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© 2011 IBM Corporation
Criando um planeta mais inteligente:As oportunidades para usarmos tecnologia de forma inovadora nos
megaeventos esportivos !
Maio 2011
•Cezar Taurion•New Technologies Manager/Technical Evangelist
© 2011 IBM Corporation
Histórico das Inovações Tecnológicas na IBM
© 2011 IBM Corporation
Quatro Centros Mundiais de Serviços da IBM, sendo um deles no Brasil
Brasil
Argentina
India
China
IBM Hortolândia, SPIBM Hortolândia, SP
IBM e Governo Federal anunciam centro de pesquisas no Brasil08 de junho de 2010 – 19h22
�Primeiro da América do Sul.
�Tecnologias para tornar o Planeta Mais Inteligente.
�Sistemas humanos inteligentes para grandes eventos, como Copa 2014 e Olimpíadas 2016.
�Sistemas inteligentes para automação de serviços.
�Sistemas inteligentes para descobertas de recursos naturais (petróleo e gás) e logística.
© 2011 IBM Corporation
“Today, more than 25 percent of IBM Research’s work is on smarter planet projects, and we are in the process of doubling that to more than 50 percent, in areas such as mobile Web, nanotechnology, stream computing, analytics and cloud.”Annual R&D budget is about $6 billion
2009 was 17th consecutive year with highest number of patents awarded (70% on software and services)
Intellectual Property income of $1 B annually
(IBM 2009 Annual report)
P&D em Smarter Planet
© 2011 IBM Corporation
O que está no forno hoje?
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A smarter planet …..Why now ?
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Nos EUA uma cenoura viaja 1.600 milhas, uma batata 1.200 milhas para sair do produtor e chegar ao consumidor
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In 2001, there were 60 million transistors for every human on the planet ...
… by 2011 there will be +1 billion transistors per human…
… each costing 1/10 millionth of a cent.
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Building a smarter world: Chips in everything
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Just think about what is happening with the products we rely on Sometimes in ways we can’t even see or imagine…
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In 2005 there were 1.3 billion RFID tags in circulation…
… by 2011 there will be 33billion.
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RFID pode afetar toda a cadeia de valor, da fabricação até a gôndola
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Mantendo seu paciente sobre total supervisão por meio de sinaiseletrônicos – no hospital
Pulseira daIdentificação
A etiqueta eletrônicapresa ao equipamento ouao braço do paciente, emite um sinal único
Sensores instaladosestrategicamente enviam ossinais captados das etiquetaspara o sistema central.
As informações sobre o rastreamento estão disponíveis nosmais diversos equipamentos emuso no hospital, inclusives emPDAs e telefone celular.
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Example: Underground Mine
Underground Mine (Room & Pillar or Stope)
Objectives: • Monitor the location of staff throughout the mine.• Optimise traffic flow and improve safety along the
decline• Ensure compliance with evacuation and safety
policies.• Accuracy based around major “zones” within the
mine, and proximity detection.
Tags (200 tags)Receivers (20)
RFID Technology - UWB
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By 2011, the world will be 10 times more instrumented then it was in 2006. Internet
connected devices will leap from 500M to 1 Trillion
2005 2006 2007 2008 2009 2010 20110
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Exa
byt
es RFID,Digital TV,
MP3 players,Digital cameras,
Camera phones, VoIP,Medical imaging, Laptops,
smart meters, multi-player games,Satellite images, GPS, ATMs, Scanners,
Sensors, Digital radio, DLP theaters, Telematics,Peer-to-peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
10xgrowth infive years
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Building a smarter world: Internet – connecting everything
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Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity McKinsey Global Institute
• 2 billion Internet users worldwide
• Internet acoounts for 3,4% of GDP in 13 countries we looked at
• 21% of GDP growth in the last 5 years in mature countries
• 2.6 jobs created for 1 job lost
• 75% of Internet impact arises from traditional industries
• 10% increase in productivity for small and medium businesses
• SMB heavily using Web technologies grow and export 2x as much as others
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Crescimento das Redes Sociais
Social NetworksFacebook, YouTube
Informational / Services
Yahoo, MSN, Google
Yahoo MSN Google YouTube Facebook
% o
f T
ime S
pent,
Worldw
ide
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+ + =
So what is a smarter planet ?
