Mba Correct Syllabus

8/14/2019 Mba Correct Syllabus

1/89

UNIVERSITY DEPARTMENTS

ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025

REGULATIONS - 2009

CURRICULUM I TO IV SEMESTERS (FULL TIME)

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER I

C!" N# C$%&" T'" L T P CBA9101 Statistics for Management 3 1 0 4BA9102 Economic Analysis for Business 4 0 0 4BA9103 Total Quality Management 3 0 0 3BA9104 Organizational Bea!iour 3 0 0 3BA910" #ommunication S$ills 3 0 0 3BA910% Accounting for Management 3 1 0 4BA910& 'egal As(ects of Business 3 0 0 3BA910) Seminar * + Management #once(t 0 0 2 1

T* 25

SEMESTER II

C!" N# C$%&" T'" L T P CBA9121 O(erations Management 3 0 0 3

BA9122 ,inancial Management 3 0 0 3BA9123 Mar$eting Management 4 0 0 4BA9124 -uman .esource Management 3 0 0 3BA912" Management *nformation System 3 0 0 3BA912% A((lie/ O(erations .esearc for Management 3 1 0 4BA912& Business .esearc Meto/s 3 0 0 3BA912) Business A((lication Softare 0 0 4 2BA9129 Seminar ** + #ontem(orary Management 0 0 2 1

Total 2%

SUMMER SEMESTER (6 +EE,S)

SMME. .OE#T

roect re(ort of te Summer roect is to 5e su5mitte/ 5y te stu/ents itin 30 /aysfrom te commencement of te 3r/semester6 E!aluation re(ort soul/ 5e sent to te #ontrollerof E7aminations 5y te -O8 troug te rinci(al 5efore te last or$ing /ay of te 3 r/

semester6


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SEMESTER III

C!" N# C$%&" T'" L T P C

BA9109 *nternational Business Management 3 0 0 3BA9110 Strategic Management 3 0 0 3

E1 Electi!e * 3 0 0 3E2 Electi!e ** 3 0 0 3E3 Electi!e *** 3 0 0 3E4 Electi!e *: 3 0 0 3E" Electi!e : 3 0 0 3E% Electi!e :* 3 0 0 3

BA9111 Summer roect .e(ort 0 0 0 2BA9112 Seminar ***+ Emerging tren/s in Management 0 0 2 1

Total 2&

SEMESTER IV

C!" N# C$%&" T'" L T P CBA9130 roect ;or$ 0 0 24 12

Total 90

UNIVERSITY DEPARTMENTS

ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025

REGULATIONS - 2009

CURRICULUM I TO VI SEMESTERS (PART TIME)


SEMESTER I

C!" N# C$%&" T'" L T P C

BA9101 Statistics for Management 3 1 0 4BA9102 Economic Analysis for Business 4 0 0 4BA9104 Organizational Bea!iour 3 0 0 3BA910" #ommunication S$ills 3 0 0 3BA910) Seminar * + Management #once(t 0 0 2 1

Total 1"

SEMESTER II

C!" N# C$%&" T'" L T P CBA9121 O(erations Management 3 0 0 3BA9123 Mar$eting Management 4 0 0 4BA9124 -uman .esource Management 3 0 0 3

2


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BA912% A((lie/ O(erations .esearc for Management 3 1 0 4BA912& Business .esearc Meto/s 3 0 0 3BA912) Business A((lication Softare 0 0 4 2

Total 19

SEMESTER III

C!" N# C$%&" T'" L T P CBA9103 Total Quality Management 3 0 0 3BA910% Accounting for Management 3 1 0 4BA910& 'egal As(ects of Business 3 0 0 3BA9109 *nternational Business Management 3 0 0 3BA9129 Seminar ** + #ontem(orary Management 0 0 2 1

Total 14

SEMESTER IV

C!" N# C$%&" T'" L T P C

BA9122 ,inancial Management 3 0 0 3BA912" Management *nformation System 3 0 0 3

E1 Electi!e * 3 0 0 3E2 Electi!e ** 3 0 0 3E3 Electi!e *** 3 0 0 3

BA9112 Seminar *** + Emerging Tren/s in Management 0 0 2 1Total 1%

SUMMER SEMESTER (S'. /""&)

SMME. .OE#T

roect re(ort of te Summer roect is to 5e su5mitte/ 5y te stu/ents itin 30 /aysfrom te commencement of te 3r/semester6 E!aluation re(ort soul/ 5e sent to te #ontrollerof E7aminations 5y te -O8 troug te rinci(al 5efore te last or$ing /ay of te 3 r/

semester6

SEMESTER V

C!" N# C$%&" T'" L T P CBA9110 Strategic Management 3 0 0 3

E4 Electi!e *: 3 0 0 3E" Electi!e : 3 0 0 3E% Electi!e :* 3 0 0 3

BA9111 Summer roect .e(ort 0 0 0 2Total 14

1


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SEMESTER VI

C!" N# C$%&" T'" L T P C

BA9130 roect ;or$ 0 0 24 12Total 90

LIST OF ELECTIVES


C$%&"C!"

C$%&" T'" L T P C

MAR,ETING ELECTIVES

BA91"1 Bran/ Management 3 0 0 3BA91"2 .etail Management 3 0 0 3BA91"3 Ser!ices M ar$eting 3 0 0 3BA91"4 A/!ertising < Sales romotion 3 0 0 3BA91"" #onsumer Bea!iour 3 0 0 3BA91"% #ustomer .elationsi( Management 3 0 0 3BA91"& E!ent Mar$eting 3 0 0 3BA91") Mar$eting Metrics 3 0 0 3BA91"9 A/!ance/ 8ata Analysis 3 0 0 3

FINANCE ELECTIVESBA91%0 Security Analysis an/ ortfolio Management 3 0 0 3BA91%1 Mercant Ban$ing an/ ,inancial Ser!ices 3 0 0 3BA91%2 *nternational Tra/e ,inance 3 0 0 3

BA91%3 #or(orate ,inance 3 0 0 3BA91%4 8eri!ati!e s Management 3 0 0 3BA91%" Strategic *n!estment an/ ,inancing 8ecisions 3 0 0 3BA91%% .is$ Management an/ *nsurance 3 0 0 3BA91%& Micro ,inance 3 0 0 3C$%&"C!"

C$%&" T'" L T P C

HUMAN RESOURCE ELECTIVESBA91%) Managerial Bea!ior an/ Effecti!eness 3 0 0 3BA91%9 Entre(reneursi( 8e!elo(ment 3 0 0 3BA91&0 Organizational Teory 8esign < 8e!elo(ment 3 0 0 3

BA91&1 *n/ustrial .elations < 'a5our ;elfare 3 0 0 3BA91&2 'a5our 'egislations 3 0 0 3BA91&3 Strategic -uman .esource Management Total Quality Management + Te7t an/ #ases -imalaya u5lising-ouse ,irst E/ition 20026


9/89

REFERENCES

16 8ouglas #6 Montgomory *ntro/uction to Statistical Quality #ontrol ;iley Stu/entE/ition 4tE/ition ;iley *n/ia !t 'imite/ 200)6

26 ames .6 E!ans an/ ;illiam M6 'in/say Te Management an/ #ontrol of Quality

Si7t E/ition Tomson 200"636 oornima M6#arantimat Total Quality Management earson E/ucation ,irst

*n/ian .e(rint 2003646 *n/ian stan/ar/ + uality management systems + ui/elines for (erformance

im(ro!ement C,ift .e!isionD Bureau of *n/ian stan/ar/s e 8eli6

Bac$

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BA90 ORGANIATIONAL BEHAVIOUR LT P C

1 0 0 1

UNIT I FOCUS AND PURPOSE 5

8efinition nee/ an/ im(ortance of organizational 5ea!iour + ature an/ sco(e + ,rame or$+ Organizational 5ea!iour mo/els6

UNIT II INDIVIDUAL BEHAVIOUR 2

ersonality + ty(es + ,actors influencing (ersonality + Teories + 'earning + Ty(es of learners+ Te learning (rocess + 'earning teories + Organizational 5ea!iour mo/ification6Mis5ea!iour + Ty(es + Management *nter!ention6Emotions = Emotional 'a5our + Emotional *ntelligence + Teories6

Attitu/es + #aracteristics + #om(onents + ,ormation + Measurement= :alues6erce(tions + *m(ortance + ,actors influencing (erce(tion + *nter(ersonal (erce(tion=*m(ression Management6Moti!ation + im(ortance + Ty(es + Effects on or$ 5ea!ior6

UNIT III GROUP BEHAVIOUR 0

Organization structure + ,ormation + rou(s in organizations + *nfluence + rou( /ynamics +Emergence of informal lea/ers an/ or$ing norms + rou( /ecision ma$ing tecniues +T"*;$'!'


11/89

1. Scermerorn -unt an/ Os5orn Organisational 5ea!ior on ;iley 9tE/ition 200)62. /ai aree$ n/erstan/ing Organisational Bea!iour 2n/ E/ition O7for/ -iger

E/ucation 200463. Mc Sane < :on lino! Organisational Bea!iour 4tE/ition Tata Mc ra -ill 200&64. -ellrigal Slocum an/ ;oo/man Organisational Bea!ior #engage 'earning 11t

E/ition 200&65. *!ance!ic >ono(as$e < Maeson Oranisational Bea!iour < Management &te/ition

Tata Mcra -ill 200)66

Bac$


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BA905 COMMUNICATION S,ILLS LT P C1 0 0 1

UNIT I COMMUNICATION IN BUSINESS 9

Systems a((roac= forms = functions an/ (rinci(les of communication = management an/

communication= communication (atterns = 5arriers to communication = inter(ersonal (erce(tion+ S;OT analysis =oari ;in/o =Transactional Analysis6

UNIT II NON-VERBAL AND INTERCULTURAL COMMUNICATION 9

*m(ortance of non=!er5al communication = (ersonal a((earance = facial e7(ressions=mo!ement= (osture + gestures = eye contact +!oice = 5eliefs an/ customs= orl/!ie an/attitu/e6

UNIT III ORAL COMMUNICATION 9

'istening = ty(es an/ 5arriers to listening = s(ea$ing = (lanning an/ au/ience aareness =(ersuasion= goals = moti!ation an/ ierarcy of nee/s = atten/ing an/ con/ucting inter!ies=(artici(ating in /iscussions /e5ates = an/ conferences = (resentation s$ills= (aralinguisticfeatures =fluency /e!elo(ment strategies

UNIT IV BUSINESS CORRESPONDENCE 9

Business letter = (rinci(les of 5usiness riting= memos =e=mails + agen/as= minutes= salesletter= enuiries= or/ers= letters of com(laint= claims an/ a/ustments= notice an/ ten/ers=circulars= letters of a((lication an/ rHsumH6

UNIT V BUSINESS PROPOSALS AND REPORTS 9

roect (ro(osals= caracteristics an/ structure= roect re(orts + ty(es= caracteristics=structure=A((raisal re(orts + (erformance a((raisal (ro/uct a((raisal= rocess an/ mecanicsof re(ort riting= !isual ai/s= a5stract = e7ecuti!e summary= recommen/ation riting= /efinitionof terms6

T*: 5

TETBOO,S

16 'esi$ar .aymon/ :6 on 8 ettit an/ Mary E ,latly'esi$ar?s Basic Business#ommunication 10te/6 Tata Mcra=-ill e 8eli 200&6

26 erson Saran 6 an/ Ste!en M erson Tecnical ;riting@ rocess an/ ro/uct6earson E/ucation e 8eli 200)6

36 Mur(y -erta -er5ert ; -il/e5ran/t an/ ane Tomas Effecti!e Business #ommunication6 &te/6 Tata Mcra=-ill e 8eli646 Bo!ee #ourtlan/ an/ on : Till Business #ommunication To/ay )te/6 earson

E/ucation e 8eli 200)6

2


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REFERENCES

16 Mcrat E6 -6 S6Basic Managerial S$ills for All )te/6 rentice=-all of *n/ia e8eli 200)6

26 .aman Meena$si an/ ra$as Sing Business #ommunication6 O e 8eli

200)636 Stuart Bonne E6 Marilyn S Saro an/ 'aurence Stuart *ntegrate/ Business #ommunication in a lo5al Mar$et lace63r/e/6 on ;iley *n/ia e 8eli 200&646 uffey Mary Ellen6 Business #ommunication@ rocess an/ ro/uct6 3r/e/6 Tomson

an/ Sout=estern 20046

Bac$

1


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BA906 ACCOUNTING FOR MANAGEMENT LT P C1 0

UNIT I FINANCIAL ACCOUNTING 9 1

*ntro/uction to ,inancial #ost an/ Management Accounting= enerally acce(te/ accounting(rinci(les #on!entions an/ #once(ts=Balance seet an/ relate/ conce(ts= rofit an/ 'ossaccount an/ relate/ conce(ts = *ntro/uction to inflation accounting= *ntro/uction to umanresources accounting6

UNIT II COMPANY ACCOUNTS 9 1

Meaning of #om(any =Maintenance of Boo$s of Account=Statutory Boo$s= rofit or 'oss rior toincor(oration= ,inal Accounts of #om(any= Alteration of sare ca(ital= referential allotmentEm(loyees stoc$ o(tion= Buy 5ac$ of securities6

