Metaverses, Tribes, smarter planet and You can change the world

© 2008 IBM Corporation

Metaverses and Leading the world Ian Hughes/epredator Metaverse EvangelistIBM Innovate Quick CIO Office

IBM Innovate Quick

Metaverse and Virtual Worlds © 2008 IBM Corporation

Moving to a smarter planet

First, the world is becoming instrumented.

Imagine, if you can, a billion transistors for every human being. We're almost there. Sensors are being embedded everywhere: in cars, appliances, cameras, roads, pipelines…even in medicine and livestock.

Second, our world is becoming interconnected.

Soon, there will be two billion people on the Internet—but systems and objects can now "speak" to each other, as well. Think of a trillion connected and intelligent things, and the oceans of data they will produce.

Third, all of those instrumented and interconnected things are becoming intelligent.

They are being linked to powerful new backend systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time.

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THIS IS ABOUT YOU

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Light ReadingYOU can connect with anyone

Anyone can follow or help you

What do you need to get started?

Will you ever have enough money, resources, power, influence to say now is the time?

“Be Disruptive, be persistent, be patient. The biggest obstacles are all human” Dr Victoria Hale, Founder of OneWorldHealth

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Metaverses are about people

Usage of instant message, voip, social software, external blogs, public speaking, press?

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Metaverses are about user created content

Just like a wiki, blog, flickr, mashups….

What do you do about those already?

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Metaverses are about online persona

Just like all online systems

Select a username?

epredator potato

Reputation counts

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Internal Metaverses

Second Life behind the firewall CIO IQ Metaverse

Opensimulator.org Activeworlds Forterra +sametime

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Was Eightbar the right thing to do?

•Just get in world and start exploring

•Act as IBMers not as IBM

•Have a banner or flag to rally around (eightbar)

•Share, internally and externally, blog, flickr, youtube (eightbar.com)

•Treat every interaction and every person as important

http://www.eightbar.com

This is the spirit of Web 2.0

Web 2 is Web Do.

Has to be done with sense and responsibility balanced with personal risk and exploration

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What has this felt like – Minor Celebrity?

•Choosing to have one known persona across all places has challenges

•Can epredator have a day off?

•Social and Work interaction mix online, but good things happen.

•Become a target.

•Honestly sharing means…. sharing the good and the bad.

•Openness becomes a way of life but can scare some people/organizations.

•You have to consider the leadership you are offering and that may not match with the organizational structure or existing politics.

•Being public and sharing in live environments relies on trusting serendipity.

•Keeping control of the ego is hard, but consuming as well as producing in web2.0 seems to be the key. Don’t just broadcast.

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Beyond Space and Time

http://www.beyondspaceandtime.org

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Real object from virtual assets

Local manufacture with 3d printers

Green Agenda?

Augmented Reality

What is next?

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YOU can make a smarter planet

This space intentionally left blank for your idea

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Intraverses – Virtual Worlds inside the firewallBenefit from the communication boost but in private

Allow for legal, HR, Patent discussions

IP ownership not an issue

Interfacing to internal systems and services - SOA

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Chain Model of Needs

Expressiveness

Communication

Instrumentation

Retail Music Meeting

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Chain Model of Needs

Expressiveness

Communication

Instrumentation

Systems Brands Education

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The Virtual World Guidelines

Written by the community for the community

Guidelines NOT Rules

IBM’s experience made public

Treat it as a new country

Learn and observe the customs

Connect and talk with fellow (fill in own company here)

Act with integrity

It’s the internet, so beware and be broad minded

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You want an ROI on internal communication?

330,000 employees3 telecons a week each5 minutes dead time at the start of each call.

That’s 330000 x 15 minutes = 4950000 minutes of dead time PER WEEK!

You can check the maths its an average but we could be losing 9.4 years a week into dead telephone beeping time.

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More Applications

•Simulation

•Visualisation

•Business process modelling

•Workflow optimisation

•Rehearsal and roleplay

Rehearsal Studio

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Metaverse examples – Wimbledon

Extending the real life experience

Both Data and staffed 12 hours a day

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Metaverse examples - Wimbledon

The same IBM messages as in Real Life

Giving the same tour as customers get

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Metaverse examples – Side effects

Understanding social networks visually through being there.

A visual circle of friends

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Services Orientated Architecture -SOA

Information as a ServiceConnect, enhance and deliver in-context information across diverse operating systems, applications and legacy systems through reusable services

Interaction and IdeasEnable people to virtually interact and collaborate for dynamic decision making

Process AutomationIntegrate and choreograph business and system activities into reusable process components

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As a touchpoint Easiest of the considerations in process terms

Make sure the virtual world is treated as any other staffed channel

IBM business centre in Second Life – same people, same processes as IBM.com

Remember it is as much about people as providing gadgets.

Consider it a branch office or store, not an offline website.

It needs to be public and easy to get too.

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Internal Communication Common mistake is to assume that virtual worlds are

a place to escape too.

Often treated as a side project

The virtual world platform has to be integrated into the workflow of everyday business life

Treat it as you treat email systems, instant messaging, site services.

A successful enterprise virtual world is wired into the services of the enterprise.

Use as and when needed, bring info in and push info out

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Virtual Worlds as the business As a service provider or tool vendor this is business as usual

Use rigorous product development methods

Use robust middleware

Be as close to open source and open standards as possible

Use what you sell

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Visualizing what's already there

Physical Business Services

Data/Component Entities SOA view

Complete viewhttp://www.elephanteaters.org

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Not all Second Life?

Metaverses, Tribes, smarter planet and You can change the world

Business

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