MARKETING FONDAMENTAL DR. KHERRI ABDENACER .
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Transcript of MARKETING FONDAMENTAL DR. KHERRI ABDENACER .
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2014/2015 ECOLE DES HAUTES ETUDES COMMERCIALES 2
SÉANCE N° 03
L’environnement et le marché
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PLAN DE LA SÉANCE
1. L’environnement de l’entreprise.1.1. Définition de l’environnement1.2. Les composantes de l’environnement1.3. Analyse de l’environnement
2. Le marché.2.1. Définition du marché2.2. Les types du marché
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1. L’environneme
nt de l’entreprise
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1.1. Définition
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1.2. Les composantes de l’environnement
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1.3. Analyse de l’environnement
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■ Le modèle PESTEL
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■ Le modèle SWOT
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■ La méthode de cinq forces de Michael Porter
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2. Le marché
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2.1. Définition
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2.2. Les types des marchés
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■ Les types des marchés selon
l’offre
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1 Produit
Le lait
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2 Service
Stations-services
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■ Les types des marchés selon la
demande
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Fin du cours
Si vous avez des questions, vous pouvez les poser ……..
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Fin de la séance
Merci pour votre attention