UNIT III ANALYSIS OF FINANCIAL STATEMENTS 9 1

Analysis of financial statements + ,inancial ratio analysis cas flo Cas (er AccountingStan/ar/ 3D an/ fun/s flo statement analysis6

UNIT - IV COST ACCOUNTING 9 1

#ost Accounts = #lassification of manufacturing costs = Accounting for manufacturing costs6#ost Accounting Systems@ o5 or/er costing = rocess costing= Acti!ity Base/ #osting= #ostingan/ te !alue cain= Target costing= Marginal costing inclu/ing /ecision ma$ing= Bu/getary#ontrol < :ariance Analysis = Stan/ar/ cost system6UNIT - V ACCOUNTING IN COMPUTERISED ENVIRONMENT 9 1

Significance of #om(uterise/ Accounting System= #o/ification an/ rou(ing of Accounts=Maintaining te ierarcy of le/gers= re(ac$age/ Accounting softare6

T*: 5 5

TET BOO,S

1. M6F6>an < 6>6ain Management Accounting Tata Mcra -ill 200462. .6arayanasamy ,inancial Accounting + A managerial (ers(ecti!e -* 'earning e

8eli 200)6

REFERENCES

1. an ;illiams ,inancial an/ Managerial Accounting + Te 5asis for 5usiness 8ecisions 13t

e/ition Tata Mcra -ill u5lisers 200"62. -orngren Sur/em Stratton Burgstaler Scatz5erg *ntro/uction to Management

Accounting -* 'earning 200)63. Stice < Stice ,inancial Accounting .e(orting an/ Analysis &t e/ition #engage

'earning 200)6


15/89

4. Sing!i Bo/anala Management Accounting =Te7t an/ cases -* 'earning 200)65. Asis >6 Battacarya *ntro/uction to ,inancial Statement Analysis Else!ier 200&6

Bac$

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16/89

BA907 LEGAL ASPECTS OF BUSINESS LT P C1 0 0 1

UNIT I MERCANTILE AND COMMERCIAL LA+ 5

THE INDIAN CONTRACT ACT 72

Essential of a !ali/ contract :oi/ Agreements 8efinition of contract ,ormation of a contract(erformance of contracts 5reac of contract an/ its reme/ies Quasi contracts6

THE SALE OF GOODS ACT 910Sales contract Transfer of title an/ ris$ of loss uarantees an/ ;arranties in sales contract(erformance of sales contracts con/itional sales an/ rigts of an un(ai/ seller6

NEGOTIABLE INSTRUMENTS ACT ature an/ reuisites of negotia5le instruments6 Transfer of negotia5le instruments an/ lia5ilityof (arties enforcement of secon/ary lia5ility ol/er in /ue course s(ecial rules for #eue an//rafts /iscarge of negotia5le instruments6

AGENCYature of agency + #reation of agency ty(es of agents Agent?s autority an/ lia5ility of(rinci(al an/ tir/ (arty@ .igts an/ /uties of (rinci(al agents an/ Tir/ (arty lia5ility of agentstorts termination of agency6

UNIT II COMPANY LA+ 0

Maor (rinci(les + ature an/ ty(es of com(anies ,ormation Memoran/um an/ Articles ofAssociation ros(ectus oer /uties an/ lia5ilities of 8irectors in/ing u( of com(anies#or(orate o!ernance6

UNIT III INDUSTRIAL LA+

An O!er!ie of ,actories Act ayment of ;ages Act ayment of Bonus Act *n/ustrial8is(utes Act6

UNIT IV INCOME TA ACT AND SALES TA ACT 5

#or(orate Ta7 lanning O!er!ie of central Sales Ta7 Act 19"% + 8efinitions Sco(e*nci/ence of #ST ractical issues of #ST :alue A//e/ Ta7 + #once(ts Sco(e Meto/s of:AT #alculation ractical *m(lications of :AT6

UNIT - V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER LA+S 7

#onsumer rotection Act + #onsumer rigts roce/ures for #onsumer grei!ances re/ressalTy(es of consumer .e/ressal Macinaries an/ ,orums #y5er c!imes *T Act 2000 an/ 2002#y5er 'as *ntro/uction of *. + #o(y rigts Tra/e mar$s atent Act6

T*: 5TET BOO,S

1. 6 86 >a(oor Elements of mercantile 'a Sultan #an/ an/ #om(any *n/ia 200%62. 6 >6 oel Business 'a for Managers Bizentra u5lisers *n/ia 200)6

6


17/89

REFERENCES

16 6 6 S6 ogna Mercantile 'a S6 #an/ < #o6 't/6 *n/ia ,ourt E/ition 200)626 8r6 :ino/ >6 Singania 8irect Ta7es lanning an/ Management 200)636 A$ilesar atac$ 'egal As(ects of Business 4t E/ition Tata Mcra -ill 200&6

46 .icar/ Stim *ntellectual ro(erty= #o(y .igts Tra/e Mar$s an/ atents #engage'earning 200)6

"6 :6 S6 8atey Ta7man u5lication 21st E/ition 200)6

Bac$

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18/89

BA90 SEMINAR I - MANAGEMENT CONCEPTS LT P C0 0 2

N": S$!"*%" A'?& S$=="&"! B"/:

16 eneral (rinci(les of Management6

26 Management 8ecisions + Ma$ing6

36 8omestic an/ lo5al 5usiness en!ironment6

46 Social res(onsi5ility of 5usiness an/ managerial etics6

"6 :alue=#ain of 5usiness6

%6 #reati!ity an/ Management of inno!ation6

&6 #ustomer focus an/ relationsi( management6

)6 lo5alization of 5usiness an/ international tra/e relations6

9. #om(etiti!e A/!antage an/ #om(etency6

106 Te role of Quality in 5usiness6

T*: 10

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BA92 OPERATIONS MANAGEMENT LT P C 1 0 0 1

UNIT I INTRODUCTION TO PRODUCTION AND OPERATIONSMANAGEMENT 9

ro/uction Systems + ature *m(ortance an/ organizational function6 #aracteristics ofMo/ern ro/uction an/ O(erations function6 Organisation of ro/uction function6 .ecentTren/s in ro/uction an/ O(erations Management6 .ole of O(erations in StrategicManagement6 ro/uction an/ O(erations strategy + Elements an/ #om(etiti!e riorities6ature of *nternational O(erations Management6

UNIT II FORECASTING4 CAPACITY AND AGGREGATE PLANNING 9

8eman/ ,orecasting + ee/ Ty(es O5ecti!es an/ Ste(s6 O!er!ie of Qualitati!e an/Quantitati!e meto/s6 #a(acity lanning + 'ong range Ty(es .oug cut (lan #a(acity.euirements lanning C#.D 8e!elo(ing ca(acity alternati!es6 Aggregate lanning +

A((roaces costs relationsi( to Master ro/uction sce/ule6 O!er!ie of M. M. ** an/

E.

UNIT III DESIGN OF PRODUCT4 SERVICE AND +OR, SYSTEMS 9

ro/uct 8esign + *nfluencing factors A((roaces 'egal Etical an/ En!ironmental issues6rocess + lanning Selection Strategy Maor 8ecisions6 Ser!ice O(erations + Ty(esStrategies Sce/uling CMulti(le resources an/ cyclical sce/ulingD6 ;or$ Stu/y + O5ecti!esroce/ure6 Meto/ Stu/y an/ Motion Stu/y6 ;or$ Measurement an/ ro/ucti!ity + Measuringro/ucti!ity an/ Meto/s to im(ro!e (ro/ucti!ity6

UNIT IV MATERIALS MANAGEMENT 9

Materials Management + O5ecti!es lanning Bu/geting an/ #ontrol6 O!er!ie of MaterialsManagement *nformation Systems CMM*SD6 urcasing + O5ecti!es ,unctions olicies:en/or rating an/ :alue Analysis6 Stores Management + ature 'ayout #lassification an/#o/ing6 *n!entory + O5ecti!es #osts an/ control tecniues6 O!er!ie of *T6

UNIT V PRO@ECT AND FACILITY PLANNING 9

roect Management + Sce/uling Tecniues E.T #M #rasing #M netor$s + Sim(lero5lems6 ,acility 'ocation + Teories Ste(s in Selection 'ocation Mo/els + Sim(le ro5lems6,acility 'ayout + rinci(les Ty(es lanning tools an/ tecniues6

T*: 5

TET BOO,S

16 Asata((a > an/ Sri/ara Bat > ro/uction an/ O(erations Management -imalaya u5lising -ouse .e!ise/ Secon/ E/ition 200)626 annersel!am . ro/uction an/ O(erations Management rentice -all *n/ia Secon/ E/ition 200)636 orman aiter an/ regory ,razier O(erations Management Sout ;estern

#engage 'earning 20026

9


20/89

REFERENCES

16 >anis$a Be/i ro/uction an/ O(erations Management O7for/ ni!ersity ress20046

26 .ussel an/ Taylor O(erations Management ;iley ,ift E/ition 200%6

36 #ary S6 ro/uction an/ O(erations Management Tata Mcra -ill Tir/ E/ition 200)646 #ase aco5s Auilano < Agaral6 O(erations Management Tata Mcra -ill 200%6"6 Maa/e!an B O(erations Management Teory an/ (ractice earson E/ucation 200&6

Bac$

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21/89

BA922 FINANCIAL MANAGEMENT LT P C1 0 0 1

UNIT I FOUNDATIONS OF FINANCE: 9

,inancial management + An o!er!ie= Time !alue of money= *ntro/uction to te conce(t of ris$an/ return of a single asset an/ of a (ortfolio= :aluation of 5on/s an/ sares=O(tion !aluation6

UNIT II INVESTMENT DECISIONS: 9

#a(ital Bu/geting@ rinci(les an/ tecniues = ature of ca(ital 5u/geting= */entifying rele!antcas flos = E!aluation Tecniues@ ay5ac$ Accounting rate of return et resent :alue*nternal .ate of .eturn rofita5ility *n/e7 = #om(arison of 8#, tecniues = roect selectionun/er ca(ital rationing = *nflation an/ ca(ital 5u/geting = #once(t an/ measurement of cost ofca(ital = S(ecific cost an/ o!erall cost of ca(ital

UNIT III FINANCING AND DIVIDEND DECISION: 9,inancial an/ o(erating le!erage = ca(ital structure = #ost of ca(ital an/ !aluation = /esigning

ca(ital structure68i!i/en/ (olicy = As(ects of /i!i/en/ (olicy = (ractical consi/eration = forms of /i!i/en/ (olicy =forms of /i!i/en/s = sare s(lits6

UNIT IV +OR,ING CAPITAL MANAGEMENT: 9

rinci(les of or$ing ca(ital@ #once(ts ee/s 8eterminants issues an/ estimation of or$ingca(ital = Accounts .ecei!a5les Management an/ factoring = *n!entory management = #asmanagement = ;or$ing ca(ital finance @ Tra/e cre/it Ban$ finance an/ #ommercial (a(er6

UNIT V LONG TERM SOURCES OF FINANCE: 9

*n/ian ca(ital an/ stoc$ mar$et e issues mar$et 'ong term finance@ Sares /e5entures an/term loans lease ire (urcase !enture ca(ital financing ri!ate Euity6

T*: 5

TET BOO,S

16 M6F6 >an an/ 6>6ain ,inancial management Te7t ro5lems an/ cases TataMcra -ill "te/ition 200)6

26 *6 M6 an/ey ,inancial Management :i$as u5lising -ouse !t6 't/6 )te/ition 200&6

REFERENCES

16 Asat 8amo/aran #or(orate ,inance Teory an/ (ractice on ;iley < Sons 200)62. ames #6 :anorne +,un/amentals of ,inancial Management+ -* 'earning 11tE/ition

200)63. Brigam Erar/t ,inancial Management Teory an/ ractice 11te/ition #engage

'earning 200)64. rasanna #an/ra ,inancial Management &te/ition Tata Mcra -ill 200)65. Sri!atsa!a Misra ,inancial Management O7for/ ni!ersity ress 200)6 Bac$

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22/89

BA921 MAR,ETING MANAGEMENT LT P C 0 0

UNIT I INTRODUCTION 2

Mar$eting + 8efinitions = #once(tual frame or$ + Mar$eting en!ironment @ *nternal an/

E7ternal = Mar$eting interface it oter functional areas + ro/uction ,inance -uman.elations Management *nformation System6 Mar$eting in glo5al en!ironment + ros(ects an/#allenges6

UNIT II MAR,ETING STRATEGY 2

Mar$eting strategy formulations + >ey 8ri!ers of Mar$eting Strategies = Strategies for *n/ustrialMar$eting + #onsumer Mar$eting ++ Ser!ices mar$eting + #om(etitor analysis = Analysis ofconsumer an/ in/ustrial mar$ets + Strategic Mar$eting Mi7 com(onents6

Uota5e Mar$eting Management :i$as Tomson

'earning 200062. 8uglas68arym(le Mar$eting Management on ;iley < Sons 200)63. A Mar$eting successfully= A rofessional ers(ecti!e Macmillan 200)64. Boy/ ;al$er Mar$eting Management Mcra -ill 200265. 8al!ym(le Mar$eting Management ;iley *n/ia !t 't/ 200)6%6 >eit ,leter Mar$eting Management an/ *nformation Tecnology rentice -all

1998.

