Kreativa team Berghs 2015
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Transcript of Kreativa team Berghs 2015
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BERGHS SCHOOL OF COMMUNICATION
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Att leda kreativa team
MAJ 20 — BERGHS, SVEAVÄGEN, STOCKHOLM
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MALIN STRÖMAN, UTVECKLINGSANSVARIG BARN
ONLINE, [email protected], @malinstroman
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IDÉN OM DET KREATIVA TEAMET
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BERGHS SCHOOL OF COMMUNICATION
KREATIVITET
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KREATIVITET
Att lösa problem på nya sätt…
Att skapa magi
Creative people don’t see things for what they are; they see them for what they can be.
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DET KREATIVA TEAMET
Produktägare
Designer
Testare
Analytiker
Programmerare
Interaktionsdesigner
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Glöm de traditionella rollerna!
Ingen kan allt!Alla kan tillsammans.
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DET KREATIVA TEAMET
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BEHOVEN FÖRST
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VISION
BESTÄLLNINGEN STRATEGISK
Vad och var ska vi vara om x år?
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BESTÄLLNINGEN STRATEGISK
”Bästa möjliga barnspelarupplevelse för barn 3-11 år på de plattformar där de är”
”Bolibompa ska vara småbarnsföräldrars och deras barns förstahandsval av media oavsett plattform de kommande fem åren”
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MÅL
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MÅL: SÄTTER ALLA TILLSAMMANS
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MÅL: IMPACT MAPPING
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BERGHS SCHOOL OF COMMUNICATION
Hitta ett program för mig som jag inte kände till sedan innan
Kunna komma till tjänsten själv
Hitta ett specifikt program
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MÅL: PRODUKTÄGAREN PRIORITERAR
Håller fokus, följer upp och är vaksam på förändring
Se progra
m
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MÅL: PRODUKTÄGAREN SÄTTER MVP
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KREATIVA TEAM: INTERAKTIONSDESIGNERN KÄNNER ANVÄNDARNA Data, användartester och den samlade erfarenheten
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SCRUM MASTERN I KREATIVA TEAM
Kunniga, trygga, snabba
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KREATIVA TEAM ÄR LÄRANDE
Kunniga, trygga, snabba
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KREATIVA TEAM: INGEN KAN ALLT MEN ALLA KAN TILLSAMMANS
Open Space
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Design Studio• Hela teamet och eventuella andra intressenter
• Interaktionsdesignern presenterar mål, målgrupp och ramverk
• Alla ritar egna idéer/flöden/wireframes 7 min
• Alla presenterar för varandra en och en
• Två och två ritar alla upp en omgång till 5 min
• Alla presenterar för varandra
= prototyper eller stories till boarden
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MVP eller MLP
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http://blog.aha.io/index.php/the-minimum-lovable-product/http://www.slideshare.net/spookstudio/the-minimum-loveable-product-31984451
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INSPIRERA
KUNSKAPER
STÄLL FRÅGOR
MÅLEN
VISIONEN
FÖLJ UPPGÄSTER
STÄLL KRAV PÅ PROCESSEN
HA FELVET LITE
SKAPA FORUM
LEDARENS UPPGIFT
LYFT ALLA STENARFÖRANKRA HOS ALLA
SKYDDA PROCESSEN
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LEDAREN: VAR EN FÖREBILD – GÖR FEL
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LEDAREN: UTMANA HJÄRNAN - STÄLL ALLA FRÅGOR
Twitter… kan man äta det?
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LEDAREN: UTMANA DIN HJÄRNA – LYSSNA PÅ FRÅGOR
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LEDAREN: UTMANA HJÄRNAN – KOMBINERA OLIKHETER
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Beställare barn
Barnplay TeamConcept developer/Project Leader
Interaction DesignerDesigner
Scrum MasterDevelopers
Q&A
Bolibompa TeamConcept developer/Project Leader
Interaction DesignerDesigner
Scrum MasterDevelopers
Q&A
Barnkanalen.se
Barnkanalen
”Jag hoppas vi inte ser samma bild av vad det ska bli, för det
finns ingen”
”Jag tror ingenting, ni får testa på
målgruppen eller ta det bästa möjliga
beslutet”
Programchef webb
Programchef genre
Utvecklingsansvarig genre
Redaktion
UTMANINGAR I ORGANISATIONEN
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You would have to be half mad to dream me up.
LEDAREN
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The journey of a thousand miles must begin with a
single step.
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Readings
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Infuence, Robert Cialdini - http://www.mindtools.com/pages/article/six-principles-influence.htmPredictably Irrational, Dan Ariely - http://www.e-reading.org.ua/bookreader.php/138702/Predictably_Irrational%3B_The_Hidden_Forces_That_Shape_Our_Decisions.pdfFreakonomics, Steven D. Levitt, Stephen J. DubnerCognitive Biases on WikipediaTotal Engagement, Byron Reeves, Leighton Reed,Changing the Game, David Edery, Ethan Mollickhttp://www.slideshare.net/PowerReviews/get-yourgameon#btnNexthttp://venturebeat.com/2012/09/22/the-gamification-brain-trust-intrinsically-motivating-people-to-change-behavior-part-2/
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Thank you!Sincerely yours/ Malin Ströman | @malinstroman +46709395238 | [email protected]&berghs.se, 08-57 550 00 | [email protected] |@Berghs | facebook.com/berghssoc | berghs.se