A smarter planet: Is about thinking and acting in new ways to make our systems more efficient,
productive and responsive.
BUT
What does that mean ?
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In order to understand a new way of thinking…
Let’s start with a simple problem…..
I need to park my car …I need to find a parking space…..NOW !
It is a VERY simple problem…until you can’t find one.
You know there must be one nearby but how do you find it, you are even ‘happy’ to pay for one………. Just where is it ?
Meanwhile……. in a street near you, there is an empty parking meter space …not earning any money. If only it could tell someone.
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We need a new form of ‘parking’ intelligence:
I need a parking space.
Now
I need to make money. How do I
tell someone I have a parking space ? Now
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In a smart world:What do we need to create a new form of parking intelligence ?
We need• Intelligent Sensors
• Telecommunication
• Coordination / Intelligence
• Finance
• Public Interaction
• Navigation capabilities
• Local Government involvement
• Control and Policing
• Benefits
• Green
• Improved revenues
• Less congestion
• More efficient use of resources
• Improved security
• Better revenues for shops
• ………
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Building a smarter world: Intelligent Sensors
We need …
Sensors that can recognise if a car is parked in the bay.
It needs to recognise which car it is = unique identifiers.
It needs to be able to communicate, visually to the driver and
electronically to the car and to the network.
May or may not need payment methods
A lot of this exists today…
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Building a smarter world: Telecommunication
We need …Communication from the car looking for a spaceCommunication from the empty parking bay Communication to the car navigation systemCommunication from the car, to the parking bay and on to the payment system.
Some of this exists today…..
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Building a smarter world: Coordination and Intelligence
We need …
Coordination …. like a dating agencyKnowledge of all available spacesStock control – allocation of spacesAble to coordinate actions / processesComputers and services to put it together
All of this exists today…..
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Building a smarter world: Finance
We need …
Ability to charge electronicallyAbility to vary charges by time / usageCreate monthly statementsInteract with the publicFunding to make it happen
All of this exists today…..
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Building a smarter world: Navigation
We need …
Ability to detect where in the city the car is
Ability to direct to the nearest empty parking bay
Ability to assign / reserve a parking space
Interact with the public
Most of this exists today…..
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Building a smarter world: Legislation / Local Government
We need …
Ability to control where parking is allowed
Ability to change current legislation
Ability to potentially reserve / pre allocate space
Interact with the public
All of this could happen today…..
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Building a smarter world: Control and Policing
We need …
Ability to enforce parking legislation
Remote sensing of violations
Intelligence built in to the system
Interact with the public
All of this could happen today…..
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Building a smarter world: We need benefits that are far reaching
• To the general public• Less congestion / pollution / Green
• To the local economy• Less congestion / time saved / convenience• Better revenues
• To local government• Less congestion / road utilisation / parking space utilisation• Increased parking revenues
• To the companies involved / operating the scheme• New revenue streams• Ability to easily replicate
• To Companies• New revenue streams and profit• Ability to easily replicate
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+ + =
What else do we need to create a smarter planet ?
A smarter planet: Also requires imagination and foresight.
A smarter planet will be conceived and built by creative thinking using world class technology and systems
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Diferentes visões de uma mesma situação
Diversity works!
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Innovation takes Courage
“If I'd asked my customers what they wanted,
they'd have said a faster horse. ”
– Henry Ford
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Innovation takes Courage
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Em 2007, pela primeira vez na história, a maioria da população do mundo – 3.3 bilhões de pessoas – viviam em cidades. Em 2050, cerca de 70% da população global (6.4 bilhões de pessoas) estarãovivendo nos centros urbanos
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The city is a microcosm of the major challenges and opportunities facing the planet today—intensified and accelerated. Here, all man-made systems come together and interact with one another.
Public Safety
GovernmentServices
Education
Healthcare
Transportation
Energy and Utilities
Telecommunications
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Smarter cities are working to infuse intelligence into each of their core systems.