Bac$

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23/89

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BA92 HUMAN RESOURCE MANAGEMENT LT P C1 0 0 1

UNIT I PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT 5

E!olution of uman resource management + Te im(ortance of te uman factor + O5ecti!es

of uman resource management + *nclusi!e grot an/ affirmati!e action =.ole of umanresource manager + -uman resource (olicies + #om(uter a((lications in uman resourcemanagement + -uman resource accounting an/ au/it6

UNIT II THE CONCEPT OF BEST FIT EMPLOYEE

*m(ortance of -uman .esource lanning + ,orecasting uman resource reuirement + *nternalan/ E7ternal sources6 Selection (rocess screening + Tests = :ali/ation + *nter!ie = Me/icale7amination + .ecruitment intro/uction + *m(ortance + ractices + Socialization 5enefits6

UNIT III TRAINING AND EECUTIVE DEVELOPMENT 0

Ty(es of training meto/s (ur(ose 5enefits resistance6 E7ecuti!e /e!elo(ment (rogrammes +#ommon (ractices = Benefits + Self /e!elo(ment + >nole/ge management6

UNIT IV SUSTAINING EMPLOYEE INTEREST 2

#om(ensation (lan + .ear/ + Moti!ation + Teories of moti!ation + #areer management +8e!elo(ment of mentor + rotHgH relationsi(s6

UNIT V PERFORMANCE EVALUATION AND CONTROL PROCESS 0

Meto/ of (erformance e!aluation + ,ee/5ac$ + *n/ustry (ractices6 romotion 8emotionTransfer an/ Se(aration + *m(lication of o5 cange6 Te control (rocess + *m(ortance +Meto/s + .euirement of effecti!e control systems grie!ances + #auses + *m(lications +.e/ressal meto/s6

T*: 5

TET BOO,

16 8ecenzo an/ .o55ins -uman .esource Management ;iley )tE/ition 200&626 8essler -uman .esource Management earson E/ucation 'imite/ 200&

REFERENCES

16 Mamoria #6B6 an/ Mamoria S6 ersonnel Management -imalaya u5lising#om(any 200&

2. Berna/in -uman .esource Management Tata Mcgra -ill %te/ition 200%636 Eugence Mc$enna an/ ic Beac -uman .esource Management earson E/ucation

'imite/ 200&646 ;ayne #ascio Managing -uman .esource Mcra -ill 200&6

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"6 *!ance!ic -uman .esource Management Mcra -ill 20026Bac$

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BA925 MANAGEMENT INFORMATION SYSTEMS LT P C1 0 0 1


8ata *nformation *ntelligence *nformation Tecnology *nformation System e!olution ty(es

5ase/ on functions an/ ierarcy System Analyst + .ole ,unctions6

UNIT II SYSTEMS ANALYSIS AND DESIGN 9

S8'# SS'# Systems Analysis an/ System 8esign Tools + 8,8 + E. + O5ect mo/eling8BMS + .8BMS + OO8BMS6

UNIT III INFORMATION SYSTEM 9

,inancial Mar$eting ersonnel ro/uction Materials *nformation System 8SS E*S >MS*S *nternational *nformation System6

UNIT IV SECURITY AND CONTROL 9

Security Testing Error /etection #ontrols *S :ulnera5ility #om(uter #rimes Securing te;e5 *ntranets an/ ;ireless etor$s Softare Au/it Etics in *T6

UNIT V NE+ IT INITIATIVES 9

e= 5usiness e=go!ernance E. S#M e=#.M 8ataareousing an/ 8ata Mining Business*ntelligence er!asi!e #om(uting #MM6

T*: 5

TET BOO,S16 .o5ert Sculteis an/ Mary Summer Management *nformation Systems +

Te Managers :ie Tata Mcra -ill 200)626 >ennet #6 'au/on an/ ane rice 'au/on Management *nformation Systems +

Managing te /igital firm -* 'earning G earson E/ucation -* Asia 20026

REFERENCES16 or/on 8a!is Management *nformation System @ #once(tual ,oun/ations Structure an/ 8e!elo(ment Tata Mcra -ill 2000626 -aag #ummings an/ Mc #u55rey Management *nformation Systems for te

*nformation Age Mcra -ill 200"636 Tur5an Mc'ean an/ ;eter5e *nformation Tecnology for Management +

Transforming Organisations in te 8igital Economy on ;iley 200&646 .aymon/ Mc'eo/ an/ r6 eorge 6 Scell Management *nformation Systems earson E/ucation 200&6"6 ames O Brien Management *nformation Systems + Managing *nformation

Tecnology in te E=5usiness enter(rise Tata Mcra -ill 20026%6 #orey Scou an/ 8an Soema$er *nformation Assurance for te Enter(rise + A

.oa/ma( to *nformation Security Tata Mcra -ill 200&6&6 ,re/eric$ allegor San/ra Senft 8aniel 6 Manson an/ #arol onzales *nformation Tecnology #ontrol an/ Au/it Auer5ac u5lications 200&6

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BA926 APPLIED OPERATIONS RESEARCH FOR MANAGEMENT LT P C1 0

UNIT I INTRODUCTION TO LINEAR PROGRAMMING (LP) 2

*ntro/uction to a((lications of o(erations researc in functional areas of management6 'inear

rogramming=formulation solution 5y gra(ical an/ sim(le7 meto/s Crimal = enalty ToaseD S(ecial cases6

8ual sim(le7 meto/6 rinci(les of 8uality6 Sensiti!ity Analysis6

UNIT II LINEAR PROGRAMMING ETENSIONS 2

Trans(ortation Mo/els CMinimising an/ Ma7imising #asesD + Balance/ an/ un5alance/ cases +*nitial Basic feasi5le solution 5y =; #orner .ule 'east cost an/ :ogel?s a((ro7imationmeto/s6 #ec$ for o(timality6 Solution 5y MO8* G Ste((ing Stone meto/6 #ases of/egeneracy6 Transi(ment Mo/els6

Assignment Mo/els CMinimising an/ Ma7imising #asesD + Balance/ an/ n5alance/ #ases6Solution 5y -ungarian an/ Branc an/ Boun/ Algoritms6 Tra!elling Salesman (ro5lem6 #re

Assignment Mo/els6

UNIT III INTEGER LINEAR PROGRAMMING AND GAME THEORY 2

Solution to (ure an/ mi7e/ integer (rogramming (ro5lem 5y Branc an/ Boun/ an/ cutting(lane algoritms6ame Teory=To (erson Iero sum games=Sa//le (oint 8ominance .ule #on!e7 'inear#om5ination CA!eragesD meto/s of matrices gra(ical an/ ' solutions6

UNIT IV INVENTORY MODELS4 SIMULATION AND DECISION THEORY 2

*n!entory Mo/els + EOQ an/ EBQ Mo/els C;it an/ itout sortagesD Quantity 8iscountMo/els68ecision ma$ing un/er ris$ + 8ecision trees + 8ecision ma$ing un/er uncertainty6

A((lication of simulation tecniues for /ecision ma$ing6

UNIT V 8UEUING THEORY AND REPLACEMENT MODELS 2

Queuing Teory = single an/ Multi=cannel mo/els + infinite num5er of customers an/ infinitecalling source6.e(lacement Mo/els=*n/i!i/uals re(lacement Mo/els C;it an/ itout time !alue of moneyD +

rou( .e(lacement Mo/els6 T*: 60

TET BOO,S

16 aneersel!am .6 O(erations .esearc rentice -all of *n/ia ,ourt rint 200)626 ataraan AM Balasu5ramani an/ Tamilarasi A O(erations .esearc earson

E/ucation ,irst *n/ian .e(rint 200"6

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36 -am/y A Taa *ntro/uction to O(erations .esearc rentice -all *n/ia Se!entE/ition Tir/ *n/ian .e(rint 20046

REFERENCES

16 San$ara *yer O(erations .esearc Tata Mcgra -ill 200)6

26 ,re/eric$ < Mar$ -illier *ntro/uction to Management Science + A Mo/eling an/ case stu/ies a((roac it s(rea/seets Tata Mcgra -ill 200"636 u(ta 6> -ira 86S ro5lem in O(erations .esearc S6#an/ an/ #o 200&646 >ala!aty S O(erations .esearc Secon/ E/ition :i$as u5lising -ouse 20046"6 .icar/ Broson o!in/asamy < aacimutu O(erations .esearc Scaum?s outline series ** E/ition 20006

Bac$

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BA927 BUSINESS RESEARCH METHODS LT P C1 0 0 1


Business .esearc + 8efinition an/ Significance + te researc (rocess + Ty(es of .esearc +

E7(loratory an/ causal .esearc + Teoretical an/ em(irical .esearc + #ross +Sectional an/time + series .esearc + .esearc uestions G ro5lems + .esearc o5ecti!es + .esearcy(oteses + caracteristics + .esearc in an e!olutionary (ers(ecti!e + te role of teory inresearc6

UNIT II RESEARCH DESIGN AND MEASUREMENT 9

.esearc /esign + 8efinition + ty(es of researc /esign + e7(loratory an/ causal researc/esign + 8escri(ti!e an/ e7(erimental /esign + /ifferent ty(es of e7(erimental /esign + :ali/ityof fin/ings + internal an/ e7ternal !ali/ity + :aria5les in .esearc + Measurement an/ scaling +8ifferent scales + #onstruction of instrument + :ali/ity an/ .elia5ility of instrument6

UNIT III DATA COLLECTION 9

Ty(es of /ata + rimary :s Secon/ary /ata + Meto/s of (rimary /ata collection + Sur!ey :sO5ser!ation + E7(eriments + #onstruction of uestionaire an/ instrument + :ali/ation ofuestionaire + Sam(ling (lan + Sam(le size + /eterminants o(timal sam(le size + sam(lingtecniues + ro5a5ility :s on+(ro5a5ility sam(ling meto/s6

UNIT IV DATA PREPARATION AND ANALYSIS 9

8ata re(aration + e/iting + #o/ing +8ata entry + :ali/ity of /ata + Qualitati!e :s Quantitati!e/ata analyses + Bi!ariate an/ Multi!ariate statistical tecniues + ,actor analysis + 8iscriminantanalysis + cluster analysis + multi(le regression an/ correlation + multi/imensional scaling +

A((lication of statistical softare for /ata analysis6

UNIT V REPORT DESIGN4 +RITING AND ETHICS IN BUSINESS RESEARCH 9

.esearc re(ort + 8ifferent ty(es + #ontents of re(ort + nee/ of e7ecuti!e summary +ca(terization + contents of ca(ter + re(ort riting + te role of au/ience + rea/a5ility +com(reension + tone + final (roof + re(ort format + title of te re(ort + etics in researc +etical 5ea!iour of researc + su5ecti!ity an/ o5ecti!ity in researc6

T*: 5

TET BOO,S

16 8onal/ .6 #oo(er an/ amela S6 Scin/ler Business .esearc meto/s 9tE/ition Tata Mc ra -ill 200%6

26 Alan Bryman an/ Emma Bell Business .esearc meto/s O7for/ni!ersity ress e 8eli 200)6

36 ma Se$aran .esearc meto/s for Business ;iley *n/ia e 8eli 200%646 >6 6 >risnasamy A((a *yer Si!a$umar an/ M6 Matiraan Management

.esearc Meto/ology earson E/ucation e 8eli 200%6Bac$

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BA92 BUSINESS APPLICATION SOFT+ARE LT P C0 0 2

UNIT I OFFICE MANAGEMENT

E7ercises to familiarize ;or/ S(rea/seet resentation an/ ;e5 (u5lising (ac$ages +

E=Mail + :i/eo #onferencing + *ntro/uction to -TM'6

UNIT II FUNCTIONAL MANAGEMENT 6

16 ,inancial An/ Accounting Management@*ntro/uction to accounting (ac$ages + e7ercises on creating altering an/ /is(laying +'e/gers an/ :oucers*n!entory management + ayroll + .e(orts using any one financialaccounting (ac$age6

26 O(erations Management @E7ercises on o(erational /ecision ma$ing + mo/els using (ac$ages = linear (rogrammingassignment mo/els6

3. roect management,amiliarize te (roect (lanning sce/uling an/ trac$ing it su((ort of te (roect

management (ac$ages6

UNIT III SOFT+ARE DEVELOPMENT AND INTEGRATION 5

8ata5ase@E7ercises on /ata5ase creation mani(ulation an/ transactions using uery languages6*n(ut an/ Out(ut 8esign@E7ercises on *GO /esign + simulating 5asic calculator o(erations using any front en/ (ac$ages6*ntegration@8esigning an a((lication an/ integrating /ata5ase an/ front en/6

UNIT IV ADVANCED STATISTICAL SOFT+ARE 5E7ercises to use researc /ata an/ analyze using !arious statistical meto/s Clearne/ instatistics management courseD using any of te statistical (ac$ages6*ntro/uction an/ an/s on e7(erience it freely /onloa/a5le /ata mining an/ Business*ntelligence (ac$ages6

T*: 60

REFERENCES

1. #om/e7#om(uter an/ ,unctional Accounting it Tally 960 8reamtec ress :i$asu(ta 200)6

