Manglehorn

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 MANGLEHORN (IFC FILMS) Online Marketing/Social Media DMA: Los Angeles Project Manager: Sean Bello [email protected]

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Transcript of Manglehorn

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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

MANGLEHORN (IFC FILMS)

Online Marketing/Social Media DMA: Los Angeles

Project Manager: Sean Bello [email protected]

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Overview of Campaign

This report recaps our marketing efforts for MANGLEHORN. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email (21K+) 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (18K+) 4.  Newsletter Ads/Calendar Listing Promoting film Q&As

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Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 455K+ to date. Clicks – 129

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Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

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Dedicated Email

Delivered – 21K+ Opened – 1,400

Clicks - 44

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Campus Circle

Newsletter Emails – 21,017 Opens – 1,485

Weekly Newsletter Campaign Clicks– 17

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Calendar Listing

Page Views – 90 Website Traffic 733,000/month

Unique Visitors – 466,000/month

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Film Trailer

Page Views – 272 SM Interactions – 3

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

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Social Media #1

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Social Media #2