NAMA Best Of 2010 Marketing Awards

2010 Agri-MArketing ConferenCe Kansas City Missouri april 21-23 2010

bestof10_topress.indd 1 4/12/10 2:10:05 PM

MASTERS OF CEREMONIESMax Armstrong, Farm progress Companies

OPENING VIDEOSCourtesy of Farm Journal Electronic Mediaamerica’s Heartland Video sponsored by avatar studios

ORDER OF AWARDS• Specialty Categories• Public Relations • Advertising to Agribusiness• Direct/Target Marketing• Outdoor• Broadcast Media• Collateral• Print• Electronic Media• Campaigns• BEST OF SHOW Public Relations• BEST OF SHOW Advertising

BEST OF NAMA COMMITTEEChair: Les Kahl, adFarmVice Chair: Greg Guse, Paulsen Marketing

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SpeCiAlty CAtegorieSSPECiAlTy ADvERTiSing CAMPAignDow AgroSciences LLC / Bader Rutter & Associates Rock The Weeds Campaign for Dimension Specialty HerbicideFort Dodge Animal Health / Latorra, Paul & McCann national Pet Wellness Month CampaignFort Dodge Animal Health / Latorra, Paul & McCann the Mosquito shot CampaignCentral Garden And Pet / Rhea + Kaiser Marketing Communications Amdro Bait is Better CampaignValent Professional Products / archer>malmo overture insecticide CampaignNestle Purina PetCare Company: Purina® Pro Plan® / Colle+McVoy This Could Be the yearPurina Mills, LLC / Swanson Russell purina Equine senior CampaignMerial / Bader Rutter & Associates online advertising Campaign for ZiMECtErin® goldNestle Purina PetCare Company: Purina Veterinary Diets® / Colle+McVoy pet owner FortiFlora® initiativeSummit VetPharm / Stephens & Associates Advertising tags

SPECiAlTy PuBliC RElATiOnS CAMPAignMerial / Bader Rutter & Associates Equine Disease Prevention Awareness CampaignPurina Mills, LLC / Swanson Russell purina Horse Feed pr CampaignDow AgroSciences LLC / Bader Rutter & Associates panorama newsletterNovartis Animal Health / Gibbs & Soell, Inc. - Raleigh atopica Media relationsIntervet/Schering-Plough Animal Health / Osborn & Barr unwanted Horse Veterinary relief Campaign

SPECiAlTy CAMPAign ElEMEnTMerial / Bader Rutter & Associates POP Mailing for ulcergardValent Professional Products / archer>malmo Tourney Fungicide Direct Mail CampaignRidley Nutrition Solutions / Paulsen Marketing McCauley’s Equine FormulasCareCredit / Stephens & Associates anatomyBioTracking, LLC / Filament Marketing and Distillery Design Studio BioPRynes Print AdvertisementFort Dodge Animal Health / Latorra, Paul & McCann the Mosquito shot Campaign

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Pfizer Animal Health / Martin Williams PreventiCare Program BrochurePfizer Animal Health / Martin Williams strongid page ad seriesValent Professional Products / archer>malmo Safari insecticide EAB Registration Announcement Mailer

OvERAll PuBliC RElATiOnS CAMPAignMinnesota’s Corn Organizations / AdFarm your voice grower CampaignSyngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh Future of southern ag CampaignDuPont Crop Protection / Exponent PR, McCormick Co. & High Plains Journal All Aboard 2009 Wheat Harvest TourMerial / Bader Rutter & Associates Beef PR Campaign for igEniTy®

Pioneer Hi-Bred / McCormick Company pioneer public relations programBayer CropScience / Rhea + Kaiser Marketing Communications Want help with Aphids? introducing Aphid Alert.Syngenta Seeds / Weber Shandwick What’s your Complex? Educating growers $1.1 Billion Multi-Pest ComplexArm & Hammer Animal Nutrition / Charleston/Orwig, Inc. The Old Mill-Troy, Marketing Partner SupportAGCO Corporation / Broadhead + Co AgCO is Breaking new ground high hp tractor launch PR campaign

OvERAll PuBliC RElATiOnS CAMPAign OR CAMPAign ElEMEnTAlpharma Inc., Animal Health / Charleston/Orwig, Inc. alpharma animal Health: the reach teach learn CampaignRural Health Initiative / Morgan&Myers rural Health initiative: a different approach to improving rural health

MEDiA RElATiOnSSyngenta Crop Protection / Gibbs & Soell, Inc. AgriEdge Helps growers Weigh Crop input Decisions in an uncertain MarketAGCO Corporation / Broadhead + Co 2010 sprayer launchBayer CropScience / Rhea + Kaiser Announcing the global Center for Produce SustainabilityPioneer Hi-Bred International, Inc. / McCormick Company pioneer Forage universityCNH Parts & Service / Morgan&Myers CnH Expansion Parts & Service Press ConferenceBayer CropScience / AdFarm 2008 ag issue Forum

publiC relAtionS


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Bayer CropScience / Rhea + Kaiser Marketing Communications libertylink Commercialization Press ConferenceAGCO Corporation / Broadhead + Co AgCO is Breaking new ground high hp tractor launch media eventBayer CropScience / Rhea + Kaiser Marketing Communications Fourteen states, two products, one Media relations CampaignKubota Tractor Corporation / Fleishman-Hillard power Krawler launch and Media EventPioneer Hi-Bred / McCormick Company Breaking the Seed BarrierPfizer Animal Health / Martin Williams Elevating the role of the Veterinarian

PuBliC AFFAiRS/iSSuES MAnAgEMEnTCorn Farmers Coalition / MS&L Worldwide Corn Farmers Coalition initiativeDairy Management Inc. / Weber Shandwick Minneapolis Food-borne illnesses & Bioterrorism: Engaging . . . in Dairy Crisis Readiness

