Linkedinrecruiters0509 12452516923 Phpapp01

Swat Recruiting - All rights reserved.

A Guide for recruiters wanting to

utilize the vast resources LinkedIn

offers to the recruiting community.

By Mark E. Berger, CPC, CIR

Owner, Swat Recruiting

LinkedIn For RecruitersLinkedIn For Recruiters


What is LinkedIn?What is LinkedIn?

It’s an online business network of over 30 million professionals worldwide representing over 150 industries

Millions of new users each month When you join you create a professional profile.

This profile allows you to find and be found by colleagues, clients, potential candidates, and partners.

You continue to grow your network by inviting trusted contacts to link to you, then in turn you are linked to their networks.


Branding?Branding?

You profile is about YOU, not your company It’s not who always who you know, but also

who knows you Builds name recognition Increased visibility Improves influence and effectiveness internally

and externally


Anatomy of a NetworkAnatomy of a Network• 1st Degree/1st Level Connections – Theoretically, these are the people you know. They have invited you or you have invited them to connect directly.

• 2nd Degree/2nd Level Connections – These are friends of your friends. You may not know them but have easy access to them through your first level connections.

• 3rd Degree/3rd Level Connections – Typically, you do not know this group although it will be your largest group of connections.

• Groups, Also Viewed, Recommendations, Interests, Associations


My Network - 663My Network - 663


My Network – 2539 My Network – 2539 (+1876 – 8,481,200)(+1876 – 8,481,200)


LinkedIn MembershipsLinkedIn Memberships

Basic Account remains free of charge.

Free membership features include the ability to maintain a professional network, build professional profiles and request and provide recommendations.

Other Accounts

Business accounts cost $19.95 per month or $199.50 per year.Business Plus accounts cost $50 per month or $500 per year.Pro accounts cost up to thousands per year.

Specifics can be found at the bottom of your account page. Click the link to Premium/Upgrade Your Account


Find Contacts usingFind Contacts using Advanced Search Advanced Search


Profile AnatomyProfile Anatomy

Name

Title

Geography

Summary

Background


Advanced Search ScreenAdvanced Search Screen


Advanced Search FeaturesAdvanced Search Features


Search TipsSearch Tips Utilize more generic title keywords than skills

keywords Use Booleans (AND’s, OR’s, -’s)

Search using specific company names Use filters for

– Geographic locations – Industries– Interested in “career opportunities”– Searching within your groups– People who joined recently


Let’s Run a SearchLet’s Run a Searchkeywords – QA OR qualitykeywords – QA OR quality

title - (lab OR laboratory) AND clinicaltitle - (lab OR laboratory) AND clinical


Search ResultsSearch Results


Filter by LocationFilter by Locationtitle – SAP Consultant within 50 miles of 63101title – SAP Consultant within 50 miles of 63101


Location Filter ResultsLocation Filter Results


Filter by IndustryFilter by Industrytitle - loan officer, industry - bankingtitle - loan officer, industry - banking


Industry Filter ResultsIndustry Filter Results


Company SearchCompany Searchtitle – Oracle Developer, company – Deloittetitle – Oracle Developer, company – Deloitte


Company Search ResultsCompany Search Results

Swat Recruiting - All rights reserved.21

View First Level ConnectionsView First Level Connectionsview profile – click connectionsview profile – click connections


Search within GroupsSearch within Groups

Use Advanced SearchClick on a particular

group Add company names

and/or titles


My Groups - partialMy Groups - partial


RecommendationsRecommendations


Also Viewed?Also Viewed?


Associations & InterestsAssociations & Interests


What Are You Working On?What Are You Working On?


Find Contacts usingFind Contacts using Google (site) Search Google (site) Search


Using the Site SearchUsing the Site Searchsite:www.linkedin.com "mechanical engineer“ atlanta site:www.linkedin.com "mechanical engineer“ atlanta

-intitle:directory-intitle:directory


Using the Site Search Using the Site Search site:www.linkedin.com (QA OR quality) (lab OR laboratory) clinical site:www.linkedin.com (QA OR quality) (lab OR laboratory) clinical

-intitle:directory-intitle:directory


Making ContactMaking Contact


LinkedIn ProfileLinkedIn Profile


Google their NameGoogle their Name


Try ZoomInfo.comTry ZoomInfo.com


Try Zabasearch.comTry Zabasearch.com


Try a Company SearchTry a Company Search


Another Google ResultAnother Google Resultwww.scguild.comwww.scguild.com


Companies/Jobs on Companies/Jobs on LinkedInLinkedIn


Companies on LinkedInCompanies on LinkedIn


OracleOracle


Jobs on LinkedInJobs on LinkedIn


accountant cpaaccountant cpa


Let People Find YouLet People Find You


Maximize Your ProfileMaximize Your Profile Add all your employers, schools, degrees,

certificates, associations, groups and interests to your profile

Be brief in your descriptions, but add all! Use the “What are you working on?” feature Offer/solicit Recommendations Add all your email addresses new or old Join groups or start your own State your goals in the summary section


Complete Your ProfileComplete Your Profile

Get a “friendly” LinkedIn URL(Account & Settings / Public Profile)

Publish your full public web profile

Work towards 100% “profile completeness”

Use Web Links (Additional Info section)


Take Steps to Take Steps to Grow Your NetworkGrow Your Network


Growing Your NetworkGrowing Your Network

Search LinkedIn for colleagues and classmates Find open connectors on LinkedIn:

– LIONS– MLPF– TopLinked– Open Link

Scan your Webmail (Gmail, Yahoo, Hotmail, AOL) and Outlook

Use “Discover your contacts” at least once a month


www.toplinked.comwww.toplinked.comClick on link to the Toplinked 50Click on link to the Toplinked 50

Top Five LinkedIn Networkers

1 Ron Bates 44,000+

2 Kenneth Warner Weinberg 42,000+

3 Andrew 'Flip' Filipowski 42,000+

4 Steven Burda 39,000+

5 Wei Guan 33,000+


Get RecommendedGet RecommendedRecommendations are your referencesThey go a long way towards developing

trust among your connectionsGet recommendations from managers, co-

workers, and those that work for youGet recommendations from happy clients,

people you have placed or those you have hired


What Top Recruiters do on What Top Recruiters do on LinkedInLinkedIn

Use AND, OR and – when searchingSearch by company name and job titleSearch by “joined since last login” for

freshnessConnect with the top-linked peopleUse personalized invitations.Include your LinkedIn profile in your emails!


ContactContact

Mark Berger CPC, CIROwner, Swat Recruiting314/962-7515

[email protected]

Invite me to your network!

www.linkedin.com/in/meberger [email protected]

Follow me on Twitter – I’ll follow you back.

twitter.com/MEBerger

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