Telecommunications
Government Services
Education
Healthcare
Transportation
Energy and Utilities
Public Safety
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ED. 612 06/02/2010
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Stockholm Congestion Charging Program
IBM was prime contractor for end-to-end solution, integrating 18 partners
Complex solution deployed in 13 months with a fixed launch date under significant public scrutiny
Outcome – Exceeded all expectations
25% reduction in traffic volume, removing 100,000 peak hour vehicles
Increase of 40,000 mass transit users per day, bus schedule speed improvements
Over $120 million net revenue per annum
Public Opinion – increasingly positive, media, individuals and businesses
Trial period Jan 2006 – July 2006
Referendum September 2006
Decision made to make scheme permanent
Re-started August 2007
- 21%
- 9%
- 19%
- 26%
- 22%
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2
Information is matched with registered vehicle. Vehicle owner has five days to pay
Call-center operations managed by IBM
The gateway registers the vehicle
A
1 Picture is taken of the vehicle’s license plate.
ABC 123
B
IBM has designed,
built, implemented,
integrated and runs
the congestion
charging system
3Way of payment• Transponder/direct debit• License Plate/direct debit• Internet• Contact Center• 7-eleven/ Pressbyrån
How Does the Stockholm System Work?
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Ferramenta de Previsão de Tráfego (TPT): Singapura
Pouco uso automatizado é feito dos gigabytes de dados de trânsito em tempo real hoje; freqüentemente, quando são recebidos, eles não são mais representativos do trânsito real
►►►► Problema: "em tempo real" é tarde demais
O TPT da IBM oferece uma camada de inteligência usando dados de sensores em algoritmos sofisticados que criam conhecimentos relevantes a partir dos dados brutos
►►►► Inovação da IBM: prever o futuro
O TPT prevê com precisão as condições de trânsito
futuras
volu
me
azul = previsão
preto = real
vermelho = incidente
tempo
Áreas de Uso:; cronometragem de semáforos, informações para o sistema de avisos aousuário, planejamento & recomendação de rotas, tarifação dinâmica, etc.
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Visão de um Tráfego mais Inteligente
Sistema Gestão
Tráfego
Sistema Gestão
Tráfego
Centro de Controle
Tráfego
Centro de Controle
TráfegoComandos
Eventos tráfegoPadrões
Gestão tráfego
Identificação Veículos e SegurançaIdentificação Veículos e Segurança
Microonda Câmera Loop Telemetrica
Dados Veículo
…
Planejamento
Transporte
Planejamento
Transporte
Analysis Data
Regras Negócio Sistemas de Tomada Decisão
Sistemas de Tomada Decisão
Estratégia de Otimização de Tráfego
Gestão de Informações de TráfegoGestão de Informações de Tráfego
TrensSemáforo
Sinais
Sinalização
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Velocidade …
InformaçõesTráfego
Celular
Navegador
Portal SMS
Radio e TV
Serviços ao UsuárioServiços ao Usuário
…
HelpDeskHelpDeskGestão de IncidentesGestão de Incidentes
Policia Médicos Bombeiro
Gestão de EmergênciasGestão de Emergências
…
Predição ÔnibusPredição Ônibus
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Smarter public safety: Example of transformations
The NYPD Crime Information Warehousegives officers mobile access to more than 120 million criminal complaints, arrests and 911 records, as well as 5 million criminal records, parole files and photographs—resulting in a 27% reduction in crime.
The City of Madrid has developed a new Emergency Response Center, which aggregates emergency call data and instantly alerts the proper authorities, including police, ambulance services and the fire brigade. The city has experienced a 25% reduction in response time as a result of the implementation.