PRODuCER FunDED PuBliC RElATiOnS TO Ag AuDiEnCESColorado Wheat Research Foundation / Fleishman-Hillard, Inc. CWRF Marketing Communications PlanMinnesota Assoc. of Wheat Growers, Research & Promotion Council / AdFarm vote yes initiative/Check-off Referendum CampaignDairy Management Inc. / Weber Shandwick Minneapolis My Dairy: A Social Media Program for Dairy AdvocatesThe National Cattlemen’s Beef Association / Midan Marketing The Beef Checkoff-Funded Middle Meat Mania CampaignAlmond Board of California / Broadhead + Co Almond Board of California Public Relations CampaignMidwest Dairy Association / Demeter Communications Midwest Dairy Association Producer Service Center

PRODuCER OR COMPAny FunDED PuBliC RElATiOnS TO COnSuMERSKansas State University College of Agriculture / In-house K-State College of Agriculture going Places CampaignMidwest Dairy Association / Demeter Communications People Behind the Product influencer Audience OutreachThe Beef Checkoff & PA Beef Council / Streetmarc Advertising & Marketing, LLC Stay Home. grill Out. Summer grilling Retail CampaignOhio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd. Clean air for Kids - ohio soybean CouncilWestern Pistachio Association / Fleishman-Hillard Managing an industry’s reputation amid nationwide Food safety recallMerial / Bader Rutter & Associates Take the Challenge PR Campaign for ivOMEC®


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nEWS OR FEATuRE ARTiClECotton Incorporated / Harvest PR & Marketing, Inc Hill HydraulicsGeorgia-Pacific Plant Nutrition / Gibbs & Soell, Inc. When Profitability Meets Sustainability AgProfessionalAGCO Corporation / Broadhead + Co Making Money With Manure articleLand O’Lakes Animal Milk Products Company / Filament Marketing, LLC Dollars and Sense in Calf nutrition Equal Peak MilkCattlemen’s Beef Board / In-house no Secret Recipe for Beef DemandArm & Hammer Animal Nutrition / Charleston/Orwig, Inc. “A Case for the Fuel-efficient Cow” Progressive DairymanValent U.S.A. Corporation / archer>malmo The Triangle Effect: Keeping Pvy, Aphids and nightshade in CheckDow AgroSciences LLC / Bader Rutter & Associates Knock Out nematodes Feature StoryBayer CropScience / AdFarm Disease Management Supports Cereals ProfitPioneer Hi-Bred International, Inc. / McCormick Company Can we keep health care healthy?Cotton Incorporated / Harvest PR & Marketing Erosion Control solution lands at o’Hare airportCHS Inc. / In-house Cracking new Snack Markets

PERSuASivE WRiTingCHS Inc. / In-house improving your Odds in a Risky WorldChemtura Corporation / Charleston/Orwig, Inc. Dimilin 2l Outperforms led Zeppelin & Rolling Stones on Mormon CricketsBayer CropScience / Rhea + Kaiser Marketing Communications Defending Profits With Seed TreatmentsAlmond Board of California / Broadhead + Co Almond Board of California Op Ed ArticlePioneer Hi-Bred International, Inc. / McCormick Company rural health starts at homePioneer Hi-Bred International / McCormick Company get your retirement ducks in a row

nEWS RElEASEIdaho Potato Commission / Evans, Hardy + Young. Inc. potato lover’s Month survey resultsKinze Manufacturing, Inc. / Nicholson Kovac, Inc. Kinze Multiple unit Rebate ProgramDow AgroSciences LLC / Bader Rutter & Associates grower Satisfaction Press Release for Radiant insecticidePioneer Hi-Bred International, Inc. / McCormick Company pioneer optimum® Brand innovations news Release


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Valley Irrigation / Rhea + Kaiser Marketing Communications valley irrigation Working to Provide irrigation Options for Rice ProducersFMC Corporation / Nicholson Kovac, Inc. new performance proof available on Capture® lFr insecticide Case IH / Morgan&Myers Case iH rolls out utility Vehicle line for 2010 news releaseNational Cottonseed Products Association / Harvest PR & Marketing . . . Food industry Examines Cooking Oil Options . . . Kinze Manufacturing / Nicholson Kovac, Inc. Kinze 2010 Product PricingFMC Corporation / Nicholson Kovac, Inc. FMC introduces Hero® EW for Key Fruit, vegetable & Row Crop Markets

CustoMEr EVEntsCNH Parts & Service, North America / Maddock Douglas, Inc. CnH Parts & Service Trade FairPfizer Animal Health / Martin Williams DRAXXin goes to WorkPioneer Hi-Bred International, Inc. / McCormick Company pioneer’s onE tourUSDA National Agricultural Statistics Services / Osborn & Barr Census of Agriculture Data Release EventDow AgroSciences LLC / Fleishman-Hillard Trans Fat: going, going, gone!Syngenta Crop Protection / Gibbs & Soell, Inc. lexar 5th AnniversarySyngenta Seed Care / Gibbs & Soell, Inc. - Raleigh potato partners program MeetingWyffels Hybrids / The Hondo Group Corn strategies

intErnal EVEntsSyngenta Crop Protection / Martin Williams, Gibbs & Soell PR, & Studio Swoap Syngenta Seed Care Brain CampValent U.S.A. Corporation / archer>malmo 2008 valent u.S.A. Corporation Company MeetingNew York Beef Industry Council / In-house Discover the Power of Protein in the land of lean BeefAdFarm / In-house 2009 adFarm Farm tourLindsay / Ervin Group lindsay - lean, Clean and greenSyngenta Seeds / Weber Shandwick planting the seeds of our FutureNew Holland Agriculture / Colle+McVoy newholland.com/naForemost Farms / Morgan&Myers Foremost Farms internal MeetingJS West & Cos. / Osborn & Barr JS West Centennial Celebration


