Mercado Crowdfunding en España y Latinoamerica 2013
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Transcript of Mercado Crowdfunding en España y Latinoamerica 2013
7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013
http://slidepdf.com/reader/full/mercado-crowdfunding-en-espana-y-latinoamerica-2013 1/12
K`romef e` Orfwebuhelhd `h @spmým y Jmtlhfmkìrlom `h 37=?(www.Lhbforfwesfurolhd.ofk)
Kmrzf 37=5
7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013
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Ofhojuslfh`s e`j `stuelf
@j lkpfrt` `h bfhefs ofhs`dulefs pfr jms pjmtmbfrkms e` Orfwebuhelhd `h @spmým ymmsol`he` m =<,= kljjfh`s e` `urfs, pfr jf qu` s` eupjlom r`sp`otf m 37=3.
Efhmolfh`s `s `j kfe`jf qu` lhor`k`htm kís su vfjuk`h e` k`romef `h @spmýmr`sp`otf m 37=3, trlpjlomhef jm olbrm ofhs`dulem `j mýf mht`rlfr.
@h Jmtlhfmkìrlom ̀ j or`olkl`htf `s kuonf kmyfr y omsl s` oumtrlpjlom jj`dmhef m =2,2kljjfh`s e` `urfs.
E`j tftmj e` 24 pjmtmbfrkms motlvms Orfwebuhelhd `h @spmým y Jmtlhfmkìrlom, @spmým`s `j pmës e` nmcjm nlspmhm ofh kmyfr hñk`rf e` pjmtmbfrkms ofh 0?, s`dulef e`
Wídlhm 3
, . .
Ufefs jfs kfe`jfs e` Orfwebuhelhd muk`htmh `j hñk`rf e` pjmtmbfrkms r`sp`otf m37=3.
Jms pjmtmbfrkms d`h`rmjlstms sfh jms qu` kís or`o`h m p`smr e` qu` `j k`romef ym`stí smturmef e` `st` tlpf e` pjmtmbfrkms
7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013
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=<.7>3
=2.225
37=3
Rfjuk`h e` K`romef (klj`s ₪)
@j K`romef e` Orfwebuhelhd `h @spmým ym supfh` =<,= kljjfh`s e` `urfs, omsl `j efcj` qu` `jmýf pmsmef.
@h Jmtlhfmkìrlom omsl s` oumtrlpjlom `j vfjuk`h y ym msol`he` m =2,2 kljjfh`s e` `urfs
+<4%
+3><%
Mkcfs k`romefs or`o`h pfr `holkm e`j >=%** `stlkmef pmrm `j k`romef kuhelmj
Wídlhm ?
.
5.3>7
@spmým Jmtlhfmk`rlom
37=?
* K`romef `h `spmýfj r`mj `h cms` m emtfs prfpfrolfhmefs pfr jms pjmtmbfrkms qu` ofhsldul`rfh bfhefs `h 37=3 y 37=?**K`romef kuhelmj ̀ h cms` m `stuelf Kmssfjutlfh (nttp1//www.orfwesfurolhd.frd/`eltfrlmj/orfwebuhelhd-lheustry-tr`hes-mhe-stmtlstlos-lhbfdrmpnlo/30223)
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@spmým
Wjmtmbfrkms e` Orfwebuhelhd `h ̀ j kuhef
E`j tftmj e` 24 pjmtmbfrkms e` Orfwebuhelhd `h @spmým y Jmtlhfmkìrlom, @spmým `s `jpmës e` nmcjm nlspmhm ofh kmyfr hñk`rf (0? - 4<%), s`dulef e` Ofjfkclm, Mrd`htlhm y
Kìxlof
Muk`htm `j hñk`rf e`pjmtmbfrkms tftmj`sr`sp`otf m 37=3, sfcr` tfef`h @spmým y Ofjfkclm,muhqu` ̀ h Mrd`htlhm
elsklhuy`h
Wídlhm 5
Mrd`htlhm5 (2%)
Onlj`? (3%)
Kìxlof5 (2%)
Ofjfkclm0 (2%)
* Wjmtmbfrkms ofh mjdñh prfy`otf motlvf m =/7=/37=5. Bu`ht`1 www.Lhbforfwesfurolhd.ofk* Muhqu` Le`m.k` jm ofhtmcljlzmkfs ofkf uhm sfjm pjmtmbfrkm `h `j tftmj, jm lhojulkfs `h jfs elb`r`ht`s pmës`s `h jfs qu` `stí pr`s`ht`
W`rñ= (=%)
Prudumy= (=%)
7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013
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Wjmtmbfrkms `h `j kuhef
W`rñ y Prudumysurd`h ofkfhu`vfs motfr`s ̀ h
Jmtlhfmkìrlom
Wídlhm 0
*Nmo`r ojlo `h `j jfdf pmrm lr m jm w`c e` jm pjmtmbfrkm.* Muhqu` Le`m.k` jm ofhtmcljlzmkfs ofkf uhm sfjm pjmtmbfrkm `h `j djfcmj, jm lhojulkfs `h jfs elb`r`ht`s pmës`s `h jfs qu` `stí pr`s`ht`
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??
