BP v Greenwashing1. M u: Gii thiu BP v lnh vc hot ng Khi nim Greenwashing

2. Phn tch hot ng greenwashing ca BP:2.1. Che du v nhng mi li bt cp hi (The Sin of the hidden Trade-off)c xem l mt dng ca Greenwashing khi doanh nghip tuyn b rng sn phm ca mnh l xanh da trn mt s t thuc tnh m khng ch n nhng vn mi trng quan trng khc.Clip quang co xanh ca Vedan.https://www.youtube.com/watch?v=qPmoaAQoebc.https://www.youtube.com/watch?v=p5_7f0e5uFk.a. Vedan che mt cc c quan chc nng v t chng nhn top 100 sn phm v mi trng.

Vi nghin cu ca mnh, Vin Mi trng v Ti nguyn khng nh, Vedan ng gp 89% nhim phm vi nhim nng trn khong 10 km dng chnh sng Th Vi. Phn cn li l do cc n v khc dc sng.b. Bng chng vic Vedan x cht thi gy nhim moi trng:T vic dng sng Th Vi (ng Nai) nhim ngy mt trm trng, lc lng Cnh st mi trng c s h tr ca qun chng "b mt thc a" nhiu vng nghi vn trn sng Th Vi. Khi c chng c v a im c th, ngy 12/9, on kim tra lin ngnh do i t Lng Minh Tho, Ph Cc trng Cc Cnh st mi trng - B Cng an lm Trng on, tin hnh kim tra vic x l nc thi ti Cng ty Vedan - Vit Nam.Ti thi im kim tra, on pht hin Cng ty Vedan Vit Nam ang x hng ngn khi nc thi en ngm, bc mi hi thi ra sng Th Vi m khng qua mt cng on x l no. Th nhng, khi on kim tra n lin h lm vic th lnh o Cng ty Vedan li t chi hp tc, lc th cho my hng khng vn hnh nh my x l mi trng c; lc th cho bit l b cp in nn khng th vn hnh my, mc d Cng ty Vedan c nh my pht in ringSau gn mt gi tm kim s t gic ca cng ty khng thnh, i t Lng Minh Tho cng on kim tra cng rn tuyn b nu lnh o Cng ty Vedan khng hp tc s lm th tc khi t v n theo ng quy nh ca php lut v chc nng ca on cng tc. Lc ny, h mi min cng i khi ng my, v phi hn mt gi sau my mi khi ng c. n khi my n th ton b nc thi cha trong h u theo ng ng "y ra sng" m khng theo quy trnh x l nc thi no.

Qua iu tra, trinh st sm tm ra c mt h thng c lp t thm sau khi nh my x l nc thi c bn giao cho Cng ty Vedan. Theo , h thng ny c thit k ng dn nc thi c lp t cc van ng - m t ng. Hai cu dao "o chiu" ny, ch c hai chuyn gia ngi i Loan c php s dng. Khi ang x nc thi, nu pht hin on kim tra th ch cn ngt cu dao "c du hiu ring", lp tc ton b cc van x ng li, do nc thi t cng ty ra ch chy vng vng trong cc h x l nc thi m khng chy ra sng. Ngc li, ch cn m cu dao "c du hiu ring" th ton b cc van s m v nc thi s x thng vo mi trng t nhin

C. Vedan c tnh khng chi ci hnh vi vi phm.

Sau khi nghe bo co khoa hc ca 2 n v trn, ng Yang Kun Hsiang, Tng gim c Vedan VN, lp tc phn bc.Tha nhn phng php o ca Vin Mi trng v Ti nguyn, song i din Vedan cho rng vic ly s liu u vo khng hp l (nh thi gian ly mu nghin cu vo thng 2/2008, l ma kh, trong khi thi im cng ty b pht hin x thi vo thng 9/2008). Chnh v vy, ng Yang khng cng nhn cch tnh "phn trm" cho vic gy nhim ca cng ty."Cch tnh ny l khng khch quan", ng Yang ni.

Vic tranh ci v s liu sau khin bui lm vic tr nn kh cng thng v ko di qu 12h tra m khng i n kt qu c th. D cc nh khoa hc pha Vit Nam khng nh sn sng cung cp y cc s liu quan trc, ti liu gc, pha Vedan vn bo lu quan im.n chiu, sau hn 2 gi hp kn, pha Vedan mi chu k vo bin bn. Tuy nhin, cng ty ny ch tha nhn tng gy nhim nng dng chnh ca sng Th Vi trong khong 10-11 km m cha xc nh phm vi gy ra nhim i vi cc dng nhnh v cc khu vc c lin quan.Cng ty ny cng cha ng v nh gi gy nhim ti 89% v ngh s tip tc lm vic vi Vin Mi trng Ti nguyn v c quan lin quan xc nh mc ng gp c th. Kt qu s c bo co Tng cc Mi trng v UBND cc tnh, thnh lin quan thng nht.

2.2. Nu khng c bng chng (No proof)Doanh nghip cng b xem l greenwasher khi a ra mt tuyn b v mi trng m khng th chng minh c bng cc thng tin d truy cp hoc bi bn th ba ng tin cy chng thc2.3. To ra s mp m (vagueness)L mt tuyn b khng c nh ngha r hoc qu rng cho ngi tiu dng d dng hiu sai ngha thc ca n.2.4. Nu iu khng thch hp (irrelevance)Nhn dng cc doanh nghip thuc trng hp ny l nhng doanh nghip a ra nhng tuyn b v mi trng m nhng tuyn b ny c th ng nhng khng quan trng hay khng c ch cho ngi tiu dng ang tm kim sn phm a thch hn v mt mi trng.2.5. Ch nhn li nh (cn l li ln) (lesser or two evils)Mt tuyn b m c th trung thc trong mt lnh vc ca sn phm, nhng c nguy c s lm sao nhng ngi tiu dng khng nhn ra cc tc ng ln hn v mi trng khi xt v tng th.2.6. Ni diy l trng hp m cc doanh nghip tuyn b sai s tht lin quan n mi trng.2.7. Tn th nhn mc rmDoanh nghip ri vo trng hp ny thng c nhng sn phm m ngn t v hnh nh qung co gy n tng l c bn th ba bo tr nhng trong thc t l khng nh vy, hay ni cch khc l: Nhn mc rm.3. Kt biNhn xt hot ng greenwashing ca BP v nhng lin h v hot ng greenwashing ti Vit Nam