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COMPAny & ASSOCiATiOn nEWSlETTERS, directed to Farmers, Ranchers & growersMycogen Seeds / Bader Rutter & Associates let’s Talk AgronomyPfizer Animal Genetics / Charleston/Orwig, Inc. Pfizer Animal genetics’ Quarterly newsletter: DnAgeMerial / Bader Rutter & Associates igEniTy insider, Print versionArm & Hammer Animal Nutrition / Charleston/Orwig, Inc. The Peak ReportAlmond Board of California / Broadhead + Co Almond Board of California newsletter

COMPAny & ASSOCiATiOn nEWSlETTERS, directed to Dealers, Distributors or sales, Veternarians or others serving agribusinessProgressive Agriculture Foundation / Broadhead + Co progressive ag todayAdFarm / In-house adFarm Feed and supply newsletterCHS Inc / Albarella Design The Bean Stops HereKinze Manufacturing, Inc. / Nicholson Kovac, Inc. Between the Rows

COMPAny & ASSOCiATiOn MAgAZinESCHS Inc. / Colle+McVoy C magazineSyngenta Crop Protection / Gibbs & Soell Public Relations Thrive MagazinePfizer Animal Health / Martin Williams Pork Business JournalBlue Book Services, Inc. / In-house BluEPRinTS The Produce Professionals’ Quarterly JournalJohn Deere / In-house HomesteadJohn Deere / In-house the FurrowCase IH / Cygnus Business Media Farm Forum

COMPAny PuBliCATiOnS - inTERnAlCHS Inc. / Colle+McVoy plus newsletterFarm Credit Bank of Texas / In-house Common groundPioneer Hi-Bred International / McCormick Company proaction® newsletter


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COMPAny PuBliCATiOnS - AnnuAl REPORTSForemost Farms / Morgan&Myers Foremost Farms annual reportCHS Inc. / Colle+McVoy On: CHS 2008 Annual Report & Stewardship ReportAurora Cooperative / David & Associates 2008 annual reportProgressive Agriculture Foundation / Morgan&Myers progressive agriculture Foundation annual reportAmerican Crystal Sugar Company / AdFarm 2008 individual Cooperative annual reportAg Processing Inc. / Swanson Russell AgP Annual Report

BROADCAST nEWSAGCO / Envano Social Media Channel DevelopmentAgrotain International / AdFarm nitrogen report radio seriesProgressive Agriculture Foundation / Tractor Supply Company / In-house this old FarmFMC Corporation / Nicholson Kovac, Inc. potato radio Media tourFort Dodge Animal Health & Am. Qtr. Horse Assoc. / Latorra, Paul & McCann Keeping Horses Healthy psa

ElECTROniC PuBliCATiOnSDow AgroSciences LLC / Bader Rutter & Associates inputs & insightsMycogen Seeds / Bader Rutter & Associates eConnectMerial / Bader Rutter & Associates igEniTy insider, Electronic versionMerial / Bader Rutter & Associates (sHarE) E-newsletterAgrotain International / AdFarm n-Minute E-newsletterAlmond Board of California / Broadhead + Co Almond Board of California E-newsletterPaulsen Marketing / In-house paulsen postCattlemen’s Beef Board / In-house MyBeefCheckoff newsKinze Manufacturing, Inc. / Nicholson Kovac, Inc. KinzE-news


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inTERACTivE MARKETing TOOlSIdaho Potato Commission / Evans, Hardy + Young. Inc. http://www.youtube.com/idahopotatovideos#p/u/1/jyvA9wiWxAQMonsanto / Brighton Cotton Community (www.cottoncommunity.com)Case IH / Morgan&Myers Module Express 625 Cotton CalculatorBASF Plant Science / Howard Merrell & Partners www.nutridense.com/blogRenewable Fuels Association / Broadhead + Co e85challenge.comUnited States Potato Board / Fleishman- Hillard, Inc. http://momsdinnerhelper.potatogoodness.comBayer CropScience / Rhea + Kaiser Marketing Communications Take your Best Shot - internal Photo ContestSyngenta Seed Care / Gibbs & Soell, Inc. - Raleigh http: www.avictacompletecornlaunchkit.com/CHS Inc. / InHouse Media CHs podcastsStollerUSA / The Hondo Group StolleruSA’s interactive Marketing ToolsPioneer Hi-Bred International, Inc. / McCormick Company Pioneer: Social Media & ProFarmer’s Crop Tour

WEB SiTES - DiRECTED TO FARMERS, gROWERS & RAnCHERSAGCO Corporation / Broadhead + Co www.tractoradvisor.comWalters Gardens Inc. / Paulsen Marketing Waltersgardens.comAGCO Application Equipment / Main Street Mgmt. Group & Second Shift Design www.applylikeapro.comUnited Soybean Board / Osborn & Barr http://www.unitedsoybean.org/-united Soybean Web Site RedesignDairy Management Inc. / Weber Shandwick Minneapolis www.mydairytoolkit.com username: nAMA Password: 2009AwardsDMiNew Holland Agriculture / In-house www.8n.comPfizer Animal Health / Martin Williams FluSure XP Website www.flusureXP.comCase IH / Morgan&Myers Craig Morgan Microsite http://www.craigmorgan.caseih.comStollerUSA / The Hondo Group www.StolleruSA.comKinze Manufacturing, Inc. / Nicholson Kovac, Inc. www.kinze.com


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WEB SiTES - EDuCATiOnAl FOCuSWalters Gardens Inc. / Paulsen Marketing Perennialresource.comDECCO / Broadhead + Co DECCOnatur uSA Web SiteMidwest Dairy Association / Sullivan Higdon & Sink PutSomeCheeseOnit.comFarm Credit Bank of Texas / In-house FindFarmCredit.comHeartland Country Cooperative / Filament Marketing and Distillery Design Studio www.naturesgrownOrganics.comMidwest Dairy Association / Fleishman-Hillard Dairy Makes Sense Microsite

all ElEMEntsPaulsen Marketing / In-house paulsen portfolioJohn Deere / In-house John Deere Photo library volume Seven / Origami TractorHoard’s Dairyman / Charleston/Orwig, Inc. Hoards Cow Judging Contest adHoard’s Dairyman / Charleston/Orwig, Inc. Hoard’s Direct Mail CampaignAdFarm / AdFarm AdFarm Thanksgiving CardBroadhead + Co / In-house Broadhead + Co Advertisement

