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M. S. RAMAIAH INSTITUTE OF TECHNOLOGY

BANGALORE-54(Autonomous Institute, Affiliated to VTU)

DEPARTMENT OF MANAGEMENT STUDIES

Outcome Based Education Curriculum

(for the Academic year 2015 – 2017)

I to IV Semester MBA

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M.S. RAMAIAH INSTITUTE OF TECHNOLOGY (Autonomous Institute, affiliated to VTU)

Bangalore- 560 054

Approved Scheme and Syllabus of I, II, III, IV Semester MBA (2015-2017)

Sl.

No.Name

Chairman/

MemberInstitute

Signature

1. Dr.P.V.Raveendra

Chairman

MSRIT, Bangalore

2.

Dr.M.G.Krishnamurthy

VTU NomineeJNNCE, Shimoga

3. Prof.Jayanthi Iyer MemberAdjunct faculty,IIM-B,

Visiting Faculty, IIM Indore

4.

Mr.Narendra Murthy Member Vice President HR

Zovi.com Ltd., Bangalore

5. Dr. Y.M.Satish Member MSRIT, Bangalore

6. Dr. M.Rizwana Member MSRIT, Bangalore

7. Dr. A.Mahalakshmi Member MSRIT, Bangalore

8. Mr. N.Srikanth Reddy Member MSRIT, Bangalore

9. Mr.Santhosh Kumar S Member MSRIT, Bangalore

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About the Institution

M. S. Ramaiah Institute of Technology (MSRIT) was started in 1962 by the late Dr. M.S. Ramaiah,

our Founder Chairman who was a renowned visionary, philanthropist, and a pioneer in creating

several landmark infrastructure projects in India. Noticing the shortage of talented engineering

professionals required to build a modern India, Dr. M.S. Ramaiah envisioned MSRIT as an institute of

excellence imparting quality and affordable education. Part of Gokula Education Foundation, MSRIT

has grown over the years with significant contributions from various professionals in different

capacities, ably led by Dr. M.S. Ramaiah himself, whose personal commitment has seen the

institution through its formative years. Today, MSRIT stands tall as one of India’s finest names in

Engineering Education and has produced around 35,000 engineering professionals who occupy

responsible positions across the globe. India Today, a leading national level magazine has ranked our

Institution very high.

About the Department:The Department of Management Studies was established in the year 1998 with an objective of

bringing out high-quality professional managers to meet the emerging and ever growing demands and

challenges of the industry in an ethical and socially responsible manner. Since inception, the

Department has shown remarkable growth in the direction of achievement of its objectives. The

faculty of the department is well experienced both in industry and in the academic field. All the

faculties are involved in research and technical paper publications in reputed technical journals,

conferences across the world. The department believes in continually enhancing the expertise of the

faculty by deputing them to various workshops and faculty development programs.

Faculty List

S. No. Name Qualification Designation

1 Dr.P.V.Raveendra MBA Ph.D. Prof. & HOD

2 Dr.Y.M.Satish MBA,Ph.D Associate Professor

3 Dr. M.Rizwana MBA,M.Phil, Ph.D Associate Professor

4 Dr.A.Mahalakshmi MBA,LLB,Ph.D Associate Professor5 Mr.N.Srikanth Reddy MBA,(Ph.D) Asst. Professor

6 Mr. S. Santhosh Kumar MBA,(Ph.D) Asst. Professor

7 Mr. Vijaya Kumar.G MBA, (Ph.D) Asst. Professor

8 Mrs. Pallavi.B MBA, (Ph.D) Asst. Professor

9 Ms. Rashmi.S.B MBA, (Ph.D) Asst. Professor

10 Mr. Arun Kumar.D.C MBA, (Ph.D) Asst. Professor

11 Mr. Adarsha.K MBA, (Ph.D) Asst. Professor

12 Mrs. Padmalini MBA, (Ph.D) Asst. Professor

13 Mr. Vaijanath Babshetti MBA, (Ph,D) Asst. Professor

14 Mrs. Jyothi. E. Singh MBA, (Ph,D) Asst. Professor

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Vision and Mission

The Vision of MSRIT: To evolve into an autonomous institution of international standing for

imparting quality technical education

Mission : MSRIT shall deliver global quality technical education by nurturing a conducive learning

environment for a better tomorrow through continuous improvement and customization

Quality Policy“We at M. S. Ramaiah Institute of Technology, Bangalore strive to deliver comprehensive,

continually enhanced, global quality technical and management education through an established

Quality Management system Complemented by the Synergistic interaction of the stake holders

concerned”.

The Vision of the Department:

To become a trusted and influential management education institution that is equipped to, built on thetwin pillars of theory and practice and designed to foster academic excellence and professional skill

development through learning and knowledge sharing.

Mission of the Department:

The Department commits itself to achieve, sustain and foster quality and value based management

education by merging theory and practice in creative ways.

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Process of deriving the vision and mission of the department

Process of deriving the vision and mission of the department is shown in Figure below.

Periodic Review

Vision &

Mission of the

Department by

the committee

Management

Institute’s Vision &

Mission

Parents

Alumni

StudentsDepartment

Faculty

Industry

Institute Vision &Mission

Department Vision

& Mission

Conduction of Survey

Committee formation and preparation of questionnaire

Academic Council&Governing Council

Acce t & A rove

PEOs

Student

PG facultyParents Alumni Industry

Collect dataDe artment Committee

Deliberate, Analyze andsummarize the data

Board of Studies

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Process of Deriving the Programme Educational Objectives ( PEOs)

PEOs of the program

PEO1: Analyze, design, develop and manage integrated system of funds, people, information

technology, material, equipments, methods and markets by taking into consideration economic,

technical, social, legal, moral and ethical considerations.

PEO2: Acquire necessary managerial skills for conducting business, entrepreneurship, research and

higher education to provide service to community.

PEO3: Engage in lifelong learning for professional enrichment and advancement.

Process of deriving the Programme Outcomes (POs)

The Programme outcomes are defined taking into account the feedback received from faculty, alumni,

Industry and also from guidelines put across by regulatory/professional bodies and graduate attributes

which are in line with programme educational objectives. The following diagram indicates the

information flow.

Institute Vision and Mission Department Vision and

Mission

Programme Educational

Objectives

Programme Outcomes

Graduate Attributes

Professional bodies such

as BMA, NIPM, NHRD,

ISTD

Regulatory bodies such

as UGC,AICTE,VTU

Feedback

Faculty

Alumni

Industry

Student

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POs of the program offered

a.

Post Graduate students will demonstrate knowledge of management concepts, organization,

dynamic business environment, problem solving skill and decision making.

b. Post Graduate students will demonstrate ability to identify, formulate and solve

organisational problems.c.

Post Graduate students will demonstrate an ability to identify business problems, collect data,

analyze the data and convert them into meaningful information to arrive at the directions and

suggest solutions to those problems.

d.

Post Graduate students will demonstrate ability to work on various management functions

and develop strategic thinking.

e. Post Graduate students will demonstrate ability to understand management in multifunctional

areas like Production, Marketing, Finance and HR.

Also they will be able to demonstrate ability to understand and derive meaningful inferences

about organizational performance.

f. Post Graduate students will demonstrate skills to use methods, tools and software to analyze

problems and find solutions.g.

Post Graduate students will demonstrate knowledge of professional, ethical, legal and

organizational responsibilities.

h. Post Graduate students will be able to communicate effectively both in verbal and

written form.

i.

Post Graduate students will show an understanding of impact of business solutions on the

society and will be aware of contemporary issues in a domestic and global perspective.

j.

Post Graduate students will develop confidence for self education and ability for career

planning and development

k.

Post Graduate students will be able to apply management concepts to case studies and

propose creative solutions to business problems.

Mapping of PEO’s and PO’s

The correlation between the Programme outcomes and Program Educational objectives are mapped in

the Table shown below:

Correlation between the POs and the PEOs

Sl.

No.Programme Educational Objectives

Programme Outcomes

a b c d e f g h i jk

1

Analyze, design, develop and manage integrated

system of funds, people, information

technology, material, equipments, methods and

markets by taking into consideration economic,

technical, social, legal, moral and ethical

considerations.

X X X X X X X X X X

2

Acquire necessary managerial skills for

conducting business, entrepreneurship, research

and higher education to provide service to

community.

X X X X X X X

3Engage in lifelong learning for professional

enrichment and advancement.X X X X

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Curriculum breakdown structure:

The curriculum of MBA is so structured to include all the courses and subjects to satisfy the

requirements of a comparable MBA programme at the National and International level. The course

code, course title, the number of contact hours and number of credit for each course are given in the

following table. The courses are grouped in the major components of the curriculum namely professional core courses, electives and specialization courses, Industry exposure and project work,

seminar and soft skills for employability.

BREAK UP OF CREDITS FOR THE MBA DEGREE CURRICULUM 2015-17

Sl.No SemTotal No

of subjects

Core /Elective / Seminar/Lab

/ Project Work&Internship

Credit DistributionTotal

Credits

Total

credits for

semesterCredits

No of

subjects

1 I 8 8 core3 7 21

254 1 4

2 II 98 Core 3 8 24

261 Seminar 2 1 2

3 III 84 Core 3 4 12

244 Elective 3 4 12

4 IV 6

1 Core 3 1 3

254 Elective 3 4 12

1 Project Work& Internship 10 1 10

Note: The student must earn a total of 100 credits for the award of M BA Degree. Hence,

the student must choose electives for a total of 24credits spread over semesters I I I and

IV.

