BRAND BOOK

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

T A B L E O F C O N T E N T S

BRAND MISSION STATEMENT WHO ATTENDS ? WHO EXHIBITS LOGO MARK TONE OF VOICE COLORS TYPOGRAPHY

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

B R A N D M I S S I O N S T A T E M E N T

                                   

Naturally Good is Australia’s first

t rade on ly event complete ly

dedicated to supporting and fuelling

the $10.2 billion natural, organic and

healthy products marketplace.

From retail and distribution to

manufacture and supply, Naturally

Good brings together all sectors of

the natural and organic products

value chain to expand their business,

gain a better understanding of

market opportunities and see the

latest new products and trends.

FOOD & BEVERAGES BEAUTY & PERSONAL CARE HEALTH & NUTRITION HOME & LIVING BUSINESS SERVICES  

EXIBIT

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

W H O A T T E N D S ?

                                                 

TRADE ONLY

RETAIL Natural & Organic Stores Health Food Stores Vitamin & Supplement Stores Online Retailers Gourmet / Specialty Retailers Independent Retailers Supermarket Chains Pharmacies Salons/ Spas Pet Supply Stores / Grooming DISTRIBUTORS National & International Distributors Importers / Exporters Local Wholesalers FOOD SERVICE Hotels / Restaurants / Cafés Caterers Education Facilities / Canteens HEALTH Health Clubs / Gyms Dietitian / Nutritionist Alternative Health Clinic/Practitioner Medical Professional

In 2015, we’re bringing together t h e e n t i r e i n d u s t r y t o inspire, empower and shape the future of natural and organic retailing.

Trade attendees wil l make connections, discover new products and trends, and get up-to-the-minute information and education on  all things natural and organic.

GROW YOUR SALES

KNOW WHAT’S NEXT

BUILD YOUR ADVANTAGE

NETWORK FOR SUCCESS

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

W H O E X H I B I T S ?

                                                 

Manufacturers,

suppliers and

importers of

natural and

organic products,

raw ingredients

and business

solutions.

L O G O M A R K

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

CURRENT MARK 2015

Our identity is how we communicate

with our consumers. We express our

core values before speaking a word and

set a high standard to preserve this

image. The Naturally Good logo was

designed to represent the expo content

in a aesthetic manner. The Naturally

Good logo should work across all media.

The style you choose will depend on the

environment in which the logo appears.

The main color (light blue R65 G171 B207) makes up Naturally Goods primary signature. For sizing the minimum width should be no less than 1.5 inches to assure legitability. The side box is an integral part of conveying the brand image. To maximize its impact and to preserve its unique status, never use it alone or linked to other typography or icons

3-4 MAY 2015ROYAL HALL OF INDUSTRIESMOORE PARK, SYDNEY

Food bites, indicating expo content.

Showcased in their marketing pieces,

Naturally Good promotes their social media

presence. The advertisements were

designed in order to properly display social

media icons with a call to action, to help

build the brand community.

LOGO DO’S & DON’T’S

Our primary, authorized Naturally Good blue medeo (PMS: 562) is preferred when applied to a white background. When using blue medeo as a background, reverse out the logo to white.

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

Don’t use logo without side box

Don’t use in-reverse logo on blue medeo background

NATURAL

ORGANIC &

HEALTHY

PRODUCTS

EXPO

Don’t angle log

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

T O N E O F V O I C E

Our voice is how we speak to people. Through our signage. Through our advertising. Through our circular. Even through our e-mails, presentations, and more. The signature language we use, our tone and voice provides the world with yet another way of recognizing our brand. One that is a positive, powerful and inspiring image. Most important of all is to write for the audience while incorporating our brand personality traits into the copy.  

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

C O L O R S

PMS: 306C R: 65 G: 171 B: 207  

PMS: 377 R: 63 G: 72 B: 16  

PMS: 562 R: 13 G: 35 B: 40  

PMS: 021C R: 223 G: 145 B: 36  

PMS: 0000 R: 252 G: 252 B: 252  

Light  Blue  

Pantone  Orange  

White  

Grass  Green  

Blue  Medeo  

Naturally Good, likes bold, lively & engaging color palettes, which reflect the brand & personality of the expo. We request that the main color palette remain between these five PMS colors. Variation of tone may be used. This color palette is a modern yet timeless expression of natural and organic products. These represent the uplifting experience of attending the show & sharing in this industry.

C O L O R S

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

TYPOGRAPHY

CORPORATE TYPOGRAPHY

Just as important as the integrity of the logo and color palette, typography plays a key role in bringing a fun, yet clean look to the Naturally Good brand.

Flama regular

Flama bold

Flama medium

Flama light

Flama italics

FLAMA The Flama regular typeface is to be used as body text. With the other typefaces to be used to enhance wording. While being a simple and elegant sans-serif, the typeface still has a fun personality, and a clean look, adding to the Naturally Good brand. CLEAR SPACE Never allow typography or other elements to “invade” the signature or the symbol.

NATURAL

ORGANIC &

HEALTHYPRODUCTS

EXPO

www.naturallygood.com.au