DiRECT MAil - FARMER DiRECTED - FlATDow AgroSciences LLC / Bader Rutter & Associates Educational Mail Series for goldSky HerbicideSyngenta Crop Protection / Martin Williams value Of lexar/ lumaxWyffels Hybrids / The Hondo Group “i promise”Syngenta Crop Protection / Martin Williams FarMore Direct Mail #1 & #2Syngenta Crop Protection Canada, Inc. / Bos Partner Program DMCNH Parts & Service, North America / Maddock Douglas, Inc. irrigation power units campaignsSyngenta Crop Protection / Martin Williams Syngenta Cereals Portfolio Direct Mail

AdvertiSing to AgribuSineSS

direCt/tArget MArketing


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Wilbur-Ellis Company / In-house Art & Science in BlueberriesCNH Parts & Service, North America / Maddock Douglas, Inc. Case iH Skid Steer Attachments campaignValent U.S.A. Corporation / archer>malmo Chareau Herbicide alfalfa announcementNew Holland Agriculture / Maclay & Shoemaker Graphics new Holland READy TO HARvEST Demo Program MailerJohn Deere Agriculture and Turf / In-house Surface Water Pro direct mail

DiRECT MAil - FARMER DiRECTED - 3-DiMEnSiOnAlSyngenta / Martin Williams opportunities aboundBayer CropScience / AdFarm Bayer CropScience Healthy Start Direct MailPioneer Hi-Bred International, Inc. / McCormick Company unique genetics Direct MailSyngenta Crop Protection / Martin Williams Avicta Complete Corn - Soil Sample Direct MailSyngenta Crop Protection / Martin Williams Durivo Staple gun MailingValent U.S.A. Corporation / Archer>Malmo Quash launch in CanolaMycogen Seeds / Bader Rutter & Associates grower Announcement Mailing for Myocgen SmartStaxSyngenta Crop Protection Canada, Inc. / Bos Broadband “Rubic’s Cube”

DiRECT MAil - DiRECTED TO DEAlERS, DiSTRiBuTORS OR SAlES REPS - FlATNew Holland Agriculture / Maclay & Shoemaker Graphics new Holland Holiday greeting CardWestchester Group / Charleston/Orwig, Inc. nAFB Direct Mail 2008Novartis Animal Health / Quarry Integrated Comm., Inc. Sales Rep Direct Mail SeriesHyland Seeds / AdFarm Hyland Seeds Sales Kickoff Sandpaper invitationFort Dodge Animal Health / Latorra, Paul & McCann the Mosquito shot CampaignKinze Manufacturing, Inc. / Nicholson Kovac, Inc. Dealer Day invitationAgraQuest / In-house Requiem 2009 Total Flexibility Pest Control Advisor ProgramDuPont Crop Protection / McCormick Company Fall Portfolio Retailer Direct Mail Poster


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DiRECT MAil - Directed to Dealers, Distributors or Sales Reps - 3-DimensionalDuPont Crop Protection / McCormick Company Enlite® Jack-in-the-boxDuPont Crop Protection / McCormick Company altacor® Rubik’s Cube MailingJohn Deere / In-house usedExpress Evaluator gift BoxPioneer Hi-Bred International, Inc. / McCormick Company rep incentive luggage tag MailingDow AgroSciences LLC / Fleishman-Hillard Time is Running Out!United Phosphorus Inc. / Broadhead + Co Here’s How to Score With Assail Direct MailerHeartland Country Cooperative / Filament Marketing & Distillery Design Studio natures grown Organics First-to-Know MailerPfizer Animal Health / Martin Williams preventiCare Vet launch Kit

BillBOARDSSyngenta Crop Protection / Martin Williams Avicta Complete Cotton – Outdoor BoardSyngenta Crop Protection / Martin Williams avicta Complete Corn – nematode trailerGreenStone Farm Credit Services / In-house united We StandWilbur-Ellis / In-house Bronc Max BillboardValent U.S.A. Corporation / archer>malmo Chateau Herbicide BillboardsDow AgroSciences LLC / AdFarm nexera canola. i [heart] healthier farming - outdoorNebraska Corn Growers Association / David & Associates Sustaining innovation Truck AdsBayer CropScience / Rhea + Kaiser Marketing Communications libertylink & ignite BillboardsHyland Seeds / AdFarm Hyland Seeds “Hop On” Billboard

RADiO - SinglEIntervet/Schering-Plough Animal Health / AdFarm Safe-guard liquid Feed launchBayer CropScience / AdFarm invigor BookiePfizer Animal Health / Martin Williams EXCEDE Ring of Fire Radio

outdoor

broAdCASt MediA


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Bayer CropScience / Rhea + Kaiser Marketing Communications Corvus Radio MythbreakersBayer CropScience / Rhea + Kaiser Marketing Communications Movento Hide-n-Seek Radio SpotSyngenta Crop Protection / Martin Williams CruiserMaxx Beans Hear your beans grow --:60 Radio SpotFMC Corporation / Nicholson Kovac, Inc. Dinner RadioAgraQuest / Osborn & Barr Requiem - Dead Wrong Radio SpotSyngenta / Campbell Mithun roosterMycogen Seeds / Bader Rutter & Associates grain Corn :60 Radio Spot for Mycogen SeedsFMC Corporation / Nicholson Kovac, Inc. Hero insecticide “get Out Of My Fields” Radio Spot

RADiO - SERiESKansas Farm Bureau / AIA/Hillery Haverfield & Assoc. Care and Respect Practiced DailyThe Mosaic Company / Broadhead + Co MicroEssentials Mother nature & Excitable guy Radio SeriesSyngenta / Campbell Mithun optimal performanceDow AgroSciences LLC / Bader Rutter & Associates radio ads for surestart HerbicideSyngenta Crop Protection Canada, Inc. / Bos Broadband Bistro and MechanicCorn Farmers Coalition / David & Associates Corn Calls radio seriesArcher Daniels Midland / Stephan & Brady Marketing Communications ADM Producer Radio

