has made many

gifts to the hospital he loves,

including an endowment to honor

his late parents.

It was during Dr. Kolins’

undergraduate years at the

University of Michigan in the

turbulent 1960s that he first

started thinking about giving

back. “I promised myself that

one day, if I were financially

able, I would make a difference,

through gifts to support

students,” he recalled.

“I have always said that I

give my time and money to

organizations that make me

feel good,” said Dr. Kolins, Chief

Medical Quality Officer and

Laboratory Medical Director at

Palomar Health.

He said, “There is a certain

comfort that comes with

believing in something greater

than yourself.”

Benjamin Kanter, M.D.

Pulmonologist Benjamin

Kanter, grew up in a family where

philanthropy was talked about –

and practiced. So it’s no surprise

that he and his family have given

back to Palomar Health, where

he has made his career since

1988. Dr. Kanter has chaired the

departments of Medicine at both

Palomar Medical Center and

Pomerado Hospital, where he was

also the chief of staff. He founded

the Palomar Medical Center Sleep

Disorders Laboratory and served

as its medical director for over

20 years.

But there’s another reason

Dr. Kanter and his wife, Melinda

Kanter, R.N. – an infection

preventionist at Palomar Health –

support Palomar Health.

“We live in this district,”

said Dr. Kanter. “As our kids

were growing up, we certainly

used the ER! And should we

get sick, we would use our new

hospital.”

“This is a publicly supported system, but we need more donations from those who are able.”

- Dr. Ben Kanter

At the core of their giving

is the Kanters’ deep loyalty to

Palomar Health.

“We both owe our

professional careers to the district

and are now in the lucky position

to be able to make donations,”

said Dr. Kanter. “And charity

begins at home.”

G. Douglas Moir, M.D.

Ask Dr. G. Douglas Moir about

his philosophy of giving and he

pauses a moment to think.

“I guess the simplest reason

is, why not? My wife, Margaret,

and I believe in sharing our

time and our treasures with our

community and giving back is a

big part of that,” he said.

Of the former, the

Moirs have certainly been

extraordinarily generous. A

former chair of the board of

the Palomar Pomerado Health

Foundation, Dr. Moir also leads

the medical staff campaign to

raise $5 million for the new

hospital.

And now that the new

hospital is a soaring, state-of-

the-art reality, the Moirs are

not content to sit back and rest

on any kind of laurels. They

recently transformed some of

their priceless antique collection

into cash and made a major

estate gift.

When Dr. Moir retires from

his cardiology practice, he plans

to donate the office building to

the Palomar Health Foundation.

He adds that giving back

to Palomar is something that

everyone who works here

can – and should – consider.

“Everyone can be involved. You

don’t need megabucks,” he said.

Jaime Rivas, M.D.

Back in 2004, when

emergency physician Jaime Rivas,

heard about the bond to raise

money for a new Palomar Health

Center, he didn’t think twice

about getting involved. Working

closely with the Palomar Health

Foundation, he threw himself

into getting the word out.

He visited local police

stations and talked to the

officers. He went door to door in

a trailer park. He talked to the

City Council. He even starred

in a television commercial,

describing the desperate

overcrowding in the original

Palomar Medical Center, now

known as the Palomar Health

Downtown Campus.

And he spoke to his

colleagues, starting conversations

about the importance of giving

back. Today, the hospital is a

reality, now celebrating a year of

service to the community thanks

in part to grassroot efforts

like his.

In addition to his duties

as director of the Emergency

Department, Dr. Rivas is a valued

member of the board of directors

of Palomar Health Foundation

where he continues to inspire

giving among medical staff

throughout the health system.

A San Diego native, Dr. Rivas

grew up in a blue-collar family

where hard work and giving back

were valued in equal measure.

“It just feels right,” he said.

“As a member of the medical

staff, we need to be investing in

our futures. And it’s happening!

More and more doctors are

stepping up.”

Physicians Answering a Call to Care and Give

4 Foundation Focus | www.PalomarHealthFoundation.org

Page 5: PALF-News-Sept-2013-LoRes-NoCrops_FINAL

FALL 2013

Putting an End to Crimes Against Children

There are no worse

crimes than those made

against children. And

yet every year, Catherine

McLennan, supervisor of the

Child Abuse Program and forensic

interviewer at Palomar Health,

helps law enforcement officials

investigate case after case of child

abuse allegations.

