Manglehorn
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Transcript of Manglehorn
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
MANGLEHORN (IFC FILMS)
Online Marketing/Social Media DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign
This report recaps our marketing efforts for MANGLEHORN. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and a national email (21K+) 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (18K+) 4. Newsletter Ads/Calendar Listing Promoting film Q&As
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 455K+ to date. Clicks – 129
Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Dedicated Email
Delivered – 21K+ Opened – 1,400
Clicks - 44
Campus Circle
Newsletter Emails – 21,017 Opens – 1,485
Weekly Newsletter Campaign Clicks– 17
Calendar Listing
Page Views – 90 Website Traffic 733,000/month
Unique Visitors – 466,000/month
Film Trailer
Page Views – 272 SM Interactions – 3
Website Traffic Page Views – 733,000/month
Unique Visitors – 466,000/month
Social Media #1
Social Media #2