TElEviSiOn - SinglE OR SERiESLinwood Veterinary Services / Dog & Pony Productions Inc. Put Pork on your ForkAGCO Corporation / Snowden Tatarski The new DT Series From AgCO TractorsGROWMARK, Inc. / Rhea + Kaiser Marketing Communications The local Answer to your World of needs TelevisionMonsanto - Asgrow Soybeans / Osborn & Barr World of Asgrow TelevisionBayer CropScience / AdFarm Velocity CsiMycogen Seeds / Bader Rutter & Associates Tv Spot for Mycogen Seeds grain CornBayer CropScience / Rhea + Kaiser Marketing Communications Stratego yield Bump Tv


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Pioneer Hi-Bred International, Inc. / McCormick Company Better People, Products, Services TvNew Holland Agriculture / MaxFilms, Inc. BOOMER 8n Tv SpotBayer CropScience / AdFarm Wolverine Disassembled TelevisionRaven Industries / David & Associates Raven Cruizer Tv Spot

CuSTOMER BROCHuRES - FARMER DiRECTED - SinglEAgStar Financial Services / Paulsen Marketing ground Breakers BrochureBayer CropScience / Rhea + Kaiser Marketing Communications Stratego Science Behind BrochureGEA Farm Technologies, Inc. / Charleston/Orwig, Inc. gEA Brand Realignment Brochure 2009Unverferth Manufacturing Company, Inc. / McCormick Company Brent 82 series grain carts - A new twist for unloading convenienceValent U.S.A. Corporation / Archer>Malmo seed protection Folder and MaterialsAGCO Corporation / Snowden Tatarski AgCO Tractors DT Series Sales BrochureAGCO Corporation / Swanson Russell AgCO Challenger MT600 launch Brochure and SleeveEcolab Inc. / Filament Marketing and Distillery Design Studio Aztec gold Product DetailerNew Holland Agriculture / Maclay & Shoemaker Graphics Boomer 8n Tractor literature

CuSTOMER BROCHuRES - CATAlOgSArysta LifeScience / Woodruff Sweitzer nEWgROunD MagazineSyngenta Crop Protection / Gibbs & Soell, Inc. - Raleigh local positioning sheetsWilbur-Ellis / In-house Cerano BrochureBayer CropScience / Rhea + Kaiser Marketing Communications Bayer CropScience Corn & Soybean Portfolio Brochure Series

BROCHuRES, CATAlOgS - Directed to Dealers, Distributors or Sales RepsDECCO / Broadhead + Co DECCOnatur Sell SheetsOhio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd. Soy Bioproducts BrochureNovartis Animal Health / Charleston/Orwig, Inc. Healthy Heifer program FolderBASF Canada / Quarry Integrated Communications, Inc. VipEr retailer Kit

CollAterAl


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U.S. Meat Export Federation / David & Associates uSMEF Pork BrochureHyland Seeds / AdFarm Hyland Seeds Seed guides and Selector ToolsFort Dodge Animal Health / Latorra, Paul & McCann Worm Smart BrochureKinze Manufacturing, Inc. / Nicholson Kovac, Inc. Kinze Executive Summary BrochureBeef Checkoff / Ketchum, Inc. BEEFlexible Foodservice Recipe Card CollateralIntervet/Schering-Plough Animal Health / Osborn & Barr Pinkeye Protection Program DossierSyngenta Crop Protection / Gibbs & Soell Public Relations Cereals sales Force resistance Management tool KitMichigan FFA Foundation / GreenStone Farm Credit Services (In-kind) license to lead - ag Heritage license plate partnership promotion

point-oF-purCHasE MatErialsLand O’Lakes Animal Milk Products Co. / Filament Mk & Distillery Design Studio ultra Fresh, Mares Match, Does Match, PronurseBayer CropScience / Rhea + Kaiser Marketing Communications Corvus One Pass. Two Modes. Zero Doubts. SignsPioneer Hi-Bred / McCormick Company pioneer® brand y series soybeans - y series ModelBayer CropScience / Rhea + Kaiser Marketing Communications libertylink Bean Man SignBayer HealthCare, Animal Health / Woodruff Sweitzer tempo point of purchase posterInternational Agri-Center / Lockwood Agency World Ag Expo 2010 Event PosterKinze Manufacturing, Inc. / Nicholson Kovac, Inc. parts sales programPioneer Hi-Bred International, Inc. / McCormick Company pioneer® FiT Mapping system Truck WrapMidwest Dairy Association / Sullivan Higdon & Sink Put Some Cheese On it! Advertising CampaignU.S. Wheat Associates / Charleston/Orwig, Inc. u.S. Wheat Producer Poster SeriesFarm Science Review / In-house Farm science review

EXHiBiTSBayer CropScience / Rhea + Kaiser Marketing Communications libertylink Bean Man CharacterCHS Inc. / Colle+McVoy iFt 2008Kinze Manufacturing, Inc. / Nicholson Kovac, Inc. Think in Rows Trade Show Booth


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Ohio Soybean Council / Farmer + Yoakam Advertising Agency, Ltd. Soy Bioproducts Trade Show DisplayPioneer Hi-Bred / McCormick Company Commodity Classic ExhibitBayer CropScience / Rhea + Kaiser Marketing Communications Commodity Classic BoothHubbard Feeds / AdFarm Smart Producer - 2009 World Pork Expo ThemeCase IH / Equity Brand Design the red Zone road show