Week after week, she sits

with children in a child-friendly

room filled with sofa chairs and

a child-size table topped with

coloring books and crayons.

Sitting at their level, she patiently

waits for children to feel

comfortable to share their story –

in their own way.

Often times, this trust can

take hours to build. When it does,

it can begin the road to recovery

for a child and his or her family

and be the first step in removing

predators off the streets.

For 30 years, Cathy and the

Child Abuse Program (CAP) at

Palomar Health have cared for

those most vulnerable in our

community: children who have

been abused.

The Child Abuse Program

at Palomar Health grew out of a

national movement in the 1980s

to improve the quality of child

abuse investigations for children

as young as infants through

adolescents. Palomar Health joined

forces with local law enforcement

agencies to open a modest center

in 1984 where children in North

San Diego County from the coast

to the Indian Reservation border,

could be evaluated – avoiding a trip

of up to two hours to San Diego.

Since 1984, Palomar Health has

quietly funded the program in

order to provide a safe place that

serves children and their families

impacted by abuse.

The Child Abuse Program is

the first stop on the road to safety

by law enforcement professionals

throughout North San Diego

County and its surrounding

communities. It is the place

where a child’s story is first heard,

documented and believed, where

kind, patient, highly-trained

staff handles the delicate task of

interviewing children who are

often stunned and traumatized,

distrustful and scared. When

deemed necessary, physical

examinations are performed and

evidence is gathered, in a quiet,

safe and comfortable place.

Today, faced with new

federal regulations in healthcare

reimbursements, sequestration

cuts and smaller grants made

from foundations, the Child

Abuse Program is bracing for

financial losses that must be

made up with private support.

Without private support by Dec. 31, 2013, there will be no qualified services partnering with law enforcement to care for these young victims as the Child Abuse Program has done for nearly three decades in North San Diego County.

Without the program,

hundreds of children a year

will need to be driven far from

their homes to police stations,

hospitals and Child Protective

Services where they will be asked

to repeat their story in various

settings - trauma upon trauma

upon trauma. Your help today

can minimize these children’s

trauma and help take predators

off the streets – preventing future

children from suffering abuse.

To make a gift in support

of the Child Abuse Program,

contact Kimberly Cardoso at

the Palomar Health Foundation

at 760.739.2961 or email

her at Kimberly.Cardoso@

PalomarHealth.org.

Please Give. Your support today can minimize the trauma, help take predators off the streets and keep our children safe from abuse.www.PalomarHealth.org/CAP.

On average, about 500 victims are assisted by the program every year and services and resources are provided to their families. The program, a member and supporter of the National Children’s Alliance, is nationally accredited as a Child Advocacy Center.

a HolidaY extravaganza

SaturdaY, novemBer 23, 2013, 6 - 9 p.m.San marcos City Hall, 1 Civic drive, Suite 100

San marcos, Ca 92069

Holiday Cocktail attire $50 Contribution per guest

The palomar Health foundation and the San marcos

Senior Services foundation proudly present the 3rd Annual

Festival of Trees. A Winter Wonderland like no other, the

Festival’s “Preview Party” is an evening filled with exceptional

hors d’oeuvres, fine wines and beer, entertainment and the

opportunity to purchase professionally-designed holiday

trees, wreaths and gifts. Guests will include industry leaders

and community members alike.

The focus of this event is to identify and support programs

that assist seniors in crisis living in North County. This year,

palomar Health foundation has been selected to receive

a significant portion of the Festival proceeds to provide

services for community seniors in need. This collaboration

is a clear reflection of Palomar Health’s mission: “To heal,

comfort and promote health in the communities we serve.”

Hosted by the San marcos Senior Services foundation To purchase tickets and learn more about the Festival

of Trees and event sponsorship opportunities, please visit

www.SMSeniorServicesFoundation.org.

palomar HealtH foundation inviteS You to tHe 3rd annual

Page 6: PALF-News-Sept-2013-LoRes-NoCrops_FINAL

In the Avila household, the

spirit of giving runs deep.

