Maker to startup v1.2 4 27-2016-s

MIGHT GROUP | www.might.com.tw

Maker to Startup

V1.1_3.4-2016

MIGHT GROUP | www.might.com.tw 2

Maker to Startup Funnel


3

Hardware Startup Funnel

Innova8on Investment Accelerator Community

System Integra8on

ODM/EMS Supplier Chain

Early Adopter Sales Channel Startups


Maker to Startup Eco System

Maker to

Startup

Maker Space

OSHW

Crowd Funding

3D Printer


2005

• <Maker>雜誌發行, Maker一詞出現

2005

• Arduino開源版誕生

2006

• 第一屆Maker Fair

2007

• 第一家Maker Space TechShop開張

2009

• 3D印表機專利到期

2009

• Kickstarter創立

5

History


Open Source Hardware


3D Printing


Maker Space


私⼈人學校政府總和⾼高雄市 2 3 5 花蓮縣 1 1 嘉義縣 1 1 台北市 10 5 15 台東市 1 1 台南市 2 1 3 台中市 1 2 3 桃園市 1 2 1 4 桃園縣 1 1 新北市 2 2 新⽵竹市 2 1 3 雲林縣 2 2

總和 18 21 2 41


Accelerator Consultant Fund Shopping Space Technology 總和

0 0 台中市 1 3 4 台北市 8 5 8 1 20 3 45 台南市 1 1 2 桃園市 1 1 2 桃園區 1 1 高雄市 1 3 4 新北市 2 1 3 新竹市 2 1 1 4 新竹縣 2 2 4

總和 16 5 8 4 30 6 69


Rise of Maker Space


Maker & Startup Calendar


Crowd-funding

April 2012

•  Kickstarter – 10 million US$ by 68K backers

January 2013

•  Began shipping units

•  shipped 300,000 units during its first year

March 2015

•  Pebble Time @ Kickstarter pledges of $20 million US$ by 78K backers


Sentri

Feb. 2014

•  Fund by a former HTC Engineer

July 2014

•  Kickstarter – 391K US$

Sept. 2015

•  Es8mated to ship


Crowd-funding

April 2014

•  Fund by 6 NTU students

Dec 2014

•  Kickstarter – 1.6 million US$ by 2.7K backers

Judy 2015

•  Es8mated to ship


Hardware Startup Trend

Successfully Funded Projects (Total 80,766) �

其他 50 (52%)�

其他 1,085 (67%)�

Design + Technology US$525M (32.6%)�

Few in number, but high in amount�

Others 73,855 (91.4%)�

Others US$1,085M (67.4%)�

Design + Technology 6,911 (8.6%)�

Design + Technology 45 (47.4%)�

Others 50 (52.6%)�

More Than US$1M Raised Projects (Total 95) �

Total Dollars Pledged (US$1.61B)

*There are 15 categories in Kickstarter, in which design and technologies are H/W-‐related. Data Source: Kickstarter (2015/3/21); Compiled by ITRI


Top 50 Innovative Companies


M & A to Startup

(156)� (186)� (188)�

(>70)� (>50)� (107)�

(>129)�


M & A in 2015

357


Intel • 開發物聯網專用開發版Edison • 投資1.2E RMB成立[英特爾眾創空間加速器] • 成立創客天使基金

Microsoj • 宣布Win10為首個獲得Arduino認證的作業系統 • BizSpark 新創火花計畫, 投資25E NTD在台灣Startup • 在全球7個城市設立微軟加速器輔導Start-‐up

Google • Google Startup Grind目前已擴展至全球175個城市、65個國家，是全球第一大創業社群

•  32E US$收購新創公司Nest, 打造物聯網平台Brillo

25

Business Investment


Ubiquiti

2005

• Funder Robert Pera lej Apple and fund Ubiqui8 Networks by $30,000

• cooperated with Might for wireless module

2011

• Ubiqui8 Networks IPO at NASDAQ

2014

• Robert Pera Became Top 10 “Youngest Billionaires in the World”


Case Study – Ubiquiti

Robert Pera� � Robert Pera，他今年只有35歲，本來是蘋果電腦的工程師，不過在2005年自立門戶，創立「無線網路公司」優比快，五年之內在美國「那斯達克」上市，年營收

破2億美金，甚至在2012買下美國NBA灰熊隊，當球隊老闆。�

MIGHT GROUP | www.might.com.tw 28�

『自願跳下懸崖後, 在落地之前組出一台飛機』� Reid Hoffman, Founder of LinkedIn�

What is Start-up?�


Rate at Crowdfunding�

成功率� Indiegogo – 12%� Kickstarter – 42%�

失敗率� Indiegogo – 88%� Kickstarter – 58%�

Ref -‐ https://www.krowdster.co/


科技類專案 - � � 失敗率：32%� 延遲出貨率：81%� 只有7％準時出貨�

Kickstarter Fail Rate�

Ref -‐ https://www.kickstarter.com/help/stats


Startup in Taiwan


Startup in Taiwan

0

5

10

15

TEA(Total Early-‐Stage Entrepreneurial Ac8vity)