PREMiuM/SPECiAlTiESDECCO / Broadhead + Co DECCOnatur PMA PromoDuPont Crop Protection / McCormick Company Enlite® Jack-in-the-boxBoehringer Ingelheim Vetmedica, Inc. / Blasdel Cleaver Schwalbe Boehringer ingelheim Swine Meeting Ear Tag luggage TagDuPont Crop Protection / McCormick Company altacor® Rubik’s CubeBayer CropScience / Rhea + Kaiser Marketing Communications libertylink BeanMan MagnetWinfield Solutions, LLC / Colle+McVoy answer plot® Knife premiumRenewable Fuels Association / Broadhead + Co sturgis E85 t-shirtCNH Corporation / AdFarm Case iH Early riser planter launch Kit - Candy Jars and insert

CORPORATE iDEnTiTyAgroFresh / The Team, Inc. agroFresh 10 - year anniversary logoPaulsen Marketing / In-house Paulsen Stationery PackageFMC Corporation / Nicholson Kovac, Inc. spartan advance logoWilbur-Ellis Company / In-house WE germinate

SPREADS - SinglECargill Inc. / Martin Williams Cargill Methane gas Recapture Print AdSyngenta Crop Protection Canada, Inc. / Bos Callisto - nature is our laboratorySyngenta Crop Protection / Martin Williams CruiserMaxx Beans Farmers Swap Sweepstakes -- Spread Ad

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Bayer CropScience / Rhea + Kaiser Marketing Communications Corvus One Pass. Two Modes. Zero Doubts. SpreadKinze Manufacturing, Inc. / Nicholson Kovac, Inc. How we think sets us apartDow AgroSciences LLC / Bader Rutter & Associates Sure Sign of Performance Print Ad for WideMatch HerbicideValent U.S.A. Corporation / archer>malmo Domark Fungicide Print SpreadIntervet/Schering-Plough Animal Health / AdFarm Safe-guard liquid Feed launchBayer CropScience / AdFarm Folicur MotarcadeAGCO Corporation / Snowden Tatarski On a family farm, things work best when they work together.

SPREADS - SERiESPioneer Hi-Bred International, Inc. / McCormick Company MarketPoint SpreadsPioneer Hi-Bred International / McCormick Company Better People, Products, Services Spread SeriesPioneer Hi-Bred / McCormick Company pioneer® Brand Soybean - y SeriesAGCO Corporation / Osborn and Barr Communications Rogator 2010 Product Model launch AdvertisingGowan Company / In-house imidan psyllid scream advertisement

SinglE PAgE ADS - SinglEPfizer Animal Health / Martin Williams EXCEDE Safe Print AdUnited Phosphorus Inc. / Broadhead + Co Mancozeb AdSyngenta Crop Protection / Martin Williams Durivo MouthWyffels Hybrids / The Hondo Group not Everything is for saleValent U.S.A. Corporation / archer>malmo Domark Fungicide Full Page Print AdCotton Incorporated / Harvest PR & Marketing, Inc. it’s Time to Bail on the HayKinze Manufacturing, Inc. / Nicholson Kovac, Inc. Darn RightGowan Company / In-house imidan psyllid scream advertisementGEA Farm Technologies, Inc. / Charleston/Orwig, Inc. luxSan Producer Ad 2008Syngenta / Campbell Mithun Dog


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GEA Farm Technologies, Inc. / Charleston/Orwig, Inc. DeMax/DemaTron Ad 2008Syngenta / Campbell Mithun Cat

SinglE PAgE ADS - SERiESPioneer Hi-Bred International / McCormick Company unique genetics Page Ad SeriesSyngenta Crop Protection Canada, Inc. / Bos Horizon ng Shopping Basket and ToolbeltDow AgroSciences LLC / Bader Rutter & Associates Rice Herbicides Print Ad Series for Dow AgroSciencesPfizer Animal Health / Martin Williams spectramast print ad seriesAlmond Board Of California / Broadhead + Co Almond Board of California-Advertisement CampaignBASF Canada / Quarry Integrated Communications, Inc. Headline print ad seriesWinfield Solutions, LLC / Colle+McVoy answer plot® Knowledge Event print adsFarm Credit Services Southwest / 3 Advertising like no Other BusinessEcolab Inc. / Filament Marketing, LLC Aztec gold 5 Hour Bling Print AdvertisementsJohn Deere Credit - Farm Plan / Bader Rutter & Associates producer ad series for Farm plan

lESS THAn PAgE ADS - SinglEWilbur-Ellis Company / In-house Coverage g-20 - get Tough on lambsquartersDanuser Machine Company, Inc / Woodruff Sweitzer Danuser not all Diggers are Created yellow Trade Print AdEXL Laboratories / TVM Marketing Delta Clean Acid DetergentBioTracking, LLC / Filament Marketing and Distillery Design Studio BioPRyn until - Pee on a Stick Print AdvertisementDanuser Machine Company, Inc / Woodruff Sweitzer Danuser Official Color of a Job Done Right Print AdBayer CropScience / Rhea + Kaiser Marketing Communications leverage 2.7 1/2 Page Spread Ad - Bugs Die

lESS THAn PAgE ADS - SERiESAGCO Corporation / Swanson Russell AgCO Challenger MT600 Teaser SeriesSyngenta Crop Protection / Martin Williams avicta Complete Corn1st Farm Credit Services / In-house Magnify your options ads


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Pfizer Animal Health / Martin Williams DRAXXin Red 1/4 page adsBioTracking, LLC / Filament Marketing and Distillery Design Studio until - print advertisement CampaignSyngenta Crop Protection / Martin Williams lexar/lumax Truth Ad Series