Norbert and Julie Avila,

a husband and wife who

are longtime Palomar Health

employees, believe in supporting

their colleagues, community and

the organization. Joining the

Employee Capital Campaign was

a natural fit for the couple.

“This has been my home.

It’s natural that we want to

participate in giving and not

only in giving – but in helping

coworkers,” Norbert said.

For the past 31 years, Norbert

has worked at Pomerado Hospital

as a stationary engineer in the

hospital’s power plant. He is part

of a small team that ensures all

power-related day-to-day operations

are met appropriately with

minimal impact on patient care.

“The job often means being on call,

working nights with contractors

and completing projects at odd

hours when it is least disruptive to

patients and staff.’’

Despite his changing schedule,

Norbert said the quiet times at

night give him the chance to

reflect and to pray for the healing

of patients as he walked the

hospital’s hallways.

The people, the community

and caring for those in need have

always been a big reason why they

call Palomar Health their home,

Julie said.

It is one of the reasons why

Julie is thrilled to be working

with the Medical Staff Office

today. “The people here are

my main motivation,” she said.

“The nurses, the physicians, the

auxiliary, the friendships; I just

love the people here.”

“Me too,” Norbert said,

chuckling as he recalled the days

when he first arrived to Pomerado

Hospital from UCLA Medical

Center. “It was exactly what I was

looking for and over the many

years, I’ve seen it grow.”

Together Julie and Norbert

settled in Ramona after moving

from Los Angeles and made

Palomar Health their second home.

Their youngest daughter,

Helen, who is now 30, was born

at Palomar Medical Center in

downtown Escondido. And both

Julie and Norbert have been

patients of Palomar Health,

Julie said.

Years later, in 2004, Julie was

among the employees who stood

on a corner raising awareness in

support of Proposition BB, the

voter-approved measure that led

to the construction of the new

Palomar Medical Center. Recently,

when the need for additional

funds to build a chapel in the new

hospital became known, Julie and

Norbert rallied again.

With help from the Avilas,

more than 800 employees and

a generous donation made by

Palomar Health Foundation Board

of Directors member Harold

Dokmo and his wife, Penny, plans

for the construction of the new

chapel are now underway.

Norbert said it is exciting

to know that the new hospital

will provide care to hundreds of

thousands of patients over the

decades, like the original Palomar

Medical Center has done.

Julie agrees. “We want to be a

part of the history and the future

of Palomar,” Julie said. “The new

hospital will be around for 50 or

more years. It will outlast us, but

it’s nice to know we were a small

part in creating it and all the good

it will provide for people.”

“I’m honored to be a part of

this. There are a lot of people who

are coming together to make a

difference. It’s a feeling of joy to

give. It is more blessed to give

than to receive,” Julie said.

Jacke Goldberg As the granddaughter

of Russian immigrants

who escaped the

Russian revolution

in 1921 and arrived at Ellis

Island, by way of Jerusalem,

Jacke Goldberg, Palomar Health

Foundation’s newest Board

Member, learned from an early

age to value a hard work ethic.

“For my father, 18 hour work

days were not unusual,” she said.

“When he moved to San Diego,

he left Los Angeles the night of

his wedding and began a new job

in San Diego the next day.”

“My mother used to say:

‘nothing short of right, is right.’”

Later in life, it was this

hard-work ethic that resonated

with Jacke when she met her

husband, Joel “J.” Goldberg.

“The strong values taught

to me by my parents were only

enhanced by J’s strengths and

his profound desire for success,”

she said.

Jacke proudly carries these

ideals with everything she does.

Regardless of the project, Jacke

aims at perfection.

And though life sometimes

presents challenges, like

medical emergencies that can’t

be controlled, the Goldbergs

recognized the personal and

professional efforts made by

physicians and staff at Palomar

Health who helped them in their

greatest time of need several

years earlier.