SCHEME OF TEACHING FOR I SEMESTER MBA 2015-17

Subject code Name of the subjectNo. of

Credits

MBA – 11 MANAGEMENT & BEHAVIORAL PROCESS 3:0:0:0

MBA – 12 BUSINESS ECONOMICS 3:0:0:0

MBA – 13 MANAGEMENT INFORMATION SYSTEM 3:0:0:0

MBA – 14 ACCOUNTING FOR MANAGERS 2:1:0:1

MBA – 15 HUMAN RESOURCE MANAGEMENT 3:0:0:0

MBA – 16 MARKETING MANAGEMENT 3:0:0:0

MBA – 17 BUSINESS STATISTICS 3:0:0:0

MBA – 18 BUSINESS COMMUNICATION 3:0:0:0

TOTAL 25

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SCHEME OF TEACHING FOR II SEMESTER MBA 2015-17


Credits

MBA – 21QUANTITATIVE TECHNIQUES FOR

MANAGEMENT3:0:0:0

MBA – 22 BUSINESS LAW 3:0:0:0

MBA – 23 CHANGE AND KNOWLEDGE MANAGEMENT 3:0:0:0

MBA – 24 FINANCIAL MANAGEMENT 3:0:0:0

MBA – 25 TOTAL QUALITY MANAGEMENT 3:0:0:0

MBA – 26 ENTREPRENEURSHIP DEVELOPMENT 3:0:0:0

MBA – 27PRODUCTION AND OPERATIONS

MANAGEMENT3:0:0:0

MBA – 28 SEMINAR 0:0:2:0

MBA – 29

COMPUTER APPLICATIONS IN

MANAGEMENT 2:0:1:0

TOTAL 26

SCHEME OF TEACHING FOR III SEMESTER MBA 2015-17


Credits

MBA – 31 BUSINESS RESEARCH METHODS 3:0:0:0

MBA – 32MANAGEMENT ACCOUNTING AND

CONTROL SYSTEMS 3:0:0:0

MBA – 33 SOFT SKILLS FOR EMPLOYABILITY 2:0:1:0

MBA – 34 BUSINESS ANALYTICS 2:0:1:0

SPECIALIZATION ELECTIVES – 4 SUBJECTS 12:0:0:0

TOTAL 24

Note: A student taking single specialization has to choose 2 dual and 2 regular subjects

in III semester.

A student taking dual specialization has to choose 2 dual subjects from each specialization in

III semester

SCHEME OF TEACHING FOR IV SEMESTER MBA 2015-17


Credits

MBA-41 STRATEGIC MANAGEMENT 3:0:0:0

MBA-42 PROJECT WORK /INTERNSHIP 10

SPECIALIZATION ELECTIVES – 4 SUBJECTS 12:0:0:0

TOTAL 25

Note : A student taking single specialization has to choose 2 dual and 2 regular subjects in IVsemester.

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A student taking dual specialization has to choose 2 dual subjects from each specialization in

IV Semester.

* Pre-requisite: For taking project work in the area of specification (MBA-42) the candidate should

have registered and attended for the course MBA-31- Business Research Methods.

LIST OF ELECTIVES-FINANCE


Credits

III SEMESTER

MBA E F01SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT -

(D) 3:0:0:0

MBA E F02 MERCHANT BANKING AND FINANCIAL SERVICES - (D) 3:0:0:0

MBA E F03 TREASURY AND RISK MANAGEMENT - 3:0:0:0

MBA E F04MERGERS, ACQUISITIONS AND CORPORATE

RESTRUCTURING3:0:0:0

MBA E F05 ADVANCED FINANCIAL MANAGEMENT 3:0:0:0

IV SEMESTER

MBA E F06 INTERNATIONAL FINANCIAL MANAGEMENT - (D) 3:0:0:0

MBA E F07 DERIVATIVES - (D) 3:0:0:0

MBA E F08 PROJECT APPRAISAL, PLANNING AND CONTROL 3:0:0:0

MBA E F09 MICRO FINANCE 3:0:0:0

MBA E F10TAX MANAGEMENT

3:0:0:0

Note: Dual subjects are specified by (D)

LIST OF ELECTIVES-MARKETING


Credits

III SEMESTER

MBA E M01 SALES & DISTRIBUTION MANAGEMENT (D) 3:0:0:0

MBA E M02 INTEGRATED MARKETING COMMUNICATIONS- (D) 3:0:0:0

MBA E M03 RETAIL MANAGEMENT 3:0:0:0

MBA E M04 DIGITAL MARKETING AND CRM 3:0:0:0

MBA E M05 STRATEGIC BRAND MANAGEMENT 3:0:0:0

IV SEMESTER

MBA E M06 CONSUMER BEHAVIOUR (D) 3:0:0:0

MBA E M07 SERVICES MARKETING - (D) 3:0:0:0

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MBA E M08 BUSINESS MARKETING 3:0:0:0

MBA E M09 INTERNATIONAL MARKETING 3:0:0:0

MBA E M10 RURAL MARKETING 3:0:0:0


LIST OF ELECTIVES-HUMAN RESOURCE MANAGEMENT


Credits

III SEMESTER

MBA E HR01RECRUITMENT AND COMPENSATION

MANAGEMENT (D) 3:0:0:0

MBA E HR02 INTERNATIONAL HUMAN RESOURCEMANAGEMENT- (D)

3:0:0:0

MBA E HR03 TEAM BUILDING & LEADERSHIP 3:0:0:0

MBA E HR04 LEGAL ENVIRONMENT & LABOUR LAWS 3:0:0:0

MBA E HR05MANAGEMENT OF ORGANIZATIONAL

BEHAVIOR AND DEVELOPING COMPETENCIES3:0:0:0

IV SEMESTER

MBA E HR06 TRAINING & DEVELOPMENT - (D) 3:0:0:0

MBA E HR07PERSONAL GROWTH & INTERPERSONAL

EFFECTIVENESS - (D) 3:0:0:0

MBA E HR08ORGANIZATIONS: STRUCTURE, PROCESS AND

DESIGN3:0:0:0

MBA E HR09 ORGANIZATIONAL DEVELOPMENT 3:0:0:0

MBA E HR10STRATEGIC HUMAN RESOURCE

DEVELOPMENT3:0:0:0


LIST OF ELECTIVES-BANKING & INSURANCE

Subject code Name of the subject

No. of

Credits

III SEMESTER

MBA E BI01 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT - (D) 3:0:0:0

MBA E BI02 MERCHANT BANKING AND FINANCIAL SERVICES - (D) 3:0:0:0

MBA E BI03 TREASURY AND RISK MANAGEMENT 3:0:0:0

MBA E BI04 PRINCIPLES & PRACTICE OF BANKING 3:0:0:0

MBA E BI05 INSURANCE PRODUCTS 3:0:0:0

IV SEMESTER

MBA E BI06 INTERNATIONAL FINANCIAL MANAGEMENT (D) 3:0:0:0

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MBA E BI07 DERIVATIVES (D) 3:0:0:0

MBA E BI08 PRINCIPLES AND PRACTICE OF INSURANCE 3:0:0:0

MBA E BI09 LEGAL AND REGULATORY ASPECTS OF BANKING 3:0:0:0

MBA E BI10 STRATEGIC CREDIT MANAGEMENT 3:0:0:0 Note: Dual subjects are specified by (D)

LIST OF ELECTIVES-MARKETING & RETAIL


Credits

III SEMESTER

MBA E R01SALES & DISTRIBUTION MANAGEMENT (D)

3:0:0:0

MBA E R02INTEGRATED MARKETING COMMUNICATIONS

(D)3:0:0:0

MBA E R03 RETAIL MANAGEMENT 3:0:0:0

MBA E R04VISUAL MERCHANDISING AND FASHION

RETAILING3:0:0:0

MBA E R05 RETAIL STORE & MALL MANAGEMENT 3:0:0:0

IV SEMESTER

MBA E R06 CONSUMER BEHAVIOUR (D) 3:0:0:0

MBA E R07 SERVICES MARKETING (D) 3:0:0:0

MBA E R08 IT AND RESEARCH IN RETAIL 3:0:0:0

MBA E R09 SHOPPER BEHAVIOUR AND CUSTOMER

SERVICE3:0:0:0

MBA E R10 RETAIL LOGISTICS AND BUYING 3:0:0:0


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Board of Studies for the Period 2015-2017

1. Head of the Department concerned: Dr. P.V.Raveendra, Professor & Head, Dept. of

Management Studies, MSRIT – Chairman, BOS

2.

At least four faculty members at different levels covering different specializations constitutingnominated by the Academic Council:

Dr.Y.M.Satish, Associate Professor, MBA Dept.

Dr. M.Rizwana., Associate Professor MBA Dept.

Dr.A.Mahalakshmi, Associate Professor, MBA Dept.

