Nghin cu thng hiu ASK JSC

Xy dng chin lc thng hiu ASK - JSCNgi trnh by: Hong Th Ngc DungMarketing ManagerNghin cu thng hiu ASK JSCNghin cu ASK JSCTm nhn thng hiun nm 2020 tr thanh Tp oan giao duc Phat trin ca nhn chuyn su va toan din s 1 Vit Nam. Tao ra cng ng doanh nhn tin phong vi 50,000 thanh vin

Xu th ngnh ngh Gio dcNhu cu cao v gio dc theo m hnh nc ngoi. Cc trng, hc vin, trung tm o to cnh tranh nhau v hnh nh thng hiu thay v cht lng o toTop thuc tnh v ngnh Gio dc c KH k vng nhtV th cnh tranhi th trc tipTGM (Trn ng Khoa), Power UP Group (Quch Tun Khanh), Cng ty CP T Vn o To Cn Bo Triu Ph (Nguyn Quang Ngc), Longpt vi nh Thc s giu cNu xc nh l hc vin s 1 v O TO GIA TC th khng c ai cnh tranh. Nhng khng nhiu ngi hiu o to gia tc l g?

V th cnh tranh: Dn uTrit l thng hiuTransformation Chuyn ha ca hc vin quan trng hn kha hcInovation Sng to v khc biti th cnh tranhi th cnh tranh trc tip Longpt, nh thc s giu cV th: Cc im khc bit:_ Din gi c ting tm, hin din cao trn cc knh truyn thng x hi, nhiu bng cp, nhiu chiu tr , bi, chi by (l lnh o BNI, c hu thun v lm thng hiu t Litado v Vn Brand)_ Kha hc hay i vi nhng ngi tr, lm a cp_ S chm sc ca Longpt nhiu cm xc, th hin s gn gi vi hc vin

S tht ngm hiu ca khch hngCn phi nghin cu khch hng ly thm thng tin. y l khu quan trng nht trong kinh doanh. Nu khng c, mi th d on cn li l khng c cn cKhch hng mc tiu: T 30-45 tui, c thu nhp >10tr/thng, c nhu cu khi nghip hoc pht trin cng vic kinh doanhD on v S tht ngm hiu ca khch hng_ Tt c mi ngi u mong mun mu cu cuc sng giu c, hnh phc nhng a s mi ngi u khng quan tm n vic hc c th ci thin cuc sng ca mnh v n gin, h qu li thay i khi tui trng thnh nht l nhng th lin quan n t duy, k nng th OK (t 30-45 tui)_ H khng hiu O TO GIA TC l g? _ a phn, h c c cm vi bn hng a cp, khng c nhn nhn ng n v tn kha hc_ H mun ngi dy h l ngi thc s giu c v hnh phc v bit cch khim tn th hin n ra_ H mun mnh tht c bit, khng thch ni ng ngi_ H mun c Trainer nh tn, nh c im nhn dng ca h_ H cho rng kha hc nh chng ta ch yu lm giu cho Cng ty, khng lm giu cho h_ H ngh rng Cng ty ch kinh doanh, Hc vin v trung tm s mang nhiu li ch x hi hn_ C mt s i tng nh gi kha hc lan man v nhm ti nhiu ngi

Cc im khc bit thng hiu ASK JSCCng ty tin phong trong o to gia tc ti Vit Nam (phi Educate mi ngi O TO GIA TC l g)

Cng ty s hu din gi am hiu s 1 v pht trin t duy ti chnh c nhn, gia nh v doanh nghip

T l hc vin chuyn ha trong cng vic kinh doanh sau 1 nm, c doanh thu v thu nhp th ng tng gp 2 ln ln ti 90% (lu : Cn educate chuyn ha thnh cng l g?) (RTB: Sau khi tham d kha hc, hc vin vn nhn c s chm sc v theo di s chuyn ha (Cng ty u tin theo st thnh cng ca hc vin khng m con b ch))

Tuyn ngn nh v thng hiuASK JSC: Cng ty o to v pht trin c nhn tin phong trong o to gia tc, Xy dng thng hiu bng cm xcHnh mu thng hiu: Ngi truyn cm hngTnh cch thng hiu: _ Thng thi_ Tn tm_ Cu thTn, Logo, Slogan, mu sc thng hiuTn: ASKLogo:

Slogan: Arise the talents insideMu sc thng hiu: trng

14Truyn thng v qung co _ TVC qung coMc tiu: Thng hiu