Social Media Solution

• Set up to create social media campaigns for brands on an ROI Basis in 2008

• YRALS was founded by Jaideep Bir along with an angel investor and has a 60 member team across Mumbai, Delhi & Bangalore

• YRALS also specializes in creation of web & mobile properties for Brands that enhance interactivity, build Brand loyalty and Engagement

• The company has executed Social Media campaigns for over 200 clients across sectors including:

Media | Travel | Automobiles | Apparel | Telecom |Technology

YRALS: Background

Clients

….

What we can do

1. Create Awareness: Optimize Ads & TargetingThis would involve us creating a variety of ads to bring people to the page, we can have different ads based on gender, interest etc.

2. Build Reach: Post Timing + Sponsored Stories Even simple strategies such has what time a particular post should go up makes a difference

3. Engage: Updates & Category AnaylsisOnce this is done we need to analysis what has been the feedback with respect to our engagement levels

What the community can do

• Engagement Creates Viral ReachEngaged Users create viral stories for the friends via likes, comments, re-tweets. This creates Viral Reach among these friends, creating an opportunity for the community to expand

• Viral Reach Viral EngagementViral Reach to this EXTENDED audience can create Viral Engagement. This creates the second layer of Viral Ripple. This has a secondary effect of Viral Reach, albeit to a smaller effect

What more can we do

3 Steps: INVOLVE, REINFORCE, REWARD

1. Build more RICH CONTENT that builds INVOLVEMENT & furthers Virality

2. Create Experiences that deepen RECALL and Heighten Virality

3. Converting Engagement to EARNED LOYALTY

Facebook Timeline

Here’s a sample cover photo that YRALS can design

Facebook Timeline This tab showcases the upcoming event/ exhibition

Facebook Timeline

Here’s a sample cover photo that YRALS can design

What more can we do on Facebook

3 Steps: INVOLVE, REINFORCE, REWARD

1. Build more RICH CONTENT that builds INVOLVEMENT & furthers Virality

2. Create Experiences that deepen RECALL and Heighten Virality

3. Converting Engagement to EARNED LOYALTY

Create Content• Updates Categories leapbridge Insights Spot the Differences Language Facts / Lingo Info /WordChow Educational Quotes Quiz Box / Mindchows / Braincheck

• Ideas Light Engagement Recall Loyalty

Content Ideas: leapbridge Insights

Description:

In this category we can talk about the school, the programs we offer, the testimonials, the benefits, how euro kids is different from other schools and so on.

Objective/Benefit : To make the user and the fans to know more about your brand.

Type of Category: Brand

Sample Update:Ensure your child’s growth with India’s premier pre-school chain. Making learning fun with leapbridge :)

Content Ideas: Spot the DifferencesDescription:This is again an engaging category for the kids in which we will put up 2 nearly identical images and ask the readers to spot the difference. The idea is to trigger the people's psyche to engage with the brand by challenging their skills and encouraging them to play the game.

Objective/Benefit : Engagement

Type of Category: Interactive

Sample Update:Hello friends! Test your skills & tell us how many differences can you spot! Comment with your answer ;)

Content Ideas: Language Facts / Lingo Info

Description:In this category we will put up amazing facts about the English language, grammar , spellings etc.

Objective/Benefit : Engaging Type of Category: Informative

Sample Update:Did you know? The dot on top of the letter 'i' is called a tittle. Share this with your friends too! :)

Content Ideas: Educational Quotes

Description:In this category we will put up various amazing educational quotes. People usually love to share different types of quotes and since our target audience is mostly going to be parents & teachers this category will work perfectly on the page.

Objective/Benefit : Engaging Type of Category: Information

Sample Update:What we teach our children is not just limited to them, it affects the whole world around the child! So share this beautiful thought and have a great day ahead :)

Content Ideas: Quiz Box / Mindchows

Description:In this category we will have educational quizzes on general knowledge , History , geography, Science , Animals, fishes. It won't be very difficult but medium level quizzes. We will refer to the quizzes showcased on "Are you smarter than a fifth grader?" and a few other educational quiz websites

Objective/Benefit : Engaging

Sample Update:Which is the correct way to close a letter?

