Mobilize Learning | Módulo 3
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MÓDULO 3
@LEOXAVIER GRUPO PONTOMOBI
OFFLINE 2.0: SMS E VOZ
#MOBILIZE LEARNING
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EM APENAS 3 ANOS
MUITA COISA ACONTECEU…
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As pessoas amam seus celulares
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CORPORATIVO MOBILE
MARKETING
Interação SMS usada principalmente em ações promocionais
PIN-CODE ou assinatura de
notícias
Mensagens utilizadas para relacionamento com consumidor ou entrega de serviços
mobile
Mensagens utilizadas para fins de ativação
de marca, publicidade e
promoções
UNILEVER 80 ANOS E-TICKET DA TAM HELLMANN’S METRÔ
SAMPLING DOVE
TIPO
DESCRIÇÃO
EXEMPLOS
CONSUMIDOR EMPRESA EMPRESA QUEM PAGA?
R$ 0,31 + IMPOSTOS DE R$ 0,20 a R$ 0,30 DE R$ 0,45 a R$ 0,60 BASE CUSTO
SET-UP
KICK-BACK
50% CARRIER
20% INTEG./80% MARCA
SET-UP + PACOTES SMS
SET-UP + PACOTES SMS
MODELO INVESTIMENTO
BROADCAST SMS
Envio de publicidade para base opt-in de
operadoras
OMO PROMOÇÃO
EMPRESA
DE R$ 0,20 a R$ 0,50
PACOTES SMS
INTERATIVO
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ENVIE GRÁTIS A PALAVRA CASTING PARA 30120 E RECEBA UMA SURPRESA NO SEU CELULAR
Para: 30120
CASTING
Quer receber dicas para ter um cabelo incrivel? L'oreal
preparou tudo para voce.
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Para: 30120
GOL
Baixe agora a musica oficial da
Coca-Cola na Copa do Mundo da Fifa! Acesse
www.campanhas.mobi/coca.
Trafego tarifado.
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Produzido por:
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OUTDOOR INTERATIVO // CLARO: QUAL A MAIOR TORCIDA?
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Claro Clube
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SMS
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CLOSE-‐UP: QUANTO MAIS PERTO MELHOR
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WWW.MOBILIZEBOOK.COM.BR
WWW.MOBILIZADO.COM
@MOBILIZADOBLOG
/PONTOMOBI
BLOG
SLIDESHARE.NET/GRUPOPONTOMOBI
A AULA CONTINUA...