MCOMMAD Blending Advertising with m-commerce

Felix Crisan - Co-Founder & CTO NETOPIA (web2sms, mobilPay, Mobilender.mx)

Who we are

● Biggest SMS aggregator in Romania (+100MM in 2014)

● Biggest payment gateway in Romania (card & SMS; online, offline & mobile)

● First (and so far the only) mobile wallet in Romania, launched in 2013

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Status-quo

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Jef I. Richards

“Advertising is totally unnecessary. Unless you hope to make money.”

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some numbers

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● this year ±5% of WW ad spend is on mobile advertising (source: eMarketer, 28.45B$ vs 574.18B$ )

● 35-40% of purchases are mobile (source:

eMarketer, M/A/R/C research, IBV), with double digit growth Y/Y

Why?

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Tracking?

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Measuring?

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...a disconnect anyway

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mobilPay Wallet

a quick overview

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mobilPay Wallet

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● more than just a mobile wallet● embeds functionalities that

transform it into a powerful marketing platform

● all while offering a clear view (as in: which transactions are as a result of which action)

mobilPay Wallet

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Push2Pay

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Offline (in-store)

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QR - online & offline

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BLE & NFC enabled

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t-commerce

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Thank You

felix@mobilpay.com

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