Regional Managers (CC) Conference Venue: Conference Hall, East Wing. Yogakshema, Mumbai

Date: 4th

June, 2015

Agenda

Corporate Anthem

Welcome address Executive Director

(CC)

Introduction By Participants

Inaugural Address Managing Directors

Chairman

Presentation on Website By agency

Presentation RMs of Zone

Golden Jubilee Foundation Secretary (GJF)

LUNCH BREAK

Review and Discussion on

1) Special Initiatives

2) Signage

3) Budget Review

4) Utilisation of Capital Budget

Decisions taken -Action Plan 2015-16

Open House

Summing up Executive Director (CC)

Key note Address Managing Director

LIST OF PARTICIPANTS Central office

Name Designation

Sri S N Bhattacharya Executive Director (CC)

Sri TapanArandhara Secretary (CC),Central Office

Smt V C Lathika Secretary (CC),Central Office

SmtMeenakshi Kumar Dy.Secretary ( CC),Central Office

Zonal Office

Sri Sanjay Dixit RM (CC),North Central Zone, Kanpur

Sri L K M Syiem RM(CC), Eastern Zone, Kolkata

Sri Sat Pal Bhanoo RM (CC),Northern Zone, Delhi

Sri S C Acharya RM (CC), East Central Zone, Patna

Sri S Johnson RM(CC) ,Southern Zone, Chennai

Sri D G Chandrel RM(CC), Western Zone, Mumbai

Sri J C Roy RM (CC),Central Zone ,Bhopal

Sri Mazhar Hussain Md RM(CC),South Central Zone, Hyderabad

CORPORATE COMMUNICATIONS DEPARTMENT

CORPORATE GUIDELINES 2015-16

Objectives for the F.Y. 2015-16:

1. Effectively reach out to all Indians 2. Enhancing visibility of iconic Brand LIC to highest levels. 3. Influencing Youth by creating Brand awareness at early ages. 4. Establish LIC as Customer’s most preferred brand among life insurance companies. 5. Effective communication of new products and maximum exposure of existing

products so as to be the Life Insurer of choice. 6. To align CC activities with Marketing and CRM objectives 7. Focus on Agency as a career and financial awareness 8. Upgrade LIC Website to make it more informative and user friendly 9. LIC’s role in nation building and its commitment to corporate social

responsibility to be made known to India. 10.Effective use of Social Media 11.E-Magazine for customers

New Intiatives 1. To create a financially aware and empowered India by improving

financial literacy by launching Direct Insurance Awareness programmes targeting 2 towns and minimum 4000 households under each division particularly in Class IV Towns/Cities

2. Supporting nation wideSwachh Bharat movement by enhancing activities under “Swachh Bharat Swasth Bharat” and “SwachhVidyalaya” campaigns launched in November 2014.

Strategies and Activities:

1. Further initiatives and activities in Wall-painting, and Mobile Van Activity to be undertaken by Central Office with active involvement of Zonal, Divisional and Branch Offices.

2. Agency recruitment with special emphasis on youth centered campaigns- College Seminar activity with active involvement of Zonal, Divisional and Branch Offices.

3. Enhancing initiatives taken under “Student of the year “activity. 4. Promoting Financial and insurance literacy by undertaking “Insurance

awareness Campaign” with active involvement of Zonal, Divisional and Branch Offices

5. Monitoring and enhancing activities under“Swachh Bharat Swasth Bharat” and “SwachhVidyalaya” campaigns.

6. Effective PR activities to be a continuous effort by way of interactions with the editors of leading newspapers

7. Customized education programs on TV/ Radio

8. Theme based sponsorships/events on Pan India basis 9. Media planning on quarterly basis for television, print, radio & digital media

& annual plan for magazines. 10. Making House-magazine “Yogakshema” more marketing-oriented. 11. Social Media engagement to target the maximum fan count in the sector 12 . Adding new Social media sites to engage the youth with our brand. 13 . Regular media appearances. 14 . Standardization of Signage

Expectations from Operational Offices (ZO) 1. Active involvement and Implementation of CO initiatives viz. wall-

painting, Student of the year, College Seminar and Mobile Van Activity. 2. Monthly review of Divisional activities 3. Effective PR by way of interactions with the editors of the regional

newspapers. 4. Leveraging all local media available. 5. Ensuring effective mileage from events/sponsorships/other OOH activities

by greater physical presence at venues and obtaining feedback from the Officials present regarding footfalls, quality, brand fit, execution quality

and appropriateness.

