Social influence and social change

Social influence and social change

Your task:• In your group select one example of

social change.• You will research that example of social

change and explain how that minority achieved change using what you know about minority social influence.

Social influence and social change

Your task:• In your group apply the findings of

minority social influence research to explain how they achieved social change.

Social influence and social change: consistency.

Moscovici (1969) found consistency was important for a minority to be persuasive and achieve change.

Clarke (1994) also found consistency was important for a minority to be persuasive and achieve change.

Social influence and social change: commitment.

• Hogg and Vaughan (1998) found that social change is achieved if the minority:

• Act from principle (not out of self-interest).

• Have made sacrifices in order to achieve change.

• This demonstrates the commitment of the minority to their cause.

Social influence and social change: flexibility.

Nemeth found (1986) that to achieve social change the minority needed to be flexible.