2. Ser/ian #oa$es 'yn/all Stee/ eta 8izi/ic SSS 1360 for in/os ;iley *n/ia8eli 200%6

3. ary ;6 -ansen an/ ames :6 -ansen 8ata5ase Management an/ 8esign rentice-all 200%

4. .o5ert -6 'ason Strategic O(erations Management :i$as u5lising -ouse ,irst*n/ian .e(rint 200%6

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"6 #lements an/ i/o Effecti!e roect Management Tomson 200)6%6 8a!i/ eorge an/ aul Mallery SSS for in/os Ste( 5y ste(= A sim(le gui/e an/

reference 200)6&6 #ar!er an/ as 8oing analysis it SSS :er 14 #engage 'earning 200)68. 8e5ora Morley an/ #arles S ar$er n/erstan/ing com(uters to/ay an/ tomorro

11te/ition Tomson 200)6

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BA929 SEMINAR II - CONTEMPORARY MANAGEMENT LT P C0 0 2

N": F/'*%*'< A


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BA909 INTERNATIONAL BUSINESS MANAGEMENT LT P C1 0 0 1


*nternational Business +8efinition + *nternationalizing 5usiness=A/!antages +factors causingglo5alization of 5usiness= international 5usiness en!ironment + country attracti!eness +oliticaleconomic an/ cultural en!ironment + rotection :s li5eralization of glo5al 5usinessen!ironment6

UNIT II INTERNATIONAL TRADE AND INVESTMENT

romotion of glo5al 5usiness + te role of ATTG;TO + multilateral tra/e negotiation an/agreements + :*** < *J roun/ /iscussions an/ agreements + #allenges for glo5al 5usiness +glo5al tra/e an/ in!estment + teories of international tra/e an/ teories of internationalin!estment + ee/ for glo5al com(etiti!eness + .egional tra/e 5loc$ + Ty(es + A/!antagesan/ /isa/!antages + .TBs across te glo5e + 5rief istory6

UNIT III INTERNATIONAL STRATEGIC MANAGEMENT

Strategic com(ulsions=Stan/ar/ization :s 8ifferentiation + Strategic o(tions + lo5al (ortfoliomanagement= glo5al entry strategy + /ifferent forms of international 5usiness + a/!antages=organizational issues of international 5usiness + organizational structures + controlling ofinternational 5usiness + a((roaces to control + (erformance of glo5al 5usiness= (erformancee!aluation system6

UNIT IV PRODUCTION4 MAR,ETING4 FINANCIAL AND HUMAN RESOURCEMANAGEMENT OF GLOBAL BUSINESS

lo5al (ro/uction +'ocation +scale of o(erations= cost of (ro/uction + Ma$e or Buy /ecisions +glo5al su((ly cain issues + Quality consi/erations= lo5alization of mar$ets mar$etingstrategy + #allenges in (ro/uct /e!elo(ment (ricing (ro/uction an/ cannel management=*n!estment /ecisions + economic= olitical ris$ + sources of fun/= e7cange +rate ris$ an/management + strategic orientation + selection of e7(atriare managers= Training an//e!elo(ment + com(ensation6

UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT 6

8isa/!antages of international 5usiness + #onflict in international 5usiness= Sources an/ ty(esof conflict + #onflict resolutions + egotiation + te role of international agencies +Etical issues

in international 5usiness + Etical /ecision=ma$ing6

T*: 5

TET BOO,S

16 #arles ;6*6 -ill an/ Arun >umar ain *nternational Business %te/itionTata Mc ra -ill 20096

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26 on 86 8aniels an/ 'ee -6 .a/e5aug *nternational Business earsonE/ucation Asia e 8eli 20006

36 >6 Asata((a *nternational Business Tata Mc ra -ill 200)646 Micael .6 #zin$ota *l$$a A6 .on$ainen an/ Micael -6 Moffet *nternational Business Tomson Bangalore 200"6"6 Ara!in/ :6 ata$ .a5i S6 Bagat an/ .oger 6 >asla$ *nternational Management

Tata Mc ra -ill 200%6%6 O/e/ Sen$ar an/ Faong 'uo *nternational Business on ;iley *nc oi/a 20046

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BA90 STRATEGIC MANAGEMENT LT P C1 0 0 1

UNIT- I STRATEGY AND PROCESS 9

#once(tual frameor$ for strategic management te #once(t of Strategy an/ te Strategy

,ormation rocess + Sta$eol/ers in 5usiness + :ision Mission an/ ur(ose + Business/efinition O5ecti!es an/ oals = #or(orate o!ernance an/ Social res(onsi5ility=case stu/y6

UNIT II COMPETITIVE ADVANTAGE 9

E7ternal En!ironment = orter?s ,i!e ,orces Mo/el=Strategic rou(s #om(etiti!e #anges/uring *n/ustry E!olution=lo5alisation an/ *n/ustry Structure = ational #onte7t an/#om(etiti!e a/!antage .esources= #a(a5ilities an/ com(etencies+core com(etencies='ocost an/ /ifferentiation eneric Buil/ing Bloc$s of #om(etiti!e A/!antage= 8istincti!e#om(etencies=.esources an/ #a(a5ilities /ura5ility of com(etiti!e A/!antage= A!oi/ingfailures an/ sustaining com(etiti!e a/!antage=#ase stu/y6

UNIT - III STRATEGIES 0

Te generic strategic alternati!es + Sta5ility E7(ansion .etrencment an/ #om5inationstrategies = Business le!el strategy= Strategy in te lo5al En!ironment=#or(orate Strategy=:ertical *ntegration=8i!ersification an/ Strategic Alliances= Buil/ing an/ .estructuring tecor(oration= Strategic analysis an/ coice = En!ironmental Treat an/ O((ortunity rofileCETOD = Organizational #a(a5ility rofile = Strategic A/!antage rofile = #or(orate ortfolio

Analysis = S;OT Analysis = A Analysis = Mc >inseyKs &s ,rameor$ = E 9 #ell Mo/el =8istincti!e com(etiti!eness = Selection of matri7 = Balance Score #ar/=case stu/y6

UNIT IV STRATEGY IMPLEMENTATION 3 EVALUATION 9

Te im(lementation (rocess .esource allocation 8esigning organisational structure=8esigningStrategic #ontrol Systems= Matcing structure an/ control to strategy=*m(lementing Strategiccange=olitics=oer an/ #onflict=Tecniues of strategic e!aluation < control=case stu/y6

UNIT V OTHER STRATEGIC ISSUES

Managing Tecnology an/ *nno!ation= Strategic issues for on rofit organisations6 eBusiness Mo/els an/ strategies for *nternet Economy=case stu/y

T*: 5

TET BOO,S

Tomas '6 ;eelen 68a!i/ -unger an/ >ris .angaraan Strategic Management an/Business (olicy earson E/ucation6 200%

#arles ;6'6-ill < aret .6ones Strategic Management Teory An *ntegrate/ a((roacBiztantra ;iley *n/ia 200&6

Azar >azmi Strategic Management < Business olicy Tata Mcra -ill Tir/ E/ition200)6

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REFERENCES

1. ,re/6.68a!i/ Strategic Management an/ cases -* 'earning 200)62. (en/ra -acru Strategic Management conce(ts < cases E7cel Boo$s 200%63. A/riau -A5er5erg an/ Alison .ie(le 8trategic Management Teory < A((lication

O7for/ ni!ersity ress 200)64. Arnol/o #6-a7 an/ icolas S6 Maluf Te Strategy #once(t an/ rocess + A

ragmatic A((roac earson E/ucation Secon/ E/ition 200"65. -ar!ar/ Business .e!ie Business olicy + (art * < ** -ar!ar/ Business Scool66. Saloner an/ Se(ar/ o/olny Strategic Management on ;iley 200167. 'aerence 6 -re5inia$ Ma$ing strategy or$ earson 200"68. u(ta olla$ota an/ Srini!asan Business olicy an/ Strategic Management +

#once(ts an/ A((lication rentice -all of *n/ia 200"6

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BA92 SEMINAR III EMERGING TRENDS IN MANAGEMENT LT P C0 0 2

N": F/''?& &$=="&"! % >%">*%*'< *%"&"


39/89

MAR,ETING ELECTIVESBA95 BRAND MANAGEMENT LT P C

1 0 0 1

UNIT I INTRODUCTION

Basics n/erstan/ing of Bran/s + 8efinitions = Bran/ing #once(ts + ,unctions of Bran/ =Significance of Bran/s + 8ifferent Ty(es of Bran/s + #o 5ran/ing + Store 5ran/s6

UNIT II BRAND STRATEGIES 0

Strategic Bran/ Management (rocess + Buil/ing a strong 5ran/ + Bran/ (ositioning +Esta5lising Bran/ !alues + Bran/ !ision + Bran/ Elements + Bran/ing for lo5al Mar$ets +#om(eting it foreign 5ran/s6

UNIT III BRAND COMMUNICATIONS

Bran/ image Buil/ing + Bran/ 'oyalty (rogrammes + Bran/ romotion Meto/s + .ole ofBran/ am5assa/ors cele5raties + On line Bran/ romotions66

UNIT IV BRAND ETENSION 9

Bran/ A/o(tion ractices + 8ifferent ty(e of 5ran/ e7tension + ,actors influencing 8ecision fore7tension + .e=5ran/ing an/ re=launcing6

UNIT V BRAND PERFORMANCE 0

Measuring Bran/ erformance + Bran/ Euity Management = lo5al Bran/ing strategies =Bran/ Au/it + Bran/ Euity Measurement + Bran/ 'e!erage =.ole of Bran/ Managers+ Bran/ing callenges < o((ortunities + #ase Stu/ies6

T*: 5TET BOO,S

1. Mate Bran/ Management + Te7t < cases MacMillan 200)626 >e!in 'ane >eller Strategic Bran/ Management@ Buil/ing Measuring an/

Managing rentice -all 3r/E/ition 200&6

REFERENCES

1. Ty5oust an/ >otter >ellogg on Bran/ing ;iley 200)2. 'an Batey Asain Bran/ing + A reat ay to fly -* Singa(ore 200263. aul Tme(oal Bran/ing in Asia on ;illy 200064. .ames >umar Managing *n/ian Bran/s :i$as u5lication *n/ia 200265. ag/ee( >a(oor Bran/e7 Biztranza *n/ia 200"

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BA952 RETAIL MANAGEMENT LT P C1 0 0 1


An o!er!ie of lo5al .etailing + #allenges an/ o((ortunities + .etail tren/s in *n/ia + Socio

economic an/ tecnological *nfluences on retail management + o!ernment of *n/ia (olicyim(lications on retails6

UNIT II RETAIL FORMATS 9

Organize/ an/ unorganize/ formats + 8ifferent organize/ retail formats + #aracteristics ofeac format + Emerging tren/s in retail formats + M#Ks role in organize/ retail formats6

UNIT III RETAILING DECISIONS 9

#oice of retail locations = internal an/ e7ternal atmos(erics + ositioning of retail so(s +Buil/ing retail store *mage = .etail ser!ice uality management + .etail Su((ly #ain

Management + .etail ricing 8ecisions6

UNIT IV RETAIL SHOP MANAGEMENT 9

:isual Mercan/ise Management + S(ace Management + .etail *n!entory Management +.etail accounting an/ au/its = .etail store 5ran/s + .etail a/!ertising an/ (romotions + .etailManagement *nformation Systems = Online retail + Emerging tren/s 6

UNIT V RETAIL SHOPPER BEHAVIOUR 9

n/erstan/ing of .etail so((er 5ea!ior + So((er rofile Analysis + So((ing 8ecisionrocess = ,actors influencing retail so((er 5ea!ior + #om(laints Management = .etail sales

force Management + #allenges in .etailing in *n/ia= #ase stu/ies6

T*: 5

TET BOO,S

16 Micael -a!y Baston Aeitz an/ Aay an/it .etail Management Tata Mcgra -illSi7t E/ition 200&

26 Og/en *ntegrate/ .etail Management Biztranza *n/ia 200)6

REFERENCES

16 atric$ M6 8unne an/ .o5ert , 'usc .etailing Tomson 'earning 4t

E/ition 200)626 #etan Baa .anis To an/ i/i :6 Sri!atsa!a .etail Management O7for/ni!ersity ress 200&6

36 Sa(na ua/am .etail Management =Te7t an/ #ases Tata Mcra -ill2n/E/ition 200)6

46 8unne .etailing #engage 'earning 2n/E/ition 200)"6 Si!a$umar .etail Mar$eting E7cel Boo$s ,irst E/ition 200&6%6 .am$risnan an/ F6.6Srini!asan *n/ian .etailing Te7t an/ #ases O7for/

ni!ersity ress 200) Bac$


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BA951 SERVICES MAR,ETING LT P C1 0 0 1


8efinition + Ser!ice Economy + E!olution an/ grot of ser!ice sector + ature an/ Sco(e of

Ser!ices + niue caracteristics of ser!ices = #allenges an/ issues in Ser!ices Mar$eting6

UNIT II SERVICE MAR,ETING OPPORTUNITIES 9

Assessing ser!ice mar$et (otential = #lassification of ser!ices + E7(an/e/ mar$eting mi7 +Ser!ice mar$eting + En!ironment an/ tren/s + Ser!ice mar$et segmentation targeting an/(ositioning6

UNIT III SERVICE DESIGN AND DEVELOPMENT 9

Ser!ice 'ife #ycle + e ser!ice /e!elo(ment + Ser!ice Blue rinting + A?s mo/el of ser!ice

uality + Measuring ser!ice uality + SE.:QA' + Ser!ice Quality function /e!elo(ment6

UNIT IV SERVICE DELIVERY AND PROMOTION 9

ositioning of ser!ices + 8esigning ser!ice /eli!ery System Ser!ice #annel + ricing ofser!ices meto/s + Ser!ice mar$eting triangle = *ntegrate/ Ser!ice mar$eting communication6

UNIT V SERVICE STRATEGIES 9

Ser!ice Mar$eting Strategies for ealt + -os(itality + Tourism + ,inancial + 'ogistics =

E/ucational + Entertainment < (u5lic utility *nformation tecniue Ser!ices + case stu/ies

T*: 5

TET BOO,S

16 #iristro(er -6'o!eloc$ an/ ocen ;irtz Ser!ices Mar$eting earson E/ucatione 8eli 20046

26 -offman Mar$eting of Ser!ices #engage 'earning 1stE/ition 200)6

REFERENCES

1. >6 8ouglas -offman et al Essentials of Ser!ice Mar$eting @ #once(ts Strategies an/#ases Tomson 'earning 2n/ E/ition6

2. >ennet E #lo et al Ser!ices Mar$eting O(eration Management an/ StrategyBiztantra 2n/E/ition e 8eli 20046

36 -alen ;oo/roffe Ser!ices Mar$eting McMillan 2003646 :alarie Ieitaml et al Ser!ices Mar$eting "t*nternational E/ition 200&6"6 #ristian ronroos Ser!ices Management an/ Mar$eting a #.M A((roac on ;iley

20016B*?