Mr. N.Srikanth Reddy, Asst. Professor, MBA Dept.

Mr.Santosh Kumar S, Asst.Professor, MBA Dept.

3.

Expert Member in the subject from outside the college

Prof.Jayanthi Iyer

Member Adjunctfaculty,IIM-B,

Visiting Faculty IIMB, Bangalore

4. One expert member from outside the college, nominated by the Vice Chancellor, VTU

Dr.M.G.KrishnamurthyVTU

Nominee

JNNCE,

Shimoga

5. One representative from industry/corporate sector allied area relating to placement nominated by

the Academic Council and One postgraduate meritorious alumnus member to be nominated by thePrincipal

Mr.Narendra

Murthy

Member

Vice President

HR, Zovi.com

Ltd., Bangalore

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SYLLABUS FOR THE BATCH 2015-2017

I – SEMESTERCre

dits II- SEMESTER

Cre

ditsIII- SEMESTER

Cre

dits

IV-

SEMESTE

R

Cre

dits

MANAGEMENT& BEHAVIORAL

PROCESS

3:0:

0:0

QUANTITATIVETECHNIQUES

FORMANAGEMENT

3:0:

0:0

BUSINESSRESEARCH

METHODS

3:0:0

:0

STRATEGICMANAGEME

NT

3:0:0

:0

BUSINESSECONOMICS

3:0:0:0

BUSINESS LAW 3:0:0:0

MANAGEMENT

ACCOUNTINGAND CONTROL

SYSTEMS

3:0:0:0

PROJECT

WORK/INTERNSHI

P

10

MANAGEMENT

INFORMATION

SYSTEM

3:0:

0:0

CHANGE AND

KNOWLEDGE

MANAGEMENT

3:0:

0:0

SOFT SKILLS

FOR

EMPLOYABILIT

Y

2:0:1

:0

SPECIALIZA

TIONELECTIVES

– 4

SUBJECTS

12:0:

0:0

ACCOUNTING

FORMANAGERS

2:1:

0:1

FINANCIAL

MANAGEMENT

3:0:

0:0

BUSINESS

ANALYTICS

2:0:1

:0

HUMAN

RESOURCEMANAGEMENT

3:0:

0:0

TOTAL QUALITY

MANAGEMENT

3:0:

0:0

SPECIALIZATIO

N ELECTIVES – 4SUBJECTS

12:0:

0:0

MARKETING

MANAGEMENT

3:0:

0:0

ENTREPRENEUR SHIPDEVELOPMENT

3:0:

0:0

BUSINESS

STATISTICS

3:0:

0:0

PRODUCTION

AND

OPERATIONS

MANAGEMENT

3:0:

0:0

BUSINESS

COMMUNICATION

3:0:

0:0

SEMINAR0:0:

2:0

COMPUTER

APPLICATIONSIN

MANAGEMENT

2:0:1:0

25 26 24 25

1. TOTAL CREDITS: 100 A student taking single specialization has to read all the 8 subjects in the

selected specialization. In case of a student opting for dual specialization, he/she has to read four

subjects each in the selected specializations.

2. No specialization will be offered if there are less than 10 students.

3. The number of seats under each specialization will be limited to only 60.

4. In case there are more than 60 students in a particular specialization merit based selection of first

60 will be offered.

5. D- Represents subjects for Dual specialization.

6. Project work & Internship will be for 12 weeks

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FINANCE

MARKETIN

G

MANAGEME

NT

HUMAN RESOURCE

MANAGEMENT

BANKING &

FINANCE

MARKETING

& RETAIL

MANAGEME

NT

III SEMESTER

SECURITYANALYSIS AND

PORTFOLIO

MANAGEMENT

- (D)

SALES &DISTRIBUTIO

N

MANAGEME

NT (D)

RECRUITMENT AND

COMPENSATION

MANAGEMENT (D)

SECURITYANALYSIS AND

PORTFOLIO

MANAGEMENT

- (D)

SALES &DISTRIBUTIO

N

MANAGEME

NT (D)

MERCHANT

BANKING AND

FINANCIAL

SERVICES - (D)

INTEGRATED

MARKETING

COMMUNICA

TIONS- (D)

INTERNATIONAL

HUMAN RESOURCE

MANAGEMENT- (D)

MERCHANT

BANKING AND

FINANCIAL

SERVICES - (D)

INTEGRATED

MARKETING

COMMUNICA

TIONS (D)

TREASURY AND

RISK

MANAGEMENT

-

RETAIL

MANAGEME

NT

TEAM BUILDING &

LEADERSHIP

TREASURY

AND RISK

MANAGEMENT

RETAIL

MANAGEME

NT

MERGERS,

ACQUISITIONS

AND

CORPORATE

RESTRUCTURIN

G

DIGITAL

MARKETING

AND CRM

LEGAL

ENVIRONMENT &

LABOUR LAWS

PRINCIPLES &

PRACTICE OF

BANKING

VISUAL

MERCHANDI

SING AND

FASHION

RETAILING

ADVANCED

FINANCIAL

MANAGEMENT

STRATEGIC

BRAND

MANAGEME

NT

MANAGEMENT OF

ORGANIZATIONAL

BEHAVIOR AND

DEVELOPING

COMPETENCIES

INSURANCE

PRODUCTS

RETAIL

STORE &

MALL

MANAGEME

NTIV SEMESTER

INTERNATIONA

L FINANCIAL

MANAGEMENT

- (D)

CONSUMER

BEHAVIOUR

(D)

TRAINING &

DEVELOPMENT - (D)

INTERNATION

AL FINANCIAL

MANAGEMENT

(D))

CONSUMER

BEHAVIOUR

(D)

DERIVATIVES -

(D)

SERVICES

MARKETING

- (D)

PERSONAL GROWTH

& INTERPERSONAL

EFFECTIVENESS - (D)

DERIVATIVES

(D

SERVICES

MARKETING

(D)

PROJECT

APPRAISAL,

PLANNING AND

CONTROL

BUSINESS

MARKETING

ORGANIZATIONS:

STRUCTURE,

PROCESS AND

DESIGN)

PRINCIPLES

AND PRACTICE

OF INSURANCE

IT AND

RESEARCH IN

RETAIL

MICRO

FINANCE

INTERNATIO

NAL

MARKETING

ORGANIZATIONAL

DEVELOPMENT

LEGAL AND

REGULATORY

ASPECTS OF

BANKING

SHOPPER

BEHAVIOUR

AND

CUSTOMER

SERVICE

TAX

MANAGEMENT

RURAL

MARKETING

STRATEGIC HUMAN

RESOURCE

DEVELOPMENT

STRATEGIC

CREDIT

MANAGEMENT

RETAIL

LOGISTICS

AND BUYING

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Management & Behavioral process

Subject Code: MBA – 11 Credits: 3:0:0:0

Course Objectives

1.

To provide a fundamental understanding of management, functions of a manager , process of

planning and the concept of MBO

2.

To provide an insight into the organizational structure and departmentation and directing processes

3. To provide a basic understanding of dynamics of OB, the concept of personality and perception,

values and attitude.

4.

To create awareness about group dynamics at workplace and leadership.

5. To appraise the students on the application oriented case studies on functions of management and

behavioral processes.

Course Outcomes

The student will be able to

1. Demonstrate their conceptual skills, understanding and application of principles and functions of

management, managerial actions of planning.

2. Evaluate the global context for Organizing, directing and controlling.

3. Demonstrate understanding and application of Concepts and principles of Organisation

behavior, perception and personality.

4.

Develop skills and ability to work in groups to achieve organizational goals and ability to lead

teams.

5. Demonstrate their ability in applying the managerial and behavioral concepts in real time

problems

UNIT I (12hrs)

Introduction-Meaning and nature of management purpose and functions. Approaches to management-

Behavioral, scientific, systems and contingency. Contribution of management thinkers – Taylor, Fayol,

Elton Mayo. Planning- Steps in Planning Process – Importance and Limitations – types of plans -

Management by Objectives (MBO). Decision making- Techniques, process, modern approaches to

decision making.

UNIT II (12 hrs)

Organizing- Organization Structure and Design – Formal and informal, Line and staff, functional,

product, matrix, geographical, customer, virtual. Centralized and decentralized, Delegation of authority.

Directing-Principles and process, importance .Motivation- theories: X&Y, Maslow hierarchy, hygiene

theory. Controlling: Nature, importance, process, techniques.

UNIT III (10hrs)

Fundamentals Organizational behavior: Definition, importance, Models of OB, contributing disciplines.

Personality- Definition, determinants, traits, types-Big5, Type A&B, trait .

Perception- Meaning, nature, process, Common shortcuts in judging people.

Values and attitude- Definition, importance, sources of our value systems .Types of attitude – cognitive

dissonance theory, Job satisfaction – determinants, effect of job satisfaction on employee performance.

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UNIT IV (8 hrs)

Group dynamics and team building- Defining and classifying group, stages of group development, types

of groups, types of work teams, Importance of team building.

Leadership- Meaning, theories of leadership, Blake and Mouton managerial grid, Likert’s four systems of

management.

UNIT V (3 hrs)

Case Study – Compulsory question for 20 marks. Review and recap of case studies discussed from unit I

to IV.