/ Braincheck

a. Yours Truly.

b. Yours truly,

c. Yours Truly:

d. Yours truly

LIGHT ENGAGEMENT

Concept:• Here the users will have find out the words that they will

spot in the given option which will be related to the brand.

• Faster a user completes the chances of scoring more increases.

• Once the task is completed, they can share with their friends and ask them to compete.

Engagement Idea 1: Hidden Word Puzzle

Engagement Idea 2: Picture puzzle

Concept:• A user can play a flash game of the selected picture. • Main advantage of this engagement idea is that a user

doesn’t has to come on the page and play it but he can directly play it on his news feed page

LOYALTY IDEAS

Locator TabBuilt on Google Maps’ engine, our Locator App enables patrons to find your place

Loyalty Idea 2 : Course Tab

• A tab where Euro Kids can showcase all the courses that they provide along with the information related to the service that a user selects.

• It becomes easy for a user to know what services does the brand offers.• A snapshot of the same is shown where a institute has showcased all

the courses.

Offer TabsTo make users aware of your latest offline offers and increase enquiries and walk-ins

Referral TabA way for fans to invite their friends to the page, in a simple click and select fashion

Media-Desk TabA showcase of a Brand’s Press articles displayed on an interactive rack.

Feedback TabA place for customers to give their feedback and share their personal details so they can be addressed

TOP FANThis tab showcases the most active fan on the page

EVENT TABThis tab showcases the upcoming event/ exhibition

Besides Apps from our App Store, we will also Accrue Credits from your retainer towards Customized Facebook Apps

These include:

Contests| Promotions | User-Generated Content | Viral sharing Apps

Accrual towards Custom Apps

RECALL IDEAS

Recall Idea 1: Stay Tuned

• Most Active Fans (Top Fans): Likes, Comments & Shares

• Play All Games (Win / Collect Points)• Most Page Visits• Create User Generated Content

Recall Idea 2: Invite2Win

• Users Invite Friends to Earn Rewards• Users Tag Friends to Page Photos / Posts• Users Share New Release Info• Share Character Content

Customized Background

Customized Twitter background will be in sync with brand guidelines (any new

launch / promotion will be communicated via backgrounds too)

Tools such as Advanced Twitter Search are valuable in identifying and reaching out to ‘Tweeples’ who are tweeting content related to your product.

Selection of Keywords/Phrases is carried out based on: Brand Industry Target Group Competitors Contest

Upon selecting, a customized tweet with the @mention of the user’s handle must be posted so he/she is aware that we are conversing with him/her.

Advanced Twitter Search

Twitter Contests: ATS

Contests asking users to Tweet with a certain Hashtag

Twitter Brand ATS

Conversations with Target Group Users Tweeting Relevant Keywords (using Advanced Twitter Search)

Brand Promotional Tweets

Tweets around your Brand, Products, Offers, Contests etc.

Topical Tweets

Tweets around Trending Topics & Events

Twitter Contests

Contests asking users to Tweet with a certain Hashtag

Twitter Trends

# Trending topics are a very useful way of increasing the brands visibility.

# The topics seen on the left side when you log into twitter are called trending topics.

# Suppose a word /phrase like #IlikeDrinking is trending on twitter it can be used to promote our brand.

# Anyone using the trending word /hastag gets more visibility hence more people on twitter can see it.

# Trending topics change everyday depending on the current affairs country & city.

# Using these trending topics are always an added advantage.

How to use Twitter Trends

• Frequently tweet to reach out to potential customers in a way that humanizes your brand

• Listen and act towards suggestions, feedback and concerns of potential customers

• Tweet about brand value proposition and bring out USP’s

• A certain set of tweets must be in line with Trending Topics on Twitter and must also adapt to current events

Tweets

Sample Update: Viral Content

• Helps driving relevant contextual traffic to your Fan Page

• A well targeted base result in fans that are highly active and engaged on the page

