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    Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 1

    Managing Information Technology

    6th Edition

    CHAPTER 5

    THE DATA RESOURCE

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    Building Blocks of InformationTechnology

    Hardware Software Network Data

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    WHY MANAGE DATA?

    Organizations could not function long without

    critical business data

    Cost to replace data would be very high

    Time to reconcile inconsistent data may be too

    long

    Data often needs to be accessed quickly

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    WHY MANAGE DATA?

    Data should be:

    Cataloged

    Named in standard ways

    Protected

    Accessible to those with a need to know

    Maintained with high quality

    There are technical and managerial issues tomanaging data

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    Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 5

    TECHNICAL ASPECTS OF DM

    Data model is an overall map for business data

    Data modeling involves:

    Methodology, or steps followed to identify and

    describe data entities

    Notation, or a way to illustrate data entities

    graphically

    The Data Model

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    TECHNICAL ASPECTS OF DM

    Development process for data management system

    involves six basic steps

    Requ

    irements Analysis

    Conceptual Design

    Logical Design

    Physical Design

    Implementation

    Maintenance

    The Data Model: Methodology

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    TECHNICAL ASPECTS OF DM

    User requirements usually gathered in text format

    through personal interviews with users

    Data modeled in conceptual design phase as entity-relationship diagram (ERD)

    Data modeled in logical design phase as a set of

    relations (tables)

    The Data Model: Methodology

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    TECHNICAL ASPECTS OF DM

    Entity-relationship diagram (ERD)

    Most common method for representing a data

    model and organizational data needs

    Entities: things about which data are collected

    Attributes: actual elements of data that are to be

    collected Relationships: relevant associations between

    organizational entities

    The Data Model: Notation

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    TECHNICAL ASPECTS OF DM

    ERD example:

    Entities are Customer, Order, and Product

    Relationships are Submits and Includes

    The Data Model: Notation

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    TECHNICAL ASPECTS OF DM

    Relations (tables)

    Structure consisting of rows and columns

    Each row represents a single entity

    Each column represents an attribute

    ERDs are converted into sets of relations

    The Data Model: Notation

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    TECHNICAL ASPECTS OF DM

    ERD example:

    The Data Model: Notation

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    TECHNICAL ASPECTS OF DM

    Convert ERD to relations:The Data Model: Notation

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    TECHNICAL ASPECTS OF DM

    Data about data

    Needed to unambiguously describe data for

    the enterprise

    Documents the meaning of all the business

    rules that govern data

    Cannot have quality data without high-quality

    metadata

    Metadata

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    TECHNICAL ASPECTS OF DM

    Enterprise modeling

    Top-down approach

    Describes organization and data requirements at

    high level, independent of reports, screens, or

    detailed specifications

    Not biased by how business operates today

    Data Modeling

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    TECHNICAL ASPECTS OF DM

    Enterprise modelingsteps: Divide work into major

    functions Divide each function into

    processes

    Divide processes intoactivities

    List data entities assignedto each activity

    Identify relationshipsbetween entities

    Data Modeling

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    TECHNICAL ASPECTS OF DM

    View integration

    Bottom-up approach

    Each report, screen, form, and document

    produced from databases (called user views)

    identified first

    Data Modeling

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    TECHNICAL ASPECTS OF DM

    View integration steps:

    Create user views

    Identify data elements in each user view and put intoa structure called a normal form

    Normalize user views

    Integrate set of entities from normalization into one

    description Normalization: process of creating simple data

    structures from more complex ones

    Data Modeling

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    TECHNICAL ASPECTS OF DM

    Prepackaged data models an alternative toenterprise data modeling

    Advantages: Developed using proven, up-to-date components

    Require less time and money

    Easier to evolve data model Greater application compatibility

    Easier to share data across organizations

    Data Modeling

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    TECHNICAL ASPECTS OF DM

    Data Modeling Guidelines

    Objective Modeling effort must be justified by

    some overriding need

    Scope Coverage for a data model must be

    carefully considered

    Outcome The more uncertain the outcome, the

    lower the chances for success

    Timing Start with high-level model and fill in

    details as major systems projects

    undertaken

    Data Modeling

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    TECHNICAL ASPECTS OF DM

    1. Database processing activity can be specified

    with a procedural language (3GL) or

    2. Special-purpose language Structured query language (e.g., SQL)

    Data exchange language (e.g., XML)

    Example SQL Query

    SELECT ORDER_ID, CUSTOMER_ID, CUST-NAME, ORDER_DATE

    FROM CUSTOMER, ORDER

    WHERE ORDER_DATE > 04/12/08 AND

    CUSTOMER.CUSTOMER_ID = ORDER.CUSTOMERID;

    Data Programming

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    MANAGERIAL ISSUES OF DM

    Data values may change, but a company willalways have customers, products, employees, etc.about which it needs to keep current data

    Business processes will change, but only the

    programs will need to be rewritten

    The need to manage data is permanent

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Most new data are captured in operationaldatabases

    Managerial and strategic databases typicallysubsets, summaries, or aggregates of operational

    databases If managerial databases are constructed from

    external sources, there may be problems withdata consistency

    Data can exist at several levels

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Application independence: separation or decouplingof data from application systems- Raw data captured and stored- When needed, data are retrieved but not consumed- Data are transferred to other parts of the

    organization when authorized

    Meaning and structure of data not hidden from otherapplications

    Application software should be separate from the database

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Data capture: gather data and populate thedatabase