TEXT BOOKS:

1. Management and Behavioural Processes – Dr. B Janakiram, Vijay N Rao – Excel Books – 1/e. 2010.

2.

Essentials for Management: An International Perspective – Harold Koontz, Heinz Weihrich –

2009, McGraw Hill.

3.

Principles of Management – V.S.P.Rao – Excel Books, 2008 ed

4.

Organizational Behavior , Fred Luthans, McGraw Hill, 10/e

5.

Management and Organisational Behaviour, Aswathappa and Reddy, 2013

REFERENCE BOOKS:

1.

Management And Behavioral Processes – K Shridhar Bhat – Himalaya Publications, 1/e, 2005

2. Organizational Behavior – Stephen Robbins, Sangi, Judge – Pearson Education, 13/e

3.

Understanding Organizational Behaviour, Udai Pareek – Oxford, 1/e, 2003

Mapping Course Outcomes with Program Outcomes:

Course

Outcomes

Program Outcomes

a b c d e f g h i j k

1 X X X X X X

2 X X X X X

3 X X X X X X

4 X X X X X X X

5 X X X X X X

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ASSESSMENT PATTERN

S.No Bloom’s

Category

Test

1

Test

2

Test

3

Assignment Seminar Surprise

Quiz

Semester-

End

Examination

(approx.)

1 Remember 3 3 3 2 12

2 Understand 7 7 7 9 1 28

3 Apply 10 10 10 6 1 40

4 Analyze 10 10 7 1 20

5 Evaluate 3 0

6 Create 0

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Business Economics


Course Objectives

1.

To enable students to understand concepts of managerial economics, its scope, fundamental principles

of managerial economics

2. To develop basic understanding of principles of demand analysis ,production function, law of

diminishing returns, costs and revenue functions and economics of scale

3.

To make students understand market structures and product differentiation, break even analysis and

its application.

4.

To make students understand Marco economic environment factors affecting business and

Globalization and its impact on Indian economy.

5.

To apprise the students on the application oriented case studies in business economics

Course Outcomes

1.

The Student will be able to demonstrate understanding of Concepts and principles in managerial

economics.

2. The Student will be able to demonstrate ability to apply theory of demand and theory of

production and costs in arriving at proper decisions.

3.

Understand different market structures like Perfect competition, Monopoly, Oligopoly and

Monopolistic competition.

4. The Student will be able to demonstrate understanding of Macro Economic factors affecting

business.5.

The Students will be able to demonstrate knowledge about the application of various economic

policies, monetary policies and fiscal policies and their effect on business.

Syllabus

Unit 1 11 hours

Introduction to Business economics and Demand Analysis: Managerial Economics- Nature, Scope &

significance, Role of Managerial Economist in decision making. Fundamental Principles of Managerial

Economics: Opportunity Costs, Incremental, Time perspective, Discounting and Equi marginal principles.

Demand analysis, Law of Demand, Exceptions to law of demand, Elasticity of demand- Price, Income &cross elasticity. Uses of elasticity of demand for Managerial decision-making.

Unit 2 10 hrs

Production analysis and Market structures. : Concepts, production function: Single Variable & Two

variable Function. Law of diminishing returns, returns to scale. Costs & Revenue functions, Short run

and long run cost curves, Economies and diseconomies of scale.

Market Structure: Perfect Competition, Features. Monopoly, Features, Types of monopoly, Price

discrimination. Oligopoly: Features, Monopolistic Competition: Features, Product differentiation. Break

Even Analysis.

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Unit 3 11 hrs

Economic Environment: Environment of business. Economic system, Macroeconomic scenario,

Business cycle. Factors in Economic development. Income fundamentals: circular flow, Theory of

consumptions and Investment, The MEC schedule and Rate of Investment. National income

determination: National Income Estimates, Trends, Problems in measurement. Inflation and stagflation:

Inflation and its sources, Demand pull inflation, cost push inflation, control of inflation.

Unit 4 10 hrs

Monetary and fiscal policies- the basics: monetary policy and its objectives, instruments of monetary

policy, some problems in monetary policy, the fiscal policy, instruments of fiscal policy, some problems

of fiscal policy, Objectives of Fiscal policy in India ,The Fiscal imbalance and the New Fiscal approach.

Study and review of recent policies: Budget 2015-16, 12 th Five year plan, Industrial Policy 1991. Foreign

Trade Policy (2009-14)

Globalization: Meaning, Drivers, - meaning and levels of globalization- factors are influencing globalization-

Globalization and its impact on Indian economy globalization strategy for a company- a critique of

globalization. WTO agreements and implications.

Unit 5 3 hrs

Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1

to Unit 4

TEXT BOOKS:

1. Dr D M Mithani: Managerial Economics Theory and Application Himalayan Publication, 2011

2.

Managerial Economics – Hingham and Stephen – Vrinda Publications, 2/e, 2008

3. Dr. D.D.Chaturvedi, Dr. S.L.Gupta- Managerial Economics - Theory and Applications- International

Book House Pvt, Ltd., 4/e, 2013.

4.

Misra & Puri, Economic Environment, Himalaya Publishing Co. 2011

5.

Rudder dutt and K P M Sundaram, Indian Economy, 49/e, S.Chand & Co. 2011

REFERENCE BOOKS

1. Managerial Economics – R.LVarshney – Sultanchand, 2014

2. Managerial Economics – P.N.Chopra, Kalyani Publishers. 2011

3. Rudiger Dorn Bush, Stanley Fisher and Richard Startz – Macro Economics, 9e – TMH

4. G S Gupta, Macro Economics – Theory and Applications, TMH, 2/e, 2005

5. Charles W L Hill International Business: Competing in global market place, Mc Graw Hill, 5th

Edition 2012.

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Course

Outcomes

Program Outcomes


1. X X X X

2X X X X X

3. X X X X X

4 X X X X X

5.X X

Assessment Pattern

S.No Bloom’sCategory

Test 1 Test 2 Test3

Assignment SurpriseQuiz

Semester-EndExamination

1 Remember 3 3 3 2 12


3 Apply 10 10 10 5 1 10

4 Analyze 0 0 0 5 20

5 Evaluate 10 10 10 30

6 Create 0 0 0 0

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Management Information System


Course Objectives

1.

To enable the basic understanding of the Management information systems

2.

To make students understand the fundamentals of MIS in organizations

3.

To make them aware about the planning and implementation of MIS

4. To make the students to gain knowledge in the area of system application and system development

5. To help the students on the application oriented case analysis to show the application of concepts.

Course Outcomes

1. The student will be able to demonstrate their conceptual skills in understanding the benefits of

information systems in the Organization.

2. The student will be able to demonstrate their conceptual skills in support of MIS for

organizational information systems

3. The student will be able to conceptual skill and application of planning and implementation of

MIS in business situations.

4. The student will be able to conceptual skills in various information systems in the organization.

5. The student will be able to apply the conceptual understanding of evaluation of information

systems

UNIT – 1 (10 Hours)

1Introduction to Information systems: Concepts and definitions – Data, Information, Knowledge,

Value and characteristics of information, System concepts, system performance and standards,information system, The role of IS department, Information technology jobs. Managing data and

knowledge: Managing data, the database approach, DBMS, Data warehousing, Data Mart, Data Mining

and Data Governance, Big Data, Knowledge Management systems and KMS cycle. Telecommunications

and network fundamentals: The telecommunication systems, Types of networks, Network fundamentals.

UNIT -2 (11 Hours)

Types of Information Systems: Computer based information system, Application programs, Breadth of

Support of Information Systems, support for organizational employees, Types of organizational

Information systems. Information systems that support organizations- Transaction processing systems,

Functional area information systems, Enterprise Resource Planning Systems, Customer RelationshipManagement Systems, Supply Chain Management Systems, Electronic data interchange and Extranets.

Information Systems, Management and decision making: managers and decision making, An overview of

Management Information systems, Functional aspects of MIS, An overview of DSS, Components of DSS,

Group Support systems, Expert Support systems, Business Intelligence, Multidimensional Data Analysis,

Data Mining and Decision Support Systems, Digital Dashboards, Data Visualization Technologies,

Intelligent systems.

UNIT -3 (10 Hours)

Information systems: Ethics, privacy and security, Ethical issues, Threats to information security,

protecting information resources, Behavioral actions to protect information assets, computer based actions

to protect information assets

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Electronic commerce; Applications and issues, overview of E-business and E-commerce, B2B, B2C,

Electronic payment, Ethical and legal issues in E-Business, wireless technologies and modern

organizations: Wireless technologies, wireless computer networks and internet access, mobile computing

and mobile commerce, pervasive computing, wireless security.

UNIT -4 (11 Hours)

Planning for, acquiring and maintaining information systems : planning for and justifying IT

Applications, Strategies for acquiring IT applications, Traditional SDLC , alternative methods and tools

for systems development, outsourcing and application service providers.

System Development: Investigation and Analysis: Factors affecting system development success,

Systems Design, implementation, operation and maintenance.

