Nøkkelen er nytteverdi
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HVA SOM ER MARKEDSFØRINGENS TOUR DE FORCE JOAKIM VARS NILSEN, STRATEGISK RÅDGIVER twitter.com/joakimnilsen A PART OF MCCANN WORLDGROUP 3.000.000.000
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Transcript of Nøkkelen er nytteverdi
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HVA SOM ER MARKEDSFØRINGENS TOUR DE FORCEJOAKIM VARS NILSEN, STRATEGISK RÅDGIVERtwitter.com/joakimnilsen
A PART OF MCCANN WORLDGROUP
3.000.000.000
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22.07.2011
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?
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WTF?
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3.000.000.000 NYE DELTAGERE I MEDIELANDSKAPET!
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WTF?
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REKLAME I MASSEMEDIER
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AKTIVERING I SOSIALE MEDIER
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170.000 50%
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2.5%
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150.00051 %
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33.5%
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28.721
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NY TEKNOLOGI OG FOLKS BRUK AV DENNE ER ÅRSAKEN TIL AT VI NÅ ER MIDT I DEN STØRSTE KREATIVE REVOLUSJONEN SIDEN 60-TALLET
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RELASJONER
IDENTITET
TILHØRIGHET
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* Føles godt* Nytte
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PrissensitivitetMarkedsandel
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TillitKvalitetFame
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Ok!
40%
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Slide om nytte vs magi
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Slide om nytte vs magi
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Slide om nytte vs magi
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AKTIVERE! Gi folk noe å gjøre og noen å gjøre det med.
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REKLAME!Fortelle folk hva merkevaren gjør – og med hvem.
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