Nothing Great was Ever Achieved Without Enthusiam

portfolio of amanda perez

NOTHING GREAT WAS EVER ACHIEVED WITHOUT ENTHUSIASM.

GIVE IT 110%, 100% Of THE TIME.

of all the lessons i’ve learned, wise words i’ve requoted and mantras i’ve recited, ralph

Waldo emerson’s words, “nothing great was ever achieved without enthusiasm,” continue to

prove true to my story. from being diagnosed with Juvenile rheumatoid arthritis at the age of

4 and being told i would be lucky to walk, to fracturing my ankle right before my second half

marathon and last undergraduate semester, i have never wavered in my convictions. With

hard work, a bold stance and a smile on my face, all goals are attainable.

p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m

no portion of this publication may be reproduced, stored in

a retrieval system, or transmitted in any form as well as by

any means electronic, mechanical photocopying, recording,

or otherwise without permission of amanda perez.

Written, designed and produced by

amanda perez | iamamandaperez.com

academy of art University

79 new montgomery Street

San francisco, California 94105

School of Graphic design

department Chair | mary Scott

copyright © 2013 all rights reserved.


86882104136 156

448292120

contents

proprietary

reVelment

anti-Conformity

noUriSH

impreSSionS GratitUde

emanate

aSCenSion

riCoCHet

SaVor

01

03

05

07

09 10

02

04

06

08

bRIDG-ING THE GAp.

Working on a group project fostered collaboration and encouraged creative ideas, it also

presented challenges. What started as five person group dwindled to a team of two brave

and determined souls. in order to expand Walgreens’ customer base, our streamlined group

created enticing and dynamic brand offerings for the modern consumer. our goal was to

reinforce the loyalty of existing customers, and expand the target market to include millenials

to ensure a bright and successful future for Walgreens.


01 proprietary

8p r o J e C t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 C o U r S e p a C k a G e d e S i G n 4 | 13

p r o J e C t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 C o U r S e p a C k a G e d e S i G n 4 | 151 0

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 1 712

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 191 4

GREENS

INGREDIENTS: MANGO PUREE, APPLE JUICE, WATER, ORANGE JUICE, BANANA PUREE, COCONUT, LEMON JUICE, VITAMIN E*, D-ALPHA TOCOPHEROL ACETATE), VITAMIN C (ASCORBIC ACID), AND BETA CAROTENE.86% JUICE/PUREE BLEND

MEGAMANGOJUICE

04VEGAN

PACKED WITH GOOD VIBES

86% JUICE BLEND

SMOOTH + AMAZINGLY DELICIOUS

355ML (12 FL OZ)

CARBS SUGAR22% 54%

FAT2%

F O O D S U M M A R Y

+ A GOOD SOURCE OF ESSENTIAL VITAMINS AND MINERALS.

+ YOU DON’T HAVE TO STUDY LATIN DANCE TO ENJOY THE SMOOTH MOVES OF THIS MANGO-PACKED JUICE.

SEPARATION IS NATURAL SHAKE IT UP NOT FROM CONCENTRATE FLASH PASTURIZED GLUTEN FREE

.Serv. Size 1 Bottle (12 fl oz)Nutrition Facts

Calories

Total Fat 1g

220 10

Saturated Fat 1g

Dietary Fiber 1gSugars 44g

(not a significant source of protein)

Sodium 15mgTotal Carbohydrate 47g

Protein 1g

2%2%1%

16%

4%

Amount Per Serving

% Daily Value**

Percent Daily Values are based on a 2,000 calorie

Calories from Fat

Vitamin A 100%Calcium 2%

Vitamin C 70%Vitamin E 150%

DISTRIBUTED BY WALGREEN CO.1419 LAKE COOK RD, DEERFIELD, IL 600151-877-232-4271 PRODUCT OF THE U.S.A

QUAILTY & SATISFACTION GUARANTEED

GREENS

CARROTJUICE

01PURE PRESSED

96% JUICE BLEND

HEALTHY, SMOOTH + DELICIOUS

355ML (12 FL OZ)

CARBS SUGAR17% 30%

FAT0%



+ LOW IN SATURATED FAT, CHOLESTEROL AND SODIUM.


.


Serv. Size 1 Bottle (12 fl oz)Nutrition Facts

Calories

Total Fat 1g

220 10

Saturated Fat 1g




Protein 1g

2%2%1%

16%

4%

Amount Per Serving

% Daily Value**


Calories from Fat





ALLNATURAL

GLUTENFREE

NOSUGARADDED

GREENS

ORANGEJUICE

02ALL

NATURAL

GLUTENFREE

PACKED WITH ANTIOXIDANTS+ VITAMIN C

96% JUICE BLEND

HEALTHY, ZANGY + DELICIOUS

355ML (12 FL OZ)

NOSUGARADDED

CARBS SUGAR17% 30%

FAT0%


+ NO ADDITIVES, JUST TASTY ORANGE GOODNESS.