6. Ensuring Regulatory Compliance within Zonal area. 7. Strengthening internal communication through Zonal magazines and Zonal

Websites. 8. Review mechanism for ensuring proper and sufficient empanelment of agencies 9. Active involvement and Implementation of activities under“Swachh

Bharat Swasth Bharat” and “SwachhVidyalaya” campaigns. 10.Supporting and implementation of CO initiatives of promoting

financial literacy and“Insurance awareness Campaign” 11. Standardization of Signage and ensuring that they are kept neat/clean

and replacing the same wherever it is damaged or worn out kept

Expectations from Operational Offices (DO) 1. Implementation of CO and ZO initiatives. 2. Manager (Sales) as brand managers at Divisional and branch levels. 3. Uniform branding codes for all our buildings and offices. 4. Identification of schools and colleges for “Student of the year” and “College

Seminar” activities. 5. Identifying remote locations for “Mobile Van Activity”.

6. Event calendar to be drawn up to ensure maximum cost effective mass reach. 7. Sensitize all officers and staff members on issues affecting the Brand and

enthuse them to work as Brand ambassadors in all training sessions. 8. At least one GJF project per division. Regulatory Compliance 1. Creating further awareness about IRDA regulations by having a session on

IRDA regulations in all training sessions at MDC/ZTC/STC/ZO and DO

levels. 2. Ensuring that all pertinent communications from IRDA are addressed

suitably in time. Rajbhasha Compliance 1. 50% of spends to be earmarked for Hindi and regional language

Advertisement. QMA Visits by HODs or other officers 1. Monthly meetings to be held with marketing department to align the

Communications in tandem with the marketing strategies adopted. 2. Regular QMA visits to all Zonal Offices and select Divisional Offices. 3. Ensuring quality maintenance and frequent review of all publicity media in

the division including DO/Branch/Premium Point signboards.

Departmental Training at every level Media Appreciation Programs for the members of the CC Advisory Committees at Co and ZO level and Brand Managers at Divisional

Offices i.e. Managers (Sales).

Audit & Inspection Rating - Corporate expectations At least “Very Good” rating for Departmental functioning at all CO/ ZO/ DO levels.

KPI FOR BRANCH IN CHARGE

1) Enhanced initiatives under Student of the year activity with

minimum five events in a year 2) Minimum two College Seminar activity in a year 3) Identifying unique spots for wall paintings within local areas

KPI FOR MANAGER (SALES)

1) Monitoring active involvement and enhanced activities under Clean India Healthy India campaigns

2) Compliance with IRDA provisions and guidelines

3) Identifying remote locations for mobile van activity

4) Ensuring at least one GJF project in a year

KPI FOR REGIONAL MANAGER (CC)

1) Monitoring and ensuring achievement of targets of all Yearly CO

Initiatives viz

a) Wall-painting b) Student of the year c) College seminar d) Mobile van activity e) Insurance literacy programmes f) Clean India Healthy India campaigns

2) Ensuring uniform branding codes for all our buildings and offices and

also maintenance of signages

3) Ensuring strict adherence to Regulatory Instructions and Compliance

within Zonal area

4) Closure of all pending Audit and Inspection queries related to CC department of Divisions and Zone

5) Ensuring at least one GJF project in a year per Division

We have decided

1) The following four initiatives to be completed by all BOs by

31.10.2015:

• LIC - Student of the Year, • College Campus Activity,

• Mobile Van Activity • Wall Paintings

2) Compilation of data of the activities through Trackers to be

Mandatory 3) 360° approach to be followed in launch of new plans 4) Swachh Bharat activity to be continued this year:

• Medical camp:- One Camp on any Saturday of the Month by each Branch Office

• Adoption of Public Park or Water Body : - One park/Water Body by every Division/Zone

5) Area of focus for all activities: - to promote agency recruitment. 6) Refurbishment or Replacement of Signage by 31.10.2015. 6) Branding of heritage buildings to be given priority.