UNIT -5 (03 Hours)

Case Analysis: compulsory question for 20 marks: Review and recap of case studies discussed from

Units 1 to 4

Text Books

1. Introduction to Information Systems, Enabling and Transforming Business – Rainer, Turban – Wiley

– Second Edition 2/e, 2009

2. Introduction to Information Technology – Turban, Rainer, Potter- Wiley- Second Edn,2014

3. Principles of Information Systems a managerial approach – Ralph Stair, George Reynolds – Cengage

learning- 10/e, 2012

4.

Principles of Information Systems – Ralph Stair, George Reynolds – Cengage learning- 6th edition

5. Managing Information Systems in Business, Government and Society, Rahul D, 2012, Wiley India

1/e


Course

Outcomes

Programme Outcomes


1 X X X

2 X X X X X X

3 X X X X X

4 X X X X

5 X X X

ASSESSMENT PATTERN

S.No Bloom’s

Category

Test 1 Test 2 Test 3 Assignment Seminar Quiz Semester-End

Examination

1 Remember 3 3 3 5 12


3 Apply 10 10 10 5 40

4 Analyze 10 10 10 20

5 Evaluate 0 0 0 0

6 Create 0 0 0 0

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Accounting for Managers


Course Objective: The objective of this course is to impart students the knowledge of accounting

mechanics involved in the preparation, analysis and interpretation of financial statements of sole trading

concern and joint stock companies.

In detail

1 To make students understand the principles of double entry book keeping

2 To make students understand Depreciation accounting and inventory valuation

3 To help students understand the mechanisms involved in preparation of final accounts of sole

trading concern and companies.

4 To expose students to the tools and techniques of analyzing financial reports of sole trading

concern and companies.

5 To help students in application of theoretical concepts to practical situations involving

several cases.

Course Outcomes:

1.

The student will be able to prepare books of account such as journal, ledger, and subsidiary books for

a set of business transactions.

2. The student will be able to calculate depreciation by applying suitable method on different assets used

by the business.

3.

The student will be able to prepare Trading and profit & loss account, Balance sheet of sole trading

concern and Joint stock companies.

4. The student will be able to use Ratio analysis, cash flow analysis in interpreting the financial reports

of sole trading concern, companies and IFRS.5.

The student will be able to apply concepts learnt to demonstrate the understanding of the published

reports of business firms and companies and also demonstrate the ability to draw meaningful

conclusions about the financial performance of business firms and companies.

UNIT 1 (14 Hours)

Principle of double entry bookkeeping: Importance & scope of accounting, GAAPS & accounting

standards, Accounting equation, Users of accounting statements, Preparation of books of original records:

Journal, ledger, and subsidiary books.

UNIT 2 (14 Hours)

Depreciation & Inventory valuation: Concepts & methods of depreciation, Problems on straight line &

WDV methods, Inventory-concepts & methods, Problems on LIFO, FIFO & weighted average

UNIT 3 (14 Hours)

Preparation of final accounts/statement: sole trading concern and companies, Provisions of the

companies act 1956 affecting preparation, presentation & analysis of Audit reports & director’s reports.

Cash Flow Statement

UNIT 4 (14 Hours)

Analysis of financial performance of a firm: Different tools, Ratio analysis- Different types of ratios,

Inter-relation between Ratios, Du-Pont analysis, comparative and common size statements. Window

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dressing, Determination of EBDIT, EBIT, EDT, EAT, EPS, DPS, PE Ratio, ROCE, RONW, BV & Entity

Value, , IFRS (Industry expert)

UNIT 5 (4 hours)

Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit 1

to unit 4

TEXT BOOKS:

1. Financial Accounting For Managers – Narayanswamy – PHI publication, 5/e, 2014.

2. Accounting for Managers – Jawahar lal – HPH Publication, 5/e, 2010

REFERENCE BOOKS:

1.

Financial accounting for managers – Ambrish Gupta- PHI publication, 4/e, 2012


Course

Outcomes

Program Outcomes


1 X X X

2 X X X

3 X X X

4 X X X

5 X X X

Assessment Pattern

S.No Bloom’s

Category

Test 1 Test 2 Test 3 Assignment Surprise Quiz Semester-End

Examination

1 Remember 03 03 03 2 0

2 Understand 07 07 07 5 1 20

3 Apply 10 10 10 5 1 60

4 Analyze 07 07 07 5 1 15

5 Evaluate 03 03 03 05

6 Create 0 0 0 0

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Human Resource Management


Course Objectives

1. To enable students understand basic concepts and functions of HRM, concept of HR planning,

process, functions of HRP and recruitment policy, techniques and process.

2.

To Make students aware about various steps involved in Selection, Placement and Induction

and providing methods, procedure and evaluation in Training and Development

3. To make them understand the Performance appraisal and Payroll and Benefits in corporates

4. To make students aware about the Career planning bases of Internal mobility and, HR audit and

HR outsourcing

5. To help students on the practical application of case analysis and arriving at conclusions

facilitating business decisions.

Course Outcomes:

1.

The Student will demonstrate their conceptual understanding of basic concepts and functions of

HRM, concept of HR planning, process, functions of HRP and recruitment policy, techniques

and process.

2. The students will demonstrate their conceptual knowledge about various steps involved in

Selection, Placement and Induction and providing methods, procedure and evaluation in

Training and Development

3.

The students will demonstrate their conceptual knowledge of Performance appraisal and Payroll

and Benefits in corporate

4. The students will demonstrate their conceptual skill of Career planning bases of internal mobility

and, HR audit and HR outsourcing.5. The students will demonstrate their conceptual knowledge of the subject in real time problems

Unit 1 (12 Hours)

Nature and scope of HRM and HRD – introduction – definition – human resource management – personal

v/s HR – meaning of HRM – features of HRM – role of HRM – managerial functions and operative

functions – objectives of HRM policies –– organization of HRM – line and staff and personnel

management – role of personnel manager and HR manager – qualities of HR / personnel manager

HR planning (HRD) – introduction – objectives of HRP – definition and need for HRP – benefits of HRP

– factors affecting HRP – process, -recent trends in HRP -problems and limitations of HRP – job analysis

– job evaluation – job description

Recruitment – definition – objectives – subsystems – factors affecting recruitment policy – centralized

and decentralized recruitment – recruitment techniques – recruitment process, e-recruitment, employee

referrals.

Unit 2 (10 Hours)

Selection, Placement and Induction – meaning – definition of selection – essentials of selection procedure

– significance of selection process and selection as a source of competitive advantage – selection

procedure – recruitment application form – written exams – preliminary interview – various types of tests

(aptitude, achievement, situational, interest, personality) – different types of interviews and interview

process – means to make interview effective – medical exams – reference checks – final decision –

employment – placement and induction

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Human Resource Training and Development – meaning of T & D – importance of training – benefits of

training – need and objectives –– on-the-job and off-the-job training methods –– training procedure –

final evaluation,- how to make training effective

Unit 3 (10 Hours)

Performance appraisal (PAS) – introduction – meaning – need – purpose – objectives – contents of PAS –

appraisers and different methods of appraisal – uses of performance appraisal – limitations and problems

of performance appraisal – 360° Appraisal

Payroll and Benefits – Introduction – definition – need for sound salary administration – objectives –

factors affecting wages / salary levels – wage salary survey – wage incentives – merits and types of

incentive plans – profit sharing – bonus concepts – ESOPs – pay for performance, employee benefits-

continuing education opportunities, flexi time, insurance schemes, work life balance – organizational

initiatives for employee benefits.

Unit 4 (10 Hours)

Career planning and Internal mobility – career planning – meaning – need, career development actions –

promotion – meaning – purpose – bases of merit – seniority – merit cum seniority – benefits – problems – promotion policy – transfer – meaning – purpose – types – reasons – benefits – demotion – meaning –

need for demotion policy

HR records – HR accounting – HR audit – HRIS, HR outsourcing.

Unit 5 (03 Hours)

Case Study: Compulsory question for 20 marks

Review and recap of case studies discussed from Unit1 to Unit4

TEXT BOOKS:

1.

Personal And Human Resource Management – P Subba Rao – Himalaya Publication, 4/e,20132.

Human Resource Management – Biswajeet Patnayak – PHI 3/E, 2005

3. Managing Human Resources – Bohlander, Snell, Sherman – Thomson Learning ,2012

4.

Human Resource Management – CynthiaFisher, Shaw – Wiley Dreamtech / Biztantra, 5/e, 2008

REFERENCE BOOKS:

1.

Human Resource Management – Gary Desler – 12/e Pearson, 2011

2. Human Resource Management – John M Ivancevich – TMH 9/E, 2004

3.

A Hand Book Of Human Resource Management – Michael Armstrong – Kogan Page India Ltd.2012

4.

Human Resource and Personnel Management – Text and Cases – K Ashwatappa – TMH 2013.

5.

Human Resource Management –Robbins, D’ Cenzo – John Wiley & Co 2012

6. Managing Human Resources – Gomes Mejia, Bakin Candy – Pearson Education / PHI, 2012


Course

Outcomes

Program Outcomes


1 X X X

2 X X X X X X

3 X X X X X

4 X X X X

5 X X X

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ASSESSMENT PATTERN

SL.No Bloom’s

Category

Test

1

Test

2

Test

3

Assignment Seminar Quiz Semester-

End

Examination

1 Remember 3 3 3 12

2 Understand 7 7 7 28

3 Apply 10 10 10 10 5 5 40

4 Analyze 7 7 7 20

5 Evaluate 3 3 3 5

6 Create 0 0 0 0

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Marketing Management


Course Objective:

The objective of this course is to give conceptual knowledge about marketing and its techniques, to

provide the rationale for making marketing decisions from a managerial perspective and to build on

foundation of consumer behaviour and marketing mix decisions.