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BA95 ADVERTISING AND SALES PROMOTION LT P C1 0 0 1

UNIT I INTRODUCTION TO ADVERTISEMENT 9

#once(t an/ /efinition of a/!ertisement + Social Economic an/ 'egal *m(lications ofa/!ertisements + setting a/!ertisement o5ecti!es + A/6 Agencies + Selection an/ remuneration

+ A/!ertisement cam(aigns + case stu/ies6

UNIT II ADVERTISEMENT MEDIA 9

Me/ia (lan + Ty(e an/ coice criteria + .eac an/ freuency of a/!ertisements + #ost ofa/!ertisements = relate/ to sales + Me/ia strategy an/ sce/uling6

UNIT III DESIGN AND EECUTION OF ADVERTISEMENTS 9

Message /e!elo(ment + 8ifferent ty(es of a/!ertisements + 'ayout + 8esign a((eal + #o(y

structure + A/!ertisement (ro/uction + rint + .a/io6 T6:6 an/ ;e5 a/!ertisements + Me/ia.esearc + Testing !ali/ity an/ .elia5ility of a/s + Measuring im(act of a/!ertisements + casestu/ies6

UNIT IV INTRODUCTION TO SALES PROMOTION 9

Sco(e an/ role of sale (romotion + 8efinition + O5ecti!es of sales (romotion = sales (romotiontecniues + Tra/e oriente/ an/ consumer oriente/6

UNIT V SALES PROMOTION CAMPAIGN 9

Sales (romotion + .euirement i/entification + 8esigning of sales (romotion cam(aign +

*n!ol!ement of salesmen an/ /ealers + Out sourcing sales (romotion national an/ international(romotion strategies + *ntegrate/ (romotion + #oor/ination itin te !arious (romotiontecniues + Online sales (romotions= case stu/ies6

T*: 5

TET BOO,S

16 ;ells Moriarty < Burnett A/!ertising rinci(les < ractice earson E/ucation &tE/ition 200&626 >ennet #lo6 8onal/ Baac$ *ntegrate/ A/!ertisements romotion an/ Mar$eting

communication rentice -all of *n/ia e 8eli 20036

REFERENCES

1. S6 -6 -6 >azmi an/ Satis > Batra A/!ertising < Sales romotion E7cel Boo$s e8eli 20016

2. eorge E Belc an/ Micel A Belc A/!ertising < romotion Mcra -ill Singa(ore199)6

36 ulian #ummings Sales romotion >ogan age 'on/on 199)64. E6Betc an/ Micael A/!ertising an/ romotion Mcra -ill 20036

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5. aisri efaney A/!ertising Management O7for/ 200)6 Bac$


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BA955 CONSUMER BEHAVIOR LT P C

1 0 0 1


#once(ts + Significance + 8imensions of #onsumer Bea!ior + A((lication of $nole/ge of#onsumer Bea!iour in mar$eting /ecisions6

UNIT II CONSUMER BEHAVIOR MODELS 9

*n/ustrial an/ in/i!i/ual consumer 5ea!iour mo/els = -oare/= Set Engel + >ollat;e5star an/ in/ #onsumer Bea!iour Mo/els + *m(lications of te mo/els on mar$eting/ecisions6

UNIT III INTERNAL INFLUENCES 9

sycological *nfluences on consumer 5ea!ior + moti!ation + (erce(tion + (ersonality

'earning an/ Attitu/e= Self *mage an/ 'ife styles + #onsumer e7(ectation an/ satisfaction6

UNIT IV ETERNAL INFLUENCES 9

Socio=#ultural #ross #ulture = ,amily grou( + .eference grou( + #ommunication =*nfluenceson #onsumer 5ea!ior

UNIT V PURCHASE DECISION PROCESS 9

-ig an/ lo in!ol!ement = re=(urcase an/ (ost=(urcase 5ea!ior + Online (urcase/ecision (rocess + 8iffusion of *nno!ation + Managing 8issonance = Emerging *ssues + casestu/ies6

T*: 5

TET BOO,S

16 ay 86 'in/uist an/ ose( Sirgy So((er Buyer an/ #onsumer Bea!ior Biztranza200)6

26 aul eter et al6 #onsumer Bea!ior an/ Mar$eting Stratergy Tata Mcra -ill *n/ianE/ition &tE/ition 200"6

REFERENCES

16 'eon 6Sciffman an/ 'eslie 'asar >anu$ #onsumer Bea!ior earson E/ucation*n/ia 20026

26 8a!i/ '6 'ou/en an/ Al5ert 8ella Bitta #onsumer Bea!ior Mcra -ill e 8eli20026

36 ,ran$ .6 >ar/es #onsumer Bea!iour an/ Managerial 8ecision Ma$ing 2n/E/ition646 Assel #onsumer Bea!ior = A Strategic A((roac Biztranza 200)6"6 Set Mittal #onsumer Bea!ior= A Managerial ers(ecti!e Tomson Asia CD 't/6

20036

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Bac$

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BA956 CUSTOMER RELATIONSHIPS MANAGEMENT LT P C1 0 0 1

UNIT I INTRODUCTION 98efinitions = #once(ts an/ #onte7t of relationsi( Management + E!olution = Transactional :s.elationsi( A((roac + #.M as a strategic mar$eting tool + #.M significance to te

sta$eol/ers6

UNIT II UNDERSTANDING CUSTOMERS 9#ustomer information 8ata5ase + #ustomer rofile Analysis = #ustomer (erce(tionE7(ectations analysis + #ustomer 5ea!ior in relationsi( (ers(ecti!esL in/i!i/ual an/ grou(customer?s = #ustomer life time !alue + Selection of rofita5le customer segments6

UNIT III CRM STRUCTURES 9Elements of #.M + #.M rocess + Strategies for #ustomer acuisition + .etention an/re!ention of /efection + Mo/els of #.M + #.M roa/ ma( for 5usiness a((lications6

UNIT IV CRM PLANNING AND IMPLEMENTATION 9Strategic #.M (lanning (rocess + *m(lementation issues + #.M Tools= Analytical #.M +O(erational #.M + #all center management + .ole of #.M Managers6

UNIT V TRENDS IN CRM 9e= #.M Solutions + 8ata ;areousing + 8ata mining for #.M + an intro/uction to #.Msoftare (ac$ages6

T*: 5

TET BOO,S

1. 6Saines ag/is 6Set #ustomer .elationsi(s Management Strategicres(ecti!e Macmillan 200"6

2. Alo$ >umar et al #ustomer .elationsi( Management @ #once(ts an/ a((licationsBiztantra 200)

REFERENCES

1. -6eeru Moame/ an/ A6Saa/e!an #ustomer .elation Management :i$asu5lising 200"6

2. im #ateart Te Eigt #om(etencies of .elatiosi( selling Macmillan *n/ia 200"63. Assel #onsumer Bea!ior #engage 'earning %tE/ition64. >umar #ustomer .elationsi( Management = A 8ata5ase A((roac ;iley *n/ia

200&65. ,rancis Buttle #ustomer .elationsi( Management @ #once(ts < Tools Else!ier

20046Bac$

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BA957 EVENT MAR,ETING LT P C1 0 0 1


An o!er!ie of e!ent mar$eting + ty(es of e!ents + n/erstan/ing te structure of e!ent

in/ustry economy culture an/ tren/s + Mar$eting s$ills for e!ent mar$eters reuirementanalysis 6

UNIT II DESIGNING EVENT MAR,ETING 9

A((lication of Mar$eting mi7 to e!ents + /esigning an/ /e!elo(ing + A/o(tion of e!ents + E!entlife cycle analysis + >ey /ri!ers influencing strategic (lanning an/ e7ecution of /ifferent ty(esof e!ents + Bran/ing issues for e!ents6

UNIT III PRICING STRATEGIES 9

ricing meto/s for e!ents + A((roac toar/s s(onsorsi(s fun/ing agencies = ty(es an/

coice of s(onsorsi(s + rofita5ility analysis + egotiations for te 5est /eal6

UNIT IV EVENT PROMOTION 9

#am(aign for s(orts cultural = Entertainment = ,ormal functions + E!ent a/!ertising +Esta5lisment + ,esti!als + #on!entions + E7i5itions = u5lic relations + *nter(ersonalrelationsi( + Me/ia management + .ole of regulatory autorities6

UNIT V EVENT DELIVERY 9

8ealing it agents romoters an/ e!ent e7ecutors + E!ent lanning *m(lementation an/e!aluation from sta$e ol/ers (ers(ecti!es = #once(ts an/ (ractices of Mar$eting researc on

e!ent relate/ issues6

T*: 5

TET BOO,S

16 'eonar/ -6-oyle E!ent Mar$eting @ -o to successfully (romote E!ents ,esti!als#on!entions an/ E7(osition on ;iley an/ Sons 20026

26 'ie5erman aticia Esgate at Esgate Te Entertainment Mar$eting .e!olution @Bringing te Moguls te Me/ia an/ te Magic to te orl/ ,T ress 20026

REFERENCES

16 ulia .uterfor/ Sil!ers an/ oe ol/5latt rofessional E!ent #oor/ination on ;iley2003

26 Allison Saget Te E!ent Mar$eting -an/5oo$ @ Beyon/ 'ogistics < (lanning >a(lanu5lising 200%6

36 Sannon >il$enny Te com(lete gui/e to successful E!ent lanning @ A gui/e 5oo$ to(ro/ucing Memora5le E!ents Atlantic u5lising #om(any6

46 u/y Allen E!ent lanning ;iley *n/ia 200&6Bac$


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BA95 MAR,ETING METRICS LT P C1 0 0 1

UNIT I INTRODUCTION 9*ntro/uction to Mar$eting metrics + 'in$ing Mar$eting to financial (erformance of a firm +,inancial im(lications of mar$eting Strategic /ecisions6

UNIT II CUSTOMER AND BRAND METRICS 9#ost of customer acuisition + .etention + 'ife time !alue of customers + Balance/ Score #ar/

A((roac to measure customers? satisfaction = Bran/ metrics + Bran/ euity + Bran/ (ortfoliomanagement = Bran/ financial (erformance6

UNIT III COMMUNICATION AND PRICING METRICS 9#ommunication metrics + rofit im(act on sales (romotion + A/!ertisement cost 5enefitanalysis = Measuring financial effecti!eness of e=mail cam(aign = ricing metric = ricingsimulation an/ its im(act on (rofita5ility6

UNIT IV CHANNEL METRICS 9,inancial ers(ecti!es of #annel artici(ants = Mar$eting 5u/get an/ resource allocation6.eturn on mar$eting in!estment C.OM*D = Mar$eting au/it6

UNIT V ADDITIONAL METRICS 9,inancial im(lications on .esearc an/ /e!elo(ment + Training of sales force6 8etermination offinancial incenti!es across ro/uct G Ser!ice /eli!ery system + lo5al Mar$eting Metrics6

T*: 5REFERENCES

16 aul ;6 ,arris eil T6 Ben/le uilli( E6 feifer an/ 8a!i/ 6 .ei5stein Mar$etingMetrics @ Measuring Salesforce Effecti!eness an/ #annel Management ;artonScool of u5lising6

26 on 8a!is Measuring Mar$eting@ 103 >ey Metrics E!ery Mar$eter ee/s ;ileyu5liser6