    Data transfer: move data from onedatabase to another or otherwise bring data

    together

    Data analysis and presentation: providedata and information to authorized persons

    Application software can be classified by how it treats data

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Significant result of applicationindependence- Company can replace the capture, transfer, and

    presentation software modules separately ifnecessary

    - Applications and data are not intertwined

    Obsolete systems do not need to be keptalive only to access data

    Application software should be considered disposable

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Too costly to capture data multiple times andreconcile across applications

    Instead, data should be captured once andsynchronized across different databases

    Data architecture should include inventory ofdata and plan to distribute data

    Data should be captured once

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Data mu

    st be clearly identified and defined sothat all users know exactly what they aremanipulating

    Only business managers have the knowledgenecessary to set data standards

    Data steward: a business manager responsiblefor the quality of data in a particular subject orprocess area

    There should be strict data standards

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Five types of data standards

    - Identifier: Unique value for each business entity- Naming: Unique name or label for each type of

    data- Definition: Unambiguous description for each type

    of data

    - Integrity rule: Specification of legitimate values fora type of data

    - Usage rights: Security clearances for a type ofdata

    There should be strict data standards (contd)

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    Data standards should be stored in standardsdatabase called a metadata repository or datadictionary/directory (DD/D)

    Master data man

    agemen

    t (MDM): disciplines,technologies, and methods to ensure thecurrency, meaning, and quality of referencedata within and across subject areas

    There should be strict data standards (contd)

    Principles in Managing Data

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    MANAGERIAL ISSUES OF DM

    The Data Management Process

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    MANAGERIAL ISSUES OF DM

    Plan: develop a blueprint for data and the

    relationships among data across business

    units and functions

    Source: identify the timeliest and highest-

    quality source for each data element

    Acquire and maintain: build data capturesystems to acquire and maintain data

    The Data Management Process

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    MANAGERIAL ISSUES OF DM

    Define/describe and inventory: define each dataentity, element, and relationship that is beingmanaged

    Organize and make accessible: design thedatabase so that data can be retrieved andreported efficiently in the format that businessmanagers require

    One popular method for making data accessible is bycreating a data warehouse

    A data warehouse is a large data storage facilitycontaining data on all (or at least many) aspects of theenterprise

    The Data Management Process

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    MANAGERIAL ISSUES OF DM

    The Data Management Process

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    MANAGERIAL ISSUES OF DM

    Controlqualityand integrity: controls must bestored as part of data definitions and enforced

    during data capture and maintenance Protectand secure: define rights that each

    manager has to access each type of data

    Account for use: cost to capture, maintain, andreport data must be identified and reportedwith an accounting system

    The Data Management Process

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    MANAGERIAL ISSUES OF DM

    Recover/restore and upgrade: establishprocedures for recovering damaged and

    upgrading obsolete hardware and software Determine retention and dispose: decide, on

    legal and other grounds, how much datahistory needs to be kept

    Train and consult for effective use: train usersto use data effectively

    The Data Management Process

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    MANAGERIAL ISSUES OF DM

    Data governance:

    Organizational process for establishing strategy,

    objectives, and policies for organizational data Data governance council sets standards about

    metadata, data ownership and access, and datainfrastructure and architecture

    Two key policy areas for data governance: Data ownership

    Data administration

    Data Management Policies

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    MANAGERIAL ISSUES OF DM

    Data sharing requires business managementparticipation

    Commitment to quality data is essential forobtaining the greatest benefits from a dataresource

    Data must also be made accessible to decrease

    data processing costs for the enterprise Corporate information policy: foundation for

    managing the ownership of data

    Data Ownership

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    MANAGERIAL ISSUES OF DM

    Data Ownership

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    MANAGERIAL ISSUES OF DM

    Transborder data flows: electronic flows ofdata that cross a countrys national boundary

    Data are subject to laws of exporting country Laws justified by perceived need to:

    Prevent economic and cultural imperialism

    Protect domestic indu

    stry Protect individual privacy

    Foster international trade

    Data Ownership

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    MANAGERIAL ISSUES OF DM

    Example transborder issue

    U.S. Company Fined by E.U. for Improper Cross-

    Border Data Transfer

    Data Ownership

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    MANAGERIAL ISSUES OF DM

    Data administration group: leads data management

    efforts in an organization

    Key Functions ofthe Data Administration Group

    Promote and control data sharing

    Analyze the impact of changes to application systems when

    data definitions change

    Maintain metadata

    Redu

    ce redu

    ndant data and processing Reduce system maintenance costs and improve systems

    development productivity

    Improve quality and security of data

    Insure data integrity

    Data Administration

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    MANAGERIAL ISSUES OF DM

    Database administrator (DBA): IS role with the

    responsibility for managing computer databases

    Key Functions ofthe Database Administrator

    Tuning database management systems

    Selection and evaluation of and training on database

    technology

    Physical database design

    Design of methods to recover from damage to databases Physical placement of databases on specific computers and

    storage devices

    The interface of databases with telecommunications and

    other technologies

    Data Administration

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    Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall 4646

    All rights reserved. No part of this publication may be reproduced, stored in a

    retrieval system, or transmitted, in any form or by any means, electronic,

    mechanical, photocopying, recording, or otherwise, without the prior written

    permission of the publisher. Printed in the United States of America.

    Copyright 2009 Pearson Education, Inc.Publishing as Prentice Hall