In detail:

1. To provide basic understanding of marketing management, marketing mix, marketing environment,

marketing research and services marketing.

2. To provide basic understanding of behavioral aspects of marketing and the bases of market

segmentation.

3. To provide a basic understanding of pricing strategies and channel of distribution

4.

To provide practical framework for planning and controlling of marketing communication programs.

5.

To help the students on the application oriented case analysis in the field of marketing management.

Course Outcomes

The student will be able to

1. Demonstrate the basic concepts about marketing management and the marketing process and describe

the environmental forces that affect the company’s ability to serve its customers

2.

Demonstrate the factors that influence consumer and describe the various decision points that a

marketing manager makes in relation to product management.

3. Demonstrate the major approaches in pricing products and identify the major channel alternatives

open to a company.4.

Demonstrate the various promotion tools and identify and explain the key elements of a marketing

plan.

5. Analyze the given case based on various marketing concepts

UNIT-I: (11 hours)

Introduction: Nature and scope of Marketing. importance of marketing; Marketing concept and its

evolution; Societal marketing, Marketing mix, The Dynamic Marketing environment – Environmental

Monitoring, External Macroenvironment, External microenvironment, Organization’s Internal

Environment ,Services Marketing-Introduction ,Services marketing mix, characteristics. Marketing

research objectives, steps ,limitations, scope and applications.

UNIT 2: (11 hours)

Consumer Markets and Buying Behaviour-the consumer Market, Consumer decision making, consumer

versus organizational buyers; Market segmentation, Segmenting the consumer market, Target market

strategies .positioning, Product planning and development: meaning, classifications, product mix

strategies, new product development, product life cycle, branding strategies , packaging and labelling

UNIT 3 (10 hours)

Pricing and Distribution: meaning of Price, Importance of price, objectives, factors influencing price

Determination ,Pricing strategies Distribution: Channel of distribution, meaning, middlemen and

Distribution Channels ,Designing distribution Channel, factors influencing channel selection, channel

conflict and control.

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UNIT 4 (10 hours)

Integrated Marketing Communication: The Role of Promotion in marketing, Promotion methods,

Integrated Marketing Communication, the communication Process and promotion, Determining the

Promotion mix, The Promotion Budget, Personal selling and sales management, Nature of Personal

Selling, The personal selling Process, advertising – Nature and Scope of Advertising, Developing an

Advertising Campaign, Organizing for Advertising, Sales Promotion, Public Relations, Strategic

Marketing Planning, Strategic company Planning, Annual Marketing Planning.

UNIT 5 (3 hours)

Case study compulsory question for 20 marks. Review and recap of case studies discussed from Unit 1 to

TEXT BOOKS:

1. Marketing Management :the Indian context, Ramaswamy & Namakumari-TMH,

1/e,2013

2. NOEL CAPON, Siddharth Shekhar Singh, Managing Marketing: An Applied Approach and the

Marketing Toolkit: Wiley India 2014.

3.

Marketing Management:Philip Kotler,Kevin Lane Keller,Abraham koshy,Mithileshwar

jha,Pearson Kotler,14/e,2013

4. Fundamentals of Marketing Management, M J Etzel,BJ Walker, William Stanton,

TMH 14th Edition 2007

5. Principles of Marketing, Philip Kotler,Gary Armstrong,Pearson/PHI 12th Edition 2005

6. Case Studies in Marketing – Indian Context by R.Srinivasan, PHI, 5th edition, 2012

REFERENCE BOOKS:

1. Marketing by Lamb, Hair, McDaniel – Thomson, 2013 edition

2. Marketing Management by Rajan Saxena – TMH, 2010 edition

3.

Marketing Management, Subhash G Jain Thomson – , 6th Edition, 20044.

Marketing by Evans & Berman, 2/e, Biztantra, 2005

5.

Marketing in the New Era by J S Panvar ,Sage Publications ,2007


Course

Outcomes

Program Outcomes


1 X X X X X

2 X X X X X3 X X X X X

4 X X X X X

5 X X X X X

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Business Statistics


Course Objectives

1.

To make students aware of the fundamental concepts of data collection, classification and tabulation

2.

To make students proficient in the use of basic charts, graphs and tables to aid presentation of data.

3.

To make students proficient in the use of descriptive statistical tools.

4. To develop students skills in the use of techniques of correlation, regression and time series analysis.

5. To make students aware of concepts of probability, Sampling and Sampling Distribution

Course Outcomes

1. The student will be able to collect, classify and tabulate data

2. The student will be able to present data using charts, graphs and tables

3. The student will be able to demonstrate the use of descriptive statistical tools

4. The student will be able to demonstrate the use of correlation, regression and time series

techniques

5. The student will be able to determine the probability and sample size.

Syllabus

Unit 1: (9 Hours)

Introduction to Statistics: Definition of Statistics – Importance and Scope of Statistics – Functions of

Statistics - Statistical Investigation - Limitations of Statistics – Distrust of Statistics

Statistical Data: Primary and Secondary data – Sources of Data – Types of Classification of data-Frequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency Distribution,

Continuous Frequency Distribution

Unit 2: (9 Hours)

Diagrammatic and Graphic Representation: Line Diagram, Bar Diagram, Rectangle Diagram, and Pie

Diagram -Choice of a suitable Diagram – Graphs: Histograms, Frequency Polygon, Cumulative

Frequency Curves or Ogives – Advantages and Limitations of Diagrams and Graphs

Measures of Central Tendency: Average: Concept, Types – Mathematical Averages: Arithmetic Mean,

Geometric Mean, Harmonic Mean – Position or Locational Averages: Median, Mode - Partition Values:

Quartiles, Deciles and Percentiles - Comparison of the Various Measures of Central Tendencies

Unit 3: (9 Hours)

Measures of Dispersion: Range – Quartile Deviation – Mean Deviation – Standard Deviation –

Variance – Coefficient of Variance – Comparison of various measures of Dispersion

Correlation: Scatter Diagram, Karl Pearson’s coefficient of Cor relation, Rank Correlation, Concurrent

Deviation

Unit 4: (9 Hours)

Regression: Method of Least Squares, Curve Fitting.

Time Series Analysis:Introduction, Objectives of Time Series, Identification of Trend - Variations in

Time Series: Secular Variation, Cyclical Variation, Seasonal Variation, and Irregular Variation ––

Methods of Estimating Trend

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Unit 5: (9 Hou rs)

Probability: Concept and Definition - Relevance to Management Decisions - Sample Space and Events -

Relevance of Permutations and Combinations to Probability - Rules of Probability, Random Variables

and Concept of Probability Distribution. Theoretical Probability Distributions: Binomial, Poisson and

Normal.

Sampling and Sampling Distribution: Concept and Definitions - Census and Sampling - Probability

Samples and Non-Probability Samples. Relationship between Sample size and errors.

Text Books

1. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 2012

2.

Statistics for Management, Richard I Levin, Pearson Education / PHI, 7/E,2013

3. Complete Business Statistics 7/e, Aczel and Sounderpandian, Tata-McGraw Hill, 2012

Reference Books

1.

Statistics – Concepts and Applications, Nabendu Pal and Sahadeb Sarkar, PHI, 1/e, 2012

2.

Business Statistics – R S Bhardwaj, Excel Books, 2013

3. Statistical Methods, S. P. Gupta, Sultan Chand & Sons, 2011

4.

Business Statistics, J.K.Sharma, Pearson, 2013

5. Business Statistics for Contemporary decision-making, Ken Black, John Wiley, 2012

6. Statistics for Business and Economics, JIT S Chandan, Vikas Publishing House, 2011


Course

Outcomes

Program Outcomes


1 X X X

2 X X X

3 X X X

4 X X X

5 X X X

ASSESSMENT PATTERN

S.No Bloom’s

Category

Test 1 Test 2 Test 3 Assignment Quiz Semester-End

Examination

1 Remember 3 3 3 5 12

2 Understand 7 7 7 5 28

3 Apply 10 10 10 5 40

4 Analyze 10 10 10 5 20

5 Evaluate 0 0 0 0

6 Create 0 0 0 0

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Business Communication


Course Objectives:

This course will help to

1.

Learn the importance and fundamentals of business communication

2.

Adopt the practice of preparing business letters, reports and case method of learning

3. Understand strategies of Negotiation and importance of employment communication, advanced visual

support and communication networks available for business presentations

4.