36 e/ '6 .o5erto an/ on 8a!is Metrics 8ri!en Mar$eting46 aul ;6 ,arris Mar$eting Metrics@ "0 Metrics E!ery E7ecuti!e soul/ Master ;arton

Scool u5lising6"6 8a!i/ 6 .ei5stein Mar$eting Metrics earson E/ucation CSAD6

%6 >a!in >ale Strategic Bran/ Management Buil/ing Measuring < Managing Bran/>eller -* 3r/e/ition 200)6&6 'ilien >otter < Morty Mar$eting Mo/els -* 200)6)6 8!ur real an/ Miceal 'e!y Mar$eting :alue Base/ Tata Mc ra -ill 200)6

Bac$

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BA959 ADVANCED DATA ANALYSIS LT P C1 0 0 1

UNIT I INTRODUCTION

*ntro/uction + Basic conce(ts + ni=!ariate Bi=!ariate an/ Multi=!ariate tecniues + Ty(es of

multi!ariate tecniues + #lassification of multi!ariate tecniues + ui/elines for multi!ariateanalysis an/ inter(retation + A((roaces to multi!ariate mo/el 5uil/ing6

UNIT II PREPARING FOR MULTIVARIATE ANALYSIS

*ntro/uction + #once(tualization of researc (ro5lem + */entification of tecniue = E7aminationof !aria5les an/ /ata + Measurement of !aria5les an/ collection of /ata + Measurement oferrors + Statistical significance of errors6 Missing /ata + A((roaces for /ealing it missing/ata + Testing te assum(tions of multi!ariate analysis + *ncor(orating non=metric /ata it/ummy !aria5les6

UNIT III MULTIPLE LINEAR REGRESSION ANALYSIS4 FACTOR ANALYSIS4

AND CANONICAL CORRELATION ANALYSIS 0

Multi(le 'inear .egression Analysis + *ntro/uction + Basic conce(ts + Multi(le linear regressionmo/el + 'east suare estimation + *nferences from te estimate/ regression function +:ali/ation of te mo/el6,actor Analysis@ 8efinition + O5ecti!es + A((roaces to factor analysis + meto/s of estimation

+ ,actor rotation + ,actor scores = Sum of !ariance e7(laine/ + inter(retation of results6#anonical #orrelation Analysis = O5ecti!es + #anonical !ariates an/ canonical correlation +*nter(retation of !ariates an/ correlations6

UNIT IV MULTIPLE DISCRIMINANT ANALYSIS4 CLUSTER ANALYSIS ANDCON@OINT 0

Multi(le 8iscriminant Analysis = Basic conce(ts + Se(aration an/ classification of to(o(ulations = E!aluating classification functions + :ali/ation of te mo/el6#luster Analysis + 8efinitions + O5ecti!es + Similarity of measures + -ierarcical an/ on +-ierarcical clustering meto/s + *nter(retation an/ !ali/ation of te mo/el6#onoint Analysis + 8efinitions + Basic conce(ts + Attri5utes + references + .an$ing ofreferences + Out(ut of #onoint measurements + tility = *nter(retation6

UNIT V MULTI DIMENSIONAL SCALING AND ADVANCED TECHNI8UES 9

Multi 8imensional Scaling + 8efinitions + O5ecti!es + Basic conce(ts + Scaling tecniues +

Attri5ute an/ on=Attri5utes 5ase/ M8S Tecniues + *nter(retation an/ :ali/ation of mo/els6A/!ance/ Tecniues + Structural Euation mo/eling + Basic conce(ts + Stages in SEM +A((lication of SEM in 5usiness researc6

T*: 5REFERENCES

16 ose( , -air .ol( E An/erson .onal/ '6 Tatam < ;illiam #6 Blac$Multi!ariate 8ata Analysis earson E/ucation e 8eli 200"6

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26 .icar/ A onson an/ 8ean ;6;icern A((lie/ Multi!ariate Statistical Analysisrentice -all e 8eli 200"6

36 8a!i/ . An/erson 8ennis Se!eency an/ Tomas A ;illiams Statistics for Businessan/ Economics Tom(son Singa(ore 20026

Bac$

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FINANCE ELECTIVESBA960 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT LT P C

1 0 0 1

UNIT I INVESTMENT SETTING

,inancial an/ economic meaning of *n!estment + #aracteristics an/ o5ecti!es of *n!estment +Ty(es of *n!estment + *n!estment alternati!es + #oice an/ E!aluation + .is$ an/ returnconce(ts6

UNIT II SECURITIES MAR,ETS 0

,inancial Mar$et = Segments + Ty(es = = artici(ants in financial Mar$et + .egulatoryEn!ironment rimary Mar$et + Meto/s of floating ne issues Boo$ 5uil/ing + .ole of (rimarymar$et + .egulation of (rimary mar$et Stoc$ e7canges in *n/ia + BSE OT#E* SE *SEan/ .egulations of stoc$ e7canges + Tra/ing system in stoc$ e7canges +SEB*6

UNIT- III FUNDAMENTAL ANALYSIS 9

Economic Analysis + Economic forecasting an/ stoc$ *n!estment 8ecisions + ,orecastingtecniues6 *n/ustry Analysis @ *n/ustry classification *n/ustry life cycle + #om(any AnalysisMeasuring Earnings + ,orecasting Earnings + A((lie/ :aluation Tecniues + raam an/8o//s in!estor ratios6

UNIT IV TECHNICAL ANALYSIS 9

,un/amental Analysis :s Tecnical Analysis + #arting meto/s + Mar$et *n/icators6 Tren/ +Tren/ re!ersals + atterns = Mo!ing A!erage + E7(onential mo!ing A!erage + Oscillators +Mar$et *n/icators + Efficient Mar$et teory6

UNIT V PORTFOLIO MANAGEMENT 9

ortfolio analysis +ortfolio Selection +#a(ital Asset ricing mo/el + ortfolio .e!ision +ortfolio E!aluation + Mutual ,un/s6

T*: 5

TET BOO,S

1. 8onal/ E6,iscer < .onal/ 6or/an Security Analysis < ortfolio Management -*'earning6 e 8eli %te/ition 200)6

2. rasannacan/ra *n!estment analysis an/ ortfolio Management Tata Mcra -ill

200)6

REFERENCES

16 .eilly < Bron *n!estment Analysis an/ ortfolio Management #engage 'earning )t

e/ition 200)626 S6 >e!in Securities Analysis an/ ortfolio Management -* 'earning 200)636 Bo/i >ane Mar$us Moanty *n!estments %te/ition Tata Mcra -ill 200&6

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46 :6A6A!a/an Securities Analysis an/ ortfolio Management -imalaya u5lising-ouse 200)6

"6 :6>6Balla *n!estment Management S6#an/ < #om(any 't/6 200)66

Bac$

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BA96 MERCHANT BAN,ING AND FINANCIAL SERVICES LT P C

1 0 0 1

UNIT I MERCHANT BAN,ING 5

*ntro/uction + An O!er !ie of *n/ian ,inancial System + Mercant Ban$ing in *n/ia + .ecent8e!elo(ments an/ #allenges aea/ + *nstitutional Structure + ,unctions of Mercant Ban$ ='egal an/ .egulatory ,rameor$ + .ele!ant ro!isions of #om(anies Act= SE.A= SEB*gui/elines= ,EMA etc6 = .elation it Stoc$ E7canges an/ OT#E*6

UNIT II ISSUE MANAGEMENT 2

.ole of Mercant Ban$er in A((raisal of roects 8esigning #a(ital Structure an/ *nstruments+ *ssue ricing + Boo$ Buil/ing + re(aration of ros(ectus Selection of Ban$ers A/!ertising#onsultants etc6 = .ole of .egistrars +Ban$ers to te *ssue n/erriters an/ Bro$ers6 + Offerfor Sale + reen Soe O(tion + E=*O ri!ate lacement + Bougt out 8eals + lacement it,*s M,s ,**s etc6 Off = Sore *ssues6 + *ssue Mar$eting + A/!ertising Strategies + .*

Mar$eting + ost *ssue Acti!ities6

UNIT III OTHER FEE BASED SERVICES 0

Mergers an/ Acuisitions + ortfolio Management Ser!ices + #re/it Syn/ication + #re/it .ating+ Mutual ,un/s = Business :aluation6

UNIT IV FUND BASED FINANCIAL SERVICES 0

'easing an/ -ire urcasing + Basics of 'easing an/ -ire (urcasing + ,inancial E!aluation6

UNIT V OTHER FUND BASED FINANCIAL SERVICES

#onsumer #re/it + #re/it #ar/s + .eal Estate ,inancing + Bills 8iscounting + actoring an/,orfaiting + :enture #a(ital6

T*: 5

TET BOO,S

16 M6F6>an ,inancial Ser!ices Tata Mcra=-ill 11t E/ition 200)26 alini ra!a Tri(aty ,inancial Ser!ices -* 'earning 200)6

REFERENCES:

16 Macirau *n/ian ,inancial System :i$as u5lising -ouse 2n/ E/ition 2002626 6#6:erma A Manual of Mercant Ban$ing Barat u5lising -ouse e 8eli36 :arsney 66 < Mittal 86>6 *n/ian ,inancial System Sultan #an/ < Sons e

8eli646 Sasi/aran ,inancial Ser!ices an/ System Tata Mcgra -ill e 8eli 1st E/ition

200)6"6 ;e5site of SEB*

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Bac$BA962 INTERNATIONAL TRADE FINANCE LT P C

1 0 0 1

UNIT I INTERNATIONAL TRADE 9

*nternational Tra/e + Meaning an/ Benefits + Basis of *nternational Tra/e + ,oreign Tra/ean/ Economic rot + Balance of Tra/e + Balance of ayment + #urrent Tren/s in *n/ia +Barriers to *nternational Tra/e + ;TO + *n/ian EJ*M olicy6

UNIT II EPORT AND IMPORT FINACE 9

S(ecial nee/ for ,inance in *nternational Tra/e + *#O Terms C,OB #*, etc6D + aymentTerms + 'etters of #re/it + re Si(ment an/ ost Si(ment ,inance + ,ortfaiting + 8eferre/ayment Terms + EJ*M Ban$ + E## an/ its scemes + *m(ort 'icensing + ,inancingmeto/s for im(ort of #a(ital goo/s6

UNIT III FORE MANAGEMENT 9

,oreign E7cange Mar$ets + S(ot rices an/ ,orar/ rices + ,actors influencing E7cangerates + Te effects of E7cange rates in ,oreign Tra/e + Tools for e/ging against E7cangerate !ariations + ,orar/ ,utures an/ #urrency o(tions + ,EMA + 8etermination of,oreign E7cange rate an/ ,orecasting6

UNIT IV DOCUMENTATION IN INTERNATIONAL TRADE 9

E7(ort Tra/e 8ocuments@ ,inancial 8ocuments + Bill of E7cange= Ty(e= #ommercial8ocuments = roforma #ommercial #onsular #ustoms 'egalize/ *n!oice #ertificate ofOrigin #ertificate :alue ac$ing 'ist ;eigt #ertificate #ertificate of Analysis an/

Quality #ertificate of *ns(ection -ealt certificate6 Trans(ort 8ocuments = Bill of 'a/ingAiray Bill ostal .ecei(t Multimo/al Trans(ort 8ocument6 .is$ #o!ering 8ocument@*nsurance olicy *nsurance #o!er ote6 Official 8ocument@ E7(ort 8eclaration ,orms .,orm ,rom #O8 ,orm Softer ,orms E7(ort #ertification SS + #8# orms6

UNIT V EPORT PROMOTION SCHEMES 9

o!ernment Organizations romoting E7(orts + E7(ort *ncenti!es @ 8uty E7em(tion + *T#oncession + Mar$eting Assistance + E# 8EB + A/!ance 'icense + Oter efforts *E7(ort romotion + EI + EQ + SEI an/ E7(ort -ouse6

T*: 5

TET BOO,S

1. A(te 66 *nternational ,inancial Management Tata Mcra -ill 200)62. eff Ma/ura *nternational #or(orate ,inance #engage 'earning )tE/ition 200)6

REFERENCES

16 Alan #6 Sa(iro Multinational ,inancial Management -* 'earning 4tE/ition 200)6

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26 Eun an/ .esni$ *nternational ,inancial Management Tata Mcgra -ill 4t E/ition200)6

3. ;e5site of *n/ian o!ernment on EJ*M (olicy Bac$

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BA961 CORPORATE FINANCE LT P C1 0 0 1

UNIT I INDUSTRIAL FINANCE 9

*n/ian #a(ital Mar$et + Basic (ro5lem of *n/ustrial ,inance in *n/ia6 Euity + 8e5enture

financing + ui/elines from SEB* a/!antages an/ /isa/!antages an/ cost of !arious sourcesof ,inance = ,inance from international sources financing of e7(orts + role of EJ*M 5an$ an/commercial 5an$s6+ ,inance for rea5ilitation of sic$ units6

UNIT II SHORT TERM-+OR,ING CAPITAL FINANCE 6

Estimating or$ing ca(ital reuirements + A((roac a/o(te/ 5y #ommercial 5an$s#ommercial (a(er= u5lic /e(osits an/ inter cor(orate in!estments6