+ PACKED WITH VITAMIN C FROM HERE TO NEXT WEEK.


.


Serv. Size 1 Bottle (12 fl oz)Nutrition Facts

Calories

Total Fat 1g

220 10

Saturated Fat 1g




Protein 1g

2%2%1%

13%

4%

Amount Per Serving

% Daily Value**


Calories from Fat





GREENSServ. Size 1 tsp. (5g)Nutrition FactsServings 51

Calories 5

Total Fat 0g

Sodium 70mg

Total Carb 0gProtein 0g

0%

0%

3%

1500%

4%2%

Amount Per Serving

INGREDIENTS: WATER, ORGANIC DISTILLED VINEGAR, ORGANIC YELLOW MUSTARD SEED, SALT, SUGAR, ORGANIC TURMERIC, XANTHAN GUM, ORGANIC SPICES.

POME-GRANATE LIMEADE

03ENHANCED WITH WILD BERRY

96% JUICE BLEND

HEALTHY, SMOOTH + DELICIOUS

355ML (12 FL OZ)

CARBS SUGAR17% 30%

FAT0%



+ LOW IN SATURATED FAT, CHOLESTEROL AND SODIUM.


.


QUAILTY & SATISFACTION GUARANTEED GLUTENFREE

NOSUGARADDED

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2116

18P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2 3

2 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2 5

2 2P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2 7

2 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 33

T I M E L E S S T R A D I T I O N S


E M A N A T EP r o j E c T 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s E i d E N T i T y 2


36P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 41


42P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 4 7

DOMO ARIGA-TO yOU RObOTO.

every day scientists make breakthroughs on advanced generations of robots. the idea is that

humans and robots will live and prosper together. i thought this development paralleled the

features of the typeface Unisans from fontfabric. Unisans combines industrial simplicity with

avant-garde details, such as the f luid joining of stems and curves and an italic that combines

geometry and calligraphy. Using experimental typographic studies, i illustrate the merger of

humans and robots and display the full functionality and unique features of the typeface.


02 emanate

4 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 49

52C o U r S e t y p o G r a p H y 4 e m a n a t e | 57

56P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 6 1

62P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 6 7

C o U r S e t y p o G r a p H y 4 e m a n a t e | 6 96 4

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 7 16 6

CRASH AT My pLACE.

there’s no denying both social media and international travel plays a big role in the lives of

my generation. However, financing such excursions takes far more preparation and funding

than most can afford. Couch Surfing inc. has factored in all of this and a created solution.

after doing immense research, i felt a revolutionary re-brand was appropriate. the final de-

sign is fun, inviting and has a distinct social feel. it ties together the adventure and recreation

that CouchSurfers will undoubtedly attain on their journeys.


03 revelment

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 7 36 8

p o r t f o l i o o f a m a n d a p e r e z

COUCH SURFING

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 7 974

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 8 1 0 3 76

7 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 83

8 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 8 5 0 3

CLIMbON Up.

Being mountain based and family–run allows la Sportiva to focus on the future with new

technologies, innovation and sustainable practices. la Sportiva’s leading technical outdoor

footwear lets you go where you dream to go, do what you aspire to do and live how you want

to live. these ideas are ref lected through the sustainable and conceptual packaging. the pro-

motional materials, designed to be mailed to a select group of clients, celebrities and media

outlets, explores creative and structural solutions, displaying maximum brand equity.


04 ascension

8 2P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 8 7

8 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 8 9

8 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 91

n o t H i n G G r e a t W a S e V e r a C H i e V e d W i t H o U t e n t H U S i a S m

a S C e n S i o n | 938 8

9 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 95

DANCE TO AN-OTHER TUNE.

Consumers don’t have to be part of the emerging post-punk subculture of queer, urban girls

to relish the smooth ride of a radical 415 malt beverage. Based on michelle tea’s grungy

and provocative memoir “Valencia,” the radical 415 label breaks all the rules of traditional

design. this product is edgy, yet still functional and powerful, similar to the target audience.

this brand reaches out to the peculiar fin-de-siècle blend of jaded idealists and thoughtful

egotists, just like tea’s characters.


05 divergent

92P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 9 7

9 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 9 9

9 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 1 01 0 5

M A L T L I Q U O R

SOMEWHAT INCONSPICUOUS SOMEWHAT INCONSPICUOUS


M A L T L I Q U O R

SOMEWHAT INCONSPICUOUS SOMEWHAT INCONSPICUOUS

9 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 1 03

1 0 2P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 1 0 7

LIVING ON TOp.

i chose a tiger to represent the paper tyger paper line by neenah paper to showcase the im-

portance of a single creature and a single idea. paper tyger is durable and resistant to water,

tearing and grease, preserving bold ideas. in this project you will see the book start out with

an array of bold,lively colors and imagery, representing the tiger and its habitat. as the tiger

goes extinct, so do these striking elements. the elements start to become erratic and sparse

with the absence of the apex predator, until there is nothing.