It was about five years ago

PALOMAR HEALTH FOUNDATION

A Family’s Commitment to Heal and Comfort

Meet the New Palomar Health Foundation Board Members

Norbert and Julie Avila

6 Foundation Focus | www.PalomarHealthFoundation.org

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FALL 2013

palomar HealtH foundation leaderSHip

palomar Health foundation BoardJohn Forst, ChairCraig Brown, Vice ChairSharon CafagnaJohn ClarkHarold DokmoJacke GoldbergKevin HarkenriderSue HerndonHarvey HershkowitzAngela JensenGeorge Kung, M.D.Evangeline J. “Ginger” Larson Fred NasseriElizabeth “Liza” Pille-SpeachtJaime Rivas, M.D. Thomas H. Silberg Dennis StansfieldMichael StelmanTishmall TurnerKim Young

ex-officioMichael H. Covert, President and CEO, Palomar HealthAnn Braun, President and Chief Development Officer, Palomar Health Foundation

Honorary Campaign CabinetJack Raymond, ChairCarol Lazier, Co-ChairBarbara Warden, Co-ChairRoger Acheatel, M.D.Kenneth and Marjorie BlanchardGeorge ChamberlinJean ChengJim DesmondRichard C. Engel, M.D.Don HigginsonKenneth H. LounsberyLori PfeilerLaDainian and Torsha TomlinsonTom WilsonCharlene Zettel

palomar Health district BoardT.E. (Ted) Kleiter, ChairSteve Yerxa, Vice-ChairLinda Greer, R.N., SecretaryJerry Kaufman, P.T.M.A., TreasurerBruce Krider, Immediate Past-ChairJeff Griffith Aeron Wickes, M.D.

when J. suffered from an over

active heartbeat which caused

him to lose his balance. He

fainted, struck his head on the

pavement and suffered major

cerebral injuries. He was taken

to Palomar Medical Center in

downtown Escondido.

“While J. was in the hospital, I

was there every morning between

6 and 7 a.m. and didn’t leave until

8 p.m. every night for six weeks,”

Jacke said. “The care he received

was beyond wonderful.”

Doctors reassured Jacke that

they would take care of her and

her husband’s needs despite

his grave diagnosis. “I don’t

think he would be where he is

today without the physicians

and nurses and auxiliary staff

members,” she said.

In 2012, Jacke said she and J.

were moved to make a gift to the

Palomar Health Foundation in

gratitude for the care J. received.

“As we are getting older,

we are going to need more care

– not less,” she said, “and I’ve

experienced a lifetime of medical

treatment fears. I wanted to give

something back to others who

may have endured those same

apprehensions, which might give

them a sense of calm.”

The Goldbergs’ generous

gift is recognized with a plaque

in a garden in the Emergency

Department that recognizes their

doctors, Keyvan Esmaeli and

Robert Stein.

Tishmall Turner

Access to quality

healthcare has

perhaps never been

so important. For

some, like the American Indian

community of the Rincon Band

of Luiseño Indians, the advanced

medical services provided by

Palomar Health are vital.

“We have acute care in our

tribal community through the

Indian Health Clinic. We realize

the importance of being a good

neighbor and having the resources

available to care for those in need,”

said Tishmall Turner, Rincon tribal

member. “We want to make sure

everyone has access to quality

healthcare. And several of our

tribal community members have

been seen and treated very well

at Palomar.”

Tishmall first became

familiar with the Palomar Health

Foundation as a special guest

at the Night of Nights gala. Her

relationship and support for

Palomar Health grew deeper in

2012 when she championed a

$100,000 gift from the Rincon

Band of Luiseño Indians as the

chair of the tribe’s Contributions

Committee.

“Giving is part of our

traditions as American Indians,

and we are thankful to be able to

contribute to healthcare that our

tribal members and neighbors

will receive while at Palomar.”

As a full-time Tribal Liaison

for Cal State University, San

Marcos, Tishmall said she looks

to build mutually beneficial

relationships by working with

students and families and

through voluntary community

involvement.

“I look forward to continuing

my contributions to the North

County through my service on

the Palomar Health Foundation

Board. I’m excited to be part of

a board that invests so much

energy and passion into making

our region a better place for

everyone,” she said. “The new

hospital and its design - it’s a

place of wellness - not just for

people who are sick, that makes

all the difference and is very

important.”