Gain exposure to various forms of group communication

5. Increase hands on experience in analyzing leading practical application oriented cases to arrive at

possible business decisions

Course Outcomes

On completion of this course student will have improved ability to

1. Describe basics of written and oral communication

2. Prepare business letters, reports and adopt case method of learning

3. Apply negotiation strategies, demonstrate the usage of communication networks and adopt

employment communication for career growth

4. Gain exposure to media management

5. Exhibit understanding by analyzing any given business situations

Unit 1 (10 Hrs )

Introduction: Communication – Definition, classification, purpose, characteristics of successfulcommunication, barriers, communication structure in organization

Oral Communication: Conversation Control, refection and empathy, two sides of effective oral

communication

Written communication: principles of effective writing, 3x3 writing process, coherence

Unit 2 (10 Hrs)

Business Letters and Reports: Writing routine and persuasive letters, writing memos, what is a report,

purpose and kinds, writing reports

Presentations: What is a presentation, elements, designing a presentation?

Case method of Learning: Types of cases, reading a case, case analysis approaches, dos and don’ts forcase preparation

Unit 3 (11 Hrs)

Negotiation: What is negotiation, need, factors affecting negotiation, stages, and negotiation strategies?

Employment Communication: Writing CV, group discussions, interviews

Advanced Visual Support for business presentations: Types of visuals, media selection, impact of

technological advancements on communication

Communication networks – intranet, internet, teleconferencing, video conferencing

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Unit 4 (11 Hrs)

Group Communication: purpose of meeting, common complaints about meetings, media management,

press release, press conference, seminars, workshops

Unit 5 (03 Hrs)

Case Study: Compulsory question for 20 marks

Review and recap of case studies discussed from Unit 1 to Unit 4

TEXT BOOKS:

1. Business Communication : Concepts, Cases And Applications – Chaturvedi P. D, & Mukesh

Chaturvedi,2/e, Pearson Education,2011

2. Business Communication – Lesikar, Flatley, Rentz & Pande, 11/e,TMH, 2010

3.

Basic Business Communication- Lesikar, Faltley,TataMcGrawHill, Eleventh Edition

4. Communication – C.S.Rayadu, Himalaya Publishing, 2007

5.

Advanced Business Communication – Penrose, Rasberry, Myers,5/e, Cengage Learning, 2004


Course

Outcomes

Program Outcomes


1 X X X X

2 X X X X X X X

3 X X X X X X X X X

4 X X X X X X X

5 X X X X X X X

ASSESSMENT PATTERN

S.No Bloom’s Category Test 1 Test 2 Test 3 Assignments Semester-End

Examination

1 Remember 3 3 3 12


3 Apply 10 10 10 40

4 Analyze 7 10 7 10 20

5 Evaluate 3 3 0

6 Create 10 0

TOTAL 30 30 30 100

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Quantitative Techniques for Management


Course Objective: The objective of this course is to provide conceptual understanding of business

application of QT and to provide a basic understanding of QT tools in accomplishing predetermined

objectives of business like profit maximization, cost minimization, or efficient and effective use of

production capabilities.

In detail:

1. To introduce the basic concepts of Operations Research and various Quantitative Techniques

2. To provide basic understanding of Linear Programming Problem and its application in management

3.

To bring out the concept of transportation and assignment and solutions to them

4. To introduce PERT and CPM, Theory of Games and the principle of Dominance for solving game

theories

5. To provide fundamental understanding of queuing system in business situations and Monte Carlo

method for simulating management systems.

Course Outcomes:

1. The student will be able to demonstrate ability to use LPP which are helpful in decision making

2.

The student will be able to demonstrate ability to use transportation and assignment models

3. The student will be able to demonstrate ability to build a project network

4. The student will be able to demonstrate ability to use quantitative methods using queuing models

5. The student will be able to demonstrate ability to use simulation models which are helpful for

decision making.

Unit 1 9 hrs

Introduction to Operations Research: Origin, Development, Meaning and Definition of OperationResearch; Scope, Techniques, Characteristics and Limitations of Operation Research; Methodology and

Models in OR (only theory)

Unit2 9 hrs

Linear Programming Problem (LPP) Application of LPP in Management, Advantages of LPP (only

theory) Formulation of LPP Solution of LPP by Graphical method: Infeasible and Unbounded Solution,

Formulation of Dual of a LPP.

Unit 3 9 hrs

Transportation Models: General Structure; Various methods for finding initial solution: Maximization andMinimisation problems North West Corner Method, Least Cost Method, Vogel’s Approximation Method;

Finding Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation

Problem, Degenerate Solution (Theory only); Assignment problems; General Structure; Finding Optimal

Solution; Variations: Non square matrix, Maximization problem, Restrictions on Assignments, Alternate

Optimal solutions.

Unit 4 9 hrs

Network Analysis: Terminology; Networking Concepts; Rules for drawing network diagram; CPM

Computations: CPM Terminology, Finding critical path - Different Floats; PERT Computations:

Computation of earliest and latest allowable times, Probability of meeting the scheduled dates; difference

between PERT and CPM, Crashing of a Project (Theory only) Theory of Games: Terminology; Two

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person zero sum game; Solution to games: Saddle point, dominance rule, Value of the game, mixed

strategy, Graphical method of solving a game – (2 x n) and (m x 2) games.

Unit 5 9 hrs

Queuing Models: Introduction; Characteristics of Queuing models, Models for Arrival and Service

Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models.

Simulation of Management Systems: Terminology, Process of Simulation, Monte Carlo Method, Waiting

Line Simulation Method, Inventory Management Simulation, Marketing Management Simulation,

Financial Management Simulation

TEXT BOOKS

1. Quantitative Techniques for Management – ND Vohra,TMH, 4th ed, 2010

2.

R Srinivasan, Engineering Management & Operations Research ,Pearson Education,2012

3. S. D. Sharma, “Operations Research”, Kedar Nath and Ram Nath & Co. Ltd.2010

4.

Operations Research With C Programs – R Kalavathy,Vikas Publication, 2012


Course/

OutcomeProgram Outcomes


1 X X X X

2 X X X X X

3 X X X X

4 X X X X X

5

ASSESSMENT PATTERN

S.No Bloom’s

Category

Test

1

Test 2 Test

3

Assignment Quiz Semester-End

Examination

1 Remember 3 3 3 5 12

2 Understand 7 7 7 5 28

3 Apply 10 10 10 5 40

4 Analyze 10 10 10 5 20

5 Evaluate 0 0 0 0

6 Create 0 0 0 0

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Business Law


Course Objectives

1.

To provide basic understanding of law of contract, Law of agency, Bailment & Pledge

2. To provide basic requirements of Negotiable Instruments Act, Law of Insurance and Law of

Partnership for the purpose of conducting business

3. To impart basic provisions of Companies Act concerning incorporation and regulation of business

organizations

4. To create an awareness about important legislations namely Sale of Goods Act, Consumer Protection

Act, Factories Act having impact on business.

5. To appraise the students on the leading practical application oriented case studies – relevant and

updated and analyzing case laws in arriving at conclusions facilitating business decisions

Course Outcomes:

The student will able to

1.

Demonstrate understanding of basic provisions of law of contract, Law of Agency and bailment and

pledge, Negotiable Instruments Act, Companies Act, and Sale of goods Act, The Consumer

Protection Act and The Factories Act.

2. Apply these legal provisions to any given business situation.

3.

Demonstrate the understanding of these provisions at various levels across various functions of a

business organization.

4.

Appraise the legal environment of the organization and develop suitable strategies.

5.

Analyse a given business context using basic understanding of the applicable Acts and develop asuitable operational framework.

Syllabus

Unit- 1 (11 Hours)

Law of Contract: Definition, essentials and types of contracts, offer – definition and essentials, acceptance

– definition and essentials, consideration – definition and essentials, exceptions to the rule, no

consideration, no contract, doctrine of privity of contract, capacity of parties, free consent, quasi contract,

legality of object, performance of contract, termination of contract, remedies for breach of contract.

Law of Agency: Essentials, kinds of agents, rights and duties of agent and principal, creation of agency,

termination of agency

Bailment and Pledge – Bailment, definition, essential elements, rights and duties of bailer and bailee.

Pledge – essentials, rights and duties of pledger and pledgee

Unit 2 (10 Hours)

Negotiable instruments act 1881, Nature and characteristics of Negotiable instruments, kinds of

negotiable instruments – promissory notes, bills of exchange and cheques. Parties to negotiable

instruments, Negotiation, presentment, discharge and dishonour of negotiable instruments

Law of partnership: Definition, essentials of partnership, formation of partnerships, kinds of partners,

authorities, rights and liabilities of partners, registration of partnership, dissolution of partnership firm.

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Unit 3 (10 Hours)

Companies Act: definition, characteristics and kinds of companies, steps in formation of company.

Memorandum of association, articles of association, prospectus.

Directors: appointment, power, duties and liabilities, meeting and resolutions: types of meetings. Auditor:

appointment, rights and liabilities. modes of winding up of a company.

Unit 4 (11 Hours)

Sale of goods Act: Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller.

Consumer Protection Act: Objectives, definition, consumer protection council and state consumer

protection council

CyberLaws

Introduction to IT laws & Cyber Crimes – Internet, Hacking, Cracking, Virus Attacks, Software

Piracy, Intellectual property, Mail Bombs, Cyber Security. Cyber Crime Investigation:, Cyber

Forensics, Digital Evidence Collection, E-Mail Tracking, IP Tracking, E-Mail Recovery,

Encryption and Decryption methods, Search and Seizure of Computers, Cyber Forensics Tools

and Softwares, Recovering deleted evidences, Password Cracking

Unit 5 (3 hours)

Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from unit 1

to unit 4

TEXT BOOKS:

1.