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Smart Vision Suite in action at San Pietro station Rome
Live view showing a person crossing the rail road
Instant alert for the person crossing the rail road
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Smart Vision Suite in action at San Pietro station Rome
Instant alert captured for objects left on the platform and station entrance
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Porto de Tampa
Identificação de Trafégo anormal na área do Porto
Naves em velocidades, tamanhos ou trajetóriasincomuns geram alertas para o pessoal de segurança mesmo em condições noturnas ouadversas
Aeroporto no Oriente Médio
Monitoração do tráfego de bagagens
Sistema aprende o comportamento normal dos objetosno video e gera alertas sobre divergências tais comouma pessoa subindo na esteira ou colocando umabagagem na esteira a partir de um local nãoesperado
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Smarter energy and utilities: Examples of transformations
CenterPoint Energy in Houston is installing over 2 million smart meters and in some cases an energy controller for household devices. Homeowners will be able to access their usage information in home displays or on a personal website to make smarter consumption decisions.
DONG Energy in Denmark installed monitoring devices across their distribution network. The increased insight into the grid’s performance will potentially lessen outage times by up to 50% and reduce maintenance investments by up to 90%.
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Smart Grid representa a principal transformação na indústria de energia, em busca de um mundo mais interconectado, eficientee inteligente
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Distribui Consome
Trad
icion
al
Produz
A indústria de energia está em meio a uma transformaçãofundamental de tecnologia, processos e modelo de negócios namedida em que acelera a digitalização das redes elétricasmundiais
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Distribui Consome
Trad
icion
al
Produz Distribui Consome
Tran
form
ado
Produz
A indústria de energia está em meio a uma transformaçãofundamental de tecnologia, processos e modelo de negócios namedida em que acelera a digitalização das redes elétricasmundiais
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What are smarter buildings?Smarter Buildings are well managed integrated physical and digital infrastructures
that provide optimal occupancy services in a reliable, cost effective, and sustainable
manner.
Smarter Buildings…
� Are more cost effective by reducing energy and operating costs.
� Use active and designed-in techniques to achieve efficiency and environmental responsibility.
� Have the ability to interact with occupants inside them as well as the environment around them.
� Maintain a safer and more secure workplace.
� Communicate in real-time to supporting infrastructure ( i.e. smart grid, broadband, etc.).
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The need for progress is clear.
2025
Worldwide, buildings consume 42% of all electricity —more than any other asset.
42 percent
1/2
Buildings lose as much as 1/2 of the water that flows into them.
By 2025, buildings will be the largest emitters of greenhouse gasses on our planet.
30 percentEnergy costs alone represent about 30% of an office building’s total operating costs.
8 out of 10All other things being equal, 8 out of 10 employees would prefer to work in a “green building”.
59Regions worldwide with pending or approved carbon reduction mandates that effect buildings.
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The benefits are real.
Up to 18% productivity
A variety of studies have demonstrated productivity benefits in commercial settings. Office worker productivity increased up to 18% on average in smarter buildings.
91%occupancy rate
LEED and Energy Star green buildings have consistently higher occupancy rates with reduced churn, quicker lease up, and higher re-up rates.
40%savings
Smarter buildings can reduce energy usage by 40% and reduce building maintenance cost 10-30%.
30%less waterAlso save up to 30% of water usage along with lower energy costs resulting from reductions in the amount of energy used to pump and heat water.
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FireFunctionality
checks,Detector service
WaterSmart Meters,
Use / Flow Sensing
HVACFans, Variable Air
Volume, Air Quality
ElevatorsMaintenance, Performance
Access/SecurityBadge in,
Cameras, IntegrationPerimeter, Doors, Floors, Occupancy
LightingOccupancy
Sensing
24/7 MonitoringCondition Monitoring, Parking Lot Utilization
EnergySmart Meters,
Demand response
How does a building become smart?
Voice/Video/Data
Community Services
Transportation, Traffic, Events
Community Services
Transportation, Traffic, Events
UtilitiesDemand Mgmt,
Cost Control
UtilitiesDemand Mgmt,
Cost Control
WeatherCurrent
Predictions
WeatherCurrent
Predictions
Emergency Services
Alerts, Actions
Emergency Services
Alerts, Actions
Commercial Potential
Advertisement
Commercial Potential
Advertisement
Integrated Building & Communications Services
An
alytics and
Op
timizatio
n Ext
ern
al
Inte
gra
tio
n
PortfolioEstates Mgmt
PortfolioEstates Mgmt
OccupancySpace Mgmt
OccupancySpace Mgmt
Waste MgmtTrash/Water/Recycle
Waste MgmtTrash/Water/Recycle
ComplianceEnvironmental reports
ComplianceEnvironmental reports
Tenant ServicesHelp Desk
Tenant ServicesHelp Desk
Asset MgmtLifecycle
Asset MgmtLifecycle
Building ServicesMaintenance
Building ServicesMaintenance
Industry Specific Hospital, hotel, etc.