UNIT III ADVANCED FINANCIAL MANAGEMENT 2

A((raisal of .is$y *n!estments certainty eui!alent of cas flos an/ ris$ a/uste/ /iscountrate ris$ analysis in te conte7t of 8#, meto/s using ro5a5ility information nature of casflos Sensiti!ity analysisL Simulation an/ in!estment /ecision 8ecision tree a((roac inin!estment /ecisions6

UNIT IV FINANCING DECISION 0

Simulation an/ financing /ecision = cas ina/euacy an/ cas insol!ency= /eterminingte (ro5a5ility of cas insol!ency= ,inancing /ecision in te #onte7t of o(tion (ricingmo/el an/ agency costs= *nter=/e(en/ence of in!estment= financing an/ 8i!i/en/ /ecisions6

UNIT V CORPORATE GOVERNANCE

#or(orate o!ernance = SEB* ui/elines= #or(orate 8isasters an/ Etics= #or(orateSocial .es(onsi5ility= Sta$eol/ers an/ Etics= Etics Managers an/ rofessionalism6

T*: 5

TET BOO,S

1. .icar/ A6Brealey Steat #6Myers an/ Moanty rinci(les of #or(orate ,inanceTata Mcra -ill )tE/ition 200)

2. *6M6an/ey ,inancial Management :i$as u5lising -ouse !t6 't/6 11 t E/ition200)6

REFERENCES

16 Brigam an/ Erar/t #or(orate ,inance = A focuse/ A((roac #engage 'earning1st E/ition 200)6

26 M6F >an *n/ian ,inancial System Tata Mcra -ill "tE/ition 200)36 Smart Megginson an/ itman #or(orate ,inance 1stE/ition 200)646 >risnamurty an/ :isanatan A/!ance/ #or(orate ,inance -* 'earning 200)6"6 ;e5site of SEB* Bac$

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BA96 DERIVATIVES MANAGEMENT LT P C1 0 0 1


8eri!ati!es + 8efinition + Ty(es + ,orar/ #ontracts + ,utures #ontracts + O(tions +Sa(s + 8ifferences 5eteen #as an/ ,uture Mar$ets + Ty(es of Tra/ers + OT# an/E7cange Tra/e/ Securities + Ty(es of Settlement + ses an/ A/!antages of 8eri!ati!es +.is$s in 8eri!ati!es6

UNIT II FUTURES CONTRACT 0

S(ecifications of ,utures #ontract = Margin .euirements + Mar$ing to Mar$et + -e/ging using,utures + Ty(es of ,utures #ontracts + Securities Stoc$ *n/e7 ,utures #urrencies an/#ommo/ities + 8eli!ery O(tions + .elationsi( 5eteen ,uture rices ,orar/ rices an/S(ot rices6

UNIT III OPTIONS 0

8efinition + E7cange Tra/e/ O(tions OT# O(tions + S(ecifications of O(tions + #all an/ utO(tions + American an/ Euro(ean O(tions + *ntrinsic :alue an/ Time :alue of O(tions +O(tion (ayoff o(tions on Securities Stoc$ *n/ices #urrencies an/ ,utures + O(tions (ricingmo/els + 8ifferences 5eteen future an/ O(tion contracts6

UNIT IV S+APS 7

8efinition of S;A + *nterest .ate S;A + #urrency S;A + .ole of ,inancial *nterme/iary +;areousing + :aluation of *nterest rate S;As an/ #urrency S;As Bon/s an/ ,.s +

#re/it .is$6

UNIT V DERIVATIVES IN INDIA

E!olution of 8eri!ati!es Mar$et in *n/ia + .egulations = ,rameor$ + E7cange Tra/ing in8eri!ati!es + #ommo/ity ,utures + #ontract Terminology an/ S(ecifications for Stoc$O(tions an/ *n/e7 O(tions in SE + #ontract Terminology an/ s(ecifications for stoc$futures an/ *n/e7 futures in SE + #ontract Terminology an/ S(ecifications for *nterest .ate8eri!ati!es6

T*: 5

TET BOO,S

1. on6#6-ull O(tions ,utures an/ oter 8eri!ati!e Securities? -* 'earning &tE/ition200)

26 >eit .e/ea/ N,inancial 8eri!ati!es + An *ntro/uction to ,utures ,orar/s O(tionsan/ S;As?+ -* 'earning 200)6

5


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REFERENCES

16 Stulz .is$ Management an/ 8eri!aties #engage 'earning 1stE/ition 200)626 :arma 8eri!aties an/ .is$ Management 1stE/ition 200)636 8a!i/ 8u5ofs$y + NO(tion an/ ,inancial ,utures + :aluation an/ ses Mcra -ill

*nternational E/ition6

46 S6'6u(ta ,inancial 8eri!aties= Teory #once(ts an/ ractice rentice -all Of *n/ia200)6

"6 ;e5site of SE BSE6Bac$

BA965 STRATEGIC INVESTMENT AND FINANCE DECISIONS LT P C1 0 0 1

UNIT I INVESTMENT DECISIONS 2

roect *n!estment Management :s roect Management + *ntro/uction to (rofita5le (roects +

e!aluation of *n!estment o((ortunities + *n!estment /ecisions un/er con/itions of uncertainty +.is$ analysis in *n!estment /ecision + Ty(es of in!estments an/ /isin!estments6

UNIT II CRITICAL ANALYSIS OF APPRAISAL TECHNI8UES 9

Significance of *nformation an/ /ata 5an$ in (roect selections + *n!estment /ecisions un/erca(ital constraints + ca(ital rationing ortfolio + ortfolio ris$ an/ /i!ersifie/ (roects6

UNIT III STRATEGIC ANALYSIS OF SELECTED INVESTMENT DECISIONS 9

'ease financing + 'ease :s Buy /ecision + -ire urcase an/ installment /ecision + -ireurcase :s 'ease 8ecision + Mergers an/ acuisition + #as :s Euity for mergers6

UNIT IV FINANCING DECISIONS 6

#a(ital Structure + #a(ital structure teories + #a(ital structure lanning in ractice6

UNIT V FINANCIAL DISTRESS 9

#onseuences *ssues Ban$ru(tcy Settlements reorganization an/ 'iui/ation in 5an$ru(tcy6

T*: 5

TET BOO,S

16 rasanna #an/ra ,inancial Management &tE/ition Tata Mcra -ill 200)626 rasanna #an/ra roects @ (lanning Analysis ,inancing im(lementation an/ re!ie

TM- e 8eli 200)

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REFERENCES

16 Bo/ie >ane Marcus @ *n!estment Tata Mcra -ill e 8eli2002626 Brigam E6 , < -ouston 6,6 ,inancial Management Tomson u5lications 2003636 *6 M6an/ey ,inancial Management :i$as u5lising -ouse 2003646 M6F6>an an/ 6>6ain ,inancial Management Te7t an/ ro5lems Tata Mcra -ill

u5lising #o 20036"6 ;e5site of *8B* relate/ to (roect finance

Bac$

BA966 RIS, MANAGEMENT AND INSURANCE LT P C1 0 0 1

UNIT I INTRODUCTION TO RIS, MANAGEMENT 9

.is$ = Ty(es of .is$ + O5ecti!es of ris$ management + Sources of ris$ + .is$

*/entification + Measurement of ris$

UNIT II RIS, AVERSION 3 MANAGEMENT TECHNI8UES 9

.is$ A!oi/ance + 'oss #ontrol + .is$ retention + ris$ transfer + :alue of ris$ Management+ ooling an/ /i!ersification of ris$

UNIT III RIS, MANAGEMENT TOOLS 9

O(tions + ,orar/ contracts + ,uture contracts + S;AS + -e/ging + O(timal e/ges for tereal orl/6

UNIT IV INTRODUCTION TO INSURANCE 9

eneral *nsurance + rinci(les of general insurance + eneral *nsurance ro/ucts C,ireMotor -ealtD + *nsurance #ontracts + O5ecti!es of *nsurance #ontracts + Elements of a!ali/ contract + #aracteristics of *nsurance #ontracts + *nsurance ricing + *nsuranceMar$et < .egulation + Sol!ency regulation6

UNIT V INSURANCE AS A RIS, MANAGEMENT TECHNI8UE 9

*nsurance rinci(les + olicies + *nsurance #ost < ,air ricing + E7(ecte/ claim costs+#ontractual (ro!isions tat limit *nsurance #o!erage6

T*: 5TET BOO,S

16 -arrington an/ ieaus N .is$ management an/ *nsurance Tata Mcgra -illu5lising e 8eli 2n/E/ition 200&6

26 Triescman -oyt Sommer N .is$ management an/ *nsurance #engage 'earning 2n/

E/ition 200&6

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REFERENCES

1. Mar$ S6 8orfman N *ntro/uction to .is$ management an/ *nsurance )tE/ition rentice allof *n/ia 200"6

2. Stulz .is$ management an/ 8eri!aties #engage 'earning 1stE/ition 200)636 S$i((er an/ >on N.is$ management an/ *nsurance? Blac$ell u5lising 200)646 alini ra!e Tri(aty an/ ra5ir al N *nsurance + Teory an/ ractice rentice all of

*n/ia 200)65. eorge E .e/a rinci(les of .is$ Management an/ *nsurance earson E/ucation ) t

E/ition 20046

Bac$

BA967 MICROFINANCE LT P C1 0 0 1

UNIT I INTRODUCTION TO MICROFINANCE 9

Basics + ee/ for microfinance = #aracteristics of Microfinance clients + 8eman/ an/ su((lyof microfinance in /e!elo(ing countries + ature of Microfinance Mar$ets = Microfinance as a/e!elo(ment strategy an/ as an in/ustry + Microfinance Tools + .ole of rameen Ban$ = Microcre/it = *nno!ations = rou( len/ing=Ste((e/ len/ing < .e(eat loan = #aracter < cas flo5ase/ len/ing =,le7i5le a((roaces to collateral=,reuent < (u5lic installment for loan < sa!ing(ro/ucts

UNIT - II FINANCIAL AND OPERATIONAL EVALUATION 9

,inancial E!aluation + Analyzing < Managing ,inancial erformance of M,*s@ Analyzingfinancial statements = ,inancial (erformance ratios = 'iui/ity < ca(ital a/euacy + .e!enue

mo/els of Micro finance = .ole of su5si/es < 8onors = Benc Mar$ing = .ating M,*s6

O(erational E!aluation@ Managing o(erational ris$s + *nternal #ontrol Business lanning +*m(act Assessment + #: Analysis + O(erating E7(enses = O(erating Efficiency

UNIT III OTHER EVALUATIONS OF MICROFINANCE 9

Mar$et E!aluation + Managing M, ro/ucts < Ser!ices = meto/ologies in M, (ro/uct /esignan/ (ricing + + #om(etition = .is$s 6

*nstitutional E!aluation = A((raisals an/ ratings = 'egal com(liance= *ssues in o!ernance

Social E!aluation = Social (erformance Measurement = *n/icators = Tools + rogress out of(o!erty in/e7 + Trans(arency + Etics

UNIT IV MICROFINANCE IN INDIA 9

#allenges to Microfinance mo!ement + 8eman/ an/ Su((ly of Micro financial ser!ices +State *nter!ention in rural cre/it + .B* *nitiati!es = ABA.8 < S- + Ban$ 'in$u( < rograms=

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+ o!ernance an/ te constitution of te Boar/ of !arious forms of M,*s + *nterme/iaries forMicrofinance +State s(onsore/ Organizations6

UNIT V ISSUES4 TRENDS AND FRONTIERS OF MICROFINANCE 9

*ssue + .ole of Tecnology=Strategic issues in Microfinance@ Sustaina5ility = o(ening ne

mar$ets + + en/er issuesT*: 5

TET BOO,S16 *n/ian *nstitute of Ban$ing an/ ,inance Micro finance@ ers(ecti!es an/ O(erations

Macmillan *n/ia 'imite/ 2009626 Beatriz an/ onatan Te Economics of Microfinance rentice -all of *n/ia200&6

REFERENCES

1. 6 microfinancesummit6org6 Bac$

HUMAN RESOURCE ELECTIVESBA96 MANAGERIAL BEHAVIOR AND EFFECTIVENESS LT P C

1 0 0 1

UNIT I DEFINING THE MANAGERIAL @OB

8escri(ti!e 8imensions of Managerial o5s + Meto/s + Mo/el + Time 8imensions inManagerial o5s + Effecti!e an/ *neffecti!e o5 5ea!iour + ,unctional an/ le!el /ifferences inManagerial o5 5ea!iour6

UNIT II DESIGNING THE MANAGERIAL @OB 2

*/entifying Managerial Talent + Selection an/ .ecruitment + Managerial S$ills 8e!elo(ment +ay an/ .ear/s + Managerial Moti!ation + Effecti!e Management #riteria + erformance

A((raisal Measures + Balance/ Scorecar/ = ,ee/5ac$ + #areer Management + #urrentractices6

UNIT III THE CONCEPT OF MANAGERIAL EFFECTIVENESS 7

8efinition + Te (erson (rocess (ro/uct a((roaces + Bri/ging te a( + MeasuringManagerial Effecti!eness + #urrent *n/ustrial an/ o!ernment (ractices in te Management ofManagerial Effecti!eness= te Effecti!e Manager as an O(timizer6