=7
<
Wmrtlolpmolfh`s
Wjmtmbfrkms pfr Kfe`jfs e` Orfwebuhelhd
Ufefs jfs kfe`jfs e` Orfwebuhelhd muk`htmh `j hñk`rf e` pjmtmbfrkms r`sp`otf m37=3
_` ofhsle`rmh 5 kfe`jfs e` Orfwebuhelhd
• Orfwebuhelhd e` pmrtlolpmolfh`s1 jfs bfhefsftfrdmh pmrtlolpmolfh`s f c`h`blolfs `h `j prfy`otfblhmholmef. @stm omt`dfrëm sldu` or`ol`hef r`sp`otfmj mýf mht`rlfr.• Orfwebuhelhd e` prìstmkfs1 jm blhmholmolÿh vme`stlhmem m prìstmkfs, ofhsldul`hef uhfslht`r`s`s pfr elonfs prìstmkfs. @s jm omt`dfrëmk`hfs e`smrrfjjmem `h `spmýfj, ofh sfjf tr`sjmtmbfrkms.
23
=0%
0%
=0%
0%
24
Wídlhm 2
=? ==
5=?<
37=? 37=3
Wr`stmkfs
S`ofkp`hsms
Efhmolÿh
• Orfwebuhelhd e` r`ofkp`hsms1 `stm `s jmomt`dfrëm kís e`smrrfjjmem ofh uh 27% e` jmspjmtmbfrkms. Jf qu` ofhsldu` jm p`rsfhm qu`mpfrtm bfhefs `s uhm r`ofkp`hsm f pr`klf `hbuholÿh e` jm vmjëm e` jm mpfrtmolÿh.• Orfwebuhelhd e` efhmolfh`s1 `h `stm
omt`dfrëm, jm p`rsfhm qu` blhmholm `j prfy`otfofhsldu` jm smtlsbmoolÿh e` nmc`r pmrtlolpmef `h `jprfy`otf, pu`s jf qu` r`mjlzm `s uhm efhmolÿh. @sjm s`duhem omt`dfrëm kís lkpfrtmht` ofh =3pjmtmbfrkms.
2?%
=>%
23%
=>%
7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013
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Lhor`k`htf e` vfjuk`h e` K`romef (%) pfr Kfe`jf e` Orfwebuhelhd (@spmým)
Efhmolfh`s `s `j kfe`jf qu` lhor`k`htm kís su vfjuk`h e` k`romef `h @spmýmr`sp`otf m 37=3, trlpjlomhef jm olbrm ofhs`dulem ̀ j mýf mht`rlfr
35>%
Wídlhm 4
* Hf s` pucjlomh jfs emtfs e` prìstmkfs pfr s`or`tf `stmeëstlof** Olbrms omjoujmems `h cms` mj lkpfrt` (₪) r`omuemef `h omem omt`dfrëm (37=? vs 37=3) `h @spmým
53%
==3%
Efhmolÿh Wmrtlolpmolfh`s S`ofkp`hsms
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Efhmolfh`sS`ofkp`hsms
Wjmtmbfrkms pfr Kfe`jfs e` Orfwebuhelhd
Wídlhm >
Wmrtlolpmolfh`sWrìstmkfs
* Nmo`r ojlo `h `j jfdf pmrm lr m jm w`c e` jm pjmtmbfrkm
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=3
4
>
0
2
3
?
2
4
S`stf
Ol`htlblofs
Kuslomj`s
Mrtlstlofs
Wjmtmbfrkms pfr tlpf e` prfy`otf
Jms pjmtmbfrkms d`h`rmjlstms ofh jms qu` kís or`o`h (sfcr` tfef `h @spmým) m p`smre` qu` `j k`romef ym `stí smturmef e` `st` tlpf e` pjmtmbfrkms
• Orfwebuhelhd d`h`rmjlstms1 sfh pjmtmbfrkms qu`meklt`h tfef tlpf e` prfy`otfs. @stms pjmtmbfrkmsor`o`h p`rf jm kmyfrëm e` `jjms muhqu` hf sfhelb`r`holmj`s r`sp`otf m jms ym `xlst`ht`s.• Orfwebuhelhd pmrm @kpr`sms/_tmrt-ups1 `j 33%
e` jms pjmtmbfrkms sfh e` `st` tlpf y cusomhblhmholmolÿh pmrm jm or`molÿh e` `kpr`sms f pmrm uhprfy`otf ̀ kpr`smrlmj.• Orfwebuhelhd _fjlemrlf1 @stms pjmtmbfrkmscusomh blhmholmolÿh pmrm prfy`otfs sfjlemrlfs y
23<%
?%
=>%
=7%
4%
==%
0%
=2%
=?%
=7%
24
Wídlhm <
37
=?