Industry Specific Hospital, hotel, etc.
Energy UsePassive/ActiveEnergy UsePassive/Active
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What does it mean to be a Smarter Building?The interconnection of physical assets and information technology can optimize efficiency,
production and consumption in many types of buildings.
Smarter Hotel Smarter Airport
Smarter Government BuildingSmarter Hospital
� Integration of all the guest subsystems of hotel that welcome guest according to their preferences and adds to convenience during stay.
� Sensor instrumentation used in real-time for asset location and patient location. Automated workflows such as medical equipment maintenance and patient care management.
� Provides efficient passenger and cargo services, climate control, wi-fi access, track maintenance tasks and help achieve security and safety compliance
� Utilize fully serviced office hubs and mobility tools to improve public services. Match occupancy levels with portfolio wide estates data to optimize building utilization.
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Smarter government services: Example of transformations
The Cheshire County Council achieved a 20% reduction in time and cost required to perform in-home senior visits, improving the ability to proactively manage the course of health and social care for senior citizens.
City of Albuquerque introduced a performance management system that reduces manual data collection from disparate sources while enabling actionable, timely information for citizens, emergency personnel and others—realizing an initial cost savings of almost 2,000% ROI.
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Building a smarter planet
The key precondition for
REAL CHANGEnow exists.
A period of discontinuity is a period of
OPPORTUNITY for those with courage and vision.
There will be
WINNERS,and there will be losers.
What will you do?
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Temos que olhar os desafios de uma forma inovadora, para que possamos imaginar, empreender e construir
um planeta e cidades mais inteligentes.
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"We can't solve problems using the same kind of thinking we usedwhen we created them.“ — Albert Einstein
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Anatomy of CityOne Game Play
Game presents holistic view on industry challengesand in business terms. Players learn about viablesolutions and make decisions on how to makesmart investments with given budget.
Task 1: Choose City and name it.
Task 2: Receive challenge & view video to gatherinsight. Review budget, assess industry progress, andgather feedback from advisor & citizen.
Task 3: Research technical tree & game library. Decideon investments. Invest wisely in technical infrastructure.
Task 4: Show results on leaderboard with rankings tocompete on a per City/Industry basis. Post awards toFacebook and Twitter. Access library of IBM assets andresources.
Game play: 20 mins-2 hr
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. Audiência acumulada em 26 bilhões de pessoas
. 400 milhões de espectadores por jogo
. Mais de 700 milhões assistiram à final entre Espanha e Holanda
. Publico adicional assistindo via Internet e celulares com TV
. ESPN3.com registrou 355.000 pessoas/minuto, recorde de audiência em streaming video
Copa FIFA 2014Evento mais midiático do planeta
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Que investimentos serão necessários?
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Copa 2014: Oportunidades e Desafios
EstEstáádiosdios•• Caderno de encargos FIFACaderno de encargos FIFA•• ElefantesElefantes--brancos?brancos?
InfraestruturaInfraestrutura• Do país e das cidades• Transporte & Mobilidade, Energia,
Saúde, Segurança
Legado• Pós-megaeventos• Cidades em 2024
ComComéérciorcio• Boom no varejo.• Shoppings, bares, restaurantes.
SustentabilidadeSustentabilidade• Projeto realmente
sustentáveis.• Chance de tornar o Brasil
referência mundial
Turismo• Fonte de renda inesgotável• Exemplo clássico: Barcelona
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A Copa de 2014 impactará diretamente R$ 47 bi (0,26% do PIB médio) na economia de 2010 a 2014.
