LIW 2012- Operational Issues (PAR Seminar)
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Transcript of LIW 2012- Operational Issues (PAR Seminar)
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Tips from the old timers!
Janice Dunphy (The Web) and Tracey Bancroft (Ezeeeplay)
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- Location, planning and rental price- Finance, not only where you get it from but how much to spend!- Recruitment and Staffing...
Then worry about the day to day business!
Things to consider... before you start!
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Sometimes you just can’t compete!!
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Operational details• Staff and rotas!• Staff…• Staff..• Sorry All……
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…….Staff Staff Staff…The good, the bad, the ugly and the certifiable! Sorry Julie x
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Ongoing Considerations
• Tight management of all your overheads - utilities , suppliers , resources • Maximize opportunities to negotiate with suppliers to drive down costs • PEOPLE = 20 - 30% OVERALL COSTS - but also most beneficial resource!! • Rota structures /controls - match anticipated demand • Policies/procedures - legislative and business • 3 'R's - Review, Review, Review • NETWORK - PPA - organisations, associations, local authority members, MP’s • Educate yourself, staff - understand the industry/understand your customers
BE PROUD - SELL YOUR BUSINESS - SELL YOU !!
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Turnover vs Size of Site • Capacity Maximising secondary spend • Effective use of space Off peak • Play Value VS turnover • 3 'R's Review, Reinvent, Review
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…and then the other bits• Seasonality…how to attempt to beat it!• Food service and Secondary Spend• Customers! Young and Old!• Creating a culture of customer service excellence, good isn't good enough
anymore!• Accidents, incidents and claims• Keeping ahead of the competition!
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Survive and Grow
• Party package offering ie- Laser Guns, Build a Bear, Retailing• Add new attractions ie- Playbus, Climbing Wall, GO OUTDOORS• Diversifying • Again having a USP and focusing on your key market’s ie- Toddlers• Keep customers returning by adding something new... When to REINVEST?? And how often to REINVEST??Doesn’t need to be expensive!!
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At the end of the day…it all depends upon how much you want it…and how hard you will fight to keep it!