KPI Social Media workshop day
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Transcript of KPI Social Media workshop day
The Truth About Social Mediafor Business
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube• Social Media Strategy• Q&A
Adam Franklin, Marketing Manager
2
4Who’s next?
You?
@Franklin_Adam
5
Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet Tweet@Franklin_Adam
Show of handsup we get
Weiner-‐gate@Franklin_Adam
Tools@Franklin_Adam
Don’t have 7me?
No time?@Franklin_Adam
@Franklin_Adam
Monitor
Men7on
Relax…
Just like real life!@Franklin_Adam
Twi:er@Franklin_Adam
1 referral in 24 hours
1. Facebook comments Facebook@Franklin_Adam
1. Facebook comments 2 referrals in 10 minutes
1. Facebook comments 8 referrals in 1 day
INVEST
25Remarkable content
@Franklin_Adam
Blogging@Franklin_Adam
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
Done the work
Email Marke7ng
$1 spent$41 return
Email is best. Remember 1995?
#hire14
Darren Rowse aka @ProBlogger
Dear Rich
Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?
@Franklin_AdamLinkedIn
@Franklin_Adam
@Franklin_AdamLinkedIn
@Franklin_Adam
Social Strategy -‐ Beginner
1. Set up pages
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
Social Strategy -‐ Intermediate
What would you do?
Content marke7ng
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#NHHPC13
#NHHPC13
Up 55%
Up 107% (@replies)
Sales
#NHHPC13
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“Train hard, win easy”
Sean Bowes
www.bluewiremedia.com.au/book
Blogging
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
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@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
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@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
33% CTR
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40% OR 25% CTR
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Tailored
1 call to action
Personal
@Franklin_Adam
@Franklin_Adam
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Best performing emails - text only!
@Franklin_Adam
28-35% open rate$7,000 sales
@Franklin_Adam
Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
7%(10% higher open
rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
@Franklin_Adam
Profile
@Franklin_Adam
Complete Profile
@Franklin_Adam
Slides
@Franklin_Adam
@Franklin_Adam
Lead with generosity
@Franklin_Adam
“Thank you”
@Franklin_Adam
Personal
@Franklin_Adam
Reach out
@Franklin_Adam
EventsEvents
@Franklin_Adam
Sales
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Aspirational clients
@Franklin_Adam
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Feedly
@Franklin_Adam
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$10,000+
@Franklin_Adam
@Franklin_Adam
$297 $497
@Franklin_Adam
• www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-works-online-course
BONUS: 30 days access to advice (via Skype and email)
worth $1,650
$297$497
@Franklin_Adam
• www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-works-online-course
$794 for both
@Franklin_Adam
• www.bluewiremedia.com.au/social-media-that-works-online-course
www.bluewiremedia.com.au/web-marketing-that-works-online-course
@Franklin_Adam
@Franklin_Adam
“Thank you”
If you’d like a hand with your social media, or you like the book, please let me know!
!
[email protected]@Franklin_Adam
0424 329 132
@Franklin_Adam