TRADE ADS - SinglE OR SERiESValent U.S.A. Corporation / archer>malmo seed protection asta adGrowth Energy / 3 Advertising Eraser print seriesBeef Checkoff / Ketchum, Inc. BEEFlexible Foodservice Ad CampaignRenewable Fuels Association / Broadhead + Co ByO AdBayer CropScience / AdFarm Bayer CropScience Healthy idol Attraction Print AdThe Mosaic Company / Broadhead + Co K-Mag: Don’t Fiddle Ad and Biggest name in Broadcast AdThe Mosaic Company / Broadhead + Co K-Mag Biggest name in Broadcast Advertisement

uniQuE PRinT ADvERTiSingNational Corn Growers Association / David & Associates 2009 World Of Corn ReportValent U.S.A. Corporation / archer>malmo Venom Vegetable insertWildBlue Communications / Paulsen Marketing WildBlue Back to School Cover WrapBayer CropScience / Rhea + Kaiser Marketing Communications Belt Publication Front Cover StickersBayer CropScience / Rhea + Kaiser Marketing Communications Movento shoots to roots Consecutive print adsSyngenta Crop Protection / Martin Williams Buckshot ads for Resistance FighterSyngenta Crop Protection Canada, Inc. / Bos Tilt Bubble WrapBayer CropScience / Rhea + Kaiser Marketing Communications Adament growing interest Pre-Printed Publication insert newsletterPfizer Animal Health / Martin Williams EXCEDE Safe Text-to-Win Sweepstakes Print insertPioneer Hi-Bred International / McCormick Company unique genetics CoverwrapSyngenta Crop Protection / Martin Williams Halex gT Anvil insertMycogen Seeds / Bader Rutter & Associates impact Print Ad for Mycogen SmartStax


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ADvERTORiAlSPfizer Animal Health / Martin Williams DRAXXin Red AdvertorialValent U.S.A. Corporation / archer>malmo Chateau Herbicide advertorialsJohn Deere / Blasdel Cleaver Schwalbe Communications John Deere Extend The life Of your Equipment AdvertorialDuPont Crop Protection / Exponent palmer amaranth advertorialJohn Deere / Blasdel Cleaver Schwalbe Communications Extending the life of your Equipment Advertorial SupplementChemtura Corporation / Charleston/Orwig, Inc. Dimilin Southern Soybean Field FeatureBayer CropScience / Rhea + Kaiser Marketing Communications libertylink & ignite Farm Journal Media Campaign

AuDiO viSuAl PRESEnTATiOnS - TO FARMERS, RAnCHERS & gROWERSDow AgroScience LLC / Bader Rutter & Associates Testimonial video (Trade Show) For PhytogenKinze Manufacturing, Inc. / Nicholson Kovac, Inc. 3800 product VideoJohn Deere / In-house l.E.D. tractor lights videoBayer CropScience / Rhea + Kaiser Marketing Communications libertylink ignite Testimonial videoKinze Manufacturing, Inc. / Nicholson Kovac, Inc. 3660 product VideoAGCO Corporation / Snowden Tatarski gleanerMycogen Seeds / Bader Rutter & Associates The BMR AdvantageSyngenta Crop Protection Canada, Inc. / Bos syngenta yield science Video seriesPfizer Animal Health / Martin Williams DRAXXin Red Testimonial videoSyngenta Seeds / Weber Shandwick Multi-Pest Complex: Standing Strong Against Black Cutworm

AuDiO viSuAl PRESEnTATiOnS - Directed to Dealers, Distributors or Sales RepsPioneer Hi-Bred / McCormick Company pioneer sales Conference - ClosePioneer Hi-Bred / Iona Group Big idea Minute - PHi insurancePfizer Animal Health / Martin Williams Protecting Milk Quality . . . Milking Equipment Management

eleCtroniC MediA


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Pioneer Hi-Bred International, Inc. / McCormick Company pioneer sales Conference - openKinze Manufacturing, Inc. / Nicholson Kovac, Inc. Think in Rows Anthem videoSyngenta Seeds / Weber Shandwick golden Harvest Farmer Dealer and garst Seed Advisor RecruitmentBASF Canada / Quarry Integrated Communications, Inc. Heat trailer

ADvERTiSing On THE WEBPfizer Animal Health / Martin Williams DRAXXin Red Webpage Take-OverCase IH / Equity Brand Design Case iH WebsitePioneer Hi-Bred International / McCormick Company optimum® Brand innovations Web BannerPfizer Animal Health / Martin Williams Fresh Cow online CampaignMycogen Seeds / Bader Rutter & Associates Banner Ads for Mycogen Seeds grain CornBASF Canada / Quarry Integrated Communications, Inc. ClC Sportsdesk - Steve Spofford video Web AdvertisementsJohn Deere / In-house tractor ChasersPioneer Hi-Bred International, Inc. / McCormick Company 11CFT Web BannersPioneer Hi-Bred International, Inc. / McCormick Company Alfalfa Web BannersSyngenta Crop Protection / Martin Williams CruiserMaxx Beans Farmers Swap Sweepstakes

DigiTAl PRESEnTATiOnSDTN/The Progressive Farmer / In-house promotion at the Commodity Classic tradeshowJohn Deere / In-house CommandView ii Cab 360° Virtual realityIllinois Soybean Association / McDaniels Marketing Communications Think’n with lincoln Educational game


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MulTi-MEDiA CAMPAignS - lOCAlBayer CropScience / AdFarm Velocity m3Hyland Seeds / AdFarm Hyland seeds Multimedia CampaignUnited Phosphorus Inc. / Broadhead + Co Here’s How to score with assail adHeritage Seeds / McDaniels Marketing Communications Secret Six/lead Hybrid CampaignJohn Deere / In-house John Deere Perks ProgramChemtura Corporation / Charleston/Orwig, Inc. Chemtura Mictromite Citrus CampaignPioneer Hi-Bred International, Inc. / McCormick Company optimum® Brand® innovations gator giveaway CampaignArysta LifeScience / Woodruff Sweitzer MaEstro traditions Multi-media CampaignCotton Incorporated / Harvest PR & Marketing, Inc it’s Time to Bail on the HaySyngenta Crop Protection Canada, Inc. / Bos Foundation acre