Promotion of Page through Facebook Ads

Demographic Targeting1.Age2.Sex3.Family Size

Geographic Targeting1.Country 2.City 3.Town

Psychographic Targeting1.Activities2.Interests3.Education

Demographic Targeting1.Age2.Sex

• Pinterest is the 3rd most popular social networking site in the world

• Over 4 million unique visitors daily• Since May 2011, the number of total unique visitors has increased

by 2,702.2 percent• Over 80 percent of pins are actually re-pins, rather than brand new

content• The average time spent on Pinterest is 15.8 minutes

Demographics• 80 percent of Pinterest users are female• 50 percent of users have children• Pinterest users in the US are most likely to live in the midwestern

states• 30% of users are between 25-34 years old• The average income of Pinterest users is $100,000+

Getting the most from

• For maximum exposure, use the name of your blog rather than your own name

• Always put as much information as possible in your profile about your blog

• Always put the URL of your site in your profile• Connect your Pinterest account with your Facebook and Twitter pages

Setting up your account:

Basics

Pin: an image added to Pinterest with a link back to it’s source

Board: where you organize your pins by topic

Repin: adding an image you find on Pinterest to your own boards

Setting Up Your Boards• Put your blog name in the title of your boards• The more boards you have, the more exposure Pinterest will give you • Name your boards creatively• Spread out your pinning across all of your boards• Boards show up in search engines, not individual pins. Make your

boards as detailed as possible. • Update your boards on a regular basis

Putting to Use

• Every single post MUST HAVE a button • Wordpress has a plug-in that will automatically add

a “Pin It” button to your posts• Pin every single post• Put your blog’s URL in each pin’s description• Keep your descriptions short, clear and precise• Use keywords in your descriptions so people can

find your pin or board when they search

A Picture is worth1000 words

• Every post needs to have a picture• Touch pictures up using free sites like

PicMonkey.com or iPiccy.com • Add a watermark to your pictures• Add words to your pictures• If you have old posts with bad pictures, re-do them and re-pin them• If you don’t have pictures, go to sites like

Wylio.com who have free pictures for bloggers

• If you don’t have a picture for your post, create a graphic image with words to describe it

When to Pin• Stay active on Pinterest. Pin at different times of day to

reach different audiences.• Schedule pins on Pingraphy.com• The best time to pin in the afternoon is between 2-4

p.m.• The best time to pin in the evening is between 8 p.m.-

1:00 a.m.• Cater to your demographic

Improving SEO with• Share unique content• Build backlinks. Search engines create page rankings by

taking into account how many outside links lead people to your site.

• Use specific keywords to help viewers find your pins. Using keywords frequently will increase your page rank when those words are used.

• Use the “Pin It” button. The “Pin It” button allows readers to easily add your pin to their boards.

• Categorize your pins • Hashtags work! Use them on every item you pin. Use hashtags and keywords in your pins

to increase visibility and exposure.

Growing Traffic through• Create groups with other bloggers to pin each others’

posts. Everyone has different followers!• Comment on other pins• Use giveaways, such as “Pin It to Win It” to increase

engagement• Pin consistently. Don’t pin too many things at once to

avoid flooding others’ feeds.

What to Pin• Pin every post• Pin things from other blogs and websites so your boards aren’t

only your content• Pin things you like! Your readers want to connect with you on a

personal level.• Find out what people are pinning from your website by using

www.pinterest.com/source/YourWebsite.com

{Replace with your URL}

Tracking Success• Reachli.com provides you with analytics around each item

you pin, making it easy to see the reach of all of your pins.• Repinly.com helps you keep track of the biggest Pinterest

accounts and learn why they are doing so well.• Pinfluencer.com allows you to track your competition in

addition to seeing users who actively engage with your brand.

Promotion on YouTube

•Setup Brand YouTube Channel/Account

•Upload existing videos with relevant Names, Tags and Description

•Increase views by a certain minimum number every month, by seeding video links through promoted messages on Industry and TG relevant Social Forums and Communities.

Thank you!

Ritesh KumawatManager - Business Development

e:ritesh@yrals.comm: +91 9029444575