Google Analytics pentru ONG-uri
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Transcript of Google Analytics pentru ONG-uri
Partner Academy
Google Analytics for NGOsAnabela Luca
Let’s meet
Our identityMission
We improve our clients’ business performance through intelligent online
marketing.
Vision
We, at adLemonade, aim to be known as the agency that makes a difference in
the Romanian online environment. We constantly strive for excellence,
performance and continuous growth, with the right team: people driven by the
passion to create strategic value for our customers.
Values
•client-oriented •transparent •proactive •self-driven •positive
Today’s Content
1. About Google Analytics & account setup
2. How to set the tracking code3. How to correlate AdWords campaigns
with Google Analytics4. Metrics to follow in Google Analytics5. Reports
About Google Analytics & account setup
Google Analytics
Account setuphttps://www.google.com/analytics/
Account setup
Tracking code
Tracking code setupAdmin -> Property -> Tracking Info -> Tracking Code
Copy and put it on all website pages
Tag Assistant
Tag Assistant
Tag AssistantVerify the code with Tag Assistant - Chrome extension
How to link AdWords account with
Google Analytics
Link AdWords and Analytics
Link AdWords and Analytics
Link AdWords and Analytics
Metrics to follow in Google
Analytics
Sessions
Users
Pages/Session
Avg. Session Duration
Bounce Rate
Transactions
Goals
How to set e-commerce
tracking
E-commerce tracking
E-commerce tracking
E-commerce tracking
E-commerce tracking
E-commerce tracking
E-commerce tracking
E-commerce tracking
E-commerce tracking
How to set goals
What is a goal?
What is a goal?
Goal Setting
Goal Setting
Goal Setting
Reports
Real-time report
Audience report
Demographic report
Demographic report
Interests report
Interests report
Geographic report
Geographic report
Browser & OS report
Device report
Device report
Source/medium report
Campaigns report
Search terms report
Keywords report
Hour report
Display report
Video campaigns report
Site content report
Landing pages report
Exit pages report
Site speed report
Content experiments
Goals Report
Assisted conversions
Custom Dashboards
AdWords Dashboard
AdWords Dashboard
Custom Dashboard
Thank you :)
adLemonade.com/blogwww.facebook.com/adLemonade.agency
http://www.linkedin.com/company/adlemonade