Saravanavel & Sumathi – Busines Law for Management – HPH-2008

2.

N D Kapoor – Elements of Mercantile Law – Sultan Chand-2009

3.

Dr Avatar Singh- Principles of Mercantile Law, Eastern Book Company 2012

4. Nandan Kamath- Law relating to Computer, Internet and E-Commerce (A Guide to cyber Laws),

Universal Law Publishing Co. Ltd. New Delhi, 2000

5. Parag Diwan, Shammi Kapoor, – Cyber & E-Commerce Laws: Individual Rights, Computer Hacking

Remedies and e-Commerce Laws, Bharat Publishing House,New Delhi,2000

6. Yatindra Singh Justice – Cyber Laws, 5th edition (Reprint),2015


Course

Outcomes

Program Outcomesa b c d e f g h i j k

1 X X X X X

2 X X X X X X

3 X X X X X

4 X X X X X X X

5 X X X X X

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ASSESSMENT PATTERN

S.No Bloom’s

Category

Test 1 Test 2 Test 3 Assignment Seminar Semester-End

Examination

1 Remember 3 3 3 0


3 Apply 10 10 10 60

4 Analyze 10 10 20

5 Evaluate 10 10 10 0

6 Create 0

TOTAL 30 30 30 100

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Change and Knowledge Management


Course Objectives

1.

To enable students understand the basic concepts of personal change and planning change with Kurt

Lewin’s model and Fore-field analysis

2.

To make students aware about the learning culture in an organization and managerial options for

implementing change successfully.

3. To make them understand the various approaches to knowledge management and strategies in global

economy.

4. To make students aware about the various approaches to knowledge management and strategies in

global economy.

5. To help the students on the application oriented case analysis in the field of change and knowledge

management.

Course Outcomes

1.

The Student will demonstrate their conceptual understanding of basic concepts personal change and

planning change with Kurt Lewin’s model and For ce-field analysis

2. The students will demonstrate their conceptual knowledge about learning culture in an organization

and managerial options for implementing change successfully.

3.

The students will demonstrate their conceptual knowledge of various approaches to knowledge

management and strategies in global economy.

4. The students will demonstrate their conceptual skill of various approaches to knowledge

management and strategies in global economy.5.

The students will demonstrate their conceptual knowledge of the subject in real time problems.

Syllabus

Part A – Change Management

Unit 1 11 hrs

PERSONAL CHANGE: Meaning of personal change - Self-awareness – self-analysis – self efficacy –

self-esteem – organizational roles – role efficacy ORGANIZATIONAL CHANGE – definition – nature –

types – forces – organizational change process- models of organizational change – Kurt Lewin’s three

step Model-Action Research Model-Griener’s model- Force field analysis perspectives on change –

Planning Model on change

Unit 2 10hrs

ORGANIZATIONAL CULTURE & CHANGE – Definition – Types of culture - learning culture in

organizations – Developing organizational culture – blocks in creativity, Techniques for creativity,

CHANGE MANAGEMENT – reasons for change – resistance to change, dealing with individuals and

groups – overcoming resistance to change – Developing learning organizations IMPLEMENTING

CHANGE - Managerial options for implementing change – top down approach – Laissez faire approach –

collaborative approach – What is OD? - Intervention strategies

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Part B – Knowledge Management

Unit 3 10 hrs

Introduction – evolution – need – scope – approaches to knowledge management – Global knowledge

economy – sources of knowledge- Drivers of knowledge management - Essentials of knowledge

management – Types of knowledge – Nonaka’s model of knowledge creation – Knowledge management

strategies

Unit 4 11 hrs

Implementing KM in organizations, Benefits of KM process, organizational meta knowledge, Role of

CKO – managing knowledge workers – knowledge audit – knowledge management practices in

organization.

Unit 5 3 hrs

Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1

to Unit 4

RECOMMENDED TEXT BOOKS

1. Change and Knowledge Management – Dr.B.Janakiram, Dr.P.V.Raveendra, Shubha Muralidhar. –

Biztantra – 1/e,2010.

REFERENCE BOOKS

1.

Leading With Knowledge – Madan Mohan Rao – TMH 2003

2.

Fifth Discipline & Field Book – Peter M Senge, Crown Business; 1994 ed.

3.

Knowledge Management – Sudhir Warier – Vikas 20034.

Knowledge Management – Elias M Award, Hussain M Ghazini – Pearson Education 2004

5.

Management Of Organizational Change – K Harigopal – Response Books 2001

6. Managing Organizational Change – V Nilkant, S Ramanarayan – Response Books 2004

7.

Making Organizational Roles Effective – Udai Pareek – TMH-6/e


Course

Outcomes

Program Outcomes


1 X X X

2 X X X X X X

3 X X X X X

4 X X X X

5 X X X

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ASSESSMENT PATTERN

S.No

Bloom’s

Category

Test1 Test2 Test 3 Assignment Seminar Quiz Semester-

End

Examination

1 Remember 3 3 3 122 Understand 7 7 7 10 05 05 28

3 Apply 10 10 10 40

4 Analyze 7 7 7 20

5 Evaluate 3 3 3 0

6 Create 0 0 0 0

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Financial Management


Course Objectives: The objective of the course is to provide the students with the conceptual knowledge

of time value of money and the activities involved in raising, allocation and distribution of finance

associated with business organization.

In detail:

1.

To make students understand the nature of financial management ,time value of money and cost of

capital of the firm

2.

To make students understand the nuances of investment decision, project evaluation techniques and

conceptual knowledge about capital structure.

3. To apprise the students about the various sources of funds and leverage

4.

To expose the students to working capital and dividend decisions

5. To appraise the students on the leading practical application oriented case studies – relevant and

updated and doing case study analysis & arriving at conclusions facilitating business decisions

Course Outcomes:

1. The student will exhibit the conceptual understanding of various steps involved in raising, allocation

and distribution finance.

2. The student will be able to evaluate capital budgeting and capital structure decisions of the firm.

3.

The student will be able demonstrate the understanding of various sources of funds in the market

4.

The student will be able to determine the working capital requirements and the impact of dividend

decisions on the value of the firm.

5.

The student will be able to apply concepts learnt to demonstrate the understanding of the publishedreports of business firms and companies and also demonstrate the ability to draw meaningful

conclusions about the financial performance of business firms and companies.

Unit 1 : (11 Hrs.)

Introduction to Financial Management and Cost of capital: Objectives of financial management, risk

return trade off, emerging role of financial manager in India, Indian Financial System: Financial market,

Capital Market, Money Market, Forex Market, Time value of money. : Basic concepts, cost of debt and

preference, cost of equity, weighted average cost of capital, CAPM, cost of retained earnings, floatation

cost and WACC ,current trends in Indian Financial system (Industry expert)

Unit 2:

Capital budgeting (11 Hrs.)

Importance, Project classification, Investment Criteria - discounting and non discounting criteria,

estimation of cash flows – elements, basic principles and cash flow estimation for new and replacement

projects.

Unit 3 (10 Hrs.)

Leverages and sources of funds: Meaning, difference between capital structure and financial structure,

EBIT – EPS Analysis, ROI – ROE Analysis, leverages,

Sources of Funds: Long term sources – equity capital, internal accruals, preference capital, term loans

and debentures. Raising long term finance – initial public offer, venture capital, rights issue, private

placement, and preferential allotment.

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Unit 4: (10 Hrs.)

Working Capital Management and Dividend Policy: Characteristics of current assets, factors

influencing working capital requirements, level of current assets, current assets financing policy,

operating cycle and cash cycle, estimation of working capital requirements, Projected P&L account,

Balance sheet Working capital financing – accruals, trade credit, working capital advance by commercial

banks, public deposits, short term loans from financial institutions, commercial paper, factoring.

Dimensions of dividend policy, legal procedural aspects, Bonus shares and stock splits, share buy backs.

Unit 5 (3Hrs.)

Case analysis compulsory for 20 marks. Review and recap of case study discussed from Unit 1 to Unit 4.

TEXT BOOKS:

1.

Financial Management – Prasanna Chandra, 8/e, 2013, TMH Publications

2. M.Y. Khan & P.K. Jain – Basic Financial Management (TMH), 3/e, 2014

3.

Financial Management – IM Pandey – Vikas Publishing House, 10th ed, 2010


Course

Outcomes

Program Outcomes


1 X X X

2 X X X

3 X X X

4 X X X

5 X X X

ASSESSMENT PATTERN

S.No Bloom’s

Category

Test 1 Test 2 Test 3 Assignment Quiz Semester-End

Examination

1 Remember 03 03 03 5 2 12

2 Understand 07 07 07 5 1 28

3 Apply 10 10 10 5 1 40

4 Analyze 07 07 07 1 15

5 Evaluate 03 03 03 05

6 Create 0 0 0 0

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Total Quality Management


Course Objectives

1.

To introduce the concept of quality, total quality and total quality management and to provide an

overview of quality management philosophies

2.

To explain about TQM models, process capability and quality standard awards

3. To p

Mba Syllabus 2015 17

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