=0
=0
37=? 37=3
_fjlemrlfs
@kpr`sms/_tmtups
D`h`rmj
Orfwebuhelhd.• Orfwebuhelhd Mrtlstlofs1 @j =7% e` jmspjmtmbfrkms cusomh blhmholmolÿh pmrm prfy`otfsmrtëstlofs ̀ h d`h`rmj• Orfwebuhelhd Kuslomj`s1 Mquë ̀ kpl`zmh jmspjmtmbfrkms e` hlonf, ofh uh 4% e` pjmtmbfrkms
e`elomems `xojuslvmk`ht` m kñslom.• Orfwebuhelhd Ol`htlblof1 efs pjmtmbfrkmstrmcmamh `xojuslvmk`ht` prfy`otfs ol`htëblofs.• Orfwebuhelhd S`stf1 @h r`stf `hofhtrmkfspjmtmbfrkms e` Orfwebuhelhd `sp`olmjlstms ̀ hprfy`otfs e` e`pfrt`s, pmrm or`molÿh e` prfeuotfs,
jlt`rmrlfs, pmrm oukpj`mýfs f pmrm cfems.
?7%
33%
3=%
35%
7/22/2019 Mercado Crowdfunding en España y Latinoamerica 2013
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Wjmtmbfrkms pfr tlpf e` prfy`otf
Wídlhm =7
* Nmo`r ojlo `h `j jfdf pmrm lr m jm w`c e` jm pjmtmbfrkm
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K`tfefjfdëm
@j vfjuk`h e` k`romef s` omjoujm `h cms` m jfs emtfs prfpfrolfhmefs f pucjlomefs pfr jms pjmtmbfrkms (8<0%) y uhmp`qu`ým ̀ xtrmpfjmolÿh pmrm pjmtmbfrkms qu` hf nmh prfpfrolfhmef jm lhbfrkmolÿh h`o`smrlm pmrm ̀ j `stuelf f ym hf ̀ stíhmotlvms, jf qu` supfh` k`hfs e` uh 0% e`j k`romef, pfr jf qu` `j `rrfr ofk`tlef `s príotlomk`ht` hujf.
Jm lhbfrkmolÿh e` pjmtmbfrkms s` r`bl`r` m pjmtmbfrkms motlvms m prlholplfs e` 37=5, `s e`olr, ofh mjdñh prfy`otf `hprfo`sf e` r`omuemolÿh `h `s` kfk`htf.
M elb`r`holm qu` `h `j `stuelf e` 37=3, jms pjmtmbfrkms s` nmh uclomef `h `j pmës `h `j qu` tl`h`h sus prfy`otfs e`r`omuemolÿh, r`stíhefj` lkpfrtmholm mj pmës e` frld`h. Wfr `a`kpjf, Pjuj` f Ky Kmafr Ofkpmhy, muhqu` sfh e` frld`hbrmhoìs, s` nmh ofhsle`rmef `h `j `stuelf e`htrf e` @spmým pfrqu` `h `st` pmës `s efhe` `stíh ofhsldul`hef jmr`omuemolÿh. Umkclìh fourr` ofh Le`mk`, qu` muhqu` ̀ s Mrd`htlhm, tmkclìh s` nm ofhsle`rmef ̀ h Ofjfkclm, K`xlof, Onlj`,Prudumy pfrqu` fctl`h`h r`omuemolÿh.
Muhqu` e`t`rklhmems pjmtmbfrkms ofkf Jlcrfs.ofk hf pu`e`h s r̀ ofhsle`rmems e` Orfwebuhelhd purms emef qu` hffctl`h`h su c`h`blolf e` jm r`omuemolÿh fct`hlem, slhf `h `st` omsf e` jm `elolÿh y pucjlomolÿh e` jlcrfs, tmkclìh s` nmh
Wídlhm ==
.
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Kís lhbfrkmolÿh `h www.Lhbforfwesfurolhd.ofk
@kmlj1 lhbfGlhbforfwesfurolhd.ofk