06 ricochet

1 0 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 0 9

1 0 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 11

1 0 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 13

11 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 15

112P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 1 7

IS F

OR

EVER

Whe

n yo

u re

mov

e one

elem

ent f

rom

a fra

g-ile

eco

syst

em, i

t has

far r

each

ing

and

long

la

stin

g ef

fect

s. W

ithou

t the

tige

r, th

e pr

ey

spec

ies

woul

d ex

pand

exc

essiv

ely

and

rava

ge

all

the

vege

tatio

n ca

usin

g th

e sm

aller

an

imal

s an

d in

sect

s to

be

in

cape

able

of

surr

vival

, th

us

depl

etin

g th

e ju

ngle

te

rrain

of

vit

al

nutri

ants

,

and

even

tual

ly

all

that

de

pend

on

it,

will

fade

aw

ay.

TINCTION


IS F

OR

EVER

Whe

n yo

u re

mov

e one

elem

ent f

rom

a fra

g-ile

eco

syst

em, i

t has

far r

each

ing

and

long

la

stin

g ef

fect

s. W

ithou

t the

tige

r, th

e pr

ey

spec

ies

woul

d ex

pand

exc

essiv

ely

and

rava

ge

all

the

vege

tatio

n ca

usin

g th

e sm

aller

an

imal

s an

d in

sect

s to

be

in

cape

able

of

surr

vival

, th

us

depl

etin

g th

e ju

ngle

te

rrain

of

vit

al

nutri

ants

,

and

even

tual

ly

all

that

de

pend

on

it,

will

fade

aw

ay.

TINCTION

11 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 19

116P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 121

118P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 12 3

GIVE MESOME SUGAR!

pioneering the use of natural ingredients like sugar, milk, soy and rice in modern day beauty

treatments, fresh products are as indulgent as they are effective. fresh continues to launch

brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored

rituals from across the globe. the fresh rebrand is as clean and refreshing as the products

and as organic, inviting and sweet as the ingredients.


07 nourish

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 12 512 0

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 12 712 2

536 N. Broadway Ave. Suite 37 Phoenix, AZ 54369

445/7146 PHONE

442/3300 FAX 536 N. Broadway Ave. Suite 37

Phoenix, AZ 54369

[email protected]

MARIE DELMARIOSALES DIRECTOR

480/445/7146 PHONE480/442/3300 FAX 536 N. Broadway Ave.

Suite 37 Phoenix, AZ 54369

[email protected]

Hello.

Fresh Inc is continually trying to give something back to the community. In that spirit, we're providing skin care tips and products on June 12, 2012 at the Ferry Building Plaza, San Francicso. It promises to be a day of fun and good deeds, benefiting San Francisco Arts and Education Council.

We look forward to seeing you at SF or the Arts Benefit. See you there!

Regards,

Marie DelmarioSales Director

March 12, 2012

Ms. Rachel Greene1215 Second AvenueMadison, WI 43277

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 12 9124

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 131126

Fresh

welcome


Fresh

welcome

Fresh

welcome


P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 137132

SpICE ITUp.

lawry’s has been bringing distinct f lavors to tables across the world for a century. their grow-

ing line of quality products has revolutionized the art of f lavoring. a brand with so much equity

deserves packaging that will stand out in any setting. the task at hand was to design a tiered

packaging system for mass-market and boutique environments. the design works seamlessly

across lawry’s spices to create a strong shelf set that will catch the attention of the target au-

dience and balance the message of quality and economy in a busy supermarket setting.


08 savor

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 41136

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 43

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 4513 8

P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 471 4 0

HIT THE MARk.

in the wise words of leonardo da Vinci, “Simplicity is the ultimate form of sophistication.”

Before an identity can be simple yet sophisticated much time goes into understanding what a

logo is, what it represents and what it is supposed to do. a logo is not just a mark – it reflects

a business’s entity through the use of shape, color, fonts and images. a successful logo can be

used for many years and recognized even after its been pulled from circulation.


06 impressions

v a r i o u s i d e n t i t i e s i m p r e s s i o n s | 1531 4 6


TIMELESS TR ADITIONSTIMELESS TR ADITIONS


COUCH SURFING


GREENSGREENS

MANyTHANkS!

i would like to thank my friends and family who’s support in my creative endeavors have fueled

my passion and helped me reach this incredible milestone. to my mentors lorena and daniel

for endless guidance from start to finish. Jessica, marissa, Hannah, tina, and phil, you are the

best roommates, models, personal assistants, editors, focus groups and cheerleaders a girl

could ask for. mom and dad for raising me to be crazy enough to chase my dreams. Steven, for

not photo bombing anything in my portfolio. and last but not least, to the teachers that kicked

my butt and made me cry, you also made me a better designer somewhere along the way.


10 gratitude

| 16 115 4

Nothing Great was Ever Achieved Without Enthusiam

Documents

Transcript of Nothing Great was Ever Achieved Without Enthusiam