Linkedin pentru ONG-uri
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Transcript of Linkedin pentru ONG-uri
Agenda
Misiunea LinkedIn
Networking pentru ONG-uri si profilul LinkedIn
Marketing LinkedIn pentru ONG-uri
Connect the world’s professionals
to make them more productive
and successful
Our mission
Create economic opportunity
for every member of the global
workforce
Our vision
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
THE ECONOMIC GRAPH
Connecting talent with opportunity
at massive scale
Networking pentru organizatii non-guvernamentale
©2014 LinkedIn Corporation. All Rights Reserved.
9
• Ability to Challenge and Educate your donors
• Provide an authentic Opinion and Insight
about your cause, which the donor may have
previously been unaware of
• Deliver incremental Value in the form of
meeting the donor’s charitable objectives
Raise funds on the basis of knowledge and insight
Corporate Executive Board 2012 – The Challenger Sale
©2013 LinkedIn Corporation. All Rights Reserved.10
Enter, Social FundraisingLeveraging your social brand to fill your networkwith the right people, insightsand relationships
LinkedIn’s Vision
Create economic opportunityfor every professional around the world
How can your LinkedIn profile help you network with the right people?
Showcase your skills
Create a professional brand
Use the right tone
What would prospects or customers want to know
about you? Be descriptive. Tell your story.
Complete your profile
Aim for 100% profile completeness
Add rich content
Slideshare deck, presentation video, etc.
Add skills and generate endorsements
Make it descriptive who you are, what you do, and the value you
provide.
TIP 1 Write a compelling headline
Carlton SeymourIntegrated Solutions: Aligning your workplace to support your
corporate objectives
Matthew AlbaEnterprise Account Executive, TeraSync Solutions,
Transforming Marketing Departments with Social Networking
Shannon FrankAccount Executive, Hancock Media: Helping ad agencies
extend their reach on social networking sites.
TIP 2 Upload a professional photo
Profiles with photos are 11 times
more likely to be viewed than those without
What’s wrong with these photos? Offer your critique.
TIP 3 Tell your story in your summary
Showcase your expertise. Convey your passion.
Provide a “Call to Action.”
Your background
Your company
Your passion
A call to action
Summary
As a sales professional, throughout my career I have always been passionate about building relationships
and adopting new concepts that better myself, my company and my client’s experience.
During this time, I have had the privilege of working alongside talented individuals at major companies,
such as Staples and ADP, in various offices throughout North America.
I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013,
LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two
members every second! We continue to strive to connect the world’s professionals, making them more
productive and successful.
LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social
selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes
the game by allowing users the ability to discover the sales insight necessary for a sales organization to
effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship
product, “Sales Navigator.”
My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing
on the mid-market space.
If you would like to learn more about how we can transform your sales organization through social selling,
please contact me via InMail!
TIP 4 Customize your public profile URL
Put it on your business card and in your email signature file.
TIP 5 Add your contact information
Only your direct connections can see
All LinkedIn members can see
TIP 6 Add rich media
Turn your profile into a sales opportunity by:
Enhancing your profile visually
Adding content relevant to the products and services you sell
TIP 7 Customize links to websites
Provide a call to action that directs
customers to do something at the
destination page, such as:
Subscribe to an eNewsletter
Download a case study
Take a survey
TIP 8 Update your current and past positions
Demonstrate how you
help your customers solve
their business problems
Use keywords
Include rich media
Show your career
trajectory
TIP 9 Add your education
Showcase your education
Which will also allow you to…
Intrebari?
Marketing Solutions Growing Awareness & Marketing Your Organisation
LinkedIn Confidential ©2013 All Rights Reserved
Be accurate Be engaging Be everywhere
25
How do brands cultivate these relationships?
Three keys to success:
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn enables charities to identify key audiences
LinkedIn Confidential ©2013 All Rights Reserved
Care este profilul demografic al donatoruluiin Romania?
Care este profilul specific al donatoruluipentru diferite ONG-uri?
LinkedIn Confidential ©2013 All Rights Reserved
Source: Europa TGINet 2013 R2:
Base: UK, LinkedIn Members
LinkedIn members are motivated to act by online & radio engagement by charities
Company PageYour home on the world’s largest professional network
Be found by and connect to the people that matter most
Leverage as a hub for your marketing, campaigning and lobbying efforts
Represent what your organisationstands for with content
Start a dialogue and nurture it into long term engagement
Organic and Sponsored UpdatesEngage with your followers and extend your reach to your full audience across all devices
25% higher engagement on display when coupled with SUs
LinkedIn Self-Publishing Platform
GroupsCultivate long lasting relationships
Build long term relationships with your target audience through conversation and content
Achieve viral growth and word of mouth through public groups
Masurare si optimizare
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Five key takeaways:
1. Decide who you want to reach2. Customize your company page3. Start posting content from your company
page to organic followers or through sponsoring content to target audiences
4. Become a Publisher5. Become a thought leader around your
area of expertise and start a Group
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QUESTION?
39
THANK YOU FOR LISTENING.