Ginger Larson

You don’t have to be

a patient to know

the importance of

supporting your

local hospital. For Ginger

Larson, one of Palomar Health

Foundation’s newest Board

Members, supporting Palomar

Health is about giving back to

the community and “doing the

right thing.”

Ginger clearly remembers

the compassionate care bestowed

upon her father when he was

hospitalized a few years ago.

The nurses patiently provided

her with daily updates when he

was hospitalized at Pomerado

Hospital due to a serious blood

infection that went to his brain.

“The nurses were great,” she

said. “I would go home late in

the evening, call early the next

morning and they always shared

information about his progress

and answered all my questions.”

As an attorney and founding

partner of Larson & Solecki LLP,

a Real Estate and Business Law

Firm with offices in San Diego,

Temecula, Rancho Bernardo and

Irvine, Ginger became a strong

patient advocate for her father at

the time of his care.

Today, Ginger said she is

gaining a deeper appreciation

and understanding of what it

takes to provide excellent care to

patients in the region.

An Atlanta native who

moved to California in 1983 by

way of Colorado and Wyoming,

where she earned a Juris Doctor

degree from the University

of Wyoming College of Law,

Ginger said she watched the new

Palomar Medical Center grow

into the award-winning facility

that overlooks North Inland San

Diego County and the residents it

serves today.

She now looks forward to the

impact she can make through

her leadership on the Palomar

Health Foundation Board.

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960 Canterbury Place, Suite 200 Escondido, CA 92025 TEL: 760.739.2787 | FAX: 760.745.7040 EMAIL: [email protected]

TO:

NON PROFIT ORG

U.S. POSTaGe

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paid

Make a gift today.www.PalomarHealthFoundation.org

Corporate Partners in Health Spotlight:

It’s been a year since the “Hospital of the

Future” opened its doors to patients but for

CO Architects, the architectural firm that

designed the 740,000 square foot Palomar

Medical Center, the story of the new Palomar

Medical Center continues.

“CO Architects is still invested,” said

Thomas Chessum, FAIA, CO Architects

principal and project director. “Our

involvement may be largely in the past, but

Palomar Health is going through a transition

period with caregivers now working in the

hospital. Our interest is that Palomar Health

succeed and we feel it’s important to be

involved until Palomar Health has completed

their transition and achieved their mission-

driven goals for the project.”

It is for that reason that CO Architects

gladly joined the Palomar Health Foundation

Corporate Partners in Health program despite

no longer having a project contract with

Palomar Health, he said.

The 85-employee firm based in Los

Angeles is among dozens of companies and

organizations that support Palomar Health

through corporate sponsorships.

The firm specializes in architecture,

planning, interior design and thought

leadership for institutional clients, such as

universities, museums and municipalities, and

to healthcare organizations.

During the design phase of the new

Palomar Medical Center, employees, physicians,

nurses, clinicians, executives, board members

and even community members had a voice in

helping to design the hospital.

As the project evolved, CO Architects

made generous sponsorships to the Palomar

Health Foundation through the Night of Nights

gala in support of the Building Your Healthcare

System of the Future capital campaign.

The Palomar Medical Center went on

to win the “Best Health Care Project” in

California by Engineering News-Record

(ENR), the construction industry’s leading

provider of news and analysis. Through CO

Architects’ efforts, the project has won 10

national awards and has been featured in

more than 175 articles. The design is widely

considered an architectural and technological

masterpiece and was, for years, the largest

construction project in California.

Recently, CO Architects upgraded its all-

time giving by making a significant sponsorship

in support of the Corporate Partners in Health

program with the Palomar Health Foundation.

“Palomar Health’s success ultimately defines

our success,” said Chessum. “At Palomar, we

look to seeing improving patient outcomes,

efficiency of operations and staff well-being.”

Palomar Health physicians are invited to

join Dr. Jeffrey Pollard, Medical Director

at 23andMe, as he shares the role of

personalized medicine.

date: Monday, November 4, 2013time: 11:30 a.m. – 1:30 p.m.location: Graybill Auditorium,

Palomar Health Downtown CampusrSvp to: Bethany Dineen at 760.739.2783

or by email at [email protected].

Seating is limited. RSVP Today!

Physician Appreciation Luncheon Corporate Partners in Health