MulTi-MEDiA CAMPAignS - REgiOnAlPioneer Hi-Bred International, Inc. / McCormick Company unique genetics Multi-Media CampaignWinfield Solutions, LLC / Colle+McVoy answer plot® CampaignBayer CropScience / Rhea + Kaiser Marketing Communications Movento 2-Way Systemicity CampaignDow AgroSciences LLC / Bader Rutter & Associates Sure Sign of Performance Campaign for WideMatch herbicideValent U.S.A. Corporation / archer>malmo ReTain Print, Radio and Direct Mail CampaignValent U.S.A. Corporation / archer>malmo valor Herbicide Dark lion CampaignGROWMARK, Inc. / Rhea + Kaiser Marketing Communications The local Answer to your World of needsBayer CropScience / Rhea + Kaiser Marketing Communications/Lbi Stratego yield Bump Campaign

CAMpAignS


Wyffels Hybrids / The Hondo Group Wanted: More Free ThinkersDow AgroSciences LLC / Bader Rutter & Associates Half the Job Campaign for goldskyLely USA / Latorra, Paul & McCann lely Robotic Milker CampaignSyngenta Crop Protection Canada, Inc. / Bos The great Canadian Stand

MulTi-MEDiA CAMPAignS - nATiOnAlGowan Company / In-house imidan Worried Fruit CampaignSyngenta / Campbell Mithun optimal performanceNew Holland Agriculture / Maclay & Shoemaker Graphics new Holland READy TO ROll CampaignMycogen Seeds / Bader Rutter & Associates grain Corn Campaign for Mycogen SeedsMerial / Bader Rutter & Associates Take the Challenge Campaign for ivOMEC®

Case IH / Equity Brand Design Hay Days Q3 PromotionAGCO Corporation / Swanson Russell AgCO Challenger MT600 CampaignPioneer Hi-Bred International, Inc. / McCormick Company Better People, Products, Services CampaignPfizer Animal Health / Martin Williams Fresh Cow Campaign featuring Excede and ExcenelPioneer Hi-Bred / McCormick Company pioneer® Brand Soybeans - y Series

nEW PRODuCT inTRODuCTiOnMycogen Seeds / Bader Rutter & Associates launch Campaign for Mycogen SmartStaxNew Holland Agriculture / Maclay & Shoemaker Graphics BOOMER 8n TRACTORBayer CropScience / AdFarm Bayer CropScience Prosaro grow More Profit CampaignAgraQuest / Fuston Creative/Osborn & Barr/Childer’s Marketing Group requiem product launch

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AGCO Corporation / Snowden Tatarski The new DT Series From AgCO TractorsBayer CropScience / AdFarm Bayer CropScience Wolverine Disassembled CampaignSyngenta Crop Protection Canada, Inc. / Bos Broadband - it’s just less complexHeartland Country Cooperative / Filament Mk & Distillery Design Studio natures grown Organics brand feed productsSyngenta Crop Protection / Martin Williams & Gibbs & Soell Durivo launch

AD CAMPAign DiRECTED TO RuRAl liFESTylE AuDiEnCEKubota Tractor Corporation / Paulsen Marketing Kubota Choices CampaignHeartland Country Cooperative / Filament Marketing & Distillery Design Studio natures grown Organics Why Organic? Advertising Campaign

PRODuCER OR COMPAny FunDED ADS - DiRECTED TO COnSuMERSU.S. Wheat Associates / Charleston/Orwig, Inc. u.S. Wheat Advertising CampaignNational Cattlemen’s Beef Association / Range Inc. Simply Beef: Beef Alternative Merchandising (BAM)Idaho Potato Commission / Evans, Hardy + Young. Inc. Project Reinvent Trade PrintThe Beef Checkoff & the Nat’l Cattlemen’s Beef Assoc / Streetmarc Ad. & Mk. 2009 veal Retail Marketing CampaignIdaho Potato Commission / Evans, Hardy + Young. Inc. Comic Book Campaign Trade PrintWisconsin Cheese / Shine Advertising Wisconsin CheeseMidwest Dairy Association / Sullivan Higdon & Sink Put Some Cheese On it! Advertising CampaignCanadian Aberdeen Angus Association / AdFarm Canadian angus rancher Endorsed programAmerican Dairy Association & Dairy Council, Inc. / Latorra, Paul & McCann American Dairy Assoc. Eat Breakfast/Change your life Campaign

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pfizer Animal Health & Woodruff Sweitzerfor the Best of nAMA Celebration Reception

farm Journal electronic Media for producing the opening Video

Avatar Studios for sponsoring the america’s Heartland Video

farm progress Companies for sponsoring the Best of nAMA Finalists’ Reception

Commodity updatefor sponsoring the Best of nAMA Signature Cocktail

SPECIAL ThANKS

TO:


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NATIONAL BEST OF NAMA JuDGES

JuliE BAlMER, McCormick Company

lEigH Ann ClEAvER, Blasdel Cleaver Schwalbe

sHaun CroCKEtt, adFarm

JOHn DuTCHER APR, Dutcher & Associates, l.l.C.

JoHn January, Sullivan Higdon & Sink

pHil JoHnson, Colle+Mcvoy

patty JolliFFE, nicholson Kovac inc.

lAni JORDAn, CHS inc.

MiKE MCCABE, Bader Rutter

DAviD MOlHO, Brighton Agency

sHErri nasH, gowan Company

MiKE oppErMan, Charleston/Orwig, inc.

EDWARD PECK, Filament Marketing, llC

Jason silVErs, Osborn & Barr Comm., inc.

KRiSTiE WEiBERg, Paulsen Marketing

PAul WElSH, Welsh group

WAynE WEnZEl, trimble navigation

HugH WHAlEy, Broadhead + Co

ASHlEy WOODWARD, The Hondo group

High plains Journal for sponsoring the Call for Entries

paulsen Marketing for sponsoring the Program Booklet

pioneer Hi-bred international for providing lunch at national judging

Adfarm for the creative on the Call for Entries


PAUL1435 - Print Ad: NAMA Cover • Size: 5 x 8 • 4 Color • 3.15.10

the ag and rural lifestyle specialists

www.paulsenmarketing.com


NAMA Best Of 2010 Marketing Awards

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Transcript of NAMA Best Of 2010 Marketing Awards