MARKETING PLANHIMS – HU

Marketing Management

Submitted To: Sir Iftikhar Muneer

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A STYLE WITH DIFFERENCE

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“LOOKING GOOD ISN’T IMPORTANT.

IT’S EVERYTHING.”

Clothing market is appealing itself a growing market.

The key message associated the New Look line is classy, upscale, versatile, and inexpensive

EXECUTIVE SUMMARY

Background Marketing Cycle Current Market Situation Threats & Opportunities Objectives & Issues Marketing Strategy Action Program Budget

BACKGROUND

“We don’t design clothes, We design dreams”

We are going to do it for ourselves and obviously to increase our earning

We have passion to design such clothes with affordable prices

“Assets Make things possibleHuman make things happen”

MARKETING CYCLE

MARKETING STRATEGY

Analyze the customer Analyze the Market Analyze the Competitors Analyze the Distribution Channels Develop the Marketing Mix Evaluate the Economics Revise and extend

CURRENT MARKET SITUATION

Product Review Competition Review Distribution Review

Marketing EnvironmentProduct will be a Brand (established brand)You know the requirement of huge capital for the establishment of the Brand. “David Akkar”

PRODUCT REVIEW

Variety of colors w.r.t the season Embossing of motivational phrases Stripes with plain combination Contrast combination Printed buttons Light weight fabrics Deluxe packaging

COMPETITION REVIEW

Buy more and get a free gift Bundle offer Accessories Included Special discount on occasions Special discount for buyer’s occasions Special discount on complete package

Accessories Offered:Cuff links, Ties, Perfumes, Purses, Belts

DISTRIBUTION REVIEW

Local Shops in center of city Well known malls Online availability SMS/MMS E-mail Service

THREATS

Market entry Design challenges Existing stake holder’s reaction Saturation

OPPORTUNITIES

New Brand with different look New breed of customers Variety with freshness Linked to personal value

MARKETING OBJECTIVES Introduce new product

PrintOnline

Getting more for Less customized logo clothing Increase Income/Revenue Nominal price with updated fashion Self MotivationMarketing Campaign: Specific activities designed to promote a product, service or business.  (simply Promotion of a Product)sales promotion is a marketing activity that adds to the basic value proposition behind a productInitially focused on 5 – 10% of Market Share

TARGET AUDIENCE ACTION OBJECTIVES Men Young Professionals Local Brands Advertising & Promotion

To be focused to switch the local Brand user to our new Brand.We will wear and promote our brand.The behavioral sequence model is a model of buyer behavior that’s built upon the stages involved in brand choice

Media exposure patternsDemographicsPsychographicsPersonality traits

COMMUNICATION OBJECTIVES Self Dress Snaps upload on social sites Website design Video Shoot & Uploads if on forums Pamphlets Distribution

Primary or selective demandDirect action or indirect actionAwareness ComprehensionConvictionDesireActioncategory need

remindsell

CREATIVE STRATEGY Affordable and Comfortable Office wear Social Events Colors Embossing Deluxe packaging It is time less

The outline prepared by the creative team of an advertising agency for the launching of an advertising campaign or messageBrand is timeless. (Product is quickly outdated)

CREATIVE STRATEGY CONT…

Advertisement towards hope Appeal towards relief Barnacles Variety Seeking Behavior

Low Market Share + High Marketing Growth = ? (Question Mark) as per Boston approachLong term customers + Low Profitability = BarnaclesWe move towards High profit to they will become True FriendsVariety seeking behavior = Low Involvement + Significant differences among brands We move towards the complex buying behavior

MEDIA STRATEGY

Pamphlets Online advertisement Own organizations

PR CAMPAIGN

Press releases Media kits Tip sheets & News Letter Awards Special Events Trade shows and Conference Speeches Online outreach

ISSUES

New in Market More Competitors Low Budget Penetrated Market

ACTION PROGRAM

Seeking around the Multinational and group organizations

Check out the known malls and local known shops

Check the competitors price, package and quality

Developing the Marketing Mix

ACTION PROGRAMCONT…

Follow the distribution channel Start with the upcoming occasion Self responsible with some friends It will start with 0.5 million Evaluate the Economical results Revise the process

BUDGET

“What you do today is important because you are exchanging a day of your life for

it”

Profit is projected 30% of total costing

Monthly 1000 pieces target

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