Lunchseminarium@valtech fritidsresor 130214
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Transcript of Lunchseminarium@valtech fritidsresor 130214
STOR FÖRÄNDRING MED MÅNGA SMÅ STEG
Maria Alfredéen, TUI Nordic, @mariaalfredeenJohanna Särnå, Valtech, @johannasarna
EN ANEKDOT • EN BILD OM DET SOM VI SKA PRATA OM
• En icebreaker – komma in på ämnet - fånga publiken ”det här bli bra”
• Ex Anna och Annas börjanhttp://www.valtechlabs.se/nytt-ar-nytt-innehall-%E2%80%93-tips-som-ger-dig-en-battre-webbplats
• Trädgården redan här kanske?
MARIA ALFREDÉENTUI Nordic
@mariaalfredeen
JOHANNA SÄRNÅValtech
@johannasarna
• TUI Nordic, del av researrangören TUI
• Fritidsresor, Temaresor
• 50 år– ett företag i förändring
• Idag säljs ca 65% av resorna online
4
Fakta TUI Nordic
VÄDER
Operations Developers
High availabilityon our blue sitesHigh availabilityon our blue sites
Up-to-date versionof web CMS
UptimeUptime
Online visitor
Good design and structure of footer pages
Easy to find infor-mation on my tablet and phone.
Candidates: X% improved ”findability”Y% fewer calls to call center
Candidates: X% improved ”findability”Y% fewer calls to call center
Better online serviceBetter online service
Contact center
Re-formulated need(”... of footer pages” amended)
Web editor
VÄRDESTYRNING
• [] Responsive
VÄRDESTYRNING
Operations Developers
High availabilityon our blue sitesHigh availabilityon our blue sites
Up-to-date versionof web CMS
UptimeUptime
Online visitor
Good design and structure of footer pages
Easy to find infor-mation on my tablet and phone.
Candidates: X% improved ”findability”Y% fewer calls to call center
Candidates: X% improved ”findability”Y% fewer calls to call center
Better online serviceBetter online service
Contact center
Re-formulated need(”... of footer pages” amended)
Web editor
13
HITTA EN TRÄDGÅRDSMÄSTARE
15
VÄRDESTYRNING
Operations Developers
High availabilityon our blue sitesHigh availabilityon our blue sites
Up-to-date versionof web CMS
UptimeUptime
Online visitor
Good design and structure of footer pages
Easy to find infor-mation on my tablet and phone.
Candidates: X% improved ”findability”Y% fewer calls to call center
Candidates: X% improved ”findability”Y% fewer calls to call center
Better online serviceBetter online service
Contact center
Re-formulated need(”... of footer pages” amended)
Web editor
Why? – Business objecitve. What do we want to accomplish?
Legend
Who? – Target group. Who can help us to achieve what we want to accomplish?
What? – Need. What do the target group need to achieve the objective?
How? – Solution/action, how should the business or the system be changed to satisfy the target groups needs.
Point of measurement – Should be defined to follow up on the projects success during the project and after.
CommercialManagers
Better tool for analysing customer behaviour
Web editor
• Metrics setup• X increase in user perception• Basic A/B testing functionality implemented• Business responsible decided
• Metrics setup• X increase in user perception• Basic A/B testing functionality implemented• Business responsible decided
Visitors are inspired and prepared to buy on any online device
Visitors are inspired and prepared to buy on any online device
TBD
Online visitor
• Number of visits on web page•Amount of sharing•Conversion attribution•User perception
• Number of visits on web page•Amount of sharing•Conversion attribution•User perception
Nordic MarketingManager
New effect goal
Better basis (facts) for optimisation of customer experienceBetter basis (facts) for optimisation of customer experience
Re-formulated goal and draft for metrics.
STEG FÖR STEG
VI BLIR ALDRIG KLARA!
• Små steg mot stora förändringar
• Involvera många i verksamheten
• Tänk värde och våga testa!
TACK!
Maria Alfredéen, Fritidsresor, @mariaalfredeenJohanna Särnå, Valtech, @johannasarna
Frågor?
Maria Alfredéen, Fritidsresor, @mariaalfredeenJohanna Särnå, Valtech, @johannasarna