No total serão R$ 183 bilhões, sendo R$ 135,7 bi indiretos.
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Post-Games PhaseGames PhasePre-Games Phase
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The direct + indirect investments from the games will heat the Brazilian economy, increasing the # of jobs, tourists, GDP growth…
GDP GrowthGDP Growth
-1%
0%
1%
2%
3%
4%
5%
6%
2008 2009 2010* 2011* 2012* 2013* 2014* 2015* 2016* 2017* 2018*2007
GDP Growth Forecast w/o the games GDP Growth Forecast with the games
Tourism
Together, World Cup and Olympics will bring 880k foreign tourists and 2.8M local tourists which will
expend ~U$16B
New Jobs
World Cup and Olympics will add 5.7M
of new jobs in the Brazilian economy
-0,3%
4,8%
3,5% 3,6%3,8% 3,9% 3,9% 4,0% 4,0% 4,1%
5,7%
5,1%
5,2%
4,2% 4,3% 4,4% 4,4% 4,5% 4,4% 4,3%4,1%
Global Financial Crisis Impact
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Parte dos benefícios são tangíveis e podem ser concretamente mensurados
Benefícios
Benefícios econômicos
Impacto diretoImpacto indireto
(efeito da recirculação de $$ na economia)
Benefícios intangiveis
Copa do Mundo (infra, transportes...)
Outros impactos
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By IndustryBy Industry
74
Utilities
AerospaceIT Industry
Health
CPG
Education
Oil & Gas
Retail &
Wholesale
Telecom
InvestmentsHigh
Media &
Entertainment
Travel and
Transportation
Construction
& all the
ecosystem
Banking
Automotive
Insurance
Services
Industry
High
High Impact Industries
Construction & All the ecosystem includes:
Construction and Engineering, Construction
Material, Metals & Mining, Chemical, Motor &
Machinery Equipment: High investments in
construction projects (stadium, airports, harbors,
bus station, subway, bus rapid transit, Olympic
village, hotels, among others).
Travel and Transportation: Brazil increased its
global recognition after being selected to host
the events. All the segments related to tourism
will be highly impacted.
Banking: Increase the financing to accomplish
the projects (i.e. BNDES), increase the international investments in the Brazilian market.
Increase in the number of employment will
consequently increase the number of checking
accounts.
Insurance: Insurance policies will be mandatory
in the construction phase and to carry out the
events.
Media & Entertainment: Increase in Marketing
and Advertising investments by the government
and private companies. Broadcast/transmission
of the events.
Services Industry: Categories related to tourism
such as catering services, tourism guide among
others will be highly impacted.
Automotive: Investments from taxi drivers,
renting car companies, bus companies,
commercial vans and logistic companies to
support the events will boost the industry.
High ImpactMedium ImpactLow Impact
Low
Investments
Impact
High number of new jobs/tourists will increase
the population expenses/consumption
Demand for fuel (cars, airplanes) will
increase
Increase in the airplane/helicopter
acquisition to support the events demand
Investments from the Government to be
ready for the events
Labor capacity, inclusion of english
classes in the public school
Investments from the Government in
Basic Sanitation, Clean Energy, among
other projects to be ready for the events
…as the events approaches, the investments will boost
the economy and impact many industries in different
ways…
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London 2012 - the reality
Europe’s largest regeneration project
£9.32 billion in facilities and regeneration projects
A 16,000 capacity Olympic Village transformed into homes after the Games
An Olympic venue in Herts.
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A realização da Copa em 2014 e das Olimpiadas em 2016 representam um marco para o país, com uma vasta gama de desafios e oportunidades.
Oportunidade única, proporcionada não somente pelas centenas de milhares de pessoas que vem ao Brasil, mas pelos bilhões que nos assistem pela TV e Internet.
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Mais que construir estádios, o desafio é deixar um legado social, econômico e ambiental, que por sua importância superará em muito as metas esportivas do evento em si.
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Obrigado pela Atenção
Cezar [email protected]/developerworks/blogs/page/ctaurionwww.computingonclouds.wordpress.comwww.twitter.com/ctaurion