World No.2 T.E.A ranked

0

2

4

6

Fail Rates

Top Fail Rates in the world


Startup in Taiwan


Case Study - Smarty Ring

Dec 2013

•  Kickstarter $297,824 as 745% over target

2014 Sept.

• Much-‐delay, non-‐tech prototype release

Jan 2015

•  Last update and delay again due to the LED display


Case Study - Cooler


Case Study - ZANO


Case Study - Dream Flower


Case Study - VOW


Case Study - Avy


Case Study - CATFi


1.  已經做出可以使用的原型機（prototype）� 2.  可以在半年內出貨� 3.  在開發產品之餘，已經有時間和資源為專案做行銷� 4.  擁有夠多的觀眾可以和他們分享你的專案時�

41

Time for Crowdfunding

Ben Bateman / Indiegogo


•  設計 ≠ 製造� 硬體的[設計]與[製造]向來是兩回事, 而許多硬產品都能被設計出來, 但當真的要進到規模量產階段時, 卻是困難重重 �

•  成本 + 功能 + 外觀 + 時程 = 1� 任何上述因素的變動, 都會導致產品難產� � •  群募目標金額太低� 硬體開發成本(NRE)和其他製造隱性成本通常被嚴重低估� � •  不熟悉硬體供應鏈管理�

42

Reason to Fail


5 Stages for Product Development�

IDEA EVT DVT PVT MP Ship

•  工程樣機� •  機構件模具� •  PCB Layout� •  認證� �

•  量產� •  良率提升� •  不良率分析� •  包裝� � �

•  小量試產� •  測試治具� •  PCB洗板� •  信賴性測試� � �

•  Mock-up�

•  Prototype� •  海空運� •  快遞� •  海關貿易� �


2 Stages Start-up�

IDEA EVT DVT PVT MP Ship

•  Mock-up�

•  Prototype� •  OSHW + 3DP� •  Main Chip Select�

Start-up� EMS Service�

Concept to Prototype� 0 to 1�

Samples to Products� 1 to 100�

•  工程樣機� •  機構件模具� •  PCB Layout� •  認證� •  Module Design� �

•  量產� •  良率提升� •  不良率分析� •  包裝� � �

•  小量試產� •  測試治具� •  PCB洗板� •  信賴性測試� � �

•  海空運� •  快遞� •  海關貿易� �


Team Work

PM

• 規格確認 • 時程掌控 • 成本分析 • 疑難雜症

Quality

• 品質系統制定 • 認證流程 • 信賴性測試 • 不良品分析

Sales

• 客戶服務 • 商業流程 • 生產安排 • 出貨安排

ME

• 機構件評估 • 模具評估 • 治具設計 • 組裝流程設計

EE

• 電路設計 •  PCB製作 •  PCBA製程 • 測試流程設計

Purchaser

• 材料採購 • 材料認證 • 供應商管理 • 供應商資源


Design For Cost

Design for

Tes8ng Design for

Quality

Design for

Manufacture

Design for

Logis8cs

Design for

Reliability

Design for

Safety

Design for

Service

46

Next Step - DF“X”


Chip Solu8on

Chip Agent

Industry Design

Cer8fica8on Lab

EMS Contract

Manufacturer

Forwarder

47

Supplier Chain


• Block Diagram (功能結構圖)� • Schematic (原理圖)� • BOM (材料清單)� • Gerber (電路板底片)� • Drawing (工程圖面)�

48

Factory Language


Block Diagram


Schematic


BOM

•  零件類型� •  廠牌料號� •  用量� •  位置� •  X-Y坐標�


PCB Gerber

•  格式 : CAM� •  材質 : RF4� •  表面處理� •  銅厚 (疊構)� •  油墨顏色� •  線寬� •  級性標示� •  連片方式�


Drawing

•  材質� •  表面處理� •  視角圖� •  公差� •  平面度� �


Project Management�

•  工作分解WBS�

•  預估時間� •  前置作業� •  負責人� � � 預估合理的Milestone, 然後嚴守它�


Manufacturing Process


Certification


• 有經驗的內部專家� • 門當戶對� • 分手不要歹戲拖棚� • 工廠是第一個客戶� • 下一代產品�

57

Select Partner


Issue of Innovation

我有個idea，� 要跟廠商要估價�

看是否可行。�

跟廠商要估價，� 你要先得到 "控制改變

部門" 的許可才行。�

可是那個部門都要我先提供成本效益分析。�

要做成本效益分析，我得先跟廠商�

要估價。�


Factory Issues

披著「高科技」外衣的「低科技」靈魂肉體�


Partnership

ID / ME Design� EE / FW Design + RF Module�

System Integration�

Cloud Service / OTA�

Start-up� Accelerator �

Maker� Community�

Designer Platform�

Startup Community�

Maker� E-commerce�

App / Web� Software�

Maker to startup v1.2 4 27-2016-s

Business

Transcript of Maker to startup v1.2 4 27-2016-s