UNIT IV ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS

Organisational rocesses + Organisational #limate + 'ea/er + rou( *nfluences + o5#allenge + #om(etition + Managerial Styles6

UNIT V DEVELOPING THE +INNING EDGE 0

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Organisational an/ Managerial Efforts + Self 8e!elo(ment + egotiation S$ills + 8e!elo(mentof te #om(etiti!e S(irit + >nole/ge Management + ,ostering #reati!ity an/ inno!ation 6

T*: 5

REFERENCES

16 eter 8ruc$er Management -ar(er .o 200"626 Mil$o!ic an/ eman #om(ensation Mcra=-ill *nternational 200"636 Blancar/ an/ Tac$er Effecti!e Training Systems Strategies an/ ractices

earson 200%646 8u5rin 'ea/ersi( .esearc ,in/ings ractices < S$ills Biztantra 200)6"6 oe Ti// on Bessant >eit a!itt Managing *nno!ation ;iley 3r/e/ition200%6%6 T6:6.aoA((raising an/ 8e!elo(ing Managerial erformance E7cel Boo$s20006&6 .6M6Om$ar ersonality 8e!elo(ment an/ #areer Management S6#an/

1ste/ition200)6

)6 .icar/ '68aft 'ea/ersi( #engage 1 st *n/ian .e(rint 200)6

Bac$

BA969 ENTERPRENEURSHIP DEVELOPMENT LT P C1 0 0 1

UNIT I ENTREPRENEURAL COMPETENCE 6

Entre(reneursi( conce(t + Entre(reneursi( as a #areer + Entre(reneurial ersonality =#aracteristics of Successful Entre(reneur + >nole/ge an/ S$ills of Entre(reneur6

UNIT II ENTREPRENEURAL ENVIRONMENT 2

Business En!ironment = .ole of ,amily an/ Society = Entre(reneursi( 8e!elo(ment Trainingan/ Oter Su((ort Organisational Ser!ices = #entral an/ State o!ernment *n/ustrial oliciesan/ .egulations = *nternational Business6

UNIT II BUSINESS PLAN PREPARATION 2

Sources of ro/uct for Business = refeasi5ility Stu/y = #riteria for Selection of ro/uct =Onersi( = #a(ital = Bu/geting roect rofile re(aration = Matcing Entre(reneur it teroect = ,easi5ility .e(ort re(aration an/ E!aluation #riteria6

UNIT III LAUNCHING OF SMALL BUSINESS 0

,inance an/ -uman .esource Mo5ilization O(erations lanning = Mar$et an/ #annelSelection = rot Strategies = ro/uct 'auncing6

UNIT IV MANAGEMENT OF SMALL BUSINESS 5

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Monitoring an/ E!aluation of Business = re!enting Sic$ness an/ .ea5ilitation of Businessnits= Effecti!e Management of small Business6

T*: 5

TET BOO,S

16 -isric Entre(reneursi( Tata Mcra -ill e 8eli 2001626 S6S6>an$a Entre(reneurial 8e!elo(ment S6#an/ an/ #om(any 'imite/ e 8eli

20016

REFERENCES

1. Mate Manimala Entre(reneursi( Teory at te #rossroa/s ara/igms amles >6Baa an/ 8e5ani ag Ecommerce= te cutting e/ge of Business Tata

Mcra-ill u5lications 200)3. Efraim Tur5an et al Electronic #ommerce +A managerial (ers(ecti!e earson

E/ucation Asia 200%64. >ala$ota et al ,rontiers of Electronic #ommerce A//ison ;esley 2004

Bac$

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BA97 ENTERPRISE RESOURCE PLANNING LT P C1 0 0 1

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BA979 DECISION SUPPORT SYSTEM AND INTELLIGENT SYSTEM LT P C1 0 0 1


Management Su((ort systems 8ecision ma$ing Mo/els 8SS O!er!ie 8ata Mo/el>nole/ge Management system6

UNIT II DATA AND MODEL MANAGEMENT SYSTEMS 9

8ata #ollection 8ata ;areousing 8ata Mining 8ata !isualization Mo/eling Static an//ynamic O(timization -euristic Simulation Multi/imensional mo/eling6

UNIT III GSS4 ENTERPRISE DSS4 ,MS 9

rou( su((ort system Tecnologies Enter(rise 8SS M. ** E. S#M >nole/gemanagement meto/s Tecnologies Tools6

UNIT IV ,NO+LEDGE BASED DSS 9

Artificial *ntelligence E7(ert System >nole/ge Acuisition an/ !ali/ation >nole/gere(resentation *nference tecniues6

UNIT V ADVANCED INTELLIGENT SYSTEMS 9

eural #om(uting ,uzzy 'ogic *ntelligent Agents *m(lementation *ntegration *ntelligent 8SS6

T*: 5

TET BOO,

16 Efraim Tur5an an/ ay E6 Aronson 8ecision Su((ort System an/ *ntelligent Systems rentice -all *nternational 2002

REFERENCES

16 ana$iraman :6 S an/ Saru$esi > 8ecision Su((ort Systems rentice -all of *n/ia19996

26 'ofti 8ecision Su((ort System an/ Management Mcra -ill *nc *nternationalE/ition e 8eli 199%6

36 Mara$as 8ecision Su((ort System rentice -all *nternational a(er5ac$ E/ition

e 8eli 199)6

Bac$

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BA90 SOFT+ARE PRO@ECT AND 8UALITY MANAGEMENT LT P C1 0 0 1

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BA9 DATA MINING AND DATA +AREHOUSING LT P C1 0 0 1

UNIT I INTRODUCTION TO DATA MINING 9

Arcitecture of /ata an/ organization=.elational Transactional S(atial /ata so on= .e(orting

an/ uery (rocessing +.elation to statistics Macine learning= 8ata mining tas$s + rocess =:irtuous cycle of /ata mining=case stu/ies6

UNIT II DATA +AREHOUSING

8ata are ouse + caracteristics an/ !ie = O'T an/ O'A = 8esign an/ /e!elo(ment of/ata areouse= #ase stu/ies6

UNIT III DATA MINING TOOLS4 METHODS AND TECHNI8UES 0

'ure of statistics= .egression an/ correlationL #lassification= 8ecision treesL clustering +euralnetor$sL Mar$et 5as$et analysis= Association rules=enetic algoritms an/ lin$ analysis= ;it

case stu/y6

UNIT IV DATA MINING APPLICATIONS 9

A((lications in !arious sectors = ,inancial ser!ices= ,inancial time serious (re/iction retail5an$ing=#re/it ris$ management an/ cre/it scorecar/s enetics Biological #.M Targetmar$eting =#ase stu/ies6

UNIT V DATA MINING TRENDS 9

Te7t mining +;e5 mining= S(atial mining= e5 usage mining +E=metrics an/ Ecommerce /ataanalysis= e5 (romotions=Tutorial on /ata mining softare6

T*: 5

TET BOO,S

16 Micel Berry an/ or/on 'inoff 8ata mining tecniues for Mar$eting Sales an/ #ustomer su((ort on ;iley 2004626 aiei -am an/ Miceline >am5er 8ata Mining conce(ts an/ tecniues >auffmann

u5lisers 20016

REFERENCES

16 ;6-6*nmon Buil/ing te 8ata ;areouse fourt e/ition ;iley *n/ia (!t6 't/626 .al( >im5all an/ .icar/ Merz Te /ata areouse tool$it on ;iley 2001636 Micel Berry an/ or/on 'inoff Mastering 8ata mining on ;iley an/

Sons *nc 2004646 Mattison ;e5 ;areousing an/ >nole/ge Management Tata Mcra -ill 20016"6 6 >6 u(ta ntro/uction to 8ata mining it #ase Stu/ies rentice all of *n/ia6%6 iu/ici A((lie/ 8ata mining + Statistical Meto/s for Business an/ *n/ustry on ;iley6

Bac$

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BA92 ,NO+LEDGE MANAGEMENT SYSTEM LT P C1 0 0 1


>nole/ge management teory an/ (ractice Maor a((roaces to >M cycle Iac$ Bu$oitz

an/ ;illiams McElroy ;iig *ntegrate/ cycle6

UNIT II ,NO+LEDGE MANAGEMENT MODELS 9

Maor teoretical >M mo/els :on >rog an/ .os ona$a an/ Ta$euci #oo sense=ma$ing>M mo/el ;iig mo/el Boisot *+s(ace #om(le7 A/a(ti!e System mo/els Tacit an/ E7(licit$nole/ge ca(ture6

UNIT III ,M TOOLS STRATEGY AND METRICS 9

>M ca(ture an/ creation tools Saring an/ 8issemination tools Acuisition an/ A((licationtools >M strategy >nole/ge au/it a( analysis >M metrics Bencmar$ing Balance/

scorecar/ -ouse of Quality meto/6

UNIT IV ,M IN ORGANISATION 9

Organisational culture Organisational maturity mo/els >M team Etics of >M futurecallenges for >M .esearc issues >nole/ge a((lication at in/i!i/ual grou( an/organisational le!els >nole/ge reuse >nole/ge re(ositories6

UNIT V ,NO+LEDGE LEADERSHIP 9

>nole/ge 'ea/ersi( styles >nole/ge alignment it 5usiness strategies ragmatic$nole/ge /e!elo(ment Balancing $nole/ge an/ 5usiness management systems

#onstructing $nole/ge infrastructure6

T*: 5

TET BOO,

16 >imiz 8al$ir >nole/ge Management in Teory an/ ractice Butterort + -einemann 200)6

REFERENCES

16 Stuart Barnes >nole/ge Management Systems + Teory an/ ractice #engage

'earning 2002626 Ste!en #a!aleri an/ Saron Sei!ert it 'ee ;6 'ee >nole/ge 'ea/ersi( + TeArt an/ Science of >nole/ge 5ase/ organisation Butterort + -einemann 200)6

Bac$

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BA91 BUSINESS INTELLIGENCE LT P C1 0 0 1


8efinition B* (rocess= ri!ate an/ u5lic intelligence B* 8ecision Su((ort *nitiati!es Business

8ri!ers #ost= Benefit analysis .is$ Assessment Enter(rise *nfrastructure E!aluation=Tecnicalan/ on=tecnical6

UNIT II PRO@ECT PLANNING AND DATA ANALYSIS 9

B* roect (lanning .euirements /efinition an/ gatering /eli!era5les Business focuse/ /ataanalysis to(=/on 'ogical /ata mo/eling Bottom=u( source /ata analysis /ata cleansingrototy(ing6

UNIT III METADATA REPOSITORY ANALYSIS AND DESIGN 9

Meta 8ata mo/els Analysis 8ata5ase /esign E7tractG Transform G 'oa/ CET'D /esign Meta

/ata /esign ET' /e!elo(ment6

UNIT IV APPLICATION DEVELOPMENT 9

O'A tools Multi/imensional analysis factors arcitecture 8ata mining .is$s Meta/atares(ository /e!elo(ment *m(lementation .elease e!aluation6

UNIT V MODERN INFORMATION TECHNOLOGY AND ITS BUSINESSOPPORTUNITIES 9

Business intelligence softare B* on e5 Etical an/ legal limits *n/ustrial es(ionage B*softare mo/ern tecniues of cry(to analysis managing an/ organizing for an effecti!e B*

Team6

T*: 5

TET BOO,S

16 'arissa T6 Moss an/ Sa$u Atre Business *ntelligence .oa/ma( @ Te com(lete(roect 'ifecycle for 8ecision Su((ort A((lications A//ison ;esley 20036

26 Efraim Tur5an .ames Sar/a ay E6 Aronson an/ 8a!i/ >ing Business *ntelligence rentice -all 200)6

REFERENCES

16 Eliza5et :itt Micael 'uc$e!ic Stacia Misner Business *ntelligence Microsoft20026

26 Micaleicz I6 Scmi/t M6 Micaleicz M an/ #iriac # A/a(ti!e Business *ntelligence S(ringer + :erlag 200%636 alit Smueli itin .6 atel an/ eter #6 Bruce 8ata Mining for Business

*ntelligence + #once(ts Tecniues an/ A((lications ;iley *n/ia 200&6Bac$

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BA9 BUSINESS MODELLING LT P C1 0 0 1


Business analysis Business analyst #om(etencies of 5usiness analyst Strategy analysis

Sta$eol/ers analysis En!ironment analysis S;OT analysis6

UNIT II BUSINESS ANALYSIS PROCESS MODEL 9

rocess mo/els rocess analysis *n!estigation tecniues .euirements engineering:ali/ating te reuirements Mo/elling 5usiness systems6

UNIT III BUSINESS SYSTEM 9

Soft systems Business (ers(ecti!es Business acti!ity mo/els critical success factors $ey(erformance *n/icators Business acti!ity mo/el ga( analysis6

UNIT IV BUSINESS PROCESS MODELLING 9

Business (rocesses = Business (rocess mo/elling 5usiness mo/elling tecniues 5usinesscase analysis case /e!elo(ment Managing 5usiness cange o!ernance6

UNIT V MANAGING THE INFORMATION RESOURCE 9

Managing /ata resource mo/elling system functions system /ata /ata mo/elling an/a